Maxbot
Maxbot is a Brazilian SaaS platform that automates customer service and sales on WhatsApp, Chatweb, Instagram, Messenger, and Telegram, serving SMBs across healthcare, ISPs, education, government, finance, accounting, real estate, and ecommerce via tiered subscriptions and a 15% referral partner program.
- Company typePrivate
- Founded2018
- HeadquartersViçosa, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Maxbot does
Maxbot (legal entity Theriontec Sistemas Inovadores Ltda.) is a Brazilian SaaS provider of customer service and sales automation built primarily on the Official WhatsApp Business API. Headquartered in Viçosa, Minas Gerais and founded in 2018, the company operates a multichannel platform that unifies WhatsApp, Chatweb, Instagram, Facebook Messenger, and Telegram into a single dashboard with features including unlimited chatbot flows, satisfaction surveys (NPS), real-time performance dashboards, intelligent appointment scheduling (integrated with Google Calendar), intelligent billing collection, Kanban-style workflow boards (Quadro Ágil), and an agent-assist "Whisper" (Sussurro) mode. The product portfolio spans three core offerings — Maxbot Atendimento (main platform), Maxbot Agendamento (scheduling), and Maxbot IA (2025-launched AI Agents) — plus a REST API (v1.0) for external system integration.
Maxbot serves Brazilian SMBs and select mid-market accounts across eight pre-built verticals: hospitals and clinics, ISPs, educational institutions, government entities, financial firms, accounting offices, real estate and condominium management, and digital businesses/ecommerce. GTM is product-led: a 7-day free trial (no credit card), 1,000 free conversations, tiered monthly subscriptions (Inicial for 3 users, Premium for 5, Elite for 10+), and a 15% recurring commission referral partner program targeting agencies and consultants. Distribution is regional with plans disclosed to internationalize to Peru.
The company self-reports 1,000+ companies on the platform and 300+ business clients as of 2021, with fivefold revenue growth in that year to over R$1 million (per a 2022 news source). Capital formation spans seed rounds from SEED (2018), FCJ Triangulo Venture Builder (2020), and a Bossa Invest-led round with Raja Valley and SEBRAE-SC (May 2023). The company is led by CEO Romulo Balga, with Rodrigo Gomide serving as Data Protection Officer under Brazil's LGPD. No M&A activity, executive turnover beyond the founding team, or external institutional ownership beyond the disclosed rounds is in evidence.
Maxbot firmographics
Firmographics- Name
- Maxbot
- Legal name
- Theriontec Sistemas Inovadores Ltda.
- Website
- https://maxbot.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxbot is a Brazilian SaaS platform that automates customer service and sales on WhatsApp, Chatweb, Instagram, Messenger, and Telegram, serving SMBs across healthcare, ISPs, education, government, finance, accounting, real estate, and ecommerce via tiered subscriptions and a 15% referral partner program.
- Ownership category
- akta.pro rank
Maxbot industry classification
Industry- Product category
- Customer Service Automation Software
- NAICS
- Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Billing, Payments & Subscription Support (BPAAABAC)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Maxbot is headquartered
LocationHeadquarters
- HQ city
- Viçosa
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Maxbot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription plans (Inicial, Premium, Elite) tiered by number of users (3, 5, 10+ users) with access to all platform features. Renewal is automatic unless cancelled.
- User Expansion: Opportunity to expand revenue by adding users on-demand beyond the base plan limits
- Free Tier with Premium Upsell: 1000 free conversations provided, with conversion to paid plans for higher volume usage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | INICIAL Plan - 3 Users |
| Subscription | Monthly | PREMIUM Plan - 5 Users |
| Subscription | Monthly | ELITE Plan - 10+ Users |
| Freemium | Pay-as-you-go | Free Trial - 7 Days |
| Freemium | Pay-as-you-go | 1000 Free Conversations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Maxbot product offering
Product offeringCore offering
Maxbot sells an AI-powered customer service and sales automation SaaS platform built on the Official WhatsApp Business API, enabling businesses to automate and manage multi-channel conversations across WhatsApp, Chatweb, Instagram, Facebook Messenger, and Telegram from a unified dashboard. The platform delivers AI agents, unlimited chatbot flows, intelligent appointment scheduling, intelligent billing reminders, Kanban workflow management, real-time analytics, and REST API integration with external CRMs and ERPs, with vertical-specific solutions for healthcare, ISPs, education, government, financial services, accounting, real estate, and e-commerce. Customers subscribe to monthly plans (Inicial, Premium, Elite) with 3–10+ user seats, a freemium tier with 1,000 free conversations, and a 7-day no-credit-card trial.
Product overview
Maxbot is a unified customer service and sales automation platform built around Official WhatsApp Business API with AI capabilities. The product portfolio consists of three core components: (1) Maxbot Atendimento - the main multichannel customer service platform supporting WhatsApp, Chatweb, Instagram, Messenger, and Telegram; (2) Maxbot Agendamento - intelligent appointment scheduling with automatic confirmations and reminders; and (3) Maxbot IA (Agentes de Inteligência Artificial) - AI-powered autonomous agents for advanced automation. These core products are enhanced by modules including unlimited chatbot, satisfaction surveys, real-time dashboard, Google Calendar integration, 360° support, on-demand user seats, intelligent scheduling, whisper guidance, Kanban workflow board (Quadro Ágil), and intelligent payment collection. The platform is officially certified as a WhatsApp Business API partner and offers API integration capabilities for external systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Maxbot Atendimento Main multichannel customer service and sales platform enabling unified handling of customer interactions across WhatsApp, Chatweb, Instagram, Facebook Messenger, and Telegram with team management, dashboard, chatbot flows, satisfaction surveys, intelligent scheduling, Kanban workflow, intelligent billing, and whisper guidance. Designed for Brazilian businesses across healthcare, ISPs, education, government, finance, accounting, real estate, and e-commerce.
- Maxbot IA - Agentes de Inteligência Artificial AI-powered autonomous agents for advanced customer service automation, enabling intelligent handling of customer inquiries, conversation routing, and automated responses with minimal human intervention. Part of the Maxbot IA product line.
- Maxbot Agendamento Appointment scheduling system integrated with WhatsApp, Instagram, Messenger, Telegram, and Chatweb, allowing customers to book consultations and meetings with automatic confirmations and reminder notifications synchronized with Google Calendar.
- Maxbot REST API REST API (Version 1.0, PHP SDK) enabling integration with external systems (RPs, CRMs) for sending text, audio, image, and file messages; downloading contact databases; retrieving completed service protocols with full dialogue logs; and checking API status. Rate limit: 10 requests per second per client/token with account token authentication returning JSON responses.
Quantifiable outcome
- 30% reduction in average service time
- +2 more outcomes
Companies that use Maxbot
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles2 records
Maxbot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature12 records
Maxbot partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Official WhatsApp Business APIcoreMaxbot operates as an official WhatsApp Business API provider, enabling legitimate customer service automation on WhatsApp with anti-blocking protection and compliance with WhatsApp policies.
- Google CalendarcoreIntegration with Google Calendar API for appointment scheduling, event management, and calendar synchronization within the Maxbot platform.
- UFV - Universidade Federal de ViçosaminorUniversity partnership through Maxbot's acceleration program, providing academic collaboration and talent development opportunities.
- SEED - Secretaria de Desenvolvimento Econômico de Minas GeraisminorState government economic development program supporting technology startups in Minas Gerais.
- CENTEV - Centro de Desenvolvimento TecnológicominorTechnology business incubator affiliated with UFV supporting startup development and acceleration.
- LemonademinorAcceleration program partner supporting Maxbot's growth and development.
- FCJ - Fundação Carvalho JuniorminorFoundation supporting entrepreneurship and innovation in Minas Gerais.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Maxbot competitors and assessment
Company assessmentDirect peers
- Take Blip: Brazilian conversational AI and WhatsApp Business API provider offering chatbot, live agent, and automation tools for customer service. Most direct competitor in the Brazilian market with overlapping channel strategy and SMB focus.
- Zenvia: Brazilian multi-channel CX platform (formerly Movidesk/Zenvia) providing WhatsApp, voice, and chat automation for businesses. Closely aligned target customer (Brazilian SMB/mid-market) and product scope (multichannel customer service).
- Botmaker: LATAM-focused conversational AI and chatbot platform with strong Brazil and Argentina presence. Overlaps on WhatsApp automation, omnichannel bots, and SMB/mid-market customer service use cases.
Broad incumbents
- Zendesk: Global customer service and CX platform with AI agents, omnichannel routing, and help desk capabilities. Competes for the same customer-service automation budget, especially as Zendesk expands AI agent offerings.
- Freshworks (Freshdesk): SaaS customer service and support suite with Freddy AI, omnichannel inbox, and help desk ticketing. Competes for SMB and mid-market customer service budgets with comparable tiered SaaS pricing.
- Intercom: AI-first customer service platform with Fin AI agent, omnichannel inbox, and workflow automation. Competes in the same AI-customer-service category Maxbot IA targets.
- HubSpot Service Hub: CRM platform with Service Hub offering ticketing, knowledge base, and customer communication tools. Addresses overlapping SMB customer service workflows and integrates with WhatsApp via third-party connectors.
- Twilio: Global communications platform that is also an official WhatsApp Business API provider with Flex for contact centers. Overlaps with Maxbot on WhatsApp API, messaging infrastructure, and enterprise customer engagement.
- Sinch (formerly MessageBird): Global communications platform providing WhatsApp Business API, conversational AI, and customer service cloud. Competes in messaging infrastructure and customer engagement automation.
Emerging players
- Omnichat: Omnichannel messaging and commerce platform popular among LATAM retailers; integrates WhatsApp, Instagram, and Messenger with automation comparable to Maxbot's multichannel approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maxbot social profiles
Digital presenceMaxbot compliance and trust
Trust signalCompliance1 record
Maxbot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxbot leadership team
Management profileNumber of profiles
Profiles2 records
Maxbot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxbot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxbot
What does Maxbot do?
Maxbot sells an AI-powered customer service and sales automation SaaS platform built on the Official WhatsApp Business API, enabling businesses to automate and manage multi-channel conversations across WhatsApp, Chatweb, Instagram, Facebook Messenger, and Telegram from a unified dashboard. The platform delivers AI agents, unlimited chatbot flows, intelligent appointment scheduling, intelligent billing reminders, Kanban workflow management, real-time analytics, and REST API integration with external CRMs and ERPs, with vertical-specific solutions for healthcare, ISPs, education, government, financial services, accounting, real estate, and e-commerce. Customers subscribe to monthly plans (Inicial, Premium, Elite) with 3–10+ user seats, a freemium tier with 1,000 free conversations, and a 7-day no-credit-card trial.
Is Maxbot a public or private company?
Maxbot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maxbot founded?
Maxbot was founded in 2018. It employs 11 to 50 people.
Where is Maxbot based?
Maxbot is headquartered in Viçosa, Brazil, in the Latin America region.
How does Maxbot make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are user Expansion and free Tier with Premium Upsell.
Who are Maxbot's main competitors?
Direct peers on record are Take Blip, Zenvia and Botmaker. Broad incumbents are Zendesk, Freshworks (Freshdesk), Intercom, HubSpot Service Hub, Twilio and Sinch (formerly MessageBird). Omnichat is listed as an emerging player.
Does Maxbot have an API?
Yes. Maxbot offers a REST API (Version 1.0) that enables integration with external systems such as RPs and CRMs. The API allows: sending text, audio (mp3), image (jpg, jpeg, png), and file (pdf, doc, docx, xls, xlsx, ppt, pptx) messages; downloading contact databases within a specified time period; downloading completed service protocols with full dialogue logs; and checking API status. Endpoint: https://app.maxbot.com.br/api/v1.php. Rate limit: 10 requests per second per client/token. Authentication uses account token. Returns JSON responses. Developer documentation is at app.maxbot.com.br/doc-api-v1.php.
What industry is Maxbot in?
Maxbot's product category is Customer Service Automation Software. Its primary akta.pro industry code is BPAAABAC, Billing, Payments & Subscription Support, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 56142 and its SIC code is 7372.