What QuadLayers does

QuadLayers is a WordPress plugin development company founded in 2018 in Montevideo, Uruguay, by an international team with over a decade of prior experience in the WordPress ecosystem. The company develops and distributes more than 12 plugins spanning social media integration (WhatsApp Chat, Instagram Feed Gallery, TikTok Feed), site navigation (QuadMenu mega menu, WP Menu Icons), AI content tooling (AI Copilot), and WooCommerce extensions (Invoice Manager, Checkout Manager, Direct Checkout, License Manager, Perfect Brands, Autocomplete Orders). The portfolio reaches 750,000+ active installations across 100,000+ paying customers globally, operating as a privately held, bootstrapped, founder-controlled business led by CEO Francisco Mastromarino. The QuadMenu sub-brand, reporting over one million downloads and 20,000+ active installations, is integrated as a flagship navigation product.

The company's technology stack centers on PHP, JavaScript, and WordPress/WooCommerce APIs, with documented emphasis on clean, lightweight code optimized for Core Web Vitals. Plugins are designed for ease of implementation, customization, and compatibility with major WordPress page builders including Elementor, Bricks Builder, and Oxygen Builder. The most recent product launch, AI Copilot in 2025, extends the portfolio into generative AI-assisted WordPress content creation, marking a strategic expansion beyond traditional plugin functionality into AI-powered productivity tooling.

QuadLayers monetizes through a hybrid model combining one-time premium licenses (Personal $20, Agency $40, Developer $80), annual subscriptions for newer products, a 20% recurring affiliate program managed via the Awin network, and a Partners Program offering paid product reviews ($249) and rankings ($149) to third-party WordPress vendors. Distribution relies on the WordPress.org plugin repository for free versions, self-serve purchase on QuadLayers.com with a 30-day money-back guarantee, CodeCanyon marketplace, and a content marketing engine built around a 100,000+ monthly visitor blog, 25,000+ newsletter subscriber base, and 91% Ahrefs domain authority.

Name

QuadLayers

Legal name

QuadLayers

Website

https://quadlayers.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

QuadLayers is a bootstrapped WordPress plugin developer founded in 2018 in Uruguay, offering 12+ plugins for WooCommerce stores and WordPress sites. It serves 100,000+ customers with 750,000+ active installations via freemium, affiliate, and subscription models.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Plugin Licenses (One-time Purchase): One-time payment for lifetime access to plugins with lifetime updates and 6-month premium support included. Tiered by site count: Personal (1 site), Agency (5 sites), Developer (unlimited sites).
2. Subscription Licenses (Annual): Annual subscription providing continuous access to products, automatic updates, and premium support for 12 months. Auto-renews annually unless cancelled.
3. Affiliate Program: 20% recurring commission on every sale made through affiliate referral links. 90-day cookie tracking. Monthly payouts via PayPal with $50 minimum threshold.
4. Partners Program Services: In-depth product reviews ($249) and product rankings ($149) published on QuadLayers blog to promote third-party WordPress products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

QuadLayers develops and sells a portfolio of WordPress plugins that extend WordPress sites and WooCommerce stores, including social media integration tools (WhatsApp Chat, Instagram Feed Gallery, TikTok Feed), WooCommerce extensions (Checkout Manager, Direct Checkout, Invoice Manager, License Manager, Perfect Brands, Autocomplete Orders), AI-powered content creation (AI Copilot), and navigation tools (QuadMenu mega menu, WP Menu Icons). Plugins are offered under a freemium model with one-time and annual subscription licenses distributed via the QuadLayers website, WordPress.org, and CodeCanyon.

Product overview

QuadLayers is a WordPress plugin developer offering a portfolio of 12+ plugins designed to enhance WordPress sites and WooCommerce stores. The product lineup centers on social media integration plugins (Instagram Feed Gallery, TikTok Feed, WhatsApp Chat), site navigation tools (QuadMenu mega menu, WP Menu Icons), AI-powered content creation (AI Copilot), and a comprehensive suite of WooCommerce add-ons including Invoice Manager, Checkout Manager, Direct Checkout, License Manager, Perfect Brands, and Autocomplete Orders. All products are designed as WordPress plugins with both free and premium versions, targeting WordPress professionals, agencies, and developers.

Differentiator

Problem solved

Functional benefit

Brands

• QuadMenu: WordPress Mega Menu plugin - a responsive, fully customizable menu builder plugin for WordPress. Features include horizontal, vertical, or off-canvas menus with drag-and-drop interface, WooCommerce integration, and Elementor compatibility. Reports 1,000,000+ downloads and 20,000+ active installations.

Products and services

• AI Copilot AI-powered content creation tool for WordPress that provides automated content generation, enhanced editor utilities, and productivity-boosting features for WordPress content creators.
• WhatsApp Chat WordPress plugin that allows website visitors to start WhatsApp conversations directly from a site, enabling customer service and lead generation with multi-agent accounts, timezone-based availability, and cross-device support.
• Instagram Feed Gallery WordPress plugin that displays Instagram pictures on a site as a gallery or carousel slider via Instagram API integration.
• TikTok Feed WordPress plugin that displays TikTok videos on WordPress websites via TikTok feed integration.
• WP Menu Icons WordPress menu customization plugin that lets users add multiple icon options to navigation menus to enhance visual appeal.
• QuadMenu Responsive WordPress mega menu plugin that creates horizontal, vertical, or off-canvas menus with drag-and-drop interface and deep Elementor and WooCommerce integration. 1,000,000+ downloads and 20,000+ active installations.
• WooCommerce Invoice Manager WooCommerce extension providing an invoicing and billing system that lets shop owners efficiently generate and manage invoices and billing documentation.
• WooCommerce Checkout Manager WooCommerce extension that lets store owners add, remove, and edit checkout fields, configure conditional fields, file uploads, and fees to increase conversion rates.
• WooCommerce Direct Checkout WooCommerce extension that redirects customers from product pages directly to checkout, bypassing the cart page, with AJAX add-to-cart and quick purchase button functionality to increase conversion rates.
• WooCommerce License Manager WooCommerce extension for creating, selling, and managing license keys for digital WooCommerce products.
• WooCommerce Perfect Brands WooCommerce extension that highlights and manages product brands to improve customer experience on WooCommerce product pages.
• WooCommerce Autocomplete Orders WooCommerce extension that automatically completes orders paid online (PayPal, iDeal, etc.) while leaving invoice-paid orders for manual completion, speeding up the buying process.

Quantifiable outcome

• 4.9/5 client rating for WhatsApp Chat plugin with 200,000+ active installs
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature11 records

Partnerships

17 partnerships are on record, tiered minor and core.

• WP EngineminorGTM or Marketing PartnerWordPress hosting platform partner. QuadLayers provides affiliate links to WP Engine on their Tools page, earning referral commissions for driving hosting sign-ups.
• KinstaminorGTM or Marketing PartnerPremium WordPress hosting partner. QuadLayers includes affiliate links to Kinsta on their Tools page for hosting referrals.
• CloudwaysminorGTM or Marketing PartnerCloud hosting platform partner. QuadLayers provides affiliate links to Cloudways on their Tools page for hosting referrals.
• WP RocketminorGTM or Marketing PartnerWordPress performance/caching plugin partner featured on QuadLayers Tools page with affiliate link.
• WP FormsminorGTM or Marketing PartnerForm building plugin partner featured on QuadLayers Tools page with affiliate link.
• ElementorcoreTechnology or IntegrationQuadLayers plugins are designed to be compatible with and enhance Elementor page builder. Their Tools page features Elementor with affiliate partnership.
• OptinMonsterminorGTM or Marketing PartnerLead generation software partner featured on QuadLayers Tools page with affiliate link.
• NinjaFormsminorGTM or Marketing PartnerDrag-and-drop form builder plugin partner on QuadLayers Tools page with affiliate link.
• SiteOriginminorGTM or Marketing PartnerSiteOrigin Premium addons partner featured on QuadLayers Tools page.
• PluginHiveminorGTM or Marketing PartnerWooCommerce shipping and booking plugins partner featured on QuadLayers Tools page.
• QuadMenu (quadmenu.com)coreStrategic or Co-development PartnerQuadMenu is a flagship product of QuadLayers - a responsive mega menu plugin for WordPress with 1,000,000+ downloads and 20,000+ active installations. Features integrations with Elementor and WooCommerce.
• PaddleminorOthersPayment processor for secure and convenient checkout when purchasing QuadLayers products. Privacy policy compliant.
• PayPalminorOthersPayment processor for secure checkout accepting PayPal, Visa, and MasterCard. Used alongside Paddle and Stripe.
• StripeminorOthersPayment processor that processes transactions and stores payment information securely. Used for credit/debit card processing.
• AwincoreGTM or Marketing PartnerAffiliate network platform managing QuadLayers affiliate program. Handles tracking, commission calculation, and payment processing for affiliate partners.
• CloudflareminorOthersContent Delivery Network used to serve static files and improve website performance.
• GravatarminorOthersAvatar service used to display images of people who have posted product reviews on QuadLayers website.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• YITH: YITH is a leading WooCommerce plugin vendor offering a broad portfolio of premium extensions (checkout, wishlist, gift cards, brands). It is the closest direct peer to QuadLayers in product scope, target customer (WooCommerce store owners), and freemium-to-premium monetization model.
• LearnDash: LearnDash is a leading WordPress LMS plugin with freemium and tiered pricing, sold to course creators and SMBs. Comparable in plugin distribution, premium pricing tiers, and target customer overlap.
• WPForms: WPForms is a dominant WordPress form-builder plugin with a freemium model and tiered licensing. Comparable as a high-volume WordPress plugin vendor with similar product-led growth, support SLAs, and SMB/agency customer base.
• Toolset: Toolset develops premium WordPress plugins for custom post types, forms, and maps, sold via tiered licenses to professionals and agencies. Comparable in plugin architecture, premium pricing, and developer-focused customer base.
• ThemeIsle: ThemeIsle develops WordPress themes and companion plugins (e.g., WP Product Review, LiteSpeed Cache integration) targeting SMBs and agencies. Highly comparable in audience, distribution model (freemium + premium), and customer overlap with QuadLayers.
• WP Rocket: WP Rocket is a premium WordPress performance/caching plugin sold via tiered licenses. Comparable in product-led growth, premium WordPress plugin monetization, and recurring affiliate partnerships — and is even a partner of QuadLayers.
• Amelia: Amelia is a premium WordPress booking plugin from TMS, with freemium and tiered licensing. Comparable as a high-quality, narrowly-scoped premium WordPress plugin sold to SMBs and agencies with similar GTM mechanics.
• Masteriyo: Masteriyo is a WordPress LMS plugin vendor selling freemium + premium extensions targeting course creators and SMBs. Comparable in plugin architecture, freemium distribution via WordPress.org, and small-team bootstrapped operating model.

Broad incumbents

• Elementor: Elementor is the dominant WordPress page builder with a massive install base and a Pro tier. Comparable as a higher-level platform in the same ecosystem — and an active mutual partner of QuadLayers — but its scope is far broader than QuadLayers' niche plugins.
• Automattic (WooCommerce): Automattic owns WooCommerce, the platform on which most of QuadLayers' add-on revenue depends. A strategic incumbent that could choose to ship native equivalents of QuadLayers' WooCommerce plugins, posing a competitive and platform risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/franmastromarino
• Xx.com/quadlayers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuadLayers