SQUIRRLY LIMITED
Squirrly Limited is a UK-based, founder-owned software company that builds AI-driven SEO, marketing, and security tools for the WordPress ecosystem, serving 23,000+ premium paid users across 90+ countries through a portfolio of 29+ products.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What SQUIRRLY LIMITED does
Squirrly Limited is a UK-based, founder-owned software company founded in 2012 that builds AI-driven marketing, SEO, and website-security tools primarily for the WordPress ecosystem. Its core product is the Squirrly SEO WordPress plugin, which combines keyword research, on-page optimization, schema generation, and SERP tracking with proprietary AI features including Focus Pages (analyzing 113+ ranking factors per page), Ranking Vision AI, the SEO Live Assistant, and the Competitive Clarity Index. The company has expanded into a portfolio of 29+ products spanning WordPress security (WP Ghost), AI marketing automation (Next Level Marketing AI, AISQ Marketing PRO, AISQ Growth, AISQ Meteor), social media management (Squirrly Social), competitor analysis (Squirrly SPY), email marketing (Email Hero), e-commerce feed optimization (Product Perfect Feeds), content analytics (ContentLook), full-service SEO (RankJumps), and an education platform (Education Cloud PLUS). In 2026 the company rebranded its corporate platform to AISQ.com, with Squirrly.co positioned as the "Store for Entrepreneurs."
SQUIRRLY LIMITED firmographics
Firmographics- Name
- SQUIRRLY LIMITED
- Legal name
- Squirrly Limited
- Website
- https://squirrly.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Squirrly Limited is a UK-based, founder-owned software company that builds AI-driven SEO, marketing, and security tools for the WordPress ecosystem, serving 23,000+ premium paid users across 90+ countries through a portfolio of 29+ products.
- Ownership category
- akta.pro rank
SQUIRRLY LIMITED industry classification
Industry- Product category
- SEO and Marketing Automation Software
- NAICS
- Advertising Agencies (541810), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), Search, Discovery & Ranking Personalization (HDAAAGAE), AI/ML Engineering & Model Development Services (BPAEAHAF), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where SQUIRRLY LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SQUIRRLY LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Recurring monthly and annual subscriptions for software products including Squirrly SEO (PRO, Web Dev Kit, Business plans), Education Cloud PLUS, and other marketing tools. Subscriptions range from $9.99/month to $71.99/month for SEO products, with additional credit purchases for extra features.
- Per-Report Sales: One-time purchases for specific reports such as Squirrly SPY competitor analysis reports at $50 per report.
- Affiliate Program: Squirrly operates an affiliate program where partners earn recurring commissions (percentage of each payment) for referring new customers. Commissions are recurring for as long as referred customers maintain subscriptions.
- Professional Services: Done-for-you and done-with-you services including White Glove Services for Squirrly SEO and fully managed SEO through RankJumps agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic SEO for WordPress |
| Subscription | Monthly | PRO Plan - For entrepreneurs and small teams |
| Subscription | Monthly | Web Dev Kit - For agencies with client management needs |
| Subscription | Monthly | Business Plan - Full Holistic SEO capabilities |
| Subscription | Monthly | Education Cloud PLUS - Online marketing courses |
| Unit Pricing | Pay-as-you-go | Squirrly SPY - Competitor analysis reports |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels11 records
SQUIRRLY LIMITED product offering
Product offeringCore offering
SQUIRRLY LIMITED develops and sells a portfolio of AI-driven marketing and SEO software products, primarily delivered as WordPress plugins and cloud SaaS applications. Its flagship offering, Squirrly SEO, provides AI-powered keyword research, real-time content optimization, and Focus Pages guidance based on 113+ ranking factors, complemented by WordPress security (WP Ghost), competitor analysis (Squirrly SPY), social media management (Squirrly Social), AI marketing automation (Next Level Marketing AI), and an online learning platform (Education Cloud PLUS). The company also operates an SEO agency service (RankJumps), an AI-powered hosting solution (AISQbusiness), and developer/hosting partner integrations within the WordPress ecosystem.
Product overview
SQUIRRLY LIMITED operates as a multi-product marketing technology platform built on a SaaS + WordPress plugin architecture established in 2012. The company's portfolio of 29+ market-proven products spans five distinct categories: (1) Core SEO tools including Squirrly SEO (AI-powered WordPress plugin with 650+ features analyzing 113+ ranking factors) and CloudSEO (cloud-based extension for non-WordPress sites); (2) WordPress security via WP Ghost (formerly Hide My WP Ghost) protecting against hacker bots and brute-force attacks; (3) AI-powered marketing automation through Next Level Marketing AI (WordPress plugin automating keyword research, content planning, and social distribution), AISQbusiness (48-hour WordPress site setup with AI marketing), AISQ Marketing PRO, AISQ Growth, and AISQ Meteor (agency stack); (4) Specialized tools including Squirrly SPY (competitor analysis), Squirrly Social (social media management), Squirrly Digital (all-in-one marketing pack), ContentLook (content analytics), RankJumps (full SEO agency services), Email Hero (email marketing), Product Perfect Feeds (e-commerce feed optimization), Starbox PRO (author bio design); and (5) Learning/education via Education Cloud PLUS (50+ courses with AI-powered recommendations). The products integrate with major platforms including WooCommerce, Elementor, Rank Math, Yoast, Google Search Console, Google Analytics, and leverage third-party SEO APIs (MOZ, Majestic, SEMrush) for competitive intelligence. Squirrly.co now serves as AISQ's 'Store for Entrepreneurs' following the 2026 rebrand to AISQ.com.
Differentiator
Problem solved
Functional benefit
Brands
- Squirrly SEO: AI-driven SEO plugin for WordPress with 650+ features including keyword research, on-page SEO, schema, and Focus Pages technology.
- WP Ghost
- Starbox PRO
- Education Cloud PLUS
- Squirrly Social
- Squirrly SPY
- ContentLook
- RankJumps
- Email Hero
- Product Perfect Feeds
- CloudSEO
- AISQbusiness
- Next Level Marketing AI
- AISQ Meteor
Products and services
- Squirrly SEO AI-powered WordPress SEO plugin with 650+ features including keyword research, Focus Pages guidance, on-page SEO, schema markup, and SERP tracking, designed for website owners, bloggers, and digital marketers running WordPress sites.
- WP Ghost WordPress security plugin that protects against hacker bots, brute-force attacks, and vulnerabilities by hiding WordPress paths from attackers. Compatible with WooCommerce, Elementor, and WProcket.
- Next Level Marketing AI AI-powered marketing assistant built into WordPress that automates keyword research, content planning, and social media distribution with personalized recommendations for SEO and conversions.
- CloudSEO Cloud-based SEO tool that extends Squirrly SEO features to non-WordPress sites through a cloud application.
- AISQbusiness Complete business website and AI marketing solution that delivers fully configured WordPress sites in 48 hours with AI-powered marketing automation, DDoS protection, and real-time malware scanning.
- Starbox PRO Professional author bio boxes plugin for WordPress that adds beautifully designed author bios with social media links and author images for personal branding.
- Squirrly SPY Competitor SEO analysis tool that provides instant reports on competitors' keywords, backlinks, content strategy, and URL structure at $50 per report.
- Squirrly Social Social media management tool for digital marketers to manage and optimize social media strategy across multiple platforms.
- Education Cloud PLUS
Quantifiable outcome
- +285% increase in traffic for articles optimized with Squirrly SEO's Live Assistant
- +4 more outcomes
Companies that use SQUIRRLY LIMITED
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
SQUIRRLY LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature8 records
SQUIRRLY LIMITED partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PaddlecoreTrusted e-payments partner since 2023 for payment processing alongside FastSpring, providing additional payment infrastructure and fraud protection.
- FastSpringcorePrimary payment processor and authorized reseller since 2013. INC 500 company from the United States handling SaaS sales, fraud protection, and multi-currency/multi-language checkout for Squirrly products globally.
- ThemeIsle (Ready Themes)coreSuccessful partnership for theme-level integrations and email cross-promotion. ThemeIsle integrated Squirrly SEO into their themes, providing SEO-friendly solutions to their theme customers.
- ShortPixelcorePlugin-level integration partnership where ShortPixel image optimization was integrated with Squirrly SEO for comprehensive optimization solutions.
- DealFuelminorEmail cross-promotion partnership for marketing deals and software offers to shared audiences.
- Inky DealsminorMarketing partnership for deals and promotions to software communities.
- Co-Hosting PartnerscoreWordPress hosting companies that offer SEO-optimized hosting with built-in Squirrly tools, providing co-branded solutions for hosting customers.
- iDevAffiliatecoreThird-party affiliate tracking platform used by Squirrly for tracking affiliate sales across multiple browsers and web pages, providing industry-leading tracking capabilities.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
SQUIRRLY LIMITED competitors and assessment
Company assessmentDirect peers
- Rank Math: Direct competitor in the WordPress SEO plugin category, recognized alongside Squirrly in "Top 3 SEO Plugin for WordPress" rankings. Offers freemium SEO, schema, and AI features with strong affiliate-driven growth in the same user segment.
- SEOPress: Direct WordPress SEO plugin competitor offering keyword research, schema, and content analysis at lower price points. Targets the same SMB and freelancer segment.
- Yoast SEO: Direct competitor in the WordPress SEO plugin category. Yoast is the most-installed WordPress SEO plugin historically, offering on-page SEO analysis, schema, and readability checks. Highly comparable on distribution and target customer (WordPress site owners).
- All in One SEO (AIOSEO): Direct WordPress SEO plugin competitor with overlapping feature set including on-page SEO, schema, local SEO, and TruSEO score. Targets the same SMB and agency WordPress user base.
Emerging players
- MarketMuse: AI-powered content intelligence platform focused on content planning and topical authority. Comparable on the AI-driven content optimization layer that Squirrly delivers through ContentLook and Next Level Marketing AI.
- Mangools (KWFinder): SEO research suite targeting SMBs and bloggers with keyword research, SERP analysis, and backlink tools. Comparable on the keyword research and competitive analysis surface that Squirrly offers through its SEO plugin.
- Surfer SEO: AI-native content optimization platform focused on on-page SEO and content brief generation. Direct overlap with Squirrly's SEO Live Assistant and Focus Pages features, but with a content-first, AI-first positioning.
Broad incumbents
- Moz Pro: Broad incumbent in SEO software, with Moz API directly integrated by Squirrly for backlink analysis. Overlaps on keyword research, rank tracking, and domain authority measurement for SMB and agency segments.
- Ahrefs: Broad incumbent in SEO tooling, offering keyword research, backlink analysis, content explorer, and rank tracking. Competes on the competitive intelligence and keyword research layer that Squirrly SPY and Market Intelligence address.
- SEMrush: Broad incumbent marketing platform spanning SEO, content, social, and competitive intelligence. Squirrly's Market Intelligence feature directly uses SEMrush's API, and both target digital marketers and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SQUIRRLY LIMITED social profiles
Digital presenceSQUIRRLY LIMITED compliance and trust
Trust signalCompliance4 records
SQUIRRLY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SQUIRRLY LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
SQUIRRLY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SQUIRRLY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SQUIRRLY LIMITED
What does SQUIRRLY LIMITED do?
SQUIRRLY LIMITED develops and sells a portfolio of AI-driven marketing and SEO software products, primarily delivered as WordPress plugins and cloud SaaS applications. Its flagship offering, Squirrly SEO, provides AI-powered keyword research, real-time content optimization, and Focus Pages guidance based on 113+ ranking factors, complemented by WordPress security (WP Ghost), competitor analysis (Squirrly SPY), social media management (Squirrly Social), AI marketing automation (Next Level Marketing AI), and an online learning platform (Education Cloud PLUS). The company also operates an SEO agency service (RankJumps), an AI-powered hosting solution (AISQbusiness), and developer/hosting partner integrations within the WordPress ecosystem.
Is SQUIRRLY LIMITED a public or private company?
SQUIRRLY LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SQUIRRLY LIMITED founded?
SQUIRRLY LIMITED was founded in 2012.
Where is SQUIRRLY LIMITED based?
SQUIRRLY LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does SQUIRRLY LIMITED make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are per-Report Sales, affiliate Program and professional Services.
Who are SQUIRRLY LIMITED's main competitors?
Direct peers on record are Rank Math, SEOPress, Yoast SEO and All in One SEO (AIOSEO). Emerging players are MarketMuse, Mangools (KWFinder) and Surfer SEO. Broad incumbents are Moz Pro, Ahrefs and SEMrush.
Does SQUIRRLY LIMITED have an API?
Yes. Squirrly offers APIs for third-party use, including the Squirrly SEO API and ContentLook API. All API data is proprietary to Squirrly. Users may not resell or redistribute proprietary Squirrly API data. Squirrly reserves the right to suspend or terminate API access at any time. The SEO Live Assistant also uses OpenAI API (GPT-4 paths) for keyword research. Their Market Intelligence feature uses APIs from MOZ, Majestic, Piwik, Google Search Console, Google Analytics, and SEMrush alongside their own proprietary databases.
What industry is SQUIRRLY LIMITED in?
SQUIRRLY LIMITED's product category is SEO and Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 541810 and its SIC code is 7310.