Arizona Grand Resort

What Arizona Grand Resort does

Arizona Grand Resort & Spa is a privately held, four-star, all-suite resort located on 164 acres at the base of South Mountain Preserve in Phoenix, Arizona, owned and operated by Marc & Rose Hospitality (founded 1962). The property offers 744 guest suites across Guest Suites, Grand Suites, Villas, and Accessible Accommodations, alongside a 7-acre Oasis Water Park (Travel Channel Top 10), an 18-hole par-71 golf course, a 20,000 sq ft Athletic Club, a Four Diamond spa with 15 treatment rooms, and six on-site dining venues. Core technology consists of hospitality-standard integrations rather than proprietary platforms, including Book4Time spa booking, STAYCAST media streaming, digital thermostats, Echelon Reflect Touch Smart Fitness Mirror, and iPad-controlled suite entertainment with Samsung AirDresser garment care.

The business operates a multi-segment revenue model combining guest suite accommodations (Advance Purchase, Resort Credit, Breakfast, and Golf packages), food and beverage across six venues (Lobby Grill, Lobby Bar, Marketplace Café, Aunt Chilada's, Rustler's Rooste, Oasis Bar & Grill), golf course operations, spa and salon services, Oasis Water Park access (including ResortPass day passes), and meetings/events spanning 120,000 sq ft of flexible indoor and outdoor space accommodating 10–2,200 guests with an in-house DMC. Go-to-market is hybrid: direct-to-consumer via website and phone reservations with price-match guarantee, enterprise field sales for corporate meetings, channel partnerships (ResortPass, ALHI, Meant2Be Events, Go Rentals, Enterprise), and earned-media-driven leisure demand across family, wedding, golf, and wellness segments.

Recent strategic activity centers on a $10M property transformation upgrading suites, meeting spaces, and outlets; extension of the Oasis Water Park to year-round operation; introduction of bundled packages including the $450 Par & Pamper Pass and Desert Sun Summer Collection spa menu; and partnerships with ResortPass and ALHI to expand reach. The property carries AAA Four Diamond, Gold Key, Pinnacle, and Planners Choice recognition, and participates in 1% for the Planet and the Arizona Hotel and Lodging Association Green Certification program.

Name

Arizona Grand Resort

Legal name

Arizona Grand Resort & Spa

Website

https://arizonagrandresort.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arizona Grand Resort & Spa is a privately held, four-star, all-suite resort in Phoenix operating 744 suites on 164 acres with a 7-acre water park, 18-hole golf course, spa, athletic club, six restaurants, and 120,000 sq ft of meeting space, serving family leisure, corporate events, weddings, and group travelers as part of the Marc & Rose Hospitality portfolio.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Resort accommodations
• Meetings and events
• Wedding venues
• Hospitality services
• Spa and golf

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Guest Suite Accommodations: Primary revenue from 744 all-suite guest rooms including Resort Suites, Grand Suites, Villas, and Accessible Accommodations. Room types range from standard suites to three-bedroom configurations and luxury villas with full kitchens.
2. Food & Beverage: Six on-site dining venues generating food and beverage revenue: Lobby Grill (casual contemporary), The Lobby Bar (Caribbean-themed), Marketplace Café (Starbucks and casual treats), Aunt Chilada's (Mexican, voted Best Outdoor Dining 2023), Rustler's Rooste (authentic steakhouse), and Oasis Bar & Grill (poolside).
3. Golf Course Operations: 18-hole par-71 golf course with full pro shop, rental clubs ($75/set), and dining discounts for golfers. The course features dramatic elevation changes and panoramic desert views, generating revenue from green fees, cart rentals, and golf packages.
4. Spa & Salon Services: Full-service spa offering massages ($205-$290), facials ($169-$275), body treatments, and salon services. Features 15 treatment rooms and specializes in Desert Sun Summer Collection treatments.
5. Water Park Access: Oasis Water Park generates revenue through included wristbands with resort fee, additional wristband purchases, day passes via ResortPass ($45 Fitness Day Pass for locals), and cabana rentals.
6. Meetings & Events: 120,000 sq ft of flexible indoor/outdoor meeting space with 16 outdoor venues. Revenue from venue rentals, catering services, Executive Conference Suites, and full-service DMC for corporate events, weddings, and themed events accommodating 10-2,200 guests.
7. Par & Pamper Pass: $450 bundled package offering three redemptions for golf rounds, spa massages, facials, or pedicures - combining multiple revenue streams at discounted package pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arizona Grand Resort & Spa is a four-star, all-suite resort operating 744 guest suites, 120,000 sq ft of meeting and event space, a 7-acre Oasis Water Park, an 18-hole golf course, a Four Diamond Spa, a 20,000 sq ft Athletic Club, and six on-site dining venues. The property serves leisure travelers, families, corporate meeting planners, and wedding parties.

Product overview

Arizona Grand Resort & Spa is a four-star, all-suite resort offering a comprehensive hospitality portfolio across accommodations, dining, recreation, and events. The property features 744 guest suites including Guest Suites, Grand Suites (two- and three-bedroom with premium amenities), Villas, and Accessible Accommodations. Dining comprises six on-site venues: Lobby Grill, Lobby Bar, Marketplace Café, Aunt Chilada's, Rustler's Rooste, and Oasis Bar & Grill. Recreation includes the 7-acre Oasis Water Park, 18-hole Arizona Grand Golf Course, 20,000 sq ft Athletic Club with fitness technology, and Four Diamond Spa. Events services span 120,000 sq ft of meeting space, destination management, themed events, catering, and wedding coordination. Package offerings include vacation packages, Par & Pamper Pass, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Suites Spacious two-room suites with private balcony or patio, separate living room with queen sofa bed, and high-speed internet for leisure and business travelers.
• Grand Suites Two- and three-bedroom luxury suites with separate living areas, king-size beds, upgraded marble countertops, Samsung AirDresser, and furnished private patios.
• Villas Residential-style villas with studio, one-bedroom, and two-bedroom configurations, full kitchens, golf/city/mountain views, and luxury baths.
• Accessible Accommodations ADA-compliant rooms with accessible entry, roll-in showers, raised vanity sinks, grab bars, and hearing-impaired communication kits.
• Lobby Grill Casual contemporary restaurant featuring comfort cuisine from an open-air kitchen and wood-fire oven using local purveyors.
• Lobby Bar Caribbean-themed gathering place offering wood-fired pinsas, burgers, sandwiches, specialty cocktails, wines, and craft beers.
• Marketplace Café Casual café serving Starbucks refreshments, fresh pastries, and sandwiches in the resort lobby.
• Aunt Chilada's Neighborhood Mexican restaurant since 1986 featuring street tacos, burritos, fajitas, over 65 brands of tequila, and margaritas.
• Rustler's Rooste Authentic hilltop steakhouse with Old West atmosphere and panoramic views of the Phoenix skyline.
• Oasis Bar & Grill Poolside dining inside the Oasis Water Park featuring comfort fare, tropical cocktails, draft beers, and signature Typhoon soft-serve ice cream.
• Oasis Water Park 7-acre water park featuring 8-story thrill slides, giant wave pool, 25-person hot tub, Zuni River (side-by-side active river), Wild Cat Springs kids area, and private cabanas.
• Arizona Grand Golf Course 18-hole par 71 golf course featuring dramatic elevation changes, panoramic desert views, and challenging links-style layout.
• Arizona Grand Spa Four Diamond spa offering massages, facials, body treatments, nail care, and hair services across 15 treatment rooms with an adults-only heated lap pool.
• Athletic Club 20,000 square foot fitness facility featuring Echelon Reflect Touch Smart Fitness Mirror, Peloton bikes, over 40 cardiovascular machines, pickleball courts, and a five-lane heated lap pool.
• Meetings and Events 120,000 sq ft of flexible indoor and outdoor meeting space including ballrooms, 28 Executive Conference Suites, and 16 outdoor event venues accommodating 10 to 2,200 attendees.
• Destination Services On-site destination management company providing single-point planning, Master Account billing, signature on-site events, and 30+ years of Valley of the Sun experience.
• Catering Custom banquet cuisine for groups from private luncheons to dinners for 1,000, led by Executive Chef Eric Finney and Executive Pastry Chef George Rugel.
• Resort Weddings Full-service wedding venue with indoor and outdoor ceremony and reception sites, including Grand Ballroom for 1,200 guests, plus wedding weekend packages.
• Themed Events Custom themed event planning including Western, Native American, Tropical, Mexican Fiesta, Casablanca, and Route 66 themes with entertainment and production services.
• Vacation Packages Curated packages including Advance Purchase Rate (up to 15% savings), Resort Credit Package, Breakfast Package, and Golf Package with suite upgrades and credits.
• Par and Pamper Pass $450 bundled pass offering three redemptions for golf, massage, facial, or pedicure at Arizona Grand, valid for one year from purchase.
• Gift Cards Traditional dollar-value gift cards and Par and Pamper Pass redeemable for resort stays, spa services, golf, and dining at on-site restaurants.

Quantifiable outcome

• Travel Channel Top 10 Water Parks recognition
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerMarc & Rose Hospitality (parent company) is a proud member of 1% for the Planet, a globally-recognized alliance of businesses committed to protecting the natural environment. As the network's first hotel management company to join, they contribute 1% of annual sales to approved nonprofit environmental organizations. This partnership supports Arizona Grand's environmental commitment and sustainability initiatives.
• Associated Luxury Hotels International (ALHI)coreChannel Partner/ Reseller/ DistributorArizona Grand Resort & Spa is a member of ALHI, gaining access to sales representation, corporate travel programs, and incentive travel buyers. ALHI provides global sales and marketing support for luxury hotels seeking corporate and association meeting business.
• ResortPasscoreChannel Partner/ Reseller/ DistributorResortPass is the exclusive third-party channel for Oasis Water Park day passes and cabana rentals for non-resort guests. This partnership extends water park access to day visitors while maintaining the resort's premium positioning.
• Go RentalsminorChannel Partner/ Reseller/ DistributorGo Rentals is a luxury car rental service partnered with Arizona Grand, offering private aviation-style car rental experiences. Guests can book luxury vehicles by calling 480-300-4883 or emailing [email protected] with resort mention.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorEnterprise Rent-A-Car is recommended for standard car rentals, with a partnership link available on the resort's website for guest convenience in booking transportation.
• Book4TimecoreTechnology or IntegrationBook4Time provides the online spa booking platform for Arizona Grand Spa, enabling guests to schedule appointments through ag85044.na.book4time.com for seamless service booking.
• Arizona Hotel and Lodging AssociationcoreStrategic or Co-development PartnerArizona Grand participates in the Arizona Hotel and Lodging Association's Green Certification program, demonstrating commitment to environmental responsibility and sustainable hospitality practices.
• Meant2Be EventsminorImplementation/ SI/ Consulting PartnerArizona Grand partners with Meant2Be Events for wedding planning assistance, offering couples additional support for their special day planning and coordination services.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arizona Biltmore, A Waldorf Astoria Resort: Historic luxury Phoenix resort with full-service spa, multiple pools, golf, and substantial meeting/event space. Long-standing competitor in the Phoenix luxury resort segment for both leisure and corporate clients.
• Westin Kierland Resort & Spa: Full-service Scottsdale resort with golf, spa, water park-style amenities, and meeting facilities. Competes for similar family vacations, weddings, and corporate meetings in the Phoenix/Scottsdale market.
• Fairmont Scottsdale Princess: Iconic luxury Scottsdale resort with AAA Five Diamond service, extensive meeting space, multiple pools, spa, and championship golf. Direct competitor for high-end corporate incentive travel and group business in Greater Phoenix.
• JW Marriott Phoenix Desert Ridge Resort & Spa: Large-scale luxury resort in North Phoenix/Scottsdale with extensive meeting facilities, multiple pools, spa, golf, and family amenities. Competes directly for corporate meetings, weddings, and family leisure stays in the Phoenix market.
• The Phoenician: Luxury resort in Scottsdale offering all-suite accommodations, multiple pools, a championship golf course, spa, and extensive meeting space. Direct competitor for luxury leisure, wedding, and corporate group business in the Phoenix/Scottsdale market.
• Mountain Shadows Resort Scottsdale: Modern luxury resort at the base of Camelback Mountain in Scottsdale, with golf, pools, and event space. Competes for upscale leisure and corporate business within the same Greater Phoenix geography.
• The Scott Resort & Spa: Scottsdale resort operated by the same parent company (Marc & Rose Hospitality). Sibling property with comparable service positioning, spa, and event offerings—allowing cross-selling and shared corporate accounts.
• Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch: Large full-service Scottsdale resort with multiple pools, spa, golf, and meeting facilities. Competes for similar family leisure, wedding, and corporate group segments in the Phoenix/Scottsdale resort market.
• Hilton Phoenix Resort at the Peak: Large Phoenix resort with multiple pools, water features, spa, and meeting space. Direct competitor for family leisure, weddings, and group business within Phoenix proper.

Regional players

• Loews Ventana Canyon Resort: Luxury Tucson resort offering golf, spa, and meeting space. Regional peer in the Arizona luxury resort market serving corporate groups and leisure guests, though operating in a different metro from Arizona Grand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArizonaGrand
• Facebookfacebook.com/ArizonaGrandResort
• Instagraminstagram.com/ArizonaGrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Grand Resort