Hike-Up

What Hike-Up does

Hike-Up is a Belgian B2B growth services firm founded in 2019, headquartered in Louvain-la-Neuve, that combines embedded on-site consulting with a proprietary software platform called Catch UP to generate qualified commercial opportunities for industrial and technical B2B companies. Its core offering pairs a dedicated consultant (capped at four clients each, present on client premises weekly) with Catch UP, which maps the full addressable market, enriches decision-maker data, runs multichannel prospecting campaigns (personalized emails, calling tasks, retargeting, visitor tracking), scores prospect interactions in real time, and surfaces only qualified opportunities with full prospecting history to the client's sales team. A specialized sub-offering, 'Early Detection' for OEMs, extends the platform to detect engineering and R&D-phase projects up to eight months before RFP, targeting 12-36 month industrial sales cycles.

The company monetizes through professional services (embedded expert) combined with subscription access to the Catch UP platform configured per client, with quote-based pricing not publicly disclosed. Go-to-market is consultative and field-led, beginning with a free one-hour on-site discovery meeting, supported by content marketing, case-study-driven website pages, and referral from named enterprise clients such as Trane Belgium and Medipartner. Reported client outcomes include a 6x average ROI in year one, 93% mission renewal rate, 100% retention after trial, and several hundred million euros of pipeline generated cumulatively across multiple B2B clients since 2019.

Operating geography is primarily Belgium with documented expansion into the broader Benelux (Netherlands, Luxembourg) and Northern France. The company is privately held with no external institutional funding disclosed, has 1-10 employees, and is led by co-founders Sebastien Archambeau and Christophe Masse. Customer base spans HVAC, photovoltaic/solar, hydraulic systems, medical/healthcare, OEM manufacturing, and industrial software verticals, with no single vertical or logo dominating publicly available references.

Name

Hike-Up

Legal name

Hike Up

Website

https://hike-up.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hike-Up is a Belgian B2B growth services firm founded in 2019 that combines on-site embedded consultants with its proprietary Catch UP platform to map markets, run multichannel prospecting, and deliver qualified opportunities to sales teams at industrial and technical companies across Benelux and Northern France.

Ownership category

akta.pro rank

Product category

B2B Industrial Sales Prospecting & Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Outbound Lead Generation & Prospecting (BPAAADAB), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B prospecting services
• Sales enablement consulting
• Industrial lead generation
• Market mapping platform
• OEM early detection

Headquarters

HQ city

Louvain-la-neuve

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services - Embedded Expert: Hike-Up provides a dedicated consultant integrated into the client's team on a weekly basis. Each expert manages maximum 4 clients, ensuring intensive focus and deep market understanding. The consultant uses the Catch UP platform to execute prospecting campaigns and deliver qualified opportunities.
2. Platform Access (Catch UP): Clients receive access to the proprietary Catch UP platform configured for their specific context, including CRM/tool integrations, communication sequences, and custom dashboards. Platform is used by the on-site consultant but accessed by client teams.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hike-Up provides B2B industrial and technical companies with a dedicated growth consultant embedded on-site weekly, supported by its proprietary Catch UP platform. The consultant maps the addressable market, configures Catch UP for the client's context, runs multi-channel prospecting campaigns, scores prospect interactions, and delivers only qualified opportunities to the client's sales team. A specialized "Early Detection OEM" methodology identifies engineering R&D-phase projects before tender calls.

Product overview

Hike-Up operates a hybrid consulting-and-technology model for B2B industrial and technical companies. The core offering combines a proprietary platform called Catch UP — which handles market mapping, multichannel prospecting campaigns, prospect interaction scoring, and pipeline/ROI tracking — with on-site consultants who execute the methodology directly within each client company. A specialized sub-offering, Early Detection OEM, extends Catch UP's capabilities to identify engineering and R&D phase projects before the formal RFP stage, giving clients a competitive lead time of several months.

Differentiator

Problem solved

Functional benefit

Brands

• Catch UP: Proprietary B2B prospecting platform designed for technical and industrial companies. Features include prospect centralization, intelligent scoring, automated multichannel sequences, real-time dashboards, and dynamic scraping for early detection of projects.

Products and services

• Catch UP Platform Proprietary B2B sales prospecting platform used by Hike-Up's on-site consultants to map addressable markets, identify decision-makers, run multi-channel campaigns (email, calling, retargeting, visitor tracking), score prospect interactions in real time, and track pipeline and ROI through live dashboards.
• Embedded Growth Consultant Service Service in which Hike-Up assigns a dedicated growth consultant who works on-site at the client each week (maximum 4 clients per expert) to understand the client's products and markets, configure Catch UP, run multi-channel prospecting campaigns, and deliver qualified opportunities with full prospecting history to the client's sales team.
• Early Detection OEM Methodology OEM-specific methodology that identifies engineering and R&D-phase projects before formal tender calls, using Catch UP's dynamic scraping, predictive visitor tracking and qualification scoring to detect and engage projects up to 8 months before competitors.

Quantifiable outcome

• 6x average ROI in year 1
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SalesLab Belgium: SalesLab is a Belgian sales development and B2B outbound agency providing embedded prospecting services; directly competes with Hike-Up in the Benelux demand generation market.
• Cognism: Cognism is a B2B sales intelligence and prospecting platform providing market mapping, decision-maker data, and multi-channel outreach — directly overlapping with Hike-Up's Catch UP platform and consultative prospecting model.
• Apollo.io: Apollo.io is a B2B prospecting and sales engagement platform with database, multichannel sequencing, and deal intelligence — competing in the same technical B2B demand-gen tooling layer as Hike-Up's Catch UP.
• Sopro: Sopro is a UK-based B2B prospecting agency running outbound lead generation campaigns for clients — a directly comparable services-led, data-driven demand-gen peer to Hike-Up.
• Belius: Belius is a Belgian B2B growth and demand-generation agency focused on tech and B2B clients — a regional peer operating a similar agency-plus-tech model in the Benelux market.
• LeadGenius: LeadGenius provides data-driven B2B lead generation and account-based marketing for technical and industrial buyers — overlapping in vertical specialization, prospect data enrichment, and pipeline outcomes.
• Ironpaper: Ironpaper is a US B2B demand generation agency combining content, ABM, and sales enablement — analogously positioned as a services-plus-tech B2B growth partner similar to Hike-Up's hybrid model.
• DemandGen International: DemandGen International is a B2B demand generation agency focused on tech and industrial companies — a directly comparable services-peer serving overlapping client verticals with content and multi-channel campaigns.

Emerging players

• Lemlist: Lemlist offers personalized cold email and multi-channel outreach automation; less data-mapping depth than Hike-Up but serves the same prospecting-execution workflow.

Broad incumbents

• HubSpot Sales Hub: HubSpot offers a broad sales and marketing platform including prospecting, sequences, and dashboards — a larger incumbent whose tools partially overlap with Catch UP's functionality for in-house teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hike-up-be
• Xx.com/hike_up_be

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hike-Up