Maukau
Maukau is a Paris-based e-commerce consultancy (legal: Power Ton Web SAS) founded in 2016 that operates as an "Operating Partner" for established Shopify Plus brands generating €5M+ in revenue. It delivers full-stack Shopify, Klaviyo CRM, internationalization, CRO, and supply chain services on multi-year, revenue-share contracts with ultra-selective client intake.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maukau does
Maukau (legally Power Ton Web SAS) is a Paris-based e-commerce consultancy founded in 2016 as the first French agency to specialize 100% in Shopify. The firm positions itself as an "Operating Partner e-commerce" rather than a traditional agency, accepting only one new client at a time and engaging on multi-year, revenue-share contracts with established brands generating €5M+ in annual revenue (or €1M+ with 50%+ growth). Its service perimeter spans the full e-commerce stack: commercial strategy, Shopify Plus development (Liquid, JavaScript, GraphQL Admin API, Shopify Functions, Checkout Extensions), Klaviyo CRM and email marketing, conversion rate optimization, internationalization via Shopify Markets, Shopify POS deployment, supply chain and ERP integration, and loyalty/omnichannel programs. The firm is led by co-founder and Managing Director Michaël Morales, operates with 1-10 employees, is bootstrapped with no disclosed external funding, and reports a cumulative €300-400M of revenue generated by its client portfolio since inception.
The firm's go-to-market is exclusively direct enterprise sales, qualified through a strategic discovery and audit process, with no channel partners, resellers or self-service motion. Customer logos span luxury, jewelry, beauty, sneakers, apparel, wine and spirits — including Nébuleuse Bijoux, Wethenew, We Are Jolies, Martine Cosmetics, Chais d'œuvre, Ron Dorff, Mad Lords, Novexpert, and P448. Reported client outcomes include an average +78% revenue growth in the first year of partnership, +40% CRM contribution to e-commerce revenue for top clients, and an average 4-year client engagement duration. Maukau operates across France, broader Europe and the United States.
Maukau firmographics
Firmographics- Name
- Maukau
- Legal name
- Power Ton Web SAS
- Website
- https://maukau.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maukau is a Paris-based e-commerce consultancy (legal: Power Ton Web SAS) founded in 2016 that operates as an "Operating Partner" for established Shopify Plus brands generating €5M+ in revenue. It delivers full-stack Shopify, Klaviyo CRM, internationalization, CRO, and supply chain services on multi-year, revenue-share contracts with ultra-selective client intake.
- Ownership category
- akta.pro rank
Maukau industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Maukau is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maukau business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Operating Partner Revenue Share: Maukau is compensated through a percentage of client revenue rather than traditional time-based billing. This performance-aligned model ensures their interests are directly tied to client growth outcomes. The exact percentage varies based on client potential and scope of partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Custom Operating Partner Agreement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Maukau product offering
Product offeringCore offering
Maukau operates as an 'Operating Partner e-commerce,' providing a dedicated task-force of experts that covers the full e-commerce perimeter for an ultra-selective portfolio of high-potential brands. The offering centers on Shopify Plus specialization and bundles strategy, front- and back-end development, CRM (Klaviyo) and email marketing, internationalization, platform migration from Magento/Prestashop/WordPress, Shopify POS deployment, conversion rate optimization, and supply chain consulting. Compensation is tied to a percentage of client revenue rather than time-based billing, with an average client partnership lasting 4 years.
Product overview
Maukau operates as an 'Operating Partner e-commerce' — not a traditional agency but a dedicated task-force of experts covering the complete e-commerce perimeter for a selective portfolio of high-potential brands. The offering is structured around Shopify Plus as the core e-commerce platform, supplemented by specialized service modules including Klaviyo-powered CRM and email marketing, development and migration services, internationalization support, Shopify POS deployment, conversion rate optimization, and supply chain consulting. The model is characterized by revenue-based partnership (rather than time-based billing), treating each client's business as their own with an average of +78% growth in the first year of accompaniment.
Differentiator
Problem solved
Functional benefit
Products and services
- Operating Partner E-commerce Maukau's flagship offering is an Operating Partner relationship in which a dedicated team of experts covers the entire e-commerce perimeter for a single high-potential brand at a time. Compensation is tied to a percentage of client revenue, creating aligned incentives for growth. Average client partnerships last 4 years and deliver an average of +78% revenue growth in the first year.
- Shopify Plus Development
Quantifiable outcome
- +78% average revenue growth in first year of partnership
- +4 more outcomes
Companies that use Maukau
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Maukau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Maukau partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- KlaviyocoreCRM and email marketing platform partner. Maukau is a recognized Klaviyo expert in France, having specialized in the platform since 2016 when it was still unknown in the French market. Provides segmentation, flows, campaigns, and omnichannel CRM including WhatsApp integration.
- SimiosupportingWhatsApp business solution partner for omnichannel customer communication integrated with Maukau's CRM strategies.
- LoyolycoreLoyalty program platform integrated into client e-commerce projects. Maukau implements loyalty strategies and omnichannel CRM including loyalty touchpoints.
- BabacksupportingReturns logistics partner handling reverse logistics and returns experience for client e-commerce operations.
- PredikosupportingInventory forecasting tool used by Maukau's team for supply chain optimization and predictive stock management.
- MolliesupportingEuropean payment method provider offering local payment options (Bancontact, iDEAL, etc.) integrated alongside Shopify Payments for optimal international conversion.
- DataShakesupportingData analytics and market intelligence tool integrated into Maukau's service offerings.
- AdsteroidsupportingDigital acquisition agency partnered with Maukau for coordinated client growth initiatives, particularly for We Are Jolies.
- WisepopssupportingPopup and notification tool integrated into client Shopify implementations.
- SienasupportingTechnology partner integrated into Maukau's e-commerce stack recommendations.
- Order EditingsupportingOrder management tool integrated into client operations, particularly for Nébuleuse Bijoux.
- UbusupportingTechnology partner referenced in Maukau's ecosystem of integrated tools.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Maukau competitors and assessment
Company assessmentDirect peers
- Eastside Co: UK-based Shopify Plus agency offering end-to-end e-commerce services including design, development, and marketing. Direct peer with similar Shopify Plus specialization, premium brand clientele, and full-service operating model comparable to Maukau.
- Boilerplate: Shopify Plus-focused agency serving enterprise merchants with design, development, and growth services. Comparable to Maukau in platform specialization, premium target customer profile, and integrated service offering.
- Straight Up: UK-based Shopify Plus agency specializing in enterprise e-commerce implementations for high-growth DTC brands. Comparable to Maukau in Shopify Plus specialization, target customer profile (premium/established brands), and end-to-end service offering spanning strategy, development, and CRM.
- Trellis: Massachusetts-based Shopify Plus agency serving enterprise merchants across verticals. Direct peer given shared focus on Shopify Plus for established brands, similar service modules (development, CRM, strategy), and comparable positioning around premium client outcomes.
- We Make Websites: London-based Shopify Plus agency with deep enterprise expertise and multi-year client relationships. Comparable to Maukau in serving established Shopify Plus brands with full-service strategy, development, and growth services.
- Blend Commerce: Amsterdam-based Shopify Plus agency serving European premium and lifestyle brands including Rituals and O'Neill. Direct competitor in the same Shopify Plus operating partner / enterprise e-commerce services space as Maukau, with comparable target customers and service scope.
Broad incumbents
- Shopify: The underlying commerce platform Maukau builds upon. While not a direct service competitor, Shopify's expansion of in-house agency/partner services, AI tools, and platform-native capabilities represents both an enabler and a competitive threat to agencies like Maukau.
- BigCommerce: Enterprise commerce platform competing with Shopify Plus for the same high-growth brand customers Maukau serves. While not a direct services peer, BigCommerce's growth at Shopify's expense would shift Maukau's addressable market.
Others
- Klaviyo: Core technology partner and CRM platform that Maukau specializes in. Klaviyo is an ecosystem participant rather than competitor—its product roadmap directly shapes Maukau's CRM service offering, and Maukau's deep Klaviyo expertise represents a strategic partnership rather than market overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maukau social profiles
Digital presenceMaukau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maukau leadership team
Management profileNumber of profiles
Profiles1 record
Maukau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maukau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maukau
What does Maukau do?
Maukau operates as an 'Operating Partner e-commerce,' providing a dedicated task-force of experts that covers the full e-commerce perimeter for an ultra-selective portfolio of high-potential brands. The offering centers on Shopify Plus specialization and bundles strategy, front- and back-end development, CRM (Klaviyo) and email marketing, internationalization, platform migration from Magento/Prestashop/WordPress, Shopify POS deployment, conversion rate optimization, and supply chain consulting. Compensation is tied to a percentage of client revenue rather than time-based billing, with an average client partnership lasting 4 years.
Is Maukau a public or private company?
Maukau is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maukau founded?
Maukau was founded in 2016. It employs 1 to 10 people.
Where is Maukau based?
Maukau is headquartered in Paris, France, in the Europe region.
How does Maukau make money?
One revenue line is on record: operating Partner Revenue Share.
Who are Maukau's main competitors?
Direct peers on record are Eastside Co, Boilerplate, Straight Up, Trellis, We Make Websites and Blend Commerce. Broad incumbents are Shopify and BigCommerce. Klaviyo is listed as an others.
Does Maukau have an API?
No public API is recorded for Maukau.
What industry is Maukau in?
Maukau's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541511 and its SIC code is 8742.