What Previ does

Previ Inc is a US-based employee benefits platform founded in 2021 and headquartered in Lehi, Utah, that provides employer-sponsored wireless and insurance benefits at zero direct cost to the employer. The core product, Previ Wireless Benefits, gives employees access to T-Mobile and AT&T unlimited plans at exclusive group pricing through the T-Mobile for Business and AT&T Alliance Channel Solution Provider channels, with employees reportedly saving an average of $1,350 per year on phone bills they are already paying. Employees can keep their existing phones and numbers and bundle up to 10 lines per plan covering watches, tablets, and spouses.

The platform is cloud-based and built around a product-led growth motion with a 15-minute self-serve setup that requires only a company website to launch, no employer account, and runs launch, reminders, and follow-ups on autopilot. Previ has extended the core wireless offering into a Device Store with member credit and 0% financing, Device Protection covering damage, loss, and theft, and a Previ Insurance product distributing home and auto policies from Liberty Mutual, Travelers, and Progressive. The platform integrates Google's Gemini 2.5 Flash model to enhance user experience on certain features.

The business model is an affiliate/referral monetization structure: Previ captures the spread between negotiated B2B group rates and standard consumer wireless pricing, supplemented by insurance carrier commissions on cross-sold home and auto policies. With 450+ employer clients including Coca-Cola, Workday, FanDuel, Sunrun, Qualtrics, and the Utah Jazz, Previ serves HR and benefits buyers seeking to offer Fortune 500-grade benefits without a budget line item, while targeting working professionals who pay retail rates for personal cell service.

Name

Previ

Legal name

Previ Inc

Website

https://previ.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Previ is a US-based employee benefits platform founded in 2021 that gives employers a $0-cost cell phone benefit offering T-Mobile and AT&T group pricing, insurance cross-sells, and device financing to 450+ employer clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Wireless Employee Benefits: Previ offers employers a $0 cost cell phone benefit program. The company appears to monetize through negotiated rates with T-Mobile and AT&T carriers, earning revenue from the spread between negotiated group rates and standard consumer pricing. Employees save money on their existing phone bills while Previ captures value from carrier partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Previ provides a cloud-based employee benefits platform that enables employers to offer cell phone and insurance benefits at zero cost. Through direct partnerships with T-Mobile, AT&T, Liberty Mutual, Travelers, and Progressive, the platform aggregates employee demand to negotiate group pricing on wireless and home/auto insurance products that employees can enroll in without changing phones or numbers.

Product overview

Previ is an employee benefits platform that provides cell phone benefits and insurance products. The core product is the Previ Wireless Benefits program, which offers T-Mobile and AT&T unlimited plans at exclusive employee pricing. The platform includes complementary add-ons: a Device Store with member credit for smartphones, Device Protection coverage, and Previ Insurance for home and auto coverage from Liberty Mutual, Travelers, and Progressive. The platform operates at zero cost to employers and can be set up in 15 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Previ Wireless Benefits Core employee cell phone benefit program that gives employees access to T-Mobile and AT&T unlimited plans with talk, text, and data at exclusive employee group pricing. Employees keep their existing phones and numbers and can cover up to 10 lines per plan including watches, tablets, and spouses.
• Previ Device Store Device marketplace offering member credit toward the latest iPhones and Android devices with 0% financing available for employees enrolled in the Previ wireless benefit program.
• Previ Device Protection Coverage plan for damage, loss, and theft on all devices for employees enrolled in the Previ wireless benefit program.
• Previ Insurance Voluntary home and auto insurance offering sourced from Liberty Mutual, Travelers, and Progressive, providing employees with additional savings on insurance bills they are already paying through the same platform.

Quantifiable outcome

• Employees save an average of $1,350 per year on cell phone bills
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• T-MobilecoreTechnology or IntegrationT-Mobile is a primary wireless carrier partner providing unlimited plans with talk, text, and data for Previ's employee benefit program. Previ members receive exclusive employee pricing on T-Mobile plans that are not available to individual consumers directly.
• AT&TcoreTechnology or IntegrationAT&T is a wireless carrier partner alongside T-Mobile, providing nationwide network coverage for Previ's employee benefit program. Members can choose AT&T as an alternative to T-Mobile while still receiving employee pricing.
• T-Mobile for BusinesscoreChannel Partner/ Reseller/ DistributorT-Mobile for Business is the B2B division of T-Mobile that Previ works with to provide business pricing on wireless plans for employees.
• AT&T Alliance Channel Solution ProvidercoreChannel Partner/ Reseller/ DistributorAT&T Alliance Channel Solution Provider is the channel partner arrangement through which Previ accesses AT&T business pricing for employee benefit programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telly: Telly offers free smart TVs to employees as a workplace benefit, monetized through advertising. Like Previ, Telly aggregates employer demand to deliver a consumer discount (free TV) that individuals cannot access directly, using a similar zero-cost-to-employer benefits-broker model.
• PerkSpot: PerkSpot is an employee discount and perks platform that aggregates employer demand to negotiate exclusive consumer discounts across many categories. Previ is a focused, single-category version of this model, with cell phone benefits instead of broad retail discounts.
• Beneplace: Beneplace is an employee benefits marketplace that aggregates employer purchasing power to deliver discounted services to employees. Its multi-category benefits broker model directly parallels Previ's approach in the wireless and insurance verticals.
• Corporate Perks: Corporate Perks aggregates employer demand to negotiate exclusive consumer discounts across categories including mobile, travel, and electronics. It is a direct comparable to Previ in the wireless/mobile employee benefit category and a similar benefits-broker distribution model.
• Stride: Stride is a benefits marketplace that helps employers and employees access affordable insurance and related benefits. Its model of aggregating demand for insurance products parallels Previ's home/auto insurance offering through Liberty Mutual, Travelers, and Progressive.
• Gravie: Gravie operates an employer benefits marketplace that lets employees choose from multiple benefit offerings, including supplemental insurance. It competes with Previ in the employer-sponsored benefits aggregation space and shares the marketplace/distribution economics.
• Access Perks: Access Perks aggregates employer demand to offer employee discounts on consumer products and services, including mobile/wireless. It uses the same employee-discount-aggregation business model as Previ and serves a similar employer/HR buyer persona.

Broad incumbents

• Rippling: Rippling is a broad HR, payroll, and benefits administration platform serving SMB and mid-market employers. While Previ focuses specifically on wireless and ancillary benefits, Rippling could easily bundle wireless benefits into its stack, making it a key competitive threat.
• Justworks: Justworks is a PEO providing payroll, benefits, HR, and compliance services to SMB employers. As a PEO, Justworks could add wireless benefits to its existing benefits offering, directly overlapping with Previ's employer-sponsored benefit aggregation model.
• Gusto: Gusto is a leading payroll, HR, and benefits platform for SMB employers. Its benefits administration product could trivially add wireless benefits as a perk, making it a strategic adjacent competitor to Previ's employer-sponsored wireless benefit offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/previbenefit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Previ