Buonny

What Buonny does

Buonny (legal name BUONNY PROJETOS E SERVICOS DE RISCOS SECURITARIOS LTDA) is a São Paulo-headquartered risk management company founded in 1995 that operates Brazil's largest independent cargo-transport risk management platform. The company serves three primary customer segments: transportadoras (cargo transport companies), motoristas (drivers, particularly autonomous operators), and corretores de seguro de carga (cargo insurance brokers), with 15,000+ transport company customers and a database of 2.3 million registered drivers. Its solutions are 100% homologated by major Brazilian cargo insurers and the platform is present in more than 50% of Brazilian road-cargo trips.

Buonny's core technology combines AI-powered facial recognition (Buonnycheck), real-time cargo monitoring with AI-based event processing (Buonnysat, processing 200,000+ trips per month), an accident-prevention tower integrating fatigue sensors, MDVR cameras, and behavioral analytics (Torre de Prevenção / BSafe, issuing 850,000+ monthly alerts), logistics visibility (Buonnylog with the Buonny Driver mobile app promising up to 30% efficiency gains), and equipment provision (trackers, electronic decoys, AI cameras) under a comodato (lending) model. The flagship Cadastro Unificado nstech platform queries 520 data sources, with 78% of searches returning in 9 minutes, and integrates with TMS, WMS, ERP, and ANTT/CT-e regulatory systems.

The business model combines subscription-based risk management services with managed-services equipment provision. Pricing is custom by fleet size and contract scope, billed monthly, with hardware provided under comodato to remove upfront capex for customers. Go-to-market is sales-led through direct enterprise sales, a self-serve customer portal (Minha Buonny), 24/7 WhatsApp and phone support for drivers, and a dedicated corretor broker program. Strategic technology is delivered primarily through the nstech partnership, with Bsoft TMS as an integration partner. The company has 501-1,000 employees and is privately held, with CVM debt-securities filings indicating access to debt capital markets.

Name

Buonny

Legal name

BUONNY PROJETOS E SERVICOS DE RISCOS SECURITARIOS LTDA

Website

https://buonny.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Buonny is a Brazilian risk management platform for cargo transportation, offering AI-powered driver verification, real-time cargo monitoring, accident prevention, and logistics visibility to 15,000+ transport companies, drivers, and insurance brokers across Brazil.

Ownership category

akta.pro rank

Product category

Cargo Transportation Risk Management Software

NAICS

Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

CIT Route Risk Management, Tracking & Control Room Services (BPAKAIAK)

akta.pro secondary industry

Fleet Asset Management & Telematics (Diagnostics, Predictive Maintenance) (THAIANAH)

Keywords

• Cargo risk management
• Freight monitoring software
• Driver verification
• Cargo theft prevention
• Transport security

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Risk Management Services for Cargo Transport: Buonny generates revenue through comprehensive risk management services for the cargo transportation industry, including driver/vehicle registration verification, cargo monitoring, logistics visibility, accident prevention, and monitoring equipment provision. The company serves transportadoras, drivers, and cargo insurance brokers with technology-enabled risk mitigation solutions.
2. Equipment Provision (Comodato Model): Monitoring equipment including trackers, electronic baits, cameras with fatigue sensors, and telemetry devices are provided under a comodato (lending) model with no initial investment required from customers. Equipment is provided to enable monitoring services.
3. Bsoft TMS Partnership: Partnership offering Bsoft TMS transportation management system as part of Buonny's solution portfolio for transportadoras.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Buonny is a Brazilian risk management company for the cargo transportation industry, offering a portfolio of subscription-based services built on proprietary technology platforms. Its core offerings include Cadastro Unificado nstech (a unified driver/vehicle registration system with AI-powered verification across 520+ data sources), real-time cargo monitoring (Monitoramento de Carga) with AI-based event processing, logistics visibility tools, and accident prevention technology integrating fatigue sensors, MDVR cameras, and behavioral analytics. The company sells these services primarily to transportadoras (transport companies) and cargo insurance brokers across Brazil, supported by a 24/7 nationwide monitoring and emergency response operation.

Product overview

Buonny operates as a comprehensive risk management platform for cargo transportation, offering a unified portfolio of products and services. The core offering centers on Cadastro Unificado nstech (unified driver/vehicle registration with AI-powered verification querying 520 data sources) and Monitoramento de Carga (real-time cargo monitoring with AI event processing). These are complemented by Visibilidade Logística (logistics visibility with Buonny Driver app), Prevenção de Acidentes (accident prevention tower with fatigue/distraction monitoring), and Equipamentos para Monitorar o Transporte (hardware including telemetry, trackers, electronic decoys, and AI cameras). The sub-brands Buonnycheck (facial recognition), Buonnysat (monitoring), Buonnylog (TMS/logistics software), and Buonnytech/BSafe (accident prevention technology) provide specialized functionality. Bsoft TMS extends transportation management capabilities. The ecosystem processes over 2.3 million registered drivers, handles 1.6 million annual queries, and monitors over 200,000 trips per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadastro Unificado nstech Unified driver and vehicle registration platform using AI and facial recognition to prevent fraud, querying 520 data sources with 78% of searches returning results in 9 minutes; targeted at transportadoras and autonomous drivers in Brazil.
• Monitoramento de Carga Real-time cargo monitoring with AI-based technology processing events in real-time, providing 24/7 monitoring for over 200,000 trips per month with emergency response and public security coordination.
• Visibilidade Logística Trip and delivery tracking and control via app, reducing fleet idleness and improving service delivery. Includes Buonny Driver mobile app for vehicle monitoring from the driver's smartphone.
• Prevenção de Acidentes no Transporte (Torre de Prevenção de Acidentes) Integrator hub for real-time monitoring of driver risk behavior with fatigue sensors, distraction monitoring, speed control, journey compliance, and automated occurrence escalation; issues over 850,000 alerts per month.
• Equipamentos para Monitorar o Transporte Equipment solutions including telemetry devices, vehicle trackers, electronic cargo decoys (Iscas Eletrônicas), and AI-powered cameras with fatigue sensors for comprehensive transport monitoring, offered under a comodato (lending) model.
• Bsoft TMS Transportation Management System offered in partnership with Bsoft for transport management operations, logistics planning, and route optimization for transportadoras.
• Buonnycheck Facial recognition technology for driver identification to prevent fraud and cargo theft, returning query results in up to 10 seconds against the largest information database in the segment.
• Buonnysat 24-hour trip monitoring with exclusive Buonny AI-based technology processing events in real-time; monitors over 200,000 trips per month with emergency response capability 24/7 nationwide.
• Buonnylog Logistics management software enabling trip and delivery monitoring from any internet-connected device with up to 30% increase in logistics efficiency.
• Buonnytech / BSafe Accident prevention technology integrating fatigue sensors, speed sensors, MDVR, specialized software, and real-time alert generation capabilities for drivers.
• Buonny Driver Mobile application enabling drivers to monitor vehicles from their smartphone, with trip tracking and cargo monitoring features.

Quantifiable outcome

• 2.3M registered drivers in database with 1.6M annual searches
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• nstechcoreTechnology or Integrationnstech is the technology partner providing the Cadastro Unificado (Unified Registration) platform, AI-powered search systems, and Report on Cargo Theft data. Buonny shares customer data with nstech for risk management technology development and services related to road cargo transportation, driver registration, telemetry, logistics, and insurance services. This is a core strategic partnership where nstech provides the underlying technology platform for Buonny's risk management services.
• Bsoft TMScoreTechnology or IntegrationPartnership offering Bsoft TMS (Transportation Management System) as part of Buonny's solution portfolio. The integration provides software for logistics management, route planning, and transportation efficiency for Buonny customers.
• TNSminorGTM or Marketing PartnerMarketing partnership with TNS (nstech subsidiary) for lead generation and content marketing initiatives. Appears in menu/logo placement for promotional materials.
• nscorrcoreTechnology or Integrationnscorr is offered as part of the advantages for corretores (insurance brokers) to contract through the Buonny/corretor partnership channel. Related to cargo insurance solutions.
• ANTT (Agência Nacional de Transportes Terrestres)coreOthersRegulatory partnership for CIOT (Código Identificador da Operação de Transporte) compliance. Buonny supports transport companies in meeting ANTT requirements for transport operations registration and freight payment compliance.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Autotrac: One of Brazil's largest vehicle-tracking and fleet-management telematics providers; directly comparable to Buonny's tracking, monitoring, and anti-theft offerings for cargo fleets.
• Cobli: Brazilian fleet management and telematics SaaS for truck fleets; competes directly with Buonnylog and Buonnysat on visibility, tracking, and driver-behavior monitoring for Brazilian transportadoras.
• Sascar: Brazilian fleet telematics and monitoring operator offering tracking, driver behavior, and recovery services — overlaps with Buonny's cargo-monitoring and accident-prevention stack.
• OnixSat: Brazilian telematics and cargo-monitoring specialist providing tracking, route risk tools, and theft recovery — comparable to Buonny's Monitoramento de Carga and Iscas Eletrônicas solutions.
• Opentech: Brazilian telematics provider focused on fleet tracking, fuel management, and driver behavior — comparable to Buonny's Buonnylog visibility and telematics modules.
• Omnilink: Brazilian GPS vehicle-tracking and asset-monitoring company serving commercial fleets and cargo — competes with Buonny in the same domestic telematics market.

Broad incumbents

• Geotab: Global fleet-management platform with strong telematics, video, and analytics offering; expanding into Latin America and putting competitive pressure on Buonny's underlying telematics layer.
• Samsara: US-listed IoT and fleet-operations platform with AI dash cams, telematics, and visibility tools; broad incumbent competing for the same large-fleet telematics budgets that Buonny addresses.
• Verizon Connect: Global fleet-management and asset-tracking incumbent offering telematics, video, and routing at scale; competes broadly in the same fleet-management category as Buonny's Buonnylog and Buonnysat.

Others

• nstech: Buonny's core technology partner and provider of the Cadastro Unificado platform and the 4.5M-record risk database; an enabling technology partner rather than a direct competitor, but the deep data integration creates a strategic interdependence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@buonnyoficial
• Facebookfacebook.com/buonnyoficial
• LinkedInlinkedin.com/company/buonny
• Instagraminstagram.com/buonnyoficial
• Xx.com/buonny

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buonny