Cell-logic-usa
Cell-Logic-USA is a Missouri-based nutraceutical company that exclusively distributes Cell-Logic Pty Ltd's patented nutrigenomic supplements, functional foods, and cosmeceuticals — built around proprietary EnduraCell broccoli sprout powder and licensed GliSODin — to U.S. and Canadian consumers and qualified healthcare professionals.
- Company typePrivate
- Founded2013
- HeadquartersFenton, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Cell-logic-usa firmographics
Firmographics- Name
- Cell-logic-usa
- Legal name
- DNSW, Inc.
- Website
- https://cell-logic-usa.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Cell-Logic-USA is a Missouri-based nutraceutical company that exclusively distributes Cell-Logic Pty Ltd's patented nutrigenomic supplements, functional foods, and cosmeceuticals — built around proprietary EnduraCell broccoli sprout powder and licensed GliSODin — to U.S. and Canadian consumers and qualified healthcare professionals.
- Ownership category
- akta.pro rank
Cell-logic-usa industry classification
Industry- Product category
- Nutraceutical Supplements
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)
Keywords
Where Cell-logic-usa is headquartered
LocationHeadquarters
- HQ city
- Fenton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cell-logic-usa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Cell-Logic-USA operates its own e-commerce website selling nutrigenomically-active supplements directly to consumers. Products include capsules, powders, and functional foods. Orders can be placed 24/7 through the website with various shipping options.
- Wholesale/Professional Sales: Wholesale accounts are available to qualified healthcare professionals, allowing them to purchase products at wholesale prices for resale or patient use. Separate clinician-only Integra Nutritionals range accessible upon registration and approval.
- Channel Partner Revenue (Doctors Supplement Store): Healthcare providers can sell through Doctors Supplement Store, which creates personalized online dispensaries. The company receives revenue through these channel partnerships with monthly payments to providers based on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CardiOS 60 Capsules - $64.99 |
| Unit Pricing | Pay-as-you-go | DefenCELL 120 Capsules - $77.75 |
| Unit Pricing | Pay-as-you-go | Dr Soup 6 Single Serve Sachets - $59.99 |
| Unit Pricing | Pay-as-you-go | EnduraDERM Cosmeceutical 30 Single 10g Sachets - $129.99 |
| Unit Pricing | Pay-as-you-go | PomGenex 300g Powder - $75.45 |
| Unit Pricing | Pay-as-you-go | GliSODin BioActive 60 Capsules - $68.99 |
| Unit Pricing | Pay-as-you-go | ImmunoGenex 250g Powder - $79.99 |
| Unit Pricing | Pay-as-you-go | Switched On Book - $9.95 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cell-logic-usa product offering
Product offeringCore offering
Cell-Logic-USA distributes a portfolio of nutrigenomically-active dietary supplements and functional foods built around its proprietary EnduraCell® 100% whole broccoli sprout ingredient (a high-yield sulforaphane source) and its licensed GliSODin® superoxide dismutase formulation. Products are sold direct-to-consumer via the cell-logic-usa.com e-commerce site and to qualified healthcare professionals through wholesale accounts and the Integra Nutritionals clinician-only range, with additional reach via the Doctors Supplement Store channel partnership.
Product overview
Cell-Logic-USA offers a portfolio of nutrigenomically-active supplements and functional foods centered on its proprietary EnduraCell® 100% whole broccoli sprout ingredient—the world's highest sulforaphane-yielding broccoli sprout powder. The Cell-Logic consumer brand includes capsule products (DefenCELL®, CardiOS, EnduraCell® BioActive, EnduraCell® Plus, GliSODin®), functional food powders (PomGenex, ImmunoGenex, Dr Soup®), and the cosmeceutical EnduraDERM. The separate Integra Nutritionals clinician-only brand provides professional formulations with associated educational programs including the G.E.M.M. Protocol. Core technology relies on sulforaphane from broccoli sprouts and GliSODin® (SOD from cantaloupe melon) to activate cellular antioxidant defenses and detoxification processes.
Differentiator
Problem solved
Functional benefit
Brands
- Cell-Logic: Consumer label brand offering nutrigenomically-active formulations including EnduraCell, DefenCELL, CardiOS, and other supplement products.
- Integra Nutritionals
Products and services
- EnduraCell® 80g Powder Cell-Logic's flagship 100% whole broccoli sprout powder ingredient, optimized for phytonutrient yield and yielding clinically-relevant levels of sulforaphane. Free of excipients, nothing added and nothing but water removed.
- EnduraCell® BioActive 80 Capsules Capsulated version of EnduraCell® 80g Powder, providing 100% whole broccoli sprout powder yielding cell-protective compounds. Each size '00' capsule contains 700mg EnduraCell® for antioxidant defenses and liver detoxification support.
- EnduraCell® Plus 60 Capsules EnduraCell® formulation with added selenium (25mcg per capsule). Supports cellular antioxidant defenses, liver detoxification, selenium-deficient diets, thyroid metabolism and protection, gut homeostasis, and immune function.
- DefenCELL® 120 Capsules The most comprehensive nutrigenomically-active supplement containing both EnduraCell® and GliSODin® plus cytoprotective micronutrients. Functions as a 'Nutrigenomic Multi-Nutrient Formulation' supporting cellular detoxification, cell-protective and antioxidant defenses.
- CardiOS 60 Capsules A unique formulation targeting cardiovascular health, bone health, and declining DHEA-Cortisol balance during ageing. Contains Vitamin D3, Vitamin K2 (MenaQ7®), broccoli sprout powder, and Withania somnifera (Sensoril®).
- GliSODin® BioActive 60 Capsules Patented superoxide dismutase (SOD) supplement derived from French Cantaloupe melon. Enhances natural defenses against oxidative stress and inflammation. Each capsule delivers 250 Units SOD activity with gliadin for gastric protection.
- EnduraCell® PomGenex 300g Powder Functional food powder combining broccoli sprouts (EnduraCell®), pomegranate juice, and coconut water. Each 10g serving contains 1000mg EnduraCell® with natural pomegranate and vanilla flavors.
- ImmunoGenex 250g Powder Immunobiotic formula for gut-related and systemic immune dysfunction. Contains Lactobacillus plantarum (HK-137), Larix Arabinogalactans, and dried Pomegranate Juice to optimize gut ecology and support immune defenses.
- Dr Soup® 6 Single Serve Sachets Functional food range of dried vegetable/herb/spice combinations, with each 30g serve equivalent to 300g of fresh vegetables. Available in Spiced Pumpkin & Herbs, Carrot & Chives, and Tuscan Tomato flavors. Contains bamboo fiber for dietary fiber intake.
- EnduraDERM Cosmeceutical 30 Single 10g Sachets All-natural oral cosmeceutical formulation benefiting complexion from the inside. Contains three key bioactive ingredients: Immunobiotic HKL-137, GliSODin®, and Collagen Peptides (Verisol®) to activate skin-protective genes for antioxidant enzymes, immune barrier, moisture retention, and pro-collagen/elastin synthesis.
- Switched On – Embracing the Science of Nutrigenomic Medicine Book by Dr Christine Houghton exploring nutrigenomics—how food-derived compounds can activate health-promoting genes. Covers chronic disease prevention through nutritional strategies.
- Integra Nutritionals Clinician-Only Brand Clinician-only product range requiring registration and approval. Complements the Cell-Logic consumer label with professional-grade nutrigenomically-active formulations for qualified healthcare professionals. Includes access to educational resources and G.E.M.M. Protocol training.
Quantifiable outcome
- EnduraCell delivers 20-50 times more phytonutrients than mature broccoli vegetable
- +3 more outcomes
Companies that use Cell-logic-usa
Customer profileSegments3 records
Ideal customer profiles2 records
Cell-logic-usa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Cell-logic-usa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Cell-Logic Pty Ltd (Australia)coreCell-Logic Pty Ltd is the Australian parent company and original developer of nutrigenomic formulations. Cell-Logic-USA serves as the exclusive North American distributor for Cell-Logic Ltd since 2013. The partnership involves distribution rights for all Cell-Logic products including the EnduraCell ingredient and Integra Nutritionals clinician-only range.
- DNSW, InccoreDNSW, Inc is the Missouri corporation that wholly owns Cell-Logic-USA. Founded in 2010, DNSW and its affiliates are engaged in alternative healthcare through natural vitamins and supplementation. Cell-Logic-USA is the exclusive North American distribution arm.
- Laboratories ISOCELL NUTRA (France)coreLicensor of the patented GliSODin formulation - a specially bred, high antioxidant strain of French Cantaloupe produced for its superoxide dismutase content. Products are made in Australia under license from Laboratories ISOCELL NUTRA. Only products bearing the GliSODin logo may claim to be genuine GliSODin products.
- Doctors Supplement StorestrategicDoctors Supplement Store creates free personalized online dispensaries for qualified healthcare providers. Patients can order online or call to get recommended supplements. Cell-Logic and Integra Nutritionals products are available through this channel. The partnership offers a $100 Quick Start bonus for providers signing up through Cell-Logic-USA.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cell-logic-usa competitors and assessment
Company assessmentDirect peers
- Metagenics: Metagenics is a practitioner-channel nutraceutical company selling condition-specific supplements through healthcare professionals, directly comparable to Cell-Logic's Integra Nutritionals clinician-only model and evidence-based positioning.
- Designs for Health: Designs for Health is a practitioner-only nutraceutical brand offering professional-grade supplements with clinical education programs, directly comparable to Cell-Logic's clinician-only distribution and nutrigenomic education approach.
- Thorne HealthTech: Thorne is a science-led supplement company selling through both DTC and practitioner channels with strong practitioner education — directly comparable to Cell-Logic's hybrid DTC + clinician model and scientific differentiation.
- Pure Encapsulations: Pure Encapsulations is a premium practitioner-grade supplement brand sold primarily through healthcare professionals, directly comparable to Cell-Logic's clinician channel, premium positioning, and hypoallergenic formulations.
- XYMOGEN: XYMOGEN sells professional-grade nutraceuticals exclusively through licensed healthcare practitioners with formula exclusivity programs, closely mirroring Cell-Logic's practitioner-only Integra Nutritionals model.
- Standard Process: Standard Process is a whole-food supplement company with a strong practitioner channel and clinical education programs, comparable to Cell-Logic's nutrigenomic positioning and clinician-driven GTM.
Broad incumbents
- Life Extension: Life Extension is a large, established direct-to-consumer supplement retailer with a broad SKU portfolio, serving as a broader incumbent alternative for health-conscious consumers in the same antioxidant/longevity category as Cell-Logic.
- NOW Foods: NOW Foods is a large-scale mass-market supplement manufacturer offering antioxidant and functional food products at lower price points, representing a broader incumbent competitor to Cell-Logic's premium niche.
Emerging players
- Jarrow Formulas: Jarrow Formulas offers a broccoli sprout/sulforaphane-adjacent supplement line at mass-market pricing, representing an emerging competitor directly contesting EnduraCell's sulforaphane category positioning.
Others
- Doctors Supplement Store: Doctors Supplement Store is both a partner and adjacent platform, providing online dispensary infrastructure for multiple practitioner-grade supplement brands including Cell-Logic — comparable as a channel ecosystem player.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cell-logic-usa social profiles
Digital presenceCell-logic-usa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cell-logic-usa leadership team
Management profileNumber of profiles
Cell-logic-usa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cell-logic-usa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cell-logic-usa
What does Cell-logic-usa do?
Cell-Logic-USA distributes a portfolio of nutrigenomically-active dietary supplements and functional foods built around its proprietary EnduraCell® 100% whole broccoli sprout ingredient (a high-yield sulforaphane source) and its licensed GliSODin® superoxide dismutase formulation. Products are sold direct-to-consumer via the cell-logic-usa.com e-commerce site and to qualified healthcare professionals through wholesale accounts and the Integra Nutritionals clinician-only range, with additional reach via the Doctors Supplement Store channel partnership.
Is Cell-logic-usa a public or private company?
Cell-logic-usa is a private company. It is classified as corporate owned and is currently operating.
When was Cell-logic-usa founded?
Cell-logic-usa was founded in 2013.
Where is Cell-logic-usa based?
Cell-logic-usa is headquartered in Fenton, United States, in the North America region.
How does Cell-logic-usa make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are wholesale/Professional Sales and channel Partner Revenue (Doctors Supplement Store).
Who are Cell-logic-usa's main competitors?
Direct peers on record are Metagenics, Designs for Health, Thorne HealthTech, Pure Encapsulations, XYMOGEN and Standard Process. Broad incumbents are Life Extension and NOW Foods. Jarrow Formulas is listed as an emerging player. Doctors Supplement Store is listed as an others.
Does Cell-logic-usa have an API?
No public API is recorded for Cell-logic-usa.
What industry is Cell-logic-usa in?
Cell-logic-usa's product category is Nutraceutical Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 3114 and its SIC code is 2090.