POSSIBLE

What POSSIBLE does

POSSIBLE is a B2B marketing conference and event platform organized by Hyve Group through its operating entity Beyond Ordinary Events, LLC. The company was founded in 2023 by Christian Muche, co-founder of DMEXCO, and produces a flagship annual event in Miami Beach (Fontainebleau and Eden Roc) that the 2026 edition scaled to 5,400+ attendees, 200+ speakers, and 100+ partners across nine content tracks. The platform monetizes through a hybrid revenue model: tiered ticket sales ($2,850 general / $5,999 VIP), multi-tiered sponsorship (Founding through Media Partner levels led by Google), exhibition and booth sales, and a hosted meetings program called POSSIBLE Connect that delivers eight structured 15-minute double opt-in meetings per participant. A European edition is scheduled to debut in Lisbon in October 2027. POSSIBLE is owned by Hyve Group, which was acquired by Providence Equity and Searchlight Capital Partners in 2023.

The product surface extends beyond the main conference to include AI Verse (AI-focused content hall), Innovation Village (startup exhibition), CMO Lab (invitation-only executive forum with Google and BCG), POSSIBLE Connect (curated B2B matchmaking), VIP Experience, Rising Talent, Creator Economy Academy, POSSIBLE Impact (community initiative), POSSIBLE Studio (on-site content production), and the POSSIBLE Now Podcast. The technology layer consists of a mobile app with networking and chat, registration systems, a YouTube livestream partnership, and the hosted-meetings platform, with no proprietary AI/ML models disclosed. Customer segments are horizontal: senior brand marketers (60% VP level and above for the European event), technology and solution providers (AdTech, MarTech, retail media), agencies, media networks, and creators/influencers. Distribution is direct via the website supplemented by partner referral networks and MMA Global's 800+ member companies.

The business model is event-driven (annual cash-collection cycles) with revenue concentrated over a few days per year per geography. Geographic expansion from one event to two represents the primary growth lever, with sponsor depth (Founding Partner economics and Platinum tier breadth) and attendee monetization (VIP mix and Connect participation) as the proximate revenue drivers. The company is private, does not disclose revenue, and is subscale within the wider Hyve Group portfolio, which includes Shoptalk, HLTH, Bett, and Manifest.

Name

POSSIBLE

Legal name

Beyond Ordinary Events, LLC

Website

https://possibleevent.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

POSSIBLE is a B2B marketing conference platform organized by Hyve Group, hosting a flagship annual event in Miami Beach (5,400+ attendees, 200+ speakers) for senior brand marketers, technology providers, and agencies, with a European edition launching in Lisbon in 2027, monetized through ticket sales, multi-tiered sponsorships, and a hosted B2B meetings program.

Ownership category

akta.pro rank

Product category

Marketing Conference & Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Marketing conference events
• B2B event organization
• Premium marketing expo
• Hosted meetings program
• Brand marketer networking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from selling conference passes to attendees. Two ticket tiers offered: General Attendee Premium Pass at $2,850 and VIP Pass at $5,999. Tickets provide access to mainstage sessions, workshops, networking events, and experiences.
2. Sponsorship & Partnership: Multi-tiered sponsorship program including Founding Partner (Google), Platinum Partners (3C Ventures, BCG, Kargo, Pinterest, Viant, Walmart Connect), Gold Partners, Silver Partners, Supporting Partners, and Association Partners. Partners receive brand integration, content placement, meeting access, and networking opportunities.
3. Exhibition & Booth Sales: Exhibition opportunities including booth space, Innovation Village participation, and branded activations across indoor and outdoor venues.
4. Hosted Meetings Program: POSSIBLE Connect curated meeting program connecting brand marketers with solution providers through structured 15-minute double opt-in meetings, creating premium networking value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

POSSIBLE is a premier annual marketing industry conference and expo, held in Miami Beach, that convenes senior brand marketers, agencies, media companies, and technology providers for three days of curated content programming, structured networking via POSSIBLE Connect (double opt-in hosted meetings), and immersive experiences including AI Verse, Innovation Village, The Atrium, and CMO Lab. The platform is expanding to Europe with a Lisbon debut in October 2027 and operates under Beyond Ordinary Events, LLC, a subsidiary of Hyve Group. Revenue is generated through tiered ticket sales ($2,850 General / $5,999 VIP), multi-tiered sponsorships, exhibition/booth sales, and the POSSIBLE Connect hosted meetings program.

Product overview

POSSIBLE is a marketing conference and event platform organized by Hyve Group, featuring a core annual event in Miami and a new European edition launching in Lisbon. The platform consists of the main conference with multiple content tracks, supported by specialized programs including POSSIBLE Connect (hosted meetings), AI Verse (AI-focused programming), Innovation Village (startup exhibition), VIP Experience (premium access tier), CMO Lab (executive forum), Rising Talent (emerging professional program), Creator Economy Academy, POSSIBLE Impact (youth development), POSSIBLE Studio (content production), POSSIBLE Now Podcast, The Yacht Club (hospitality), and The Atrium (indoor activation space).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5,400+ attendees expected at 2026 event
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core, flagship and secondary.

• 3C VenturescoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); founding ecosystem supporter
• AdRollcoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); retargeting and display advertising platform
• AppsFlyercoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); mobile attribution and analytics
• BrazecoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); customer engagement platform
• KantarcoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); market research and analytics
• KlaviyocoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); email and SMS marketing platform
• LiveRampcoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); data connectivity platform
• MagnitecoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); independent sell-side advertising platform
• Microsoft AdvertisingcoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); advertising platform
• RedditcoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); social news and discussion platform
• TaboolacoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE Europe (Lisbon 2027); content discovery platform
• The Weather CompanycoreGTM or Marketing Partner · 12 October 2027Launch Partner for POSSIBLE 2026; Official Weather Partner providing weather data integration
• Boston Consulting Group (BCG)flagshipStrategic or Co-development Partner · 11 March 2026CMO Lab developed in partnership with BCG - confidential, discussion-led environment where senior leaders explore enterprise transformation challenges with actionable leadership intelligence.
• Big Brothers Big Sisters MiamisecondaryOthers · 4 March 2026Launch partner for BIG Possibilities youth development program under POSSIBLE Impact initiative. Up to 10 mentees attend POSSIBLE Miami 2026 as aspiring marketers. Focus on mentorship, access, and opportunity for next generation.
• AI TrailblazerssecondaryStrategic or Co-development Partner · 4 March 2026Partnership for AI Verse experience at POSSIBLE, combining AI Trailblazers programming with immersive AI exploration
• GoogleflagshipGTM or Marketing Partner · 14 January 2026Google serves as the Founding Partner of POSSIBLE. Google brings leadership perspective on the future of marketing, media, and technology. Google is also a partner in the CMO Lab initiative.
• Boston Consulting Group (BCG)flagshipStrategic or Co-development Partner · 14 January 2026BCG is a Platinum Partner and co-developer of the CMO Lab - an invitation-only forum for CMOs navigating enterprise transformation. BCG surfaces industry insights and learnings.
• 3C VenturescoreGTM or Marketing Partner · 14 January 2026Platinum Partner of POSSIBLE 2026; represents marketing technology ecosystem
• KargocoreGTM or Marketing Partner · 14 January 2026Platinum Partner of POSSIBLE 2026; mobile-first creative advertising platform
• PinterestcoreGTM or Marketing Partner · 14 January 2026Platinum Partner of POSSIBLE 2026; visual discovery platform
• ViantcoreGTM or Marketing Partner · 14 January 2026Platinum Partner of POSSIBLE 2026; programmatic advertising technology
• Walmart ConnectcoreGTM or Marketing Partner · 14 January 2026Platinum Partner of POSSIBLE 2026; retail media network
• YouTubecoreGTM or Marketing Partner · 14 January 2026Official Livestream Partner for POSSIBLE 2026; provides event streaming capabilities
• theTradeDeskcoreGTM or Marketing Partner · 14 January 2026Gold Partner of POSSIBLE 2026; independent advertising cloud
• iHeartMediacoreGTM or Marketing Partner · 14 January 2026Gold Partner of POSSIBLE 2026; audio and media company. CEO Bob Pittman interviewing Charlamagne Tha God at the event.
• Digital Fight ClubsecondaryStrategic or Co-development Partner · 10 December 2025Dynamic partnership bringing high-energy debate format to POSSIBLE stage. Digital Fight Club features industry leaders in head-to-head debates with opening salvos, rebuttals, and audience voting.
• Hyve GroupcoreStrategic or Co-development PartnerHyve Group is the parent company and organizer of POSSIBLE. POSSIBLE sits alongside Hyve's portfolio of world-renowned B2B events including Shoptalk, HLTH, Bett, Manifest, and ASU+GSV Summit. Hyve creates the future of B2B events with customer outcomes as the north star.
• Marketing + Media Alliance (MMA)coreStrategic or Co-development PartnerMMA is the omnichannel expertise powering POSSIBLE with 800+ member companies globally. MMA brings research, insights, and access to senior marketers ensuring marketer priorities remain at the center of the event experience. POSSIBLE Europe is developed in partnership with MMA.

Scale indicators7 records

Recent moves13 records

Expansion highlights10 records

Emerging players

• D:PULSE: D:PULSE is a boutique-style global conference brand created by Christian Muche (POSSIBLE's co-founder) merging culture, creativity, and innovation — providing a direct comparable on founder capability and a potential sister-event channel into the same marketing/creative audience.

Direct peers

• Cannes Lions (Festival of Creativity): Cannes Lions is the global benchmark for premium creative and marketing industry events, operating an annual festival with senior brand marketers, agencies, and tech platforms. It is the most direct comparable to POSSIBLE in audience, sponsor mix, and value proposition.
• HLTH (Hyve Group): HLTH is another Hyve Group flagship event focused on healthcare innovation; it shares the same operating model (annual tentpole event, premium tickets, multi-tier sponsor program, hosted meetings) as POSSIBLE, providing a clean internal comparable for event economics.
• DMEXCO: DMEXCO is a major European digital marketing and tech event co-founded by POSSIBLE's Christian Muche; it shares the same digital marketing category, sponsor structure, and senior-attendee target, making it the most founder-pedigree comparable.
• Advertising Week (AdWeek): Advertising Week runs flagship marketing/advertising events (notably in New York) targeting brand marketers, agencies, and media, with multi-tier sponsorship and curated content tracks — directly comparable in attendee persona and sponsor model to POSSIBLE.
• ANA Masters of Marketing Conference: ANA Masters of Marketing is a long-running annual conference for senior brand marketers hosted by the Association of National Advertisers, directly comparable in target audience (CMOs and senior brand marketers) and CMO-centric content programming.
• Shoptalk: Shoptalk is a sister event under Hyve Group focused on retail and eCommerce, sharing the same B2B event operating model, senior decision-maker audience, hosted buyer meetings program (Shoptalk Meetups), and Hyve operational infrastructure as POSSIBLE.

Broad incumbents

• CES (Consumer Electronics Show): CES is a massive annual trade show with a significant AdTech/MarTech presence, comparable in scale of attendee, multi-tier sponsorship, and major brand/tech exhibitor mix, but anchored in consumer electronics rather than marketing per se.
• Web Summit: Web Summit is a large global tech and marketing conference with comparable premium ticketing, multi-tier sponsorship, and curated networking features, but with a broader tech focus rather than marketing-specific.
• SXSW (South by Southwest): SXSW is a larger, established multi-track conference spanning marketing, tech, music, and film, with a comparable senior brand and tech attendee mix and multi-tier sponsor program, but operating at significantly broader scale.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PossibleEvent
• YouTubeyoutube.com/channel/UCIXKeOry9lP9z8Co3Ingr7g
• LinkedInlinkedin.com/company/possible-event
• Instagraminstagram.com/possible.event
• Facebookfacebook.com/Possible-Event

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POSSIBLE