metroConnections

Name

metroConnections

Legal name

metroConnections

Website

https://metroconnections.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Facilities Support Management Services (8744), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Party Invitations, Stationery & Guest Management (HSACACAK), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Conference management services
• Corporate event production
• Stage production services
• Incentive travel programs
• Event registration management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Project-Based Conference Management Services: Typically a project fee based on complexity and size. Transparent upfront pricing with live budget tracking based on decisions made. Services include venue coordination, registration, logistics, production, and on-site execution.
2. Incentive Trip Management: Custom-built incentive programs with full budget development and management. Revenue varies based on attendee size, destination, and hotel accommodations.
3. Creative Services & Fabrication: Graphic design, video production, branding, website development, custom fabrication, and stage design services as part of integrated event packages or standalone projects.
4. Stage Production Services: High-impact stage production including LED stage design, audio, lighting, show flow management, speaker coaching, and content development for general sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

metroConnections is a full-service corporate conference and event management agency that plans and produces multi-day conferences, national sales meetings, user conferences, leadership retreats, incentive trips, award programs, product launches, galas, brand activations, and hybrid/virtual events for Fortune 500 enterprises. The offering spans strategic planning, venue sourcing and negotiation, registration and attendee management, stage production with LED/audio/lighting, custom fabrication, in-house creative services and branding, on-site execution, and post-event reporting, all delivered under a single accountable-partner model with transparent project-based pricing.

Product overview

metroConnections is a full-service corporate event and conference agency offering a comprehensive portfolio of 9 core services and 9 event types. The core services include Conference Management Services (end-to-end multi-day conference planning and execution), Stage Production (LED stages, audio, lighting, show flow, speaker support, and livestream), Fabrication (custom brand environments and experiential builds), Social Event Services, Incentive Trip Management, Strategic Planning, Creative Services & Branding (graphic design, video production, website development, 3D renderings), Attendee Services (registration, websites, payment processing, housing), and Brand Activations. The company also specializes in organizing 9 distinct event types: National Sales Meetings, Leadership Meetings, User Conferences, Incentive Trips, Award Programs, Teambuilding & Give Backs, Galas & Receptions, Product Launches, and Hybrid/Virtual Events. With 40+ years of experience serving Fortune 500 companies, metroConnections positions itself as a 100% employee-owned agency delivering in-house creative and production services at half the cost of traditional agencies, with capabilities scaling from 100 to over 5,000 attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Management Services End-to-end planning and execution for complex, multi-day corporate conferences — from strategy and venue negotiations to registration, logistics, and on-site delivery — managed by one experienced team. Targeted at Fortune 500 enterprises running programs from 100 to 5,000+ attendees.
• Stage Production High-impact general sessions delivered through disciplined design and execution — including stage environments, LED, audio, lighting, show flow, presenter support, video, and livestream support. Targeted at enterprise clients running keynotes, general sessions, and large-scale user conferences.
• Fabrication Custom fabrication services including conceptualization, design phase, engineering and planning, transportation, and installation of custom brand environments and experiential builds. Targeted at enterprises running trade shows, brand activations, and immersive event experiences.
• Social Event Services Creative vision with detailed logistics for social events including theme development, furniture and decor, entertainment management, teambuilding events, giveback events, and outdoor events. Targeted at corporate clients hosting ancillary social functions alongside larger conferences and meetings.
• Incentive Trip Management

Quantifiable outcome

• Saved a client $47,000 by renegotiating unrealistic room block commitments
• +3 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, preferred and minor.

• HelmsBriscoecoreStrategic or Co-development PartnerStrategic venue sourcing partnership leveraging HelmsBriscoe's global presence and volume-buying power to negotiate favorable venue contracts for clients. metroConnections collaborates with HelmsBriscoe on venue strategy and negotiation to protect client budgets, reviewing attrition clauses, food and beverage minimums, and hidden fees.
• CertainpreferredTechnology or IntegrationRegistration platform partner for event registration management. Works with metroConnections to deliver custom event websites, online registration, payment processing, and housing management.
• CventpreferredTechnology or IntegrationRegistration platform partner for event registration management. metroConnections works with Cvent for custom event websites, attendee registration, and housing management.
• SwoogopreferredTechnology or IntegrationRegistration platform partner integrated into metroConnections' event management services for online registration and event logistics coordination.
• EventMobipreferredTechnology or IntegrationEvent platform partner providing mobile event apps and engagement tools integrated into metroConnections' comprehensive event services.
• SkylineminorStrategic or Co-development PartnerPartner for exhibit and event production solutions, supporting metroConnections' fabrication and brand activation services.
• AWS / American TradeshowminorStrategic or Co-development PartnerPartner for tradeshow and exhibition services supporting large-scale event production.
• ILEA InternationalminorOthersIndustry organization membership for event professionals, keeping metroConnections connected to industry peers, informed on emerging trends, and grounded in industry standards.
• Meet MinneapolisminorOthersRegional destination marketing organization partnership supporting Minneapolis-based events and providing local venue and logistics resources.
• MPI (Meeting Professionals International)minorOthersIndustry organization membership providing access to industry best practices, professional development, and peer networking for event professionals.
• Visit Saint PaulminorOthersRegional destination marketing organization partnership supporting Saint Paul-based events with local resources and venue connections.
• BizBashminorOthersIndustry publication and resource partnership providing access to event industry trends, venue resources, and professional development content.
• Event MarketerminorOthersIndustry publication partnership providing access to experiential marketing and event industry insights, trends, and best practices.

Scale indicators6 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• Maritz Global Events: Maritz Global Events is one of the largest corporate event management agencies in North America, offering end-to-end conference, incentive, and meeting planning for enterprise clients — directly comparable to metroConnections' integrated service model and Fortune 500 customer base.
• MCI Group: MCI Group is a global meetings, events, and association management firm with a full-service agency model spanning conference management, incentive travel, and digital events — closely matching metroConnections' enterprise conference and association event portfolio.
• BCD Meetings & Events: BCD Meetings & Events is a corporate meetings and event management agency serving global enterprises, with comparable service lines in conference management, incentive programs, and virtual/hybrid event delivery for Fortune 500 clients.
• Freeman: Freeman is a large event production and brand experience company offering event strategy, creative, AV production, and fabrication services — a closely comparable end-to-end competitor for the stage production and conference management work metroConnections performs.
• George P. Johnson Experience Marketing: George P. Johnson is an experience marketing agency delivering corporate events, user conferences, product launches, and brand activations for large enterprise technology and consumer brands — directly overlapping metroConnections' user conference and product launch offerings.
• Jack Morton Worldwide: Jack Morton Worldwide is a global brand experience agency building conferences, sales kickoffs, product launches, and hybrid events for major brands — a direct competitor to metroConnections' corporate event and brand activation work.
• Sparks: Sparks is a global experiential and event agency delivering corporate meetings, user conferences, and brand activations for enterprise clients — comparable to metroConnections' integrated creative, production, and event management capabilities.
• PRA Business Events: PRA Business Events (now part of LEO Events) is a corporate event and incentive travel agency delivering end-to-end conference management, incentive trips, and hybrid events for Fortune 500 clients — directly comparable to metroConnections' enterprise services.

Broad incumbents

• Cvent: Cvent is a leading enterprise event management software platform and now also offers event agency and hybrid event services through its acquisition of CWT Meetings & Events; while metroConnections uses Cvent's software as a partner, Cvent's broader event services and venue sourcing compete with parts of metroConnections' portfolio.

Others

• HelmsBriscoe: HelmsBriscoe is a global venue sourcing and meetings management partner that works cooperatively with metroConnections (formal strategic partnership), providing complementary hotel and venue contract services rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/metroconn
• Facebookfacebook.com/metroconnections-114055457069
• LinkedInlinkedin.com/company/metroconnections

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about metroConnections