What Loyoly does

Loyoly is a SaaS post-purchase engagement platform operated by the French company AURA CORP. (registered in Nantes, capital of €18,000), targeting primarily e-commerce brands. Its value proposition addresses the gap between rising customer acquisition costs (CAC) and insufficient customer lifetime value (LTV) by converting one-time buyers into repeat purchasers and brand advocates through three integrated modules: Loyalty & VIP Programs, Referral, and Wallet & Push. The platform is augmented by a library of more than 40 configurable engagement mechanics (missions), a behavioral-trigger automation engine, a branded page builder, and an analytics dashboard providing cohort analysis, segment revenue distribution, and ROI measurement.

The technology stack is anchored on native e-commerce platform integrations with Shopify, Shopify POS, Shopify Plus, and PrestaShop, plus deep connectors into the marketing and support ecosystem — Klaviyo, Braze, Brevo, Omnisend, Gorgias, Judge.me, Avis Vérifiés, Recharge, Cegid, and TikTok. Distribution combines a self-serve sign-up flow on app.loyoly.io (with free trial and direct Shopify/PrestaShop onboarding), demo-driven enterprise sales for accounts exceeding 5,000 monthly orders, Shopify App Store distribution, and a multi-tier Kiflo-managed partner program (10–25% recurring MRR commission). Pricing is a volume-based monthly or annual subscription that automatically escalates 5% on the subscription anniversary, with personalized quotation required above 5,000 orders per month. Customers include French and European DTC brands across Beauty & Wellness (Payot, SVR, Helssy Hair), Health & Supplements (Jolly Mama, Napiers), Fashion & Apparel (Soeur, Eden Park, Make My Lemonade), Gaming (Zatu Games), and Combat Sports (Venum).

Name

Loyoly

Legal name

AURA CORP.

Website

https://loyoly.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyoly (operated by AURA CORP.) is a SaaS post-purchase engagement platform that combines loyalty, referral, and wallet programs to help e-commerce brands increase repeat purchases, generate UGC, and raise customer LTV, sold via self-serve, direct demo, and a Kiflo-managed partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Monthly or annual subscription model with pricing based on volume of orders on the customer's site. Customers with more than 5,000 orders per month require personalized quotation. Prices automatically increase by 5% per year on subscription anniversary.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Loyoly is a SaaS post-purchase engagement platform that helps e-commerce brands build and operate loyalty, referral, and wallet-based customer engagement programs. The platform combines more than 40 engagement mechanics, automated behavioral workflows, branded page builder, checkout extension, and analytics dashboards, and integrates natively with Shopify, PrestaShop, and major marketing tools such as Klaviyo, Braze, and Gorgias. Customers subscribe on monthly or annual tiers priced by order volume, with custom enterprise quotes for merchants exceeding 5,000 orders per month.

Product overview

Loyoly is a post-purchase engagement SaaS platform (built by AURA CORP.) that offers a modular architecture comprising three core product modules—Loyalty & VIP Programs, Referral, and Wallet & Push—complemented by an Engagement Library of over 40 mechanics, Automation workflows, and Integrations with e-commerce and marketing tools. The platform enables brands to orchestrate personalized post-purchase journeys, collect first-party data, generate reviews and UGC, and track performance via analytics dashboards. Customers access the platform via a customizable Module installed on their website, with subscription tiers based on monthly order volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty & VIP Programs
• Referral Referral program module that motivates existing customers to recommend a brand, bringing in high-quality traffic and new customers at a lower acquisition cost.
• Wallet & Push Mobile wallet integration and push notification module that stores customer rewards and sends targeted, geo-based notifications to drive redemptions, repeat visits, and ongoing engagement.

Quantifiable outcome

• Up to +150% LTV on engaged audiences
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationPrimary e-commerce platform integration. Loyoly available on Shopify App Store. Supports Shopify, Shopify POS, and Shopify Plus. Deep checkout extension integration at payment moment.
• KlaviyocoreTechnology or IntegrationCRM and email marketing integration. Syncs customer data and opt-ins collected through loyalty programs. Enables personalized flows and campaigns based on loyalty engagement data.
• BrazemajorTechnology or IntegrationCustomer engagement platform integration for push notifications and messaging. Synced with loyalty program data for targeted communications.
• GorgiasmajorTechnology or IntegrationCustomer support platform integration. Connects loyalty data with customer service operations for enhanced support experiences.
• Judge.memajorTechnology or IntegrationReview platform integration. Collects and syncs customer reviews generated through loyalty missions for social proof.
• RechargemajorTechnology or IntegrationSubscription billing platform integration. Supports subscription-based e-commerce brands with loyalty programs.
• PrestaShopmajorTechnology or IntegrationE-commerce platform integration. Available for PrestaShop merchants through direct sign-up on the platform.
• KiflocoreChannel Partner/ Reseller/ DistributorPartner relationship management platform. Manages partner onboarding, prospect declaration, tracking of Qualified Opportunities, and commission calculation. 90-day prospect protection period. Multi-tier structure: Loyoly Partner (1€ MRR) to Elite Partner (>20,000€ MRR). Commission 10-25% of MRR.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yotpo: Direct competitor explicitly named on Loyoly's comparison pages. Yotpo bundles loyalty with reviews, SMS, and subscriptions for Shopify and other e-commerce platforms, serving the same mid-market and enterprise merchants with overlapping functionality.
• LoyaltyLion: Direct competitor named on Loyoly's comparison pages. LoyaltyLion is a Shopify-focused loyalty and rewards platform with similar points-based programs, VIP tiers, and integrations targeting the same SMB and mid-market merchant base.
• Smile.io: Direct competitor named on Loyoly's comparison pages. Smile.io provides loyalty, referral, and VIP programs for Shopify, BigCommerce, and Wix merchants, competing head-to-head on Loyoly's core product modules.
• Rivo: Direct competitor named on Loyoly's comparison pages. Rivo offers loyalty, referrals, and VIP programs natively on Shopify, targeting the same mid-market e-commerce brands with overlapping feature sets and pricing models.
• Stamped.io: Loyalty and reviews platform serving Shopify and other e-commerce merchants. Competes on points, referrals, and VIP tiers while also offering reviews/UGC — a partial bundle overlap with Loyoly's engagement library.
• Lootly: Loyalty and referral platform for Shopify and BigCommerce merchants with a similar mission-based engagement model. Targets the same SMB e-commerce segment with comparable points, referrals, and VIP features.
• Friendbuy: Referral and loyalty platform purpose-built for e-commerce and Shopify. Directly overlaps with Loyoly's referral module and adjacent loyalty functionality, particularly for DTC and enterprise brands.
• Talkable: Referral marketing platform for e-commerce brands. Overlaps with Loyoly's referral product and is often evaluated alongside loyalty suites in the same merchant procurement process.

Emerging players

• Okendo: Reviews, UGC, and increasingly loyalty-adjacent tools for Shopify brands. Competes with Loyoly on the UGC and reviews missions within the engagement library while building toward broader retention features.

Broad incumbents

• Annex Cloud: Enterprise loyalty and customer engagement platform serving large omnichannel retailers. Overlaps with Loyoly's loyalty and referral modules at the enterprise tier but with a much broader, suite-style offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@get_loyoly
• LinkedInlinkedin.com/company/getloyoly
• Instagraminstagram.com/getloyoly
• Xx.com/getloyoly
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyoly