IMPACT Digital Marketing
IMPACT Digital Marketing is a Michigan-based, founder-owned U.S. digital marketing agency delivering SEO, PPC, social media, email, web design, and accessibility services across eight verticals (Franchise, Home Services, Education, Dental, Healthcare, Government, Law, Restaurant) on month-to-month retainers, with a proprietary platform called IMPACT Pro.
- Company typePrivate
- Founded2013
- HeadquartersCarleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMPACT Digital Marketing does
IMPACT Digital Marketing, LLC is a Michigan-based, privately-held, founder-operated full-service digital marketing agency, founded in 2013 and headquartered in Carleton, MI. The firm delivers omnichannel marketing services across SEO, PPC advertising (Google Ads, Microsoft/Bing), paid and organic social media management, email marketing, LinkedIn outreach, website design and development, website accessibility (ADA/WCAG), graphic design, photography and videography, digital billboards, and commercials. It monetizes these through custom, consultation-led retainers priced on a monthly subscription or one-time project basis, with month-to-month flexibility rather than long-term contracts.
The company serves U.S.-based small-to-medium-sized businesses across eight verticalized service lines (Franchise, Home Services, Education broken into K-12 and Higher Ed, Dental, Healthcare, Government, Law, and Restaurant), with a dedicated wholly-owned subsidiary (IMPACT Franchise Marketing) serving multi-location franchise brands. Distribution is direct-to-business via a three-step consultation sales process, supplemented by content marketing (blog), gated lead magnets (eBooks across franchise, small business, and dental), and a referral program offering up to $300 credit per successful referral.
The underlying technology stack is conventional digital marketing tooling layered around a proprietary platform called IMPACT Pro — described as an all-in-one sales and marketing platform with CRM integration. The firm claims a coast-to-coast U.S. delivery team anchored in Michigan, Ohio, Indiana, and Illinois, and reports client outcomes including 30%+ website traffic lifts and case-study-specific gains in organic traffic (36-57%) and brand impressions (100%). Revenue, funding, and headcount are not publicly disclosed beyond a stated 11-50 employee range, and there is no evidence of institutional or external capital backing.
IMPACT Digital Marketing firmographics
Firmographics- Name
- IMPACT Digital Marketing
- Legal name
- IMPACT Digital Marketing, LLC
- Website
- https://impactdms.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMPACT Digital Marketing is a Michigan-based, founder-owned U.S. digital marketing agency delivering SEO, PPC, social media, email, web design, and accessibility services across eight verticals (Franchise, Home Services, Education, Dental, Healthcare, Government, Law, Restaurant) on month-to-month retainers, with a proprietary platform called IMPACT Pro.
- Ownership category
- akta.pro rank
IMPACT Digital Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where IMPACT Digital Marketing is headquartered
LocationHeadquarters
- HQ city
- Carleton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IMPACT Digital Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Professional digital marketing services including SEO, paid advertising management, website design/development, content creation, and analytics. Payments structured as one-time or recurring monthly arrangements with billing terms specified in agreements.
- Managed Digital Marketing Retainers: Ongoing managed marketing services with month-to-month flexibility, providing continuous execution of marketing strategies including email marketing, social media management, digital ads, and LinkedIn outreach
- Website Design and Creative Services: Custom website design, graphic design, photography and videography services, commercial production
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom packages based on client needs and budget |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
IMPACT Digital Marketing product offering
Product offeringCore offering
IMPACT Digital Marketing is a full-service digital marketing agency that delivers custom-tailored omnichannel marketing strategies for small and medium-sized businesses across the USA. Core deliverables span website design, SEO, PPC advertising (Google and Bing), social media management and paid social, email marketing, LinkedIn outreach, Google Business Profile optimization, website accessibility (ADA/WCAG), and creative production including photography, videography, commercial filming, graphic design, and digital billboards. Service is delivered through month-to-month engagements under a consultation-led, in-house execution model with industry-specialized offerings for franchise, healthcare, dental, education, government, legal, restaurant, and home services clients.
Product overview
IMPACT Digital Marketing is a full-service digital marketing agency offering a comprehensive suite of marketing services and industry-specific solutions. The core services include Website Design, Photography + Videography, Website Accessibility, Graphic Design, Digital Billboards, Commercials, Email Marketing, Social Media Management, Social Media Ads, Digital Ads, LinkedIn Outreach, IMPACT Pro (all-in-one marketing platform), SEO, PPC Advertising, and Google Business Profile optimization. These services are organized around managed digital marketing, design and creative, and search engine marketing. The company also provides specialized industry solutions including Franchise Marketing Services, Home Services Marketing, Education Marketing (K-12 and Higher Education), Dental Marketing, Healthcare Marketing, Government Marketing, Law Marketing, and Restaurant Marketing. The offering operates as a unified service portfolio rather than a modular software platform, with month-to-month flexible plans.
Differentiator
Problem solved
Functional benefit
Brands
- IMPACT Pro: An all-in-one sales and marketing platform offered as part of the company's service suite.
Products and services
- Website Design Expertly crafted, visually stunning, and user-friendly website designs tailored for each business client, covering custom site builds for SMB and mid-market organizations.
- SEO Search engine optimization services using cutting-edge strategies to drive organic traffic and improve search rankings for client businesses.
- PPC Advertising (Google Ads and Microsoft/Bing Ads) Pay-per-click advertising campaign management across Google Ads and Microsoft/Bing Ads, including Search, Display, YouTube, and Performance Max campaigns for immediate visibility and lead generation.
- Email Marketing Engagement-focused email campaign management with personalized messaging, newsletter distribution, and automated drip sequences for customer acquisition and retention.
- Social Media Management Dynamic social media presence management across platforms including Facebook, LinkedIn, and Instagram, including content creation, posting, engagement, and community management.
- Social Media Ads Paid social media advertising campaigns on platforms including Facebook and Instagram to drive engagement and conversions for client brands.
- Digital Ads Comprehensive online advertising including display ads and retargeting campaigns across digital channels to maximize ROI for clients.
- LinkedIn Outreach B2B lead generation through targeted LinkedIn networking and outreach campaigns designed to build qualified pipelines for client sales teams.
- IMPACT Pro All-in-one sales and marketing platform providing comprehensive digital marketing tools and CRM integration to help business owners manage leads and marketing execution in one place.
- Website Accessibility Website accessibility services ensuring ADA and WCAG 2.1 compliance to prevent lawsuits, improve user experience, and meet accessibility standards for client sites.
- Photography + Videography Professional photography and videography services for brand storytelling and visual content creation across client marketing channels.
- Commercials Video commercial production services for advertising campaigns, supporting brand storytelling and promotional content for clients.
- Graphic Design Custom graphic design services establishing clear visual standards and branding consistency across client marketing materials.
- Digital Billboards Digital billboard advertising services for brand visibility and reach, complementing the agency's online marketing offerings.
- Google Business Profile Management Local search optimization through Google Business Profile management and optimization to improve local visibility for client businesses.
- Industry-Specific Marketing Solutions (Franchise, Home Services, Education, Dental, Healthcare, Government, Law, Restaurants) Verticalized marketing solution packages tailored for specific industries, combining the agency's core services into specialized playbooks for franchise brands, home service providers, K-12 schools and higher education institutions, dental practices, healthcare providers, government agencies, law firms, and restaurants.
Quantifiable outcome
- 30% more website traffic
- +4 more outcomes
Companies that use IMPACT Digital Marketing
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
IMPACT Digital Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IMPACT Digital Marketing partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
IMPACT Digital Marketing competitors and assessment
Company assessmentDirect peers
- SmartSites: SmartSites is a full-service digital agency delivering SEO, PPC, web design, and social media services to SMBs across the U.S., directly comparable in scope and customer segment to IMPACT.
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media, web design, and email marketing to SMB and mid-market clients, closely matching IMPACT's service portfolio and target customer profile.
- OuterBox: OuterBox is a digital marketing agency offering SEO, PPC, web design, and eCommerce-focused services to mid-market and enterprise clients, overlapping with IMPACT's search and design capabilities.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and lifecycle marketing for mid-market clients, comparable in service mix and customer segment to IMPACT.
- PBJ Marketing: PBJ Marketing is a digital marketing agency focused on SEO, PPC, and social media for small and mid-sized businesses, directly comparable to IMPACT's core service and customer mix.
- LYFE Marketing: LYFE Marketing is a full-service social media and digital marketing agency serving SMB clients with social management, SEO, and PPC, closely aligned with IMPACT's SMB-focused GTM.
- Ignite Digital: Ignite Digital is a digital marketing agency providing SEO, PPC, web design, and social media services to SMB clients, comparable in offering and customer base to IMPACT.
- Thrive Agency: Thrive Agency is a full-service digital marketing firm offering SEO, web design, social media, and PPC services to SMB and mid-market clients, overlapping significantly with IMPACT's omnichannel service model.
Broad incumbents
- HubSpot: HubSpot is a large, established marketing/CRM platform with an agency partner program that competes for the same SMB marketing-services budget as IMPACT, but at much greater scale and with proprietary software.
- Tinuiti: Tinuiti is a large performance marketing agency covering paid search, paid social, SEO, and CRM, operating as a broad incumbent with overlapping but more enterprise-oriented capabilities than IMPACT.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
IMPACT Digital Marketing social profiles
Digital presenceIMPACT Digital Marketing compliance and trust
Trust signalCompliance3 records
IMPACT Digital Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMPACT Digital Marketing leadership team
Management profileNumber of profiles
Profiles1 record
IMPACT Digital Marketing subsidiaries and ownership
Company hierarchySubsidiaries1 record
IMPACT Digital Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMPACT Digital Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMPACT Digital Marketing
What does IMPACT Digital Marketing do?
IMPACT Digital Marketing is a full-service digital marketing agency that delivers custom-tailored omnichannel marketing strategies for small and medium-sized businesses across the USA. Core deliverables span website design, SEO, PPC advertising (Google and Bing), social media management and paid social, email marketing, LinkedIn outreach, Google Business Profile optimization, website accessibility (ADA/WCAG), and creative production including photography, videography, commercial filming, graphic design, and digital billboards. Service is delivered through month-to-month engagements under a consultation-led, in-house execution model with industry-specialized offerings for franchise, healthcare, dental, education, government, legal, restaurant, and home services clients.
Is IMPACT Digital Marketing a public or private company?
IMPACT Digital Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMPACT Digital Marketing founded?
IMPACT Digital Marketing was founded in 2013. It employs 11 to 50 people.
Where is IMPACT Digital Marketing based?
IMPACT Digital Marketing is headquartered in Carleton, United States, in the North America region.
How does IMPACT Digital Marketing make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are managed Digital Marketing Retainers and website Design and Creative Services.
Who are IMPACT Digital Marketing's main competitors?
Direct peers on record are SmartSites, WebFX, OuterBox, Disruptive Advertising, PBJ Marketing, LYFE Marketing, Ignite Digital and Thrive Agency. Broad incumbents are HubSpot and Tinuiti.
Does IMPACT Digital Marketing have an API?
No public API is recorded for IMPACT Digital Marketing.
What industry is IMPACT Digital Marketing in?
IMPACT Digital Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 54181 and its SIC code is 7311.