Sierra Computer Group
Sierra Computer Group is a privately held Managed Service Provider based in Reno, Nevada, delivering 24/7 managed IT, cybersecurity, disaster recovery, and consulting services to small-to-mid-sized businesses across Northern Nevada since 1982.
- Company typePrivate
- Founded1982
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sierra Computer Group does
Sierra Computer Group is a privately held Managed Service Provider headquartered at 1900 Vassar St, Reno, Nevada, that has delivered IT services to Northern Nevada businesses continuously since its founding in 1982. The company targets small-to-mid-sized businesses lacking internal IT departments, positioning itself as a cost-effective outsourced IT function for networks as small as five users, while also serving select larger enterprise and government engagements requiring data-center design and virtualization. Its claimed status as 'Reno's largest IT service provider' is supported by 35+ years of continuous operation and a team assembled through acquisitions of regional competitors including TELXAR, MicroAge Reno, Cimarron Computers, Technology Associates, NetMergence, and Integrated Business Solutions.
The core offering is a managed-services contract covering 24/7 monitoring, backup and disaster recovery, network consulting, system architecture, and IT business planning — sold alongside standalone cybersecurity services (security awareness training, phishing simulation, content filtering, antivirus management) and project-based IT consulting. Delivery relies on Splashtop SOS for remote support across Windows and Mac, and on supply partnerships with unnamed server, workstation, networking, and backup vendors for hardware resale. Recent content investment has emphasized ransomware defense and compliance support (HIPAA, PCI-DSS, Nevada state privacy law), and CEO Darren McBride has leveraged earned media (KVTN 'Face the State' segment on the 2025 Nevada statewide cyberattack) to position the firm as a local cybersecurity authority.
Revenue mechanics are dominated by recurring managed-services contracts with quoted/custom pricing per client scope, supplemented by project-based consulting, hourly on-demand outsourcing, and hardware/software passthrough sales. Go-to-market is consultative and direct — website, phone (775-322-6455), client portal, customer referrals, and local SEO/content marketing — with no self-serve or product-led motion. The privately held firm is led by CEO Darren McBride, General Manager Rod Coleman, and VP of Sales and Marketing Jeff Bowling.
Sierra Computer Group firmographics
Firmographics- Name
- Sierra Computer Group
- Legal name
- Sierra Computers LTD
- Website
- https://sierracomputers.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sierra Computer Group is a privately held Managed Service Provider based in Reno, Nevada, delivering 24/7 managed IT, cybersecurity, disaster recovery, and consulting services to small-to-mid-sized businesses across Northern Nevada since 1982.
- Ownership category
- akta.pro rank
Sierra Computer Group industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- Helpdesk & End-User Support Services (BPAEABAB), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
Keywords
Where Sierra Computer Group is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sierra Computer Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Managed IT Services: Ongoing 24/7 monitoring, maintenance, and management of a client's entire computer infrastructure — positioned as an 'insurance policy' for business systems. Delivered as a recurring managed services contract.
- IT Consulting & Professional Services: Project-based consulting: network design, system architecture, IT business planning, migration services, and on-demand IT outsourcing (hourly engagement). Covers initial planning, project management, and training.
- Cybersecurity Solutions: Security services including security awareness training, phishing simulation tests, internet content filtering, antivirus management, and continuous monitoring for suspicious activity — sold as part of managed services or standalone.
- Hardware and Software Sales: Sale of computer hardware (servers, workstations, networking equipment) and software products sourced through vendor partnerships, providing best-value products to clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sierra Computer Group product offering
Product offeringCore offering
Sierra Computer Group is a Managed Service Provider (MSP) delivering 24/7 monitoring, maintenance, cybersecurity, backup and disaster recovery, network consulting, and IT business planning for small-to-mid-sized businesses in Northern Nevada. The firm also resells server, workstation, networking, and backup hardware and software sourced through vendor partnerships. Services are delivered through managed service contracts, project-based consulting engagements, and on-demand hourly IT outsourcing.
Product overview
Sierra Computer Group is a Managed Service Provider (MSP) offering a unified portfolio of IT services for small and medium-sized businesses in Northern Nevada. The core offering consists of Managed IT Services, IT Support Services, Managed Service Provider solutions, Cybersecurity Solutions, and IT Consulting Services. These are complemented by add-on services including Disaster Recovery, Network Consulting Services, System Architecture, IT Business Planning, and On-Demand IT Outsourcing. The company leverages Splashtop for remote support delivery and partners with top server, workstation, networking, and backup vendors to deliver comprehensive solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services 24/7 monitoring and proactive management of a client's full computer infrastructure, acting as an outsourced IT department that eliminates problems before they cause downtime. Sold as a recurring managed services contract. Targeted at SMBs in Northern Nevada that lack internal IT resources.
- IT Support Services Responsive technical troubleshooting and resolution for computer and network issues, delivered to Northern Nevada business clients on demand.
- Cybersecurity Solutions Security services including security awareness training, phishing simulation, internet content filtering, antivirus management, and continuous monitoring for suspicious activity. Sold standalone or bundled with managed IT contracts.
- IT Consulting Services Project-based consulting covering short- and long-term technology requirements analysis, solution design, network architecture planning, project management, and training for Northern Nevada businesses.
- Disaster Recovery Data recovery services to retrieve lost files after hardware failures, paired with business continuity planning to prevent future incidents. Targeted at SMBs needing resilient backup and recovery posture.
- Network Consulting Services Assessment and optimization of computer network infrastructure to ensure efficient and effective IT operations for small businesses.
- On-Demand IT Outsourcing Hourly, on-call IT staffing that functions as an instant IT department for clients needing flexible, around-the-clock IT support without long-term contracts.
- Hardware and Software Resale Resale of server, workstation, networking, and backup hardware and software sourced through vendor partnerships, providing best-value products to clients.
Companies that use Sierra Computer Group
Customer profileSegments3 records
Ideal customer profiles3 records
Sierra Computer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sierra Computer Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sierra Computer Group competitors and assessment
Company assessmentOthers
- ConnectWise: ConnectWise is a leading MSP software and platform provider (PSA, RMM, cybersecurity) — not a direct competitor to Sierra but a critical enabling technology ecosystem that MSPs like Sierra Computer Group rely on for service delivery tooling.
- Splashtop: Splashtop is the remote support vendor whose SOS product Sierra Computer Group uses to deliver remote desktop support to Windows and Mac clients — a directly named technology partner and infrastructure dependency.
- Datto (Kaseya): Datto, now part of Kaseya, provides backup, disaster recovery, and remote monitoring/management solutions purpose-built for MSPs. Sierra's backup/DR and managed services offerings depend on this category of vendor tooling.
Direct peers
- Corsica Technologies: Corsica Technologies is a managed IT and cybersecurity services provider for SMB and mid-market organizations, with a service portfolio (managed IT, cybersecurity, consulting, backup/DR) that closely mirrors Sierra Computer Group's offering.
- Ntiva: Ntiva is a managed IT services provider serving SMB and mid-market clients across the U.S. with managed IT, cybersecurity, cloud services, and IT consulting — a directly comparable service portfolio and customer segment to Sierra Computer Group, though operating at significantly larger scale.
- Kelser Corporation: Kelser is a managed IT services firm focused on cybersecurity-conscious SMB and mid-market clients, offering managed services, cybersecurity, and IT strategy — comparable in scope and customer targeting to Sierra Computer Group.
- Dataprise: Dataprise is a regional managed services provider offering 24/7 IT support, cybersecurity, backup/disaster recovery, and IT consulting to SMB and mid-market clients — closely aligned with Sierra's service mix and customer profile.
- Converged Technology Group: Converged Technology Group is a regional managed services provider delivering managed IT, cybersecurity, and IT consulting to SMB clients — a comparable regional MSP peer with similar go-to-market motion.
Broad incumbents
- Impact Networking: Impact Networking is a larger national managed services and document management provider serving SMB through enterprise clients. It competes in the same SMB managed-IT space but at greater scale and broader geographic reach than Sierra.
- ITsavvy: ITsavvy is a national IT services and solutions provider offering managed services, cloud, security, and hardware procurement — overlapping with Sierra's full-stack offering but operating at significantly larger scale across multiple U.S. regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sierra Computer Group social profiles
Digital presenceSierra Computer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sierra Computer Group leadership team
Management profileNumber of profiles
Profiles6 records
Sierra Computer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sierra Computer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sierra Computer Group
What does Sierra Computer Group do?
Sierra Computer Group is a Managed Service Provider (MSP) delivering 24/7 monitoring, maintenance, cybersecurity, backup and disaster recovery, network consulting, and IT business planning for small-to-mid-sized businesses in Northern Nevada. The firm also resells server, workstation, networking, and backup hardware and software sourced through vendor partnerships. Services are delivered through managed service contracts, project-based consulting engagements, and on-demand hourly IT outsourcing.
Is Sierra Computer Group a public or private company?
Sierra Computer Group is a private company. It is classified as management employee owned and is currently operating.
When was Sierra Computer Group founded?
Sierra Computer Group was founded in 1982. It employs 11 to 50 people.
Where is Sierra Computer Group based?
Sierra Computer Group is headquartered in Reno, United States, in the North America region.
How does Sierra Computer Group make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are IT Consulting & Professional Services, cybersecurity Solutions and hardware and Software Sales.
Who are Sierra Computer Group's main competitors?
Others on record are ConnectWise, Splashtop and Datto (Kaseya). Direct peers are Corsica Technologies, Ntiva, Kelser Corporation, Dataprise and Converged Technology Group. Broad incumbents are Impact Networking and ITsavvy.
Does Sierra Computer Group have an API?
No public API is recorded for Sierra Computer Group.
What industry is Sierra Computer Group in?
Sierra Computer Group's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 541513 and its SIC code is 7370.