What Manhattan Psychology Group does

Manhattan Psychology Group, PC is a private-pay, out-of-network multi-specialty mental health practice headquartered in New York City. Founded and led by Josh Rosenthal, PsyD, the practice delivers psychological, behavioral, neuropsychological, and educational services to children, adolescents, adults, couples, and families across four physical locations — Upper West Side Manhattan (107 West 82nd Street), Long Island City (47-20 11th Street), White Plains, and Livingston, NJ — with telehealth extending service reach to residents of Florida, New Jersey, Pennsylvania, Connecticut, and New York. The firm operates as a professional corporation with a headcount between 11 and 50 staff, including psychologists, neuropsychologists, board-certified behavior analysts, and special educators.

The company's offerings are organized into five integrated service pillars: mental health therapy (CBT, PCIT, DBT, ACT, psychodynamic therapy), testing and evaluations (neuropsychological, autism diagnostic, psychoeducational, immigration, and bilingual assessments), Applied Behavior Analysis, the MPG360 multidisciplinary wrap-around program, and educational services (academic tutoring, SEIT/SETSS, behavioral tutoring, executive function coaching) delivered through a partnership with MPG Tutoring, Inc. Technology usage is operational and non-proprietary: telehealth runs on Skype and phone, webinars are hosted on Thinkific, and a free Patient Care Liaison service helps families navigate out-of-network insurance. Service differentiators include evidence-based modalities, multidisciplinary integration, bilingual evaluation capability in Westchester, and quick access (first intakes typically within one week; complete testing with comprehensive reports in six weeks).

Revenue is generated almost entirely through professional services billed directly to clients. Therapy rates range from $200 to $600 per hour depending on clinician credentials, BCBA services are priced at $360 per hour, Behavioral Interventionists at $125 per hour under a tiered model, and group therapy at approximately $150 per session. The practice does not accept direct insurance but provides superbills and out-of-network navigation support, with limited sliding-scale availability based on clinician capacity. A secondary revenue stream comes from NYC Department of Education Impartial Hearing Orders, which fund ABA, behavioral support, evaluations, counseling, and SETSS at no out-of-pocket cost to eligible families. Customer acquisition is direct-to-consumer via SEO, an extensive blog, webinars, and word-of-mouth, with no external institutional investment or funding rounds disclosed.

Name

Manhattan Psychology Group

Legal name

Manhattan Psychology Group, PC

Website

https://manhattanpsychologygroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Manhattan Psychology Group, PC is a private-pay, out-of-network multi-specialty mental health practice in New York City delivering therapy, neuropsychological testing, ABA, and educational services to children, adolescents, adults, couples, and families across four metro offices and telehealth in five states.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

Keywords

• Mental health services
• Psychological testing
• Applied behavior analysis
• Child psychology therapy
• Neuropsychological evaluation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Mental Health Therapy: Private-pay individual, couples, and family therapy billed based on time used and prorated from an hourly rate. Session lengths may vary. This is the primary revenue stream for the practice.
2. Group Therapy: Group therapy offered at a lower fee per session, typically ~$150/session. Must be paid in full prior to group start date.
3. Neuropsychological and Psychological Testing: Comprehensive evaluation and testing services for children, adolescents, and adults. Fees must be paid in full before testing begins. Non-refundable once scheduled/initiated.
4. Applied Behavior Analysis (ABA): Private-pay ABA services offered directly with a BCBA or through a tiered model with Behavioral Interventionist. BCBA services at $360/hour; Behavioral Interventionist direct services at $125/hour. Insurance reimbursement may be available for clients with existing ASD diagnosis.
5. DOE-Funded Services: Families with NYC DOE Impartial Hearing Orders (IHO) can access services at no out-of-pocket cost when the order authorizes funding. Services include ABA therapy, behavioral support, psychological and neuropsychological evaluations, counseling, SETSS.
6. Educational Services/Tutoring: Academic tutoring, SEIT, SETSS, behavioral tutoring, and executive function training provided through partner organization MPG Tutoring, Inc.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Manhattan Psychology Group is a multi-specialty private-pay mental health, testing, and applied behavior analysis (ABA) practice delivering evidence-based therapy (CBT, PCIT, DBT, ACT, ABA), neuropsychological and psychoeducational evaluations, and integrated family support services to children, adolescents, adults, couples, and families. Services are delivered through physical offices, in-home visits, and telehealth across the New York metropolitan area and select licensed states.

Product overview

Manhattan Psychology Group is a multi-specialty mental health, testing, and applied behavior analysis (ABA) practice offering comprehensive psychological and behavioral services for children, adolescents, adults, couples, and families in New York and New Jersey. The practice operates as a unified service platform centered around evidence-based treatments including Cognitive Behavior Therapy (CBT), Parent-Child Interaction Therapy (PCIT), Dialectical Behavior Therapy (DBT), and Applied Behavior Analysis (ABA). Services are organized into five integrated pillars: (1) Mental Health Therapy encompassing child, adolescent, and adult individual and couples treatment; (2) Testing & Evaluations including neuropsychological, psychoeducational, autism diagnostic, and immigration evaluations; (3) Applied Behavior Analysis (ABA) with DOE-funded and private pay options; (4) MPG360 multidisciplinary wrap-around family support; and (5) Educational Services including tutoring and executive function coaching. The practice also offers group programs (social skills groups, teen anxiety groups, parent training) and a Webinar Learning Center for educational content. First intakes are typically scheduled within 1 week, with complete testing processes and comprehensive reports delivered within 6 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• MPG Tutoring, Inc: Partner organization providing academic or educational support services for children, adolescents and young adults with developmental and learning challenges through certified special educators.

Products and services

• Mental Health Therapy (CBT, PCIT, DBT, ACT, Family Therapy, HRT/CBIT) Evidence-based outpatient therapy services for children, adolescents, adults, couples, and families using modalities including Cognitive Behavior Therapy (CBT), Parent-Child Interaction Therapy (PCIT), Dialectical Behavior Therapy (DBT), Acceptance and Commitment Therapy (ACT), Family Therapy, Habit Reversal Training (HRT/CBIT), Parent Management Training, and Infant-Parent Psychotherapy. Delivered by psychologists and licensed clinicians in office, in-home, or telehealth settings.
• Neuropsychological and Psychological Testing & Evaluations Comprehensive neuropsychological, psychological, and psychoeducational evaluations for children, adolescents, and adults addressing learning disabilities, ADHD, autism spectrum disorder, and emotional challenges. Includes Autism Diagnostic Evaluations, Bilingual Evaluations in Westchester, and Immigration Evaluations. Complete testing process including comprehensive report delivered in approximately 6 weeks.
• Applied Behavior Analysis (ABA) ABA therapy services using positive reinforcement to enhance communication, daily living skills, social interactions, and behavior in children with autism and developmental challenges. Offered through private-pay (BCBA at $360/hour, Behavioral Interventionist at $125/hour) and DOE-funded pathways via NYC Impartial Hearing Orders.
• MPG360 Integrated Care Program Multidisciplinary wrap-around support program coordinating psychological, behavioral, and educational services for families under a single integrated care plan. Reduces fragmentation across therapy, testing, ABA, parent training, and educational advocacy services.
• Couples Therapy and Marriage Counseling Therapy services for couples and partners addressing relationship difficulties, communication issues, and marriage challenges. Priced at standard hourly clinician rates between $200 and $600 per hour.
• Group Therapy Programs (Social Skills, Teen Anxiety, Coping Cat, Parent Training) Group programs including Social Skills Training for ages 3-14, Teen Social Anxiety Groups for ages 12-18, the Coping Cat anxiety program for ages 6-14, Teens and Screens Group, Parent Training for ADHD/Disruptive Behaviors, and Teen Social Hour. Group sessions priced at approximately $150/session, paid in full prior to group start date.
• Academic Tutoring Services (SEIT, SETSS, Behavioral Tutoring) Educational support services delivered through partner organization MPG Tutoring, Inc., including Special Education Itinerant Teacher (SEIT), Special Education Teacher Support Services (SETSS), behavioral tutoring, and academic tutoring by certified special educators for children with developmental and learning challenges.
• Executive Function Training and Coaching Skill-building services focusing on planning, organization, time management, and real-life routines for children, adolescents, and adults with executive functioning challenges. Available for both child and adult clients.
• DOE-Funded Services via Impartial Hearing Orders (IHO) ABA therapy, behavioral support, psychological and neuropsychological evaluations, counseling, and SETSS provided at no out-of-pocket cost to families holding NYC DOE Impartial Hearing Orders that authorize funding for eligible students with ASD diagnosis.
• Immigration Evaluations Psychological evaluations and assessments conducted for immigration proceedings and visa clearance applications.

Quantifiable outcome

• First intakes typically scheduled within 1 week of inquiry
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MPG Tutoring, InccoreStrategic or Co-development PartnerPartner organization providing academic and educational support services including tutoring, SEIT, SETSS, behavioral tutoring, and executive function training. Allows Manhattan Psychology Group to offer comprehensive educational services alongside mental health and behavioral services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Two Chairs: Two Chairs operates a hybrid in-person and virtual outpatient therapy practice with multiple clinic locations and matching-driven clinician assignment. Direct comparable to MPG's private-pay, multi-specialty model focused on evidence-based therapy outcomes.
• Octave: Octave runs an in-person and virtual outpatient mental health practice with multiple clinics and a therapy + psychiatry + measurement-based-care model. Direct comparable to MPG's premium, evidence-based outpatient positioning in dense metro markets.
• Charlie Health: Charlie Health provides intensive outpatient (IOP) and virtual mental health treatment for adolescents and young adults — a core demographic for MPG. Comparable for adolescent mental health, family involvement, and complex case acuity.
• Thriveworks: Thriveworks is a multi-state mental health practice offering therapy, psychiatry, and counseling across hundreds of locations. Comparable to MPG as a scaled, multi-site private-pay outpatient mental health provider serving individuals, couples, and families.

Emerging players

• Alma: Alma is a mental health professional platform/marketplace that helps private-practice clinicians accept insurance and grow their caseload. Comparable as an infrastructure layer for the same therapist population MPG employs, with potential to disintermediate traditional practices.

Broad incumbents

• Talkspace: Talkspace is a publicly-traded online therapy platform providing text, audio, and video therapy sessions. Comparable as a telehealth-first mental health competitor targeting the same client base with a lower-cost delivery model.
• Lyra Health: Lyra Health is a mental health benefits platform providing therapy and coaching to employees of enterprise clients. Comparable as an employer-sponsored channel that competes for in-network access and could steer employees away from out-of-network practices like MPG.
• Cerebral: Cerebral is a broad digital mental health platform offering therapy, counseling, and medication management. Comparable as a scaled, technology-enabled alternative to traditional private-pay outpatient mental health practices.
• Spring Health: Spring Health is a mental health benefits platform offering therapy, coaching, and medication management to employer clients. Comparable as a well-capitalized enterprise channel that competes for the same high-income employed population MPG serves privately.
• BetterHelp: BetterHelp (owned by Teladoc Health) is the largest direct-to-consumer online therapy platform. Comparable as a mass-market digital mental health incumbent competing for the same pool of self-pay therapy customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/manhattanpsychologygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Psychology Group