Kradle

What Kradle does

Kradle Software Pty Ltd is a privately held Australian software company operating as part of the Corearth group, founded in 2015 and headquartered in Brisbane. The company sells a no-code, cloud-based business performance management suite targeting small and medium enterprises globally, and reports zero downtime since launching the platform in January 2018. It is registered as a proprietary limited company under Australian law and operates with a headcount of 1-10.

The platform is built on Microsoft Azure and Digital Ocean infrastructure using ASP.NET Core, C#, JavaScript, and Azure Cosmos DB in both GraphDB and DocumentDB modes. It comprises three integrated modules: Konnect (video conferencing and group messaging with instant translation to over 70 languages), Process Manager (business process management with job pooling, distribution, milestone tracking, and SMS/email notifications), and Data Visualizer (graph database modeling for non-technical users). The company differentiates by offering 100% customizable forms and workflows and by bundling video, BPM, and graph data modeling in a single environment.

Kradle employs a product-led, self-serve distribution model with a freemium entry point that requires no credit card to sign up. Monetization is through SaaS subscription on a 30-day minimum term, with specific paid tiers not publicly disclosed. Marketing is primarily content-driven via a corporate blog and organic presence on LinkedIn, Facebook, and Twitter. The firm has not disclosed funding rounds, customer logos, ARR, or notable channel partnerships, and there are no disclosed integrations, API, or AI capabilities beyond the translation feature in Konnect.

Name

Kradle

Legal name

Kradle Software Pty Ltd

Website

https://kradle.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based hosted services provided via subscription model. Customers pay charges for access to the platform. Agreement minimum term is 30 days with ongoing indefinite term thereafter.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kradle is a cloud-based no-code business performance management suite offering three integrated modules: Konnect for video conferencing and messaging with instant translation to 70+ languages, Process Manager for designing and managing business workflows with job pooling and notifications, and Data Visualizer for graph-based data modeling. The platform is sold via SaaS subscription to small and medium enterprises globally.

Product overview

Kradle is a unified no-code business performance management platform comprising three integrated modules: Konnect (video conferencing and messaging with 70+ language translations), Process Manager (BPM for designing, modeling, and managing business processes), and Data Visualizer (graph database for data modeling and relationship discovery). The platform is designed for small to medium businesses seeking enterprise-grade capabilities at affordable prices without requiring technical expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Konnect: Video conferencing and messaging platform featuring instant message translations to over 70 languages, file sharing, and group collaboration tools.
• Process Manager
• Data Visualizer

Products and services

• Konnect Video conferencing and messaging collaboration tool that enables users to host video calls while sharing files, documents, and ideas via groups and subjects. Features instant message translations to over 70 languages for global real-time communication. Designed for small and medium businesses seeking enterprise-grade collaboration.
• Process Manager Business process management software that enables users to design, model, monitor, and manage business processes to achieve operational efficiency and reduced costs. Supports job tracking, milestone incorporation, SMS and email notifications, job pooling, and distribution functionality. Targeted at small and medium businesses across all industries.
• Data Visualizer Graph database solution that transforms complex datasets into strategic insights by creating traversable models of information, records, documents, and files stored within a database. Features an easy-to-use interface for adding, editing, and removing properties and files without coding knowledge. Designed for non-technical business users seeking to discover relationships in their data.
• Kradle Platform Unified no-code business performance management platform comprising three integrated modules: Konnect (video conferencing and messaging with 70+ language translations), Process Manager (BPM for designing, modeling, and managing business processes), and Data Visualizer (graph database for data modeling and relationship discovery). Designed for small to medium businesses across all industries globally.

Quantifiable outcome

• Zero downtime since January 2018

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• monday.com: monday.com offers a horizontal work management OS for SMEs with customizable workflows, dashboards, collaboration, and integrations. It overlaps directly with Kradle's Process Manager plus Data Visualizer positioning and is a leading PLG benchmark in the same category.
• Kissflow: Kissflow offers no-code process management, project tracking, and app-building for SMEs. Its dual emphasis on BPM and low-code application development closely parallels Kradle's BPM + customizable forms positioning.
• Pipefy: Pipefy is a no-code BPM and workflow automation platform explicitly targeting SMEs and operations teams. It is one of the most direct competitors to Kradle's Process Manager on configurability and form-driven process design.
• Airtable: Airtable delivers no-code database, workflow automation, and visualization for SMEs. The Data Visualizer and Process Manager combination has strong overlap with Airtable's bases, automations, and interfaces.
• ClickUp: ClickUp is an all-in-one work management and collaboration platform bundling tasks, docs, whiteboards, chat, and dashboards. Like Kradle, it targets SMEs with a single platform that combines workflow, communication, and visualization — making it the closest comparable in scope and target customer.
• Process Street: Process Street provides checklist-driven BPM and workflow software for SMEs with strong horizontal applicability. It overlaps with Kradle's Process Manager, particularly around customizable processes and notifications.
• Asana: Asana provides work management and team collaboration with workflows, forms, dashboards, and messaging. Its emphasis on customizable processes for cross-functional teams aligns closely with Kradle's BPM and collaboration wedge.
• Wrike: Wrike is a work management and BPM platform with customizable workflows, dashboards, and collaboration features. It competes directly with Kradle's Process Manager plus Data Visualizer combination in the SME and mid-market segment.
• Notion: Notion is a no-code workspace combining documents, databases, wikis, and lightweight workflows. Its customizable data models and templates directly mirror Kradle's no-code positioning for SMEs, with comparable PLG mechanics.

Broad incumbents

• Zoho: Zoho offers a broad suite of more than 50 business apps spanning CRM, BPM (Zoho Creator/Workflow), video, and BI for SMEs. As a broader incumbent with overlapping modules, it competes with Kradle across multiple categories simultaneously.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/kradlesoftware
• Facebookfacebook.com/kradlesoftware
• LinkedInlinkedin.com/company/kradlesoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kradle