What HowLett does

HowLett is a privately held fulfillment and packaging services provider headquartered at 125 North Caldwell Street in Auburn, Kentucky. Founded circa 2020 (per the company's own copyright notice) and operating as "HL PACKAGING" as a DBA, the company serves growing consumer brands with an integrated suite spanning pick-and-pack order fulfillment, warehousing, kitting and assembly, product and component sourcing, packaging development, and packaging manufacturing. Its core offering, branded "Fulfillment + Experiential Packaging," bundles operational logistics with custom packaging design and production, while a dedicated Impact Lab sub-brand delivers sustainability research and environmental material certification services. Named drop-ship fulfillment endpoints include Amazon, Target, Nordstrom, Whole Foods, and Macy's, although these are distribution destinations rather than disclosed paying customers.

Underlying technology centers on a warehouse management system (WMS) providing real-time inventory tracking, automated replenishment, KPI reporting, and integration with major e-commerce platforms including Shopify, ShipBob, and generic 3PL systems. A Client Portal platform is offered for client self-service, though it is marked "Coming Soon" on the public site. A core strategic partnership with Da Kong, a Southeast Asia-headquartered sourcing entity, combines domestic fulfillment with international supply-chain capabilities—covering lower landed unit costs, specialized manufacturing and finishing, and rapid scaling. HowLett's differentiation rests on a central U.S. location enabling two-day ground shipment coverage to two-thirds of the American population and proximity to packaging and printing suppliers, which underpins both speed and cost economics relative to coastal competitors.

HowLett operates on a managed-services revenue model, with revenue streams from fulfillment services, kitting and assembly, packaging development and manufacturing, and product/component sourcing. Pricing is not publicly disclosed and is quote-based. The go-to-market motion is enterprise field sales via direct outreach and a contact form, supplemented by top-of-funnel content marketing through the Discover research blog and Impact Lab sustainability content. The company is small (1–10 employees), privately held with no disclosed venture funding, institutional investors, or parent ownership. The only named executive is CEO Miles Leach.

Name

HowLett

Legal name

HowLett

Website

https://discoverhowlett.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HowLett is a privately held Kentucky-based fulfillment and packaging services provider serving growing consumer brands with pick-and-pack fulfillment, warehousing, kitting, assembly, packaging development and manufacturing, and sustainability research via its Impact Lab, supported by a Da Kong international sourcing partnership.

Ownership category

akta.pro rank

Product category

Order Fulfillment and Packaging Services

NAICS

Packaging and Labeling Services (561910), Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Order fulfillment services
• Pick and pack
• Warehousing services
• Kitting and assembly
• Packaging development

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fulfillment Services: Pick-and-pack order fulfillment and warehousing services, handling both direct-to-consumer and wholesale shipments with inventory management capabilities.
2. Kitting and Assembly: On-demand or stocked kitting services using shared components across multiple sets, with in-house assembly for simple two-item kits to complex multi-piece bundles.
3. Packaging Development and Manufacturing: Engineering packaging components, developing manufacturing specifications, and producing complete packaging systems with global manufacturing capabilities through Da Kong partnership.
4. Product and Component Sourcing: Vendor research, sample review, quality checks, bulk purchasing and delivery coordination for packaging materials, promotional inserts, specialty components, and custom packaging systems.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

HowLett provides integrated fulfillment and experiential packaging services to growing consumer product brands. Their offering combines pick-and-pack order fulfillment, warehousing, kitting and assembly, product and component sourcing, and packaging development and manufacturing from a central Kentucky facility. They serve both direct-to-consumer shipping needs and B2B wholesale replenishment to major retailers, supplemented by sustainability research through their Impact Lab.

Product overview

HowLett is a packaging fulfillment and experiential packaging company offering an integrated suite of services. The core offering combines Fulfillment + Experiential Packaging, integrating pick-and-pack order fulfillment, warehousing, kitting and assembly, and product/component sourcing with packaging development (Develop) and manufacturing (Make) services. The Impact Lab sub-brand provides sustainability research, material eco-comparison, samples, and environmental assessment/certification services. A Client Portal platform enables clients to manage services. The company operates from Kentucky with global sourcing capabilities through partnership with Da Kong.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick & Pack Order Fulfillment

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Da KongcoreStrategic or Co-development PartnerHowLett and Da Kong operate as one team combining domestic fulfillment excellence with international sourcing capabilities. Da Kong, headquartered in Southeast Asia, opens access to a wider supplier network and specialized production capabilities including lower landed unit costs, specialized manufacturing and finishing options, and cost-effective custom tooling with rapid scaling. When U.S. solutions aren't most economical, HowLett seamlessly hands off to the global team.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Deliverr (Shopify): Deliverr, acquired by Shopify, is a fulfillment network for D2C and marketplace sellers with fast shipping SLAs. It competes with HowLett on D2C speed and marketplace drop-ship capabilities.
• ShipMonk: ShipMonk is a 3PL offering D2C and B2B fulfillment, kitting, inventory management, and integrations with major e-commerce platforms. It competes with HowLett for the same mid-market and growth-stage brand customer.
• ShipBob: ShipBob is a technology-enabled 3PL providing pick-and-pack, kitting, warehousing, and D2C/B2B fulfillment for growing brands, with a multi-node U.S. footprint. It is the closest scaled analog to HowLett's D2C-plus-enterprise fulfillment motion.
• Red Stag Fulfillment: Red Stag Fulfillment is a U.S.-based 3PL specializing in D2C and B2B e-commerce fulfillment, kitting, and omnichannel distribution. Its service mix and brand focus overlap directly with HowLett's core offering.
• Rakuten Super Logistics: Rakuten Super Logistics is a 3PL providing pick-and-pack, kitting, and D2C fulfillment with distributed U.S. warehouses. It targets the same growing-brand segment as HowLett.

Emerging players

• Noissue: Noissue is a sustainable packaging company selling custom compostable mailers, boxes, and tissue to consumer brands. It is comparable to HowLett's Impact Lab / 'Make' sustainable packaging development offering, though it is a product company rather than a service provider.
• EcoEnclose: EcoEnclose is a sustainable packaging supplier focused on recycled, recyclable, and compostable shipping materials for e-commerce brands. It is comparable to HowLett's Impact Lab sustainable materials expertise from a product perspective.

Broad incumbents

• GXO Logistics: GXO Logistics is a large pure-play contract logistics provider offering warehousing, fulfillment, and value-added services globally. It represents a scaled incumbent alternative to HowLett for brand and retail fulfillment.
• DHL Supply Chain: DHL Supply Chain is a global 3PL providing warehousing, fulfillment, packaging, and value-added services. It is a broad incumbent whose packaging and fulfillment services overlap with HowLett's full-stack offering.
• FedEx Supply Chain: FedEx Supply Chain is a large diversified 3PL providing warehousing, fulfillment, and value-added services across industries. It is a broad incumbent that competes with HowLett for enterprise brand fulfillment, but at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/howlett

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HowLett