POSSIBLE
POSSIBLE is a B2B marketing conference platform organized by Hyve Group, hosting a flagship annual event in Miami Beach (5,400+ attendees, 200+ speakers) for senior brand marketers, technology providers, and agencies, with a European edition launching in Lisbon in 2027, monetized through ticket sales, multi-tiered sponsorships, and a hosted B2B meetings program.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What POSSIBLE does
POSSIBLE is a B2B marketing conference and event platform organized by Hyve Group through its operating entity Beyond Ordinary Events, LLC. The company was founded in 2023 by Christian Muche, co-founder of DMEXCO, and produces a flagship annual event in Miami Beach (Fontainebleau and Eden Roc) that the 2026 edition scaled to 5,400+ attendees, 200+ speakers, and 100+ partners across nine content tracks. The platform monetizes through a hybrid revenue model: tiered ticket sales ($2,850 general / $5,999 VIP), multi-tiered sponsorship (Founding through Media Partner levels led by Google), exhibition and booth sales, and a hosted meetings program called POSSIBLE Connect that delivers eight structured 15-minute double opt-in meetings per participant. A European edition is scheduled to debut in Lisbon in October 2027. POSSIBLE is owned by Hyve Group, which was acquired by Providence Equity and Searchlight Capital Partners in 2023.
The product surface extends beyond the main conference to include AI Verse (AI-focused content hall), Innovation Village (startup exhibition), CMO Lab (invitation-only executive forum with Google and BCG), POSSIBLE Connect (curated B2B matchmaking), VIP Experience, Rising Talent, Creator Economy Academy, POSSIBLE Impact (community initiative), POSSIBLE Studio (on-site content production), and the POSSIBLE Now Podcast. The technology layer consists of a mobile app with networking and chat, registration systems, a YouTube livestream partnership, and the hosted-meetings platform, with no proprietary AI/ML models disclosed. Customer segments are horizontal: senior brand marketers (60% VP level and above for the European event), technology and solution providers (AdTech, MarTech, retail media), agencies, media networks, and creators/influencers. Distribution is direct via the website supplemented by partner referral networks and MMA Global's 800+ member companies.
The business model is event-driven (annual cash-collection cycles) with revenue concentrated over a few days per year per geography. Geographic expansion from one event to two represents the primary growth lever, with sponsor depth (Founding Partner economics and Platinum tier breadth) and attendee monetization (VIP mix and Connect participation) as the proximate revenue drivers. The company is private, does not disclose revenue, and is subscale within the wider Hyve Group portfolio, which includes Shoptalk, HLTH, Bett, and Manifest.
POSSIBLE firmographics
Firmographics- Name
- POSSIBLE
- Legal name
- Beyond Ordinary Events, LLC
- Website
- https://possibleevent.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- POSSIBLE is a B2B marketing conference platform organized by Hyve Group, hosting a flagship annual event in Miami Beach (5,400+ attendees, 200+ speakers) for senior brand marketers, technology providers, and agencies, with a European edition launching in Lisbon in 2027, monetized through ticket sales, multi-tiered sponsorships, and a hosted B2B meetings program.
- Ownership category
- akta.pro rank
POSSIBLE industry classification
Industry- Product category
- Marketing Conference & Event Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industries
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)
Keywords
Where POSSIBLE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
POSSIBLE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from selling conference passes to attendees. Two ticket tiers offered: General Attendee Premium Pass at $2,850 and VIP Pass at $5,999. Tickets provide access to mainstage sessions, workshops, networking events, and experiences.
- Sponsorship & Partnership: Multi-tiered sponsorship program including Founding Partner (Google), Platinum Partners (3C Ventures, BCG, Kargo, Pinterest, Viant, Walmart Connect), Gold Partners, Silver Partners, Supporting Partners, and Association Partners. Partners receive brand integration, content placement, meeting access, and networking opportunities.
- Exhibition & Booth Sales: Exhibition opportunities including booth space, Innovation Village participation, and branded activations across indoor and outdoor venues.
- Hosted Meetings Program: POSSIBLE Connect curated meeting program connecting brand marketers with solution providers through structured 15-minute double opt-in meetings, creating premium networking value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Attendee Premium Pass - Full conference access |
| One time/ perpetual license | Pay-as-you-go | VIP Pass - Premium elevated experience |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
POSSIBLE product offering
Product offeringCore offering
POSSIBLE is a premier annual marketing industry conference and expo, held in Miami Beach, that convenes senior brand marketers, agencies, media companies, and technology providers for three days of curated content programming, structured networking via POSSIBLE Connect (double opt-in hosted meetings), and immersive experiences including AI Verse, Innovation Village, The Atrium, and CMO Lab. The platform is expanding to Europe with a Lisbon debut in October 2027 and operates under Beyond Ordinary Events, LLC, a subsidiary of Hyve Group. Revenue is generated through tiered ticket sales ($2,850 General / $5,999 VIP), multi-tiered sponsorships, exhibition/booth sales, and the POSSIBLE Connect hosted meetings program.
Product overview
POSSIBLE is a marketing conference and event platform organized by Hyve Group, featuring a core annual event in Miami and a new European edition launching in Lisbon. The platform consists of the main conference with multiple content tracks, supported by specialized programs including POSSIBLE Connect (hosted meetings), AI Verse (AI-focused programming), Innovation Village (startup exhibition), VIP Experience (premium access tier), CMO Lab (executive forum), Rising Talent (emerging professional program), Creator Economy Academy, POSSIBLE Impact (youth development), POSSIBLE Studio (content production), POSSIBLE Now Podcast, The Yacht Club (hospitality), and The Atrium (indoor activation space).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5,400+ attendees expected at 2026 event
- +3 more outcomes
Companies that use POSSIBLE
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
POSSIBLE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
POSSIBLE partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, flagship and secondary.
- 3C VenturescoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); founding ecosystem supporter
- AdRollcoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); retargeting and display advertising platform
- AppsFlyercoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); mobile attribution and analytics
- BrazecoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); customer engagement platform
- KantarcoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); market research and analytics
- KlaviyocoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); email and SMS marketing platform
- LiveRampcoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); data connectivity platform
- MagnitecoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); independent sell-side advertising platform
- Microsoft AdvertisingcoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); advertising platform
- RedditcoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); social news and discussion platform
- TaboolacoreLaunch Partner for POSSIBLE Europe (Lisbon 2027); content discovery platform
- The Weather CompanycoreLaunch Partner for POSSIBLE 2026; Official Weather Partner providing weather data integration
- Boston Consulting Group (BCG)flagshipCMO Lab developed in partnership with BCG - confidential, discussion-led environment where senior leaders explore enterprise transformation challenges with actionable leadership intelligence.
- Big Brothers Big Sisters MiamisecondaryLaunch partner for BIG Possibilities youth development program under POSSIBLE Impact initiative. Up to 10 mentees attend POSSIBLE Miami 2026 as aspiring marketers. Focus on mentorship, access, and opportunity for next generation.
- AI TrailblazerssecondaryPartnership for AI Verse experience at POSSIBLE, combining AI Trailblazers programming with immersive AI exploration
- GoogleflagshipGoogle serves as the Founding Partner of POSSIBLE. Google brings leadership perspective on the future of marketing, media, and technology. Google is also a partner in the CMO Lab initiative.
- Boston Consulting Group (BCG)flagshipBCG is a Platinum Partner and co-developer of the CMO Lab - an invitation-only forum for CMOs navigating enterprise transformation. BCG surfaces industry insights and learnings.
- 3C VenturescorePlatinum Partner of POSSIBLE 2026; represents marketing technology ecosystem
- KargocorePlatinum Partner of POSSIBLE 2026; mobile-first creative advertising platform
- PinterestcorePlatinum Partner of POSSIBLE 2026; visual discovery platform
- ViantcorePlatinum Partner of POSSIBLE 2026; programmatic advertising technology
- Walmart ConnectcorePlatinum Partner of POSSIBLE 2026; retail media network
- YouTubecoreOfficial Livestream Partner for POSSIBLE 2026; provides event streaming capabilities
- theTradeDeskcoreGold Partner of POSSIBLE 2026; independent advertising cloud
- iHeartMediacoreGold Partner of POSSIBLE 2026; audio and media company. CEO Bob Pittman interviewing Charlamagne Tha God at the event.
- Digital Fight ClubsecondaryDynamic partnership bringing high-energy debate format to POSSIBLE stage. Digital Fight Club features industry leaders in head-to-head debates with opening salvos, rebuttals, and audience voting.
- Hyve GroupcoreHyve Group is the parent company and organizer of POSSIBLE. POSSIBLE sits alongside Hyve's portfolio of world-renowned B2B events including Shoptalk, HLTH, Bett, Manifest, and ASU+GSV Summit. Hyve creates the future of B2B events with customer outcomes as the north star.
- Marketing + Media Alliance (MMA)coreMMA is the omnichannel expertise powering POSSIBLE with 800+ member companies globally. MMA brings research, insights, and access to senior marketers ensuring marketer priorities remain at the center of the event experience. POSSIBLE Europe is developed in partnership with MMA.
Scale indicators7 records
Recent moves13 records
Expansion highlights10 records
POSSIBLE competitors and assessment
Company assessmentEmerging players
- D:PULSE: D:PULSE is a boutique-style global conference brand created by Christian Muche (POSSIBLE's co-founder) merging culture, creativity, and innovation — providing a direct comparable on founder capability and a potential sister-event channel into the same marketing/creative audience.
Direct peers
- Cannes Lions (Festival of Creativity): Cannes Lions is the global benchmark for premium creative and marketing industry events, operating an annual festival with senior brand marketers, agencies, and tech platforms. It is the most direct comparable to POSSIBLE in audience, sponsor mix, and value proposition.
- HLTH (Hyve Group): HLTH is another Hyve Group flagship event focused on healthcare innovation; it shares the same operating model (annual tentpole event, premium tickets, multi-tier sponsor program, hosted meetings) as POSSIBLE, providing a clean internal comparable for event economics.
- DMEXCO: DMEXCO is a major European digital marketing and tech event co-founded by POSSIBLE's Christian Muche; it shares the same digital marketing category, sponsor structure, and senior-attendee target, making it the most founder-pedigree comparable.
- Advertising Week (AdWeek): Advertising Week runs flagship marketing/advertising events (notably in New York) targeting brand marketers, agencies, and media, with multi-tier sponsorship and curated content tracks — directly comparable in attendee persona and sponsor model to POSSIBLE.
- ANA Masters of Marketing Conference: ANA Masters of Marketing is a long-running annual conference for senior brand marketers hosted by the Association of National Advertisers, directly comparable in target audience (CMOs and senior brand marketers) and CMO-centric content programming.
- Shoptalk: Shoptalk is a sister event under Hyve Group focused on retail and eCommerce, sharing the same B2B event operating model, senior decision-maker audience, hosted buyer meetings program (Shoptalk Meetups), and Hyve operational infrastructure as POSSIBLE.
Broad incumbents
- CES (Consumer Electronics Show): CES is a massive annual trade show with a significant AdTech/MarTech presence, comparable in scale of attendee, multi-tier sponsorship, and major brand/tech exhibitor mix, but anchored in consumer electronics rather than marketing per se.
- Web Summit: Web Summit is a large global tech and marketing conference with comparable premium ticketing, multi-tier sponsorship, and curated networking features, but with a broader tech focus rather than marketing-specific.
- SXSW (South by Southwest): SXSW is a larger, established multi-track conference spanning marketing, tech, music, and film, with a comparable senior brand and tech attendee mix and multi-tier sponsor program, but operating at significantly broader scale.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
POSSIBLE social profiles
Digital presencePOSSIBLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSSIBLE leadership team
Management profileNumber of profiles
Profiles12 records
POSSIBLE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSSIBLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSSIBLE
What does POSSIBLE do?
POSSIBLE is a premier annual marketing industry conference and expo, held in Miami Beach, that convenes senior brand marketers, agencies, media companies, and technology providers for three days of curated content programming, structured networking via POSSIBLE Connect (double opt-in hosted meetings), and immersive experiences including AI Verse, Innovation Village, The Atrium, and CMO Lab. The platform is expanding to Europe with a Lisbon debut in October 2027 and operates under Beyond Ordinary Events, LLC, a subsidiary of Hyve Group. Revenue is generated through tiered ticket sales ($2,850 General / $5,999 VIP), multi-tiered sponsorships, exhibition/booth sales, and the POSSIBLE Connect hosted meetings program.
Is POSSIBLE a public or private company?
POSSIBLE is a private company. It is classified as corporate owned and is currently operating.
When was POSSIBLE founded?
POSSIBLE was founded in 2023. It employs 1 to 10 people.
Where is POSSIBLE based?
POSSIBLE is headquartered in New York, United States, in the North America region.
How does POSSIBLE make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Partnership, exhibition & Booth Sales and hosted Meetings Program.
Who are POSSIBLE's main competitors?
D:PULSE is listed as an emerging player. Direct peers are Cannes Lions (Festival of Creativity), HLTH (Hyve Group), DMEXCO, Advertising Week (AdWeek), ANA Masters of Marketing Conference and Shoptalk. Broad incumbents are CES (Consumer Electronics Show), Web Summit and SXSW (South by Southwest).
Does POSSIBLE have an API?
No public API is recorded for POSSIBLE.
What industry is POSSIBLE in?
POSSIBLE's product category is Marketing Conference & Event Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services. Its NAICS code is 56192 and its SIC code is 7900.