What MOFA Digital does

MOFA Digital is a Dublin, Ireland-based inbound marketing agency operating since 2016 with a fully remote workforce of 1–10 employees. The firm delivers services including content marketing, SEO, marketing automation, and lead generation, built primarily on the HubSpot platform and inbound methodology. Its go-to-market targets two distinct verticals: healthcare/medical organizations and B2B SaaS companies, both of which require sustained content production and demand-generation pipelines.

The agency's core technology stack is HubSpot-centric, with the firm positioning itself as a credentialed inbound implementation partner rather than building proprietary marketing software. Lead generation is driven by free inbound marketing audits offered as a top-of-funnel mechanism, intended to convert prospects into recurring retainer engagements. Pricing and contract structures are not publicly disclosed, but the SMB-focused vertical mix implies project-based or monthly retainer engagements typical of boutique agencies.

MOFA Digital operates as a private, unfunded micro-agency with no disclosed revenue, no enterprise logos, and minimal public M&A or partnership activity beyond an Emerald Power engagement. The 100% remote model functions as a cost and talent arbitrage lever, while the absence of disclosed headcount growth, capital raises, or productized IP indicates a lifestyle consultancy profile rather than a venture-scale business. Key evidence gaps include revenue, customer count, churn, and competitive win-rate data.

Name

MOFA Digital

Legal name

MOFA Digital

Website

https://mofadigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MOFA Digital is a Dublin-based, fully remote inbound marketing agency of 1–10 employees that serves healthcare and B2B SaaS clients using HubSpot-driven content, SEO, and marketing automation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: MOFA Digital provides digital marketing services including inbound marketing, lead generation, marketing automation, content marketing, and SEO. Services are tailored to each client based on their needs and current marketing efforts. The company operates as a results-driven agency with a focus on ROI, developing bespoke marketing strategies for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MOFA Digital is an inbound marketing agency that delivers end-to-end digital marketing services — inbound marketing strategy, lead generation, marketing automation, content marketing, and SEO — primarily through the HubSpot platform. It specializes in serving healthcare/medical practices (including dental clinics) and B2B SaaS/software companies, acting as an outsourced marketing team that develops bespoke, ROI-driven strategies across the full Attract-Convert-Close-Delight funnel.

Product overview

MOFA Digital offers a unified inbound marketing service portfolio built around HubSpot's platform. Their core offering combines Inbound Marketing methodology (Attract-Convert-Close-Delight framework) with specialized services including Lead Generation, Marketing Automation, Content Marketing, and SEO Services. The agency specializes in serving healthcare/medical practices and B2B SaaS companies, providing end-to-end digital marketing solutions that drive organic traffic, convert visitors into qualified leads, and support sales teams through automated nurturing workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Services Strategic inbound marketing methodology covering the Attract, Convert, Close, and Delight stages, designed to generate a steady stream of qualified leads through tailored content, SEO, and multi-channel engagement for healthcare practices and B2B SaaS companies.
• Lead Generation Lead generation service using calls-to-action, landing pages, progressive profiling, and live chat to capture and qualify prospects through the buyer's journey, delivering higher volumes of higher-quality leads to clients' websites and sales teams.
• Marketing Automation End-to-end marketing funnel management built on HubSpot, automating lead nurturing through workflows, email campaigns, data collection, and transparent reporting to optimize conversion of prospects into customers.
• Content Marketing Content creation and strategy service producing blog posts, ebooks, infographics, white papers, and news articles tailored to client buyer personas to establish thought leadership, support SEO, and drive organic traffic.
• SEO Services Search engine optimization service including keyword strategy (short- and long-tail), website audits, on-page optimization, and content alignment to improve Google rankings and drive qualified organic traffic for clients in Ireland and internationally.

Quantifiable outcome

• 82% of B2B buyers conduct research online before purchasing decisions
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartBug Media: Elite HubSpot partner agency offering inbound marketing, lead generation, and marketing automation to B2B and SaaS clients. Most directly comparable to MOFA Digital given shared HubSpot stack and full-funnel inbound methodology.
• Disruptive Advertising: Digital marketing agency offering paid media, SEO, and inbound-style services with a focus on ROI measurement. Comparable to MOFA Digital in services mix and inbound-oriented GTM.
• KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion optimization for SaaS and B2B clients. Overlaps with MOFA Digital's B2B SaaS vertical and lead-generation focus.
• LYFE Marketing: Full-service digital marketing agency serving small and mid-sized B2B clients with social media, SEO, and lead generation. Comparable in agency size, service mix, and SMB/B2B target customer.
• New Breed Marketing: HubSpot Elite partner agency focused on B2B revenue marketing, inbound, and marketing automation. Strongly comparable to MOFA Digital on HubSpot-led methodology and B2B SaaS vertical.
• Ironpaper: B2B inbound marketing and lead generation agency focused on complex sales cycles in SaaS and industrial verticals. Directly comparable in inbound methodology and B2B SaaS focus.
• Square 2 Marketing: Inbound marketing agency with a heavy HubSpot orientation and a focus on B2B services and SaaS. Highly comparable service mix and methodology to MOFA Digital.
• Salted Stone: Digital agency delivering HubSpot-led inbound marketing, marketing automation, and lead generation for B2B clients. Overlaps with MOFA Digital's tech stack and services portfolio.
• Single Grain: Digital marketing agency offering SEO, content, paid media, and inbound marketing for SaaS and B2B clients. Comparable on service mix, target customer, and ROI-driven positioning.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, content, inbound, and marketing automation. Overlaps broadly with MOFA Digital's services but at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DigitalMofa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOFA Digital