Avelon Network
- Company typePrivate
- Founded2021
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Avelon Network does
Avelon Network Ltd is a UK-based, privately held affiliate marketing platform purpose-built for the sports industry, connecting sports brands and retailers with a curated network of premium publishers, content creators, and athletes. The company was founded in 2021 and is incorporated in England and Wales (Company No. 13772826), operating from Brighton/London and serving merchants in the UK, Europe, and the United States across 40+ countries. Avelon self-describes as the only sports-specific affiliate network globally, and at the time of the source data the platform supported 4,000+ verified affiliates and 50,000+ partnerships, with named customers including Zone3, Balfe's Bikes, SunGod, Coros, Sigma Sports, Maurten, Orbea, Muc-Off, and Scottsdale Golf.
The platform's core technology centers on a proprietary Split Level Attribution model invented in 2024, which splits commission equally across all affiliates in a purchase journey rather than rewarding only last-click converters. Avelon layers anti-bot and anti-coupon-scraping technology (including one-time-use promo codes injected via Smart Referral Pages), real-time second-by-second reporting, Iris link technology (launched January 2026), a Gifting Module, and an affiliate search tool with social and engagement filters. Native integrations cover Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce, Citrus Lime, Push Retail, and CraftCMS, with Klaviyo for branded affiliate communications and Stripe, Wise, and PayPal powering automated global payouts. 99.6% of program management is automated.
Avelon monetizes via a tiered subscription for merchants — Starter at £60/month (3-month minimum, £149 onboarding), Premium at £300/month (12-month commitment, optional £499 managed setup, 30-day free trial), and custom Enterprise pricing — plus modular add-ons (£30/month Klaviyo, £20/month Gifting, £99/month Slack, £39/month additional domains, plus professional services) and a share of affiliate commissions processed through the platform. Go-to-market is sales-led for merchants (founder Andrew Richardson runs demo calls via HubSpot) and self-serve for affiliates through app.avelonetwork.com, with content marketing and a direct LinkedIn/social selling motion backing demand generation. The company has won Capterra's Best Affiliate Network award in both 2024 and 2025 and is bootstrapped with no disclosed external funding.
Avelon Network firmographics
Firmographics- Name
- Avelon Network
- Legal name
- Avelon Network Ltd
- Website
- https://avelonetwork.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Avelon Network industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Representatives (541840), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD)
Keywords
Where Avelon Network is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Avelon Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (Merchant Fees): Merchants/brands pay monthly subscription fees to access the platform. Plans include Starter (£60/month), Premium (£300/month), and Enterprise (custom pricing). Additional add-ons available for Klaviyo integration (£30/month), Gifting (£20/month), and Slack support (£99/month).
- Affiliate Commission Revenue Share: Avelon takes a cut of the affiliate commissions processed through the platform. The platform facilitates payments between brands and affiliates, with Avelon retaining a portion as the network fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Entry-level plan for merchants starting their affiliate program |
| Subscription | Annual | Premium - Full-featured plan with advanced automation and integrations |
| Subscription | Multi-year contract | Enterprise - Custom solution for large organizations requiring scalability |
| Subscription | Monthly | Add-on: Klaviyo Integration |
| Subscription | Monthly | Add-on: Gifting for Shopify |
| Subscription | Monthly | Add-on: Slack Channel Access |
| Subscription | Monthly | Add-on: Additional Domain Tracking |
| Professional services/ project-based | One time/ perpetual license | Add-on: Klaviyo Setup Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Avelon Network product offering
Product offeringCore offering
Avelon Network operates a sports-specific affiliate marketing platform that connects sports brands and retailers with premium publishers, content creators, and athletes. It uses a proprietary split-level attribution model that fairly splits commission between all affiliates in a purchase journey, replaces last-click attribution, and provides automated affiliate tracking, anti-bot/coupon-leak protection, real-time reporting, and automated global payouts. The platform is sold as subscription SaaS with integrations to Shopify, WooCommerce, BigCommerce, and other eCommerce stacks.
Product overview
Avelon Network operates as a sports-specific affiliate marketing platform serving brands, retailers, and affiliates. The core Avelon Platform offers proprietary split-level attribution (invented 2024) alongside complementary features: Iris Technology (monetizable link system, Jan 2026), Smart Referral Pages (anti-coupon scraping), Gifting Module (V1.3, Jun 2026), Sports Affiliate Search, Real-Time Reporting with click inspector and sales explorer, One-Time Use Coupon Codes, and Automated Payouts via Stripe, Wise, and PayPal. The platform integrates natively with major eCommerce platforms (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Citrus Lime, Push Retail, CraftCMS) and offers Klaviyo integration for branded email communications. Priced at £60/month (Starter) or £300/month (Premium) with a 3-month minimum commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Avelon Platform
Quantifiable outcome
- 600% higher commissions than industry average for affiliates
- +5 more outcomes
Companies that use Avelon Network
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Avelon Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
Avelon Network partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting and minor.
- ShopifycoreNative Shopify integration available through Avelon app store. Enables automatic promo code creation, sales reconciliation, and affiliate tracking without developer involvement. Supports both standard Shopify and Shopify Plus with checkout extensibility.
- WooCommercecoreNative WooCommerce plugin integration for affiliate tracking and commission management.
- BigCommercecoreBigCommerce x Avelon integration enables affiliate program management with no impact on web response times. Installation takes approximately 4 minutes on average.
- KlaviyocoreDynamic Klaviyo integration allows brands to take control of affiliate communications, branding emails, creating custom flows, and transforming customers into affiliates. Add-on priced at £30/month (included in Premium plan).
- Adobe Commerce (Magento)supportingIntegration with Adobe Commerce (Magento) platform for affiliate tracking capabilities.
- StripecoreIntegrated payment gateway enabling automated affiliate payouts globally. Powers the commission distribution system.
- Wise (formerly TransferWise)coreIntegrated payment gateway enabling automated affiliate payouts with multi-currency support globally.
- PayPalsupportingIntegrated payment gateway option for automated affiliate payouts.
- Hey SaviminorAvelon x Hey Savi partnership announced for enhanced affiliate marketing capabilities.
- Push RetailsupportingNative integration with Push Retail eCommerce platform for affiliate tracking.
- Citrus LimesupportingNative integration with Citrus Lime eCommerce platform for affiliate tracking.
- CraftCMSsupportingIntegration with CraftCMS for affiliate tracking capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Avelon Network competitors and assessment
Company assessmentDirect peers
- Awin: Awin is a global affiliate marketing network operating in many verticals including sports; Avelon explicitly positions against Awin and names brands (e.g. Sigma Sports, Zone3) that migrated from Awin to Avelon, making it the most directly comparable incumbent.
- AvantLink: AvantLink is an affiliate network with strong focus on outdoor, fitness and lifestyle verticals that closely mirrors Avelon's sports/specialist positioning, competing for the same premium publisher rosters and DTC brands.
Broad incumbents
- Impact: Impact is a large partnership and affiliate platform spanning multiple verticals, competing for the same merchant budgets with broader partner-management capabilities than Avelon's sports-only scope.
- CJ Affiliate: CJ (Commission Junction) is one of the largest global affiliate networks with broad vertical coverage and enterprise brand relationships; it competes for the same merchant affiliate programmes including sports brands.
- ShareASale: ShareASale (an Awin company) is a long-standing general affiliate network with large publisher base, covering sports and outdoor verticals and overlapping with Avelon's merchant audience.
- PartnerStack: PartnerStack is a partner-ecosystem platform for B2B and DTC brands; while broader than sports, it competes for affiliate and influencer programme budgets with similar automated-payout and attribution features.
Emerging players
- Refersion: Refersion is an affiliate and influencer-marketing SaaS for Shopify and ecommerce brands, overlapping with Avelon on the DTC merchant side but without the curated sports publisher focus.
- Shopify Collabs: Shopify Collabs is Shopify's native affiliate/creator app for merchants on its platform; Avelon explicitly markets to brands moving off Shopify Collabs, positioning it as a directly comparable alternative.
- GoAffPro: GoAffPro is a Shopify-focused affiliate app competing for the same SMB/mid-market DTC merchants; it offers lightweight affiliate tracking at lower price points than Avelon's paid tiers.
- UpPromote: UpPromote is a Shopify affiliate marketing app targeting similar SMB and DTC ecommerce merchants; it overlaps with Avelon's entry tier on the merchant side but lacks the curated premium sports publisher network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Avelon Network social profiles
Digital presenceAvelon Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avelon Network leadership team
Management profileNumber of profiles
Profiles1 record
Avelon Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avelon Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avelon Network
What does Avelon Network do?
Avelon Network operates a sports-specific affiliate marketing platform that connects sports brands and retailers with premium publishers, content creators, and athletes. It uses a proprietary split-level attribution model that fairly splits commission between all affiliates in a purchase journey, replaces last-click attribution, and provides automated affiliate tracking, anti-bot/coupon-leak protection, real-time reporting, and automated global payouts. The platform is sold as subscription SaaS with integrations to Shopify, WooCommerce, BigCommerce, and other eCommerce stacks.
Is Avelon Network a public or private company?
Avelon Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avelon Network founded?
Avelon Network was founded in 2021. It employs 1 to 10 people.
Where is Avelon Network based?
Avelon Network is headquartered in Brighton, United Kingdom, in the Europe region.
How does Avelon Network make money?
Two revenue lines are on record. Platform Subscription (Merchant Fees) is the primary driver. The others are affiliate Commission Revenue Share.
Who are Avelon Network's main competitors?
Direct peers on record are Awin and AvantLink. Broad incumbents are Impact, CJ Affiliate, ShareASale and PartnerStack. Emerging players are Refersion, Shopify Collabs, GoAffPro and UpPromote.
Does Avelon Network have an API?
No public API is recorded for Avelon Network.
What industry is Avelon Network in?
Avelon Network's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of MPACAGAD, Affiliate & Performance Influencer Networks (Track/Pay). Its NAICS code is 5418 and its SIC code is 7310.