What Carweb does

Carweb, founded in 1997 and headquartered in Trondheim with a secondary office in Oslo, is a cloud-based dealer management system (DMS) purpose-built for the Norwegian used-car market. The platform covers the full lifecycle of a used vehicle — purchase calculation, valuation, contract creation, workshop hand-off, marketing to FINN.no and other marketplaces, digital signing, and delivery — sold in three tiers: Carweb 3 (per-car usage pricing for individual dealers), Carweb 3 HUB (multi-branch coordination for dealer groups), and Carweb Enterprise (custom integrations, registry data, and advanced APIs for OEM-affiliated chains). The product is deeply integrated with Norway's automotive infrastructure, including FINN.no, Autodb, Autoringen auctions, BUS vehicle inspections, NAF/Viking valuations, Toyota/Moba battery testing, and the Phyron AI suite for video, photo, and ad-copy generation. It also embeds Diagnoseporten, a market intelligence tool co-developed with FINN that leverages near-universal coverage of Norwegian used-car listings.

Revenue is generated through subscription tiers (per-car on the base product, custom pricing on HUB and Enterprise) plus included AI modules, with scale signals of 6,500+ users processing roughly 295,000 cars per year. Distribution is direct (enterprise field sales plus demo bookings), supported by an industry-event anchor (Bilbransjens Dager, Norway's largest auto conference, founded by Carweb in 2007) and partner co-marketing. Carweb is wholly owned by Vend Mobility (formerly Schibsted Marketplaces / FINN.no), which in May 2025 fully integrated Sentinel Software AS into Vend's Nordic car business alongside Bilinfo, Blocket Admin, and Diagnoseporten, and in June 2025 announced it will cease further investment in Carweb and place the product in maintenance mode in favor of the successor Dealer Hub platform targeted for end of 2027.

Name

Carweb

Legal name

Sentinel Software AS

Website

https://carweb.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Carweb provides cloud-based dealer management software for Norwegian used car dealers, covering purchase, marketing, digital signing, and sales workflows. Wholly owned by Vend Mobility, the product is in maintenance mode with transition to Dealer Hub planned by end of 2027.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Carweb 3 (Per Car/Use): Carweb 3 is priced per car processed/used, providing the core used car sales workflow. This is a recurring per-transaction revenue model where dealers pay based on usage volume of the platform.
2. Software Subscription - Carweb 3 HUB (Multi-branch): Carweb 3 HUB adds multi-branch connectivity, multi-login for users, access to all branch cars, cross-branch work, and seamless car transfers between branches. Priced by inquiry (custom pricing), targeting larger dealer chains.
3. Enterprise Software - Carweb Enterprise: Full platform with custom functionality, integrations/APIs to other systems, official registry data, complete purchase calculations with gross profit checks, full marketing suite, dealer logo/frame image customization, external photo system/API import, and complete WEBAPP platform. Custom pricing for large enterprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Carweb provides a cloud-based Dealer Management System (DMS) for professional used car dealers in Norway, covering the full used car lifecycle from purchase calculation, vehicle valuation, digital contracting, marketing across FINN.no and other portals, to final delivery. The platform is offered in tiers (Carweb 3, Carweb 3 HUB for multi-branch dealers, Carweb Enterprise for large OEMs) with usage-based subscription pricing per car processed. It includes AI-powered modules for ad copy generation, photo enhancement, video creation (via Phyron), dynamic pricing, and market intelligence through Diagnoseporten.

Product overview

Carweb is a modular software-as-a-service platform for professional used car dealers covering the complete sales process from A to Z. The core product is Carweb 3, available in three tiers: Carweb 3 (base), Carweb 3 HUB (multi-branch management), and Carweb Enterprise (custom integrations and full API access). The platform integrates natively with FINN.no, Autodb, Autoringen, and Phyron for AI-powered video/image solutions. Key modules include Phyron Stills (AI photo app with automatic background replacement), Phyron Inventory Video (automated video generation), Phyron Paid Ads (social media video ads), Purchase Assistant (innkjøpsassistent), Dynamic Pricing Module, Trade-in Calculator, Logistics QR, and Diagnoseporten (market analytics). The platform is being transitioned to Dealer Hub, a next-generation Nordic platform planned for release by end of 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Carweb 3 Modular cloud-based used car sales platform covering the entire process from purchase calculation to sale and delivery. Includes inventory management, digital marketing to FINN.no, dynamic pricing, digital signing, workshop integration, and process automation. Priced per car processed/used on monthly subscription.
• Carweb Phyron Video Solution AI-powered video and image solution for car dealers comprising Phyron Stills (AI photo app with background replacement), Phyron Inventory Video (automated video generation from stills), and Phyron Paid Ads (automated video ads for Facebook, Instagram, YouTube). Fully integrated with Carweb, with dealers using Phyron video selling cars 3-5 days faster.
• Diagnoseporten Market analysis tool providing pricing insights, portfolio comparison, vehicle history, and used car market data sourced from FINN.no. Provides unique market intelligence since nearly all used cars sold in Norway are listed on FINN and Carweb has access to this data.

Quantifiable outcome

• Reduce sales time by 3-5 days per car (without hiring more staff or extra tools)
• +9 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered secondary, core and minor.

• Toyota Norge (with Moba)secondaryTechnology or Integration · 27 March 2025Integration for Moba battery test launched in cooperation with Toyota Norway. Battery test results automatically transfer to Carweb and the battery certificate is available for both purchase and marketing/sale of the car. Toyota Romerike (pilot customer) uses the solution to build trust with customers.
• AutoringensecondaryTechnology or Integration · 4 March 2024Auction integration built in collaboration with Autoringen. Carweb dealers can publish cars directly to Autoringen's daily auctions from within Carweb. Autoringen sold 11,500 cars in 2023 with 93% sell-through on first auction. Autoringen provides full-service vehicle reception in Trondheim, Bergen, Stavanger, and Oslo (Skedsmokorset). Also offers remote auction solution without physical handover.
• PhyroncoreTechnology or IntegrationMulti-year partnership where Phyron provides AI-powered video and still image solutions integrated into Carweb. Includes Phyron Stills (AI photo app with background replacement), Phyron Inventory Video (auto video from stills), and Phyron Paid Ads (auto social media video ads). Dealers using Phyron video sell cars 3-5 days faster. First Norwegian dealer chain (Møller Bil) went live in November 2023.
• Autodb (Norges nest største bilportal)coreGTM or Marketing PartnerFree advertising partnership allowing Carweb dealers to publish car listings directly to Autodb.no at no cost. Currently over 16,000 used cars listed on Autodb. Ongoing partnership (not a limited-time campaign). Provides Carweb dealers with increased market reach and visibility on Norway's second largest car portal.
• FINN.no (Schibsted Marketplaces / Vend)coreTechnology or IntegrationDeep integration with FINN.no, Norway's dominant car marketplace. Carweb provides marketing to FINN.no as a core feature. Diagnoseporten was developed in collaboration with FINN, providing Carweb users unique market intelligence data from FINN. Sentinel Software (Carweb) was acquired by FINN in 2017 and fully integrated into Vend Mobility in 2025. FINN.no is the parent company's platform, not just a partner.
• Vend Mobility (Nordic)coreStrategic or Co-development PartnerCarweb was fully integrated into Vend Mobility in 2025 as part of a Nordic consolidation. Vend operates FINN.no (Norway), Blocket (Sweden), DBA and Bilbasen (Denmark), Tori and Oikotie (Finland). The integration aims to develop a common Nordic platform for used car sales and professional dealer tools. Carweb's team is contributing to building 'Dealer Hub' - next generation Nordic professional dealer platform. Sentinel Software AS is being dissolved as part of this integration.
• NAF / Viking (takst/taksering)secondaryTechnology or IntegrationAutoringen partnership references using NAF or Viking for vehicle valuations (takst) in their auction process. Carweb integrates with these valuation services to provide dealers with automated valuation data as part of the purchase workflow.
• KantarminorOthersKantar conducts the annual Bruktbilundersøkelsen (Used Car Survey) on behalf of Carweb, Norges Bilbransjeforbund, and Bilnytt.no. The survey has been conducted nine times and provides market intelligence on used car buyer behavior, preferences, and trends. Carweb uses these insights to inform product development and marketing.
• BilNytt.nominorGTM or Marketing PartnerNorway's leading automotive trade publication provides regular editorial coverage of Carweb's new features, partnerships, and strategic announcements. Multiple news items on carweb.no reference BilNytt articles, indicating an ongoing media partnership for industry thought leadership and PR.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bilinfo (Bilbasen, Denmark): Denmark's leading used car marketplace and dealer tools platform, now part of Vend Mobility alongside Carweb. Comparable because both serve professional used car dealers with integrated marketplace + dealer software offerings in Nordic markets.
• Blocket Admin (Sweden): Sweden's dominant used car marketplace and dealer tools, also integrated into Vend Mobility. Direct comparable on Nordic used car marketplace + dealer SaaS model, now a sibling to Carweb under Vend.
• PBS Systems: Canadian provider of dealer management software for automotive dealerships (new and used), with deep workflow coverage. Comparable as a vertically focused dealer SaaS serving the same functional use cases as Carweb.
• Frazer Computing: US dealer management software provider focused on independent used car dealers. Comparable in targeting the used-car-dealer segment with workflow software, similar to Carweb's primary segment.
• Dominion Dealer Solutions: Provider of DMS, CRM, and digital marketing tools for automotive dealers. Comparable as a multi-product dealer SaaS suite with marketing/inventory/CRM modules paralleling Carweb's Carweb 3 stack.
• Autotrader (UK): UK's leading used car marketplace with dealer tools and integrations. Comparable as a national used-car marketplace + dealer SaaS combo, the closest functional analogue to FINN.no + Carweb in another geography.
• Dealertrack (Cox Automotive): Dealer software platform (DMS, F&I, inventory) within Cox Automotive. Comparable as an integrated dealer SaaS within a larger marketplace group, structurally similar to how Carweb sits inside Vend/FINN.

Broad incumbents

• Cox Automotive: Global automotive services platform owning Manheim auctions, Autotrader, Kelley Blue Book, and dealer software (Dealertrack, VinSolutions). Comparable because it operates integrated marketplace + dealer software + auction ecosystem at scale, similar in shape to FINN/Vend's vision.
• CDK Global: Leading global dealership management system (DMS) provider for automotive retailers. Comparable as a category leader in dealer SaaS, though broader in scope (new + used car, OEM + dealer) than Carweb's used-car-only focus.

Emerging players

• Tekion: Cloud-native automotive retail platform serving dealers with integrated CRM, DMS, and digital retailing. Comparable as a newer SaaS entrant in dealer software, positioned similarly to how Carweb 3 positioned against legacy DMS providers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carwebsoftware
• LinkedInlinkedin.com/showcase/carweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carweb