International Business Partner

What International Business Partner does

International Business Partner (IBP, legally IBPE) is a Bogotá, Colombia-headquartered B2B revenue marketing agency that helps enterprise clients in Latin America generate qualified demand through four integrated service pillars: Social Selling (LinkedIn-based company branding, customer engagement, and personal brand development), Go-to-Market (Business Meetings using C-Level sales techniques, Account-Based Marketing, Land & Expand, Concierge Services, Pipeline Audit, and the Engage Bot subscription), Revenue Toolbox (Intent Data and Profiling tooling), and IBP Academy (commercial training programs including Social Selling PRO and Story Selling). The company serves enterprise and corporate accounts — predominantly Fortune 500 technology firms and distributors such as Amazon, Microsoft, HP, Dell, Intel, IBM, Adobe, SAP, Schneider Electric, TD SYNNEX, Ingram Micro, and Tech Data — as well as Latin American banks and telecommunications providers (Bancolombia, Banco Colpatria, Claro), with documented reach across 200+ companies and 13,500+ business opportunities generating over US$100MM in cumulative client pipeline. Note: founding date is inconsistent across sources — 2008 (firmographics) vs. 2016 (company history timeline tied to legal entity establishment and Colombian Law 1581/2012 compliance).

IBP's revenue mechanics combine managed services engagements, a subscription-based Engage Bot service (event packages or annual plans), pay-per-performance pricing with warranty on the MQL+EM service (1 MQL per 15 companies contacted), and professional services via IBP Academy training. Concierge Services embed a dedicated resource (8 hours daily, minimum 6 months) inside client channel programs, primarily for manufacturers and distributors executing demand generation with their channel partners. Distribution is regional and direct — a combination of field enterprise sales (Business Meetings, ABM), inside sales using BANT qualification, and event-driven engagement — with LinkedIn as the dominant demand generation platform and strategic ally relationship. The company employs 51-100 people (95% women) and holds LinkedIn Social Selling expert certification, Corporate Visions LATAM partnership, and various women-owned business certifications (Mujeres TIC, WeConnect). AI plays a narrow assistive role limited to AI-generated call summaries as part of MQL+EM deliverables; core capability is human-driven methodology rather than technology platform.

Name

International Business Partner

Legal name

IBPE antes International Business Partner

Website

https://ibpla.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

International Business Partner (IBP) is a Bogotá-based B2B revenue marketing agency serving Fortune 500 enterprises across Latin America through Social Selling, Go-to-Market execution, Intent Data, and commercial training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Go-to-Market Services: Core service including Business Meetings, Account-Based Marketing, Land & Expand, Concierge Services, Pipeline Audit, and MQL+EM. Services are delivered with a pay-per-performance model with warranty policy.
2. Social Selling Services: LinkedIn-based social selling services including Company Branding, Customer Engagement, and Personal Brand development for B2B lead generation.
3. Engage Bot Subscription: Subscription-based service available in event-based packages or annual subscriptions with different support levels and post-event analytics.
4. Revenue Toolbox: Intent Data and Profiling services that deliver data on accounts interested in specific topics relevant to the client, allowing teams to identify opportunities and maximize conversions.
5. IBP Academy Training: Commercial training programs including Social Selling Pro (16 modules), Story Selling Program, and Revenue Marketing (8 hours, 2 high-value modules) to develop sales team capabilities.
6. Concierge Services: Dedicated human resource (8 hours daily, business days) assigned full-time for campaign management for a minimum period of 6 months, supporting demand generation execution with partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

International Business Partner (IBP) is a B2B revenue marketing and demand generation agency serving Latin American enterprise clients. The company delivers four core service pillars: Social Selling (LinkedIn-based brand and relationship building), Go to Market (Business Meetings, Account-Based Marketing, Concierge Services, Engage Bot subscription, Pipeline Audit), Revenue Toolbox (Intent Data and Profiling tools), and IBP Academy (commercial training programs). Services are executed through direct enterprise engagement and inside-sales motions on a pay-per-performance basis.

Product overview

IBP (International Business Partner) is a B2B Revenue Marketing agency offering an integrated platform of four core service pillars: Social Selling (LinkedIn-based brand and relationship building with Company Branding, Customer Engagement, and Personal Brand components), Go to Market (account-based sales development including Business Meetings, Account-Based Marketing, Land & Expand, Concierge Services, Engage Bot subscription service, and Pipeline Audit), Revenue Toolbox (demand generation tools providing Intent Data and Profiling capabilities), and IBP Academy (commercial training with Social Selling PRO, Story Selling Program, and Revenue Marketing modules). The MQL+EM sub-service delivers BANT-qualified leads paired with executive meeting scheduling. The platform is designed to help B2B companies generate pipeline, improve conversion rates, and accelerate revenue growth across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• IBP Academy: Training programs for commercial teams including Social Selling PRO, Story Selling Program, and Revenue Marketing modules to improve sales skills and business closure rates.
• Social Selling
• Go to Market
• Revenue Toolbox
• Engage Bot

Products and services

• Social Selling LinkedIn-based social selling strategy that combines content marketing, engagement tactics, and brand positioning to generate visibility in target accounts and build trust relationships with decision-makers. Includes Company Branding, Customer Engagement, and Personal Brand components for B2B lead generation.
• Go to Market Comprehensive B2B go-to-market strategy service connecting companies with target accounts through Business Meetings, Account-Based Marketing, Land & Expand, Concierge Services, Engage Bot subscription, and Pipeline Audit components for enterprise pipeline growth.
• Revenue Toolbox Demand generation toolkit providing Intent Data and Profiling tools that help manufacturers and partners identify, activate, and convert real business opportunities through real-time buying signals analysis.
• IBP Academy Commercial training platform offering Social Selling PRO (16 modules), Story Selling Program, and Revenue Marketing programs to develop sales team skills in B2B environments.
• MQL+EM (Marketing Qualified Lead + Executive Meeting) Lead qualification and meeting scheduling service that delivers BANT-qualified prospects and schedules virtual meetings between target account contacts and client sales specialists, with AI-generated call summaries included as part of deliverables.

Quantifiable outcome

• Over 13,500 business opportunities generated for 200+ companies across Latin America
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• LinkedIncoreStrategic or Co-development PartnerIBP is recognized as a LinkedIn Social Selling expert and strategic ally. They develop social selling strategies and implement B2B demand generation campaigns using LinkedIn as the primary platform. Their team includes LinkedIn certified experts who use the platform for company branding, customer engagement, and personal brand development.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• CIENCE: CIENCE is a B2B lead generation and outsourced SDR agency offering managed demand-generation, appointment setting, and ABM services to enterprise technology clients—directly overlapping with IBP's Go-to-Market, MQL+EM, and ABM offerings.
• Belkins: Belkins is a B2B appointment-setting and lead generation agency focused on outbound sales development for SaaS and tech vendors, mirroring IBP's Business Meetings and MQL+EM service lines and pay-per-meeting pricing model.
• Martal Group: Martal Group is a B2B sales agency providing lead generation, outbound SDR, and demand-gen services to technology companies, closely comparable to IBP's enterprise-focused revenue marketing stack.
• SalesHive: SalesHive is a B2B lead generation and cold-calling agency offering SDR outsourcing and appointment setting, directly competing with IBP's inside-sales-driven MQL+EM motion and BANT-based qualification.
• Heinz Marketing: Heinz Marketing is a B2B marketing agency focused on demand generation, ABM, and sales enablement for technology and manufacturing clients—closely aligned with IBP's pipeline management and revenue marketing services.
• Single Grain: Single Grain is a digital marketing agency providing SEO, content, and paid media with strong B2B demand-gen capabilities, overlapping IBP's content marketing, social selling, and ABM-led client engagements.

Broad incumbents

• Demandbase: Demandbase is an ABM platform offering intent data, account identification, and engagement tools; it overlaps with IBP's Intent Data and Profiling services and competes for ABM budget, but as a SaaS incumbent rather than a regional agency.
• 6sense: 6sense is an ABM and revenue intelligence platform whose intent data and account prioritization capabilities compete directly with IBP's Revenue Toolbox, though delivered as enterprise software rather than managed services.
• ZoomInfo: ZoomInfo is a B2B data and intelligence platform providing contact, firmographic, and intent data that overlaps with IBP's Profiling Tool and Intent Data Service, but at global SaaS scale rather than regional agency execution.
• Salesloft: Salesloft is a sales engagement platform providing cadence, call recording, and analytics tooling that overlaps with IBP's AI-generated call summaries and BANT-driven inside-sales workflow, though as a software vendor rather than a managed agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@internationalbusinesspartn5199
• LinkedInes.linkedin.com/company/international-business-partner-ibp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Business Partner