WE ARE KIX

What WE ARE KIX does

WE ARE KIX is a Kuala Lumpur-based creative production agency founded in 2012 that brands itself as a 'film | experience' company. It serves enterprise clients across financial services, telecommunications, broadcasting, automotive, F&B, travel, and government sectors, producing branded video content, experiential event activations, VR experiences, and original content series. The firm operates as the production execution layer for global and regional brands, delivering projects directly or through agency partners such as GOODSTUPH (Netflix), The Smalls (BlackRock), and Ballsy (Jetpac). Notable client work includes the 'Can You Walk On Water?' Oobleck pool campaign for Hong Leong Bank (100M+ views), 'The Riding Dead' VR experience for FOX/Grab (3M+ views), the Squid Game Season 2 and Avatar: The Last Airbender launches for Netflix, multi-year BlackRock iShares financial literacy campaigns, and Formula One event coverage for Shell across Shanghai, Abu Dhabi, and Barcelona.

The core technology stack is creative production rather than software: film/video production, VFX, sound design, experiential event logistics, and VR activations, anchored by proprietary creative methods (non-Newtonian fluid event production, Smell Boombox sensory devices, in-vehicle VR rigs, and real-time interactive livestreaming formats). The team is led by founder/Director Ion Michael Furjanic (composer for the Oscar-nominated documentary 'Jesus Camp'), Producer Khong Jean Ai, and VFX Artist Amir Nazmi.

Revenue is generated through project-based professional services engagements with no public pricing. The company is privately held, founder-controlled, with no disclosed funding, no parent company, and no subsidiaries. Geographic execution spans Malaysia, Singapore, China, Hong Kong, Taiwan, Thailand, Vietnam, Philippines, Indonesia, Cambodia, Myanmar, Laos, the UAE, Spain, the UK, and Morocco.

Name

WE ARE KIX

Legal name

WE ARE KIX

Website

https://wearekix.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WE ARE KIX is a Kuala Lumpur-based creative production agency founded in 2012 that produces branded video campaigns, experiential event activations, and VR experiences for enterprise clients including Netflix, Shell, BlackRock, McDonald's, AirAsia, and Hong Leong Bank.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative Production Services: Project-based creative production services for brands including video campaigns, event activations, experiential installations, VR experiences, and branded content. Revenue is earned on a per-project basis from enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WE ARE KIX is a Malaysian-based film and experience production company that designs, produces, and films branded video campaigns, experiential event activations, virtual reality experiences, and original series for enterprise clients. The company combines detailed planning, special effects, creative sound design, and proprietary event concepts (such as Oobleck pools and sensory Smell Boomboxes) to produce high-engagement content for global brands across markets in Southeast Asia, the Middle East, Europe, and Africa.

Product overview

WE ARE KIX is a Malaysian-based film and experience production company offering a unified portfolio of creative services. The core offering centers on film and video production services combined with experiential events and activations. The company specializes in VR experiences and maintains a sub-brand of proprietary KIX Originals. Additional services include festival and event coverage. Projects span branded campaigns for global clients (Netflix, McDonald's, Shell, Heineken, AirAsia), television series production (Yo! MTV Raps), and original content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Film & Video Production Services

Quantifiable outcome

• 100M+ total views for Can You Walk On Water? campaign — most watched Malaysian-made video of all time
• +5 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GOODSTUPHcoreStrategic or Co-development PartnerWE ARE KIX works closely with creative agency GOODSTUPH on multiple Netflix projects, including the Avatar: The Last Airbender series launch and Squid Game Season 2 launch events. GOODSTUPH served as the agency for these campaigns, with KIX handling production and filming.
• BallsycoreGTM or Marketing PartnerBallsy is the creative agency partner for the Jetpac Travel Virgin Show, working alongside WE ARE KIX (production) and Jetpac (client). Ballsy developed the campaign concept and brought in KIX for production execution.
• Jetpac Travel eSIMminorStrategic or Co-development PartnerJetpac Travel eSIM is the client for The Travel Virgin Show, a new kind of travel show concept created by Ballsy and produced by KIX. The show was shot across London and Morocco.
• The SmallscoreGTM or Marketing PartnerThe Smalls is the creative agency representing BlackRock for the iShares campaign series. KIX has worked on both the 2023 and 2024 BlackRock iShares campaigns in collaboration with The Smalls.
• GrabminorStrategic or Co-development PartnerFor The Walking Dead VR Experience (Season 7), KIX partnered with Grab to deliver a two-minute VR experience inside active Grab and Uber rides. Grab users whose rides had a 'Riding Dead' sticker could experience the VR content during their ride, with professional zombie actors waiting at the destination. Over 1 million views across platforms.
• All Is AmazingminorStrategic or Co-development PartnerAll Is Amazing provided photography for the Teleport Café event — a VR café activation for MACH by Hong Leong Bank featuring Smell Boomboxes and sensory travel experiences.
• FerrariminorStrategic or Co-development PartnerShell's ongoing Formula One partnership with Ferrari formed the backdrop for KIX's coverage of F1 events in Shanghai and Abu Dhabi (2024) and Barcelona (2025). KIX captured Shell's activities with Ferrari drivers at these events.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: Independent experiential marketing and creative agency specializing in brand experiences, content production, and immersive activations for enterprise clients. Comparable in focus on experiential and content-led brand work for major accounts.
• Jam3: Canadian creative production agency producing interactive, experiential, and branded content for global brands. Comparable in combining film/video production with experiential and interactive formats at boutique scale.
• Tool of North America: Independent creative production company producing commercials, branded content, and experiential work for major brands. Comparable as a specialist creative production boutique serving enterprise clients with integrated video and experiential output.
• Sparks: US-headquartered experiential marketing agency producing brand experiences, events, and immersive activations for global brands. Closely comparable in service offering (experiential, branded content, activation design) though operating at larger scale.
• B-Reel: Global creative production company producing branded content, interactive experiences, and immersive campaigns. Comparable in multi-format creative production capability and enterprise brand focus.

Regional players

• Forsman & Bodenfors: Swedish-origin creative agency with Singapore APAC hub producing campaigns, branded content, and creative platforms for global brands. Comparable as a creative-led agency producing award-winning branded content, though primarily operating in Western and APAC markets.
• GOVT: Singapore-based creative agency producing brand campaigns and content for regional and global clients. Comparable as a Southeast Asia-headquartered creative agency serving enterprise brands, though primarily Singapore-anchored.
• Mother Tongue: Australian creative and content agency producing branded campaigns and content for major brands. Comparable in creative production focus and boutique agency model, though primarily serving Australian and APAC markets.

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency under IPG that produces brand activations, events, and immersive experiences for enterprise clients. Comparable as a large-scale experiential specialist, though operating as part of a holding-company portfolio rather than a founder-led boutique.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing brand experiences, events, and activations for enterprise clients. Comparable in experiential focus but operating as a large-scale incumbent rather than a boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE ARE KIX