What FunnelFlux does

FunnelFlux (HK) Limited is a Hong Kong-incorporated, privately held software company that operates FunnelFlux Pro, a visual marketing funnel tracking platform aimed at performance marketers, affiliate operators, and small agencies. The product allows users to draw multi-step customer journeys via a drag-and-drop builder, then track clicks, conversions, commissions, and lifetime value in real time across 25+ advertising traffic sources (Facebook, Google Ads, TikTok, Taboola, Outbrain, etc.) and 10+ affiliate networks (ClickBank, MaxBounty, EverFlow, Cake, Tune, HasOffers, etc.). Underlying technology includes cookieless and redirectless JavaScript tracking designed to function despite third-party cookie deprecation, a geographically distributed edge redirect network with publicly disclosed latency data, server-to-server (S2S) integrations with Facebook, Google, Microsoft, and TikTok, device detection via 51Degrees libraries, and a JavaScript API that exposes tracker data on-page.

The business runs on a self-serve, product-led growth (PLG) SaaS model with publicly disclosed, transparent pricing: a $99/month base subscription includes 2 million tracking events, with usage-based overages at $10 per million events. Auxiliary revenue streams include $2/month fees per additional custom domain beyond the two included free, and a $9/month Standby plan that allows inactive accounts to retain historical data beyond a 60-day deletion window. Customer acquisition is driven by a 14-day free trial (requiring payment method), a 25% lifetime referral commission program managed through FirstPromoter, a multi-language knowledge base, and ecosystem partnerships with Argosync (cost syncing), The Optimizer (campaign automation), and 51Degrees (device data). The customer base skews toward individual performance marketers, SMBs, and small agencies in the affiliate and digital advertising space, with no enterprise anchor customers evident in available data. The company is led by CEO David Savory and operates with a headcount of 1–10.

Name

FunnelFlux

Legal name

FunnelFlux (HK) Limited

Website

https://funnelflux.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FunnelFlux Pro is a self-serve SaaS platform that lets performance marketers visually build and track multi-step marketing funnels across 25+ ad networks and 10+ affiliate networks, using cookieless JS tracking, S2S integrations, and edge redirects, serving SMBs, affiliates, and agencies via a $99/month subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Base Plan: Monthly subscription at $99/month including 2 million events. Additional events billed at $10 per million. No annual contracts required. Customers can cancel anytime.
2. Usage-based Overage: Billable events beyond the 2M included quota are charged at $10 per million events, calculated daily and billed in $0.01 increments.
3. Custom Domain Fees: First two custom domains are free. Additional domains billed at $2 each per month. Domains can be added or removed at any time.
4. Standby Plan: Inactive subscribers can opt for a $9/month standby plan to retain data when no active subscription exists. Data deleted after 60 days without this.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FunnelFlux sells a self-serve SaaS platform (FunnelFlux Pro) that lets performance marketers visually build marketing funnels as drag-and-drop customer journeys and track every click, conversion, and commission in real time across 25+ advertising and affiliate platforms. The platform combines cookieless JavaScript tracking, S2S integrations, device detection via 51Degrees, and drill-down reporting with up to 20 grouping levels, delivered through a web application with a 14-day free trial.

Product overview

FunnelFlux Pro is a single, unified visual marketing funnel tracking platform. Its core product is FunnelFlux Pro itself, which provides visual funnel building, real-time tracking, analytics, and S2S integrations within one subscription. The platform integrates natively with The Optimizer (an add-on for campaign optimization automation) and Argosync (a companion tool for automated cost syncing). The product portfolio is centered entirely on FunnelFlux Pro, supplemented by two partner integrations for workflow automation. A new AI Nodes feature adds AI-powered node types to the visual funnel builder.

Differentiator

Problem solved

Functional benefit

Products and services

• FunnelFlux Pro Visual marketing funnel tracking SaaS platform that lets performance marketers draw and build multi-channel customer journeys as drag-and-drop funnels and track every click, conversion, and commission in real time. Includes cookieless JavaScript tracking, edge redirects, S2S integrations with 25+ ad and affiliate platforms, 51Degrees device detection, and drill-down reporting with up to 20 grouping levels. Sold as a self-serve subscription with a 14-day free trial.

Quantifiable outcome

• Automate 90% of optimization tasks via The Optimizer integration

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ArgosynccoreTechnology or IntegrationArgosync provides automated cost syncing between FunnelFlux Pro and traffic sources. Features include free multi-ad-account Facebook analytics and support for expanding platforms. No vendor lock-in with support for other trackers. Comes with 14-day trial and scales with user needs. Currently available functions depend on Argosync's stage of feature releases.
• 51DegreescoreTechnology or IntegrationProvides industry-leading device detection using cutting-edge device detection libraries for enhanced device data collection in FunnelFlux tracking.
• Traffic Sources (Facebook, Google Ads, YouTube, TikTok, Bing Ads, Snapchat, LinkedIn, Pinterest, Taboola, Outbrain, MGID, RevContent, PropellerAds, RichPush, Zeropark, AdCash, PopCash, AdMaven, TrafficStars, JuicyAds, TrafficJunky, Yahoo Gemini, Bigo, RunNative, ExoClick)coreTechnology or IntegrationDirect integrations with 25+ major advertising platforms for seamless campaign tracking across multiple channels.
• The OptimizercoreTechnology or IntegrationDirect integration for users running native, display, or pop traffic. Automates 90% of optimization tasks via the integration.
• FirstPromoterminorGTM or Marketing PartnerPowers FunnelFlux's referral/affiliate program. Provides platform for managing affiliate sign-ups, tracking commissions (25% lifetime), and affiliate portal.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voluum: Voluum is a leading cloud-based ad tracking and attribution platform aimed at performance marketers and media buyers. It is the most direct competitor to FunnelFlux, offering similar funnel tracking, S2S integrations, and campaign optimization features for affiliate and paid traffic campaigns.
• BeMob: BeMob is a self-serve ad tracking and campaign management tool for affiliates, media buyers, and agencies. Like FunnelFlux, it offers visual funnel building, multi-traffic-source integrations, and conversion tracking tailored to performance marketing workflows.
• RedTrack: RedTrack is an AI-powered ad performance and attribution platform serving media buyers and agencies with cross-channel tracking, S2S integrations, and automated optimization. It overlaps directly with FunnelFlux on multi-touch attribution and traffic source postbacks.
• Binom: Binom is a self-hosted click tracking and attribution solution widely used by affiliate marketers. It competes with FunnelFlux on granular conversion tracking, fast redirects, and multi-traffic-source reporting for performance marketing teams.
• ThriveTracker: ThriveTracker (formerly ClickMagick-style tracker) is a cloud-based tracker focused on affiliate marketers, with direct integrations to traffic sources, S2S postbacks, and funnel-level reporting. It is comparable to FunnelFlux in target user, pricing model, and feature set.
• Keitaro: Keitaro is a self-hosted tracker widely used in affiliate and performance marketing for landing page routing, cloaking, and conversion tracking. It is comparable to FunnelFlux in the depth of traffic-source integrations and focus on advanced media buyers.
• Peerclick: Peerclick (now part of RedTrack) was a cloud-based ad tracker for affiliates, media buyers, and agencies offering real-time reporting and conversion attribution. It competed head-to-head with FunnelFlux in serving small-to-mid-sized performance marketing teams.

Broad incumbents

• Google Analytics 4: Google Analytics 4 is a free, web-scale analytics platform that increasingly competes with independent trackers on attribution and conversion measurement. It is comparable to FunnelFlux as a broad incumbent that some marketers fall back on for campaign analytics.
• AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform with broad ad network integrations and S2S capabilities. While it serves enterprise mobile-first marketers rather than web affiliate buyers, it is comparable to FunnelFlux as a larger-scale attribution/analytics competitor.
• Adjust: Adjust is a global mobile measurement and attribution platform with deep integrations across ad networks and MMP partnerships. It is comparable to FunnelFlux in offering S2S conversion postbacks, multi-channel attribution, and campaign-level reporting, though at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/funnelflux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FunnelFlux