proply
Proply is a Sydney-based SaaS platform enabling Australian real estate agents to create, deliver, and track digital property proposals. It offers AI-assisted content generation, vendor engagement analytics, and pre-built templates for vendor proposals, CMA presentations, and digital brochures.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What proply does
Proply is a Sydney-based, cloud-hosted SaaS platform operated by Jaden Digital Pty. Ltd. that enables Australian real estate agents to create, deliver, and track digital property proposals. The product targets individual agents, agencies, and larger property groups with a workflow built around vendor proposals, comparative market analysis (CMA) presentations, digital brochures, and sales/rentals/prospecting collateral — replacing static Word, PowerPoint, or Canva documents with shareable interactive proposal links that include vendor engagement analytics (open rates, time on section, follow-up signals) and call-to-action buttons for digital signatures and payment collection. The technology stack combines AWS-hosted SaaS infrastructure, a ChatGPT-powered AI Content Assistant for proposal copy generation, pre-built designer templates tailored to Australian listing workflows, and integrations with Stripe (payments), Zapier (workflow automation), Google Maps, Vimeo, YouTube, and Australian property data platforms Pricefinder, CoreLogic, and PropTrack.
The commercial model is a three-tier subscription: Pro at $49/month per single user (5 live proposals), Agency at $99/month per user (unlimited proposals, AI content, white-label, teams up to 30), and Enterprise at $899/month per office on annual contracts (unlimited users, API access, SSO, custom integrations, dedicated account manager). Distribution is primarily digital and self-serve through proplyapp.com.au, with a free 14-day unrestricted trial, content-led SEO, an email newsletter, and on-demand demo booking as the sales-assisted conversion path. The company is privately held and bootstrapped, with no disclosed external funding, and operates with a 1–10 person team focused exclusively on the Australian real estate vertical.
The GTM motion is product-led growth targeting the long tail of Australian real estate agents, supplemented by an upmarket Enterprise tier. Customer evidence is sparse — only one named testimonial (Cass Property) appears in source material — and there are no disclosed logos, customer counts, or revenue figures. The company holds the "proply" brand as common-law IP under Jaden Digital Pty. Ltd., with the EULA reserving all trademarks to the solution provider.
proply firmographics
Firmographics- Name
- proply
- Legal name
- Jaden Digital Pty. Ltd.
- Website
- https://proplyapp.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proply is a Sydney-based SaaS platform enabling Australian real estate agents to create, deliver, and track digital property proposals. It offers AI-assisted content generation, vendor engagement analytics, and pre-built templates for vendor proposals, CMA presentations, and digital brochures.
- Ownership category
- akta.pro rank
Where proply is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
proply business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Pro Tier: Monthly subscription at $49 per month for single user. Includes 5 live proposals, single user access, payments integration, and email & chat support.
- Subscription SaaS - Agency Tier: Monthly subscription at $99 per month per user. Includes unlimited live proposals, multiple users ($49 per extra user), SMS notifications, AI content, premium support, and white-label proposals. Additional users billed at $49 each.
- Subscription SaaS - Enterprise Tier: Monthly subscription at $899 per month per office with yearly commitment required. Includes unlimited proposals, unlimited users, dedicated account manager, custom domain, API access, custom integrations, and design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro - $49/month for solo agents seeking efficiency and sales performance |
| Subscription | Monthly | Agency - $99/month per user for agencies wanting premium features and branding |
| Subscription | Annual | Enterprise - $899/month per office for larger agencies with tailored needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
proply product offering
Product offeringCore offering
proply is a cloud-based SaaS proposal-building platform built specifically for Australian real estate agents and agencies to create, deliver, and track digital property proposals. It offers real estate-specific templates for vendor proposals, CMA presentations, digital brochures, and sales/rentals/prospecting documents, augmented by a ChatGPT-powered AI Content Assistant, vendor engagement analytics, interactive call-to-action buttons (signature, payment), and team collaboration with white-label branding.
Product overview
proply is a real estate proposal software platform designed specifically for Australian real estate agents. The product suite consists of a core proposal creation platform with specialized modules for Vendor Proposals, CMA Presentations, Digital Brochures, and Sales/Rentals/Prospecting workflows. The platform includes an AI Content Assistant powered by ChatGPT for content generation, a library of Designer Templates, and tiered subscription plans (Pro at $49/month, Agency at $99/month per user, and Enterprise at $899/month). Features include digital delivery with shareable links, vendor engagement analytics, interactive call-to-action buttons, digital signatures, payment collection, custom branding, real-time collaboration, and integrations with Stripe, Zapier, Google Maps, Vimeo, YouTube, and Pricefinder.
Differentiator
Problem solved
Functional benefit
Products and services
- proply Real Estate Proposal Platform Cloud-based SaaS subscription platform that enables Australian real estate agents and agencies to create, deliver, and track digital property proposals across vendor proposals, CMA presentations, digital brochures, and sales/rentals/prospecting use cases. Includes designer templates, AI Content Assistant powered by ChatGPT, interactive call-to-action buttons, digital signatures and payment collection, vendor engagement analytics, white-label branding, and team collaboration for groups up to 15 agents.
Quantifiable outcome
- 5x faster proposal creation
- +3 more outcomes
Companies that use proply
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
proply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
proply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- StripecorePayment processing integration enabling proposal payments, digital signatures, and financial transactions within the platform. Stripe Connect terms apply per EULA.
- Google MapssupportingLocation mapping integration for property locations within proposals and marketing materials.
- VimeosupportingVideo integration for property video content within digital proposals and brochures.
- YouTubesupportingVideo platform integration for property video content within proposals.
- ZapiersupportingWorkflow automation integration enabling connections to thousands of apps and automated workflows for CRM, email, and other business tools.
- OpenAI (ChatGPT)coreAI content generation via ChatGPT for proposal content creation - generates, rewrites, and refines content with preset prompts. Integrated AI feature in Agency and Enterprise tiers.
- PricefindercoreAustralian property data platform for comparable sales data, suburb analytics, and CMA preparation. Integrates with proposal workflow for data-driven proposals.
- CoreLogiccoreMajor Australian property data provider for comparable sales data, property history, and market analytics used in CMA and pricing analysis.
- PropTrackcoreAustralian property data platform providing comparable sales data, suburb insights, and pricing benchmarks for appraisal and proposal preparation.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
proply competitors and assessment
Company assessmentDirect peers
- Better Proposals: SaaS proposal software with a strong footprint in real estate and agency verticals; offers templates, e-signature, and payments — closely aligned with proply's vendor-proposal, CMA, and brochure workflows.
- Qwilr: Proposal and sales-document SaaS focused on interactive web-based proposals with analytics; competes for the same agent and SMB-services buyer seeking shareable, trackable proposal links.
- Proposify: Established proposal software with templates, e-sign, and content library — direct head-to-head with proply on proposal creation, tracking, and agency/team use cases.
- Nusii: Lightweight proposal SaaS targeting agencies and service businesses with templated, branded proposals and tracking — overlaps with proply's Agency tier use cases.
Broad incumbents
- PandaDoc: Broader document-automation platform spanning proposals, contracts, and e-sign with larger sales motion; competes from above with bundled workflow capabilities proply does not natively offer.
- Conga: Enterprise document automation and contract lifecycle platform tightly integrated with Salesforce; competes in proposal generation as part of a much wider portfolio.
Emerging players
- DocSend: Document-sharing and engagement-analytics tool (Dropbox-owned) with growing proposal use cases; competes on the analytics/visibility layer central to proply's vendor-tracking pitch.
Others
- Loomly: Content/marketing collaboration platform adjacent to proposal workflows; not a direct competitor but occupies overlapping content-creation mindshare for SMB real estate teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
proply social profiles
Digital presenceproply financial estimates
Financial estimateRevenue estimate
Valuation estimate
proply leadership team
Management profileNumber of profiles
Profiles1 record
proply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
proply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about proply
What does proply do?
proply is a cloud-based SaaS proposal-building platform built specifically for Australian real estate agents and agencies to create, deliver, and track digital property proposals. It offers real estate-specific templates for vendor proposals, CMA presentations, digital brochures, and sales/rentals/prospecting documents, augmented by a ChatGPT-powered AI Content Assistant, vendor engagement analytics, interactive call-to-action buttons (signature, payment), and team collaboration with white-label branding.
Is proply a public or private company?
proply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was proply founded?
proply was founded in 2016. It employs 1 to 10 people.
Where is proply based?
proply is headquartered in Sydney, Australia, in the Oceania region.
How does proply make money?
Three revenue lines are on record. Subscription SaaS - Pro Tier is the primary driver. The others are subscription SaaS - Agency Tier and subscription SaaS - Enterprise Tier.
Who are proply's main competitors?
Direct peers on record are Better Proposals, Qwilr, Proposify and Nusii. Broad incumbents are PandaDoc and Conga. DocSend is listed as an emerging player. Loomly is listed as an others.
Does proply have an API?
Yes. API access is available on the Enterprise plan. The pricing page lists API access as an Enterprise-tier feature alongside custom integrations, custom domain, dedicated account manager, and design services. No additional details about API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are provided in the source materials.