Kings Campers

What Kings Campers does

Kings Campers is a privately held, full-service RV dealership headquartered at 224701 Lilac Ave in Wausau, Wisconsin. Founded approximately in the early-to-mid 1990s, the company has operated in the Wausau area for over 30 years as a multi-brand retail dealer of new and used recreational vehicles, including travel trailers, fifth wheels, toy haulers, and Class A/B/C motorhomes. Its inventory of approximately 157 units spans entry-level towables (KZ Sportsmen Classic at ~$14,000 MSRP) through premium fifth wheels and Class A motorhomes (Grand Design Solitude, Alliance Paradigm, Tiffin Allegro RED at $90,000-$470,000 MSRP). The dealership operates as part of the broader Markquart RV dealer network, with affiliated branded locations across Wisconsin and Minnesota.

The business model centers on retail vehicle sales complemented by an integrated service offering: warranty-certified RV service and repairs (with mobile repair within 80 miles of Wausau), RV parts and accessories, short-term RV rentals at a separate Starling Lane facility, third-party RV financing, and trade-in valuation. Kings Campers is an authorized dealer for ten or more manufacturers including Alliance RV, Grand Design, KZ, Tiffin Motorhomes, Forest River, Winnebago, Thor Motor Coach, Coachmen, East to West, and Brinkley. Pricing is one-time purchase; a $500 military discount and 5% service/parts discount are available for veterans and active-duty personnel. The technology stack is conventional for the dealer industry, relying on an Interact CP-powered website with inventory search and lead-capture forms, with no proprietary platforms or AI/ML capabilities disclosed.

Customers are individual consumers, predominantly families and weekend vacationers in the Wisconsin/Minnesota region, with additional segments including full-time RVers, military personnel, and rental customers trying the lifestyle before purchase. Go-to-market combines a traditional brick-and-mortar showroom with digital channels (website, Facebook, Instagram, YouTube) and community engagement through testimonials and donation programs. Revenue is derived almost entirely from individual transactions with no enterprise or B2B accounts, making the business highly dependent on regional RV demand cycles.

Name

Kings Campers

Legal name

Kings Campers

Website

https://kingscampers.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Kings Campers is a privately held, full-service RV dealership in Wausau, Wisconsin, selling new and used travel trailers, fifth wheels, toy haulers, and motorhomes across multiple brands to individual consumers in the Upper Midwest.

Ownership category

akta.pro rank

Product category

RV Dealership

NAICS

Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Retail-Mobile Home Dealers (5271), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

Towable RV Rentals (Travel Trailers, Fifth Wheels, Pop-Up Campers) (THADAIAC)

Keywords

• Recreational vehicle sales
• RV service and repair
• RV parts and accessories
• RV rental services
• RV financing

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorhomes from manufacturers like Alliance, Grand Design, KZ, Tiffin, Forest River, and others
2. Used RV Sales: Sale of pre-owned recreational vehicles including travel trailers, fifth wheels, and motorhomes
3. RV Service and Repairs: Service department providing repairs, maintenance, warranty work, winterizing, and parts installation for all RV types
4. RV Parts and Accessories: Sale of RV parts, hardware, plumbing supplies, hitches, air conditioners, and camping accessories
5. RV Rentals: Short-term rental of travel trailers and Class C motorhomes for customers wanting to try the RV lifestyle before purchasing
6. RV Financing: Financing services through third-party lenders to help customers purchase RVs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kings Campers is a full-service RV dealership in Wausau, Wisconsin, that sells new and used recreational vehicles (travel trailers, fifth wheels, toy haulers, and motorhomes) from manufacturers including Alliance, Grand Design, KZ, Tiffin, Forest River, Winnebago, and others. The dealership also provides RV service and repairs with mobile capability, RV parts and accessories, short-term RV rentals, trade-in evaluations, and RV financing assistance through third-party lenders.

Product overview

Kings Campers is a full-service RV dealership offering sales, service, parts, and rentals for new and used recreational vehicles. The company operates as a multi-brand dealer carrying products from Alliance RV, Brinkley, Coachmen RV, East to West, Forest River RV, Grand Design, KZ, Thor Motor Coach, Tiffin Motorhomes, and Winnebago. Their core product offerings include Travel Trailers, Fifth Wheels, Toy Haulers, and Motorhomes (Class A, B, C, and Super C). Supporting services include RV Service & Repairs with mobile service within 80 miles, RV Parts & Accessories, RV Rentals, RV Financing, and Trade-In Services. The company also provides Tow Guides to help customers determine appropriate vehicle-RV combinations and offers a Military Discount Program for eligible customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales Retail sale of new recreational vehicles from multiple manufacturers, featuring travel trailers, fifth wheels, toy haulers, and motorhomes (Class A, B, C, and Super C), offered to individual consumers in the Wisconsin and broader Midwest market.
• Used RV Sales Retail sale of pre-owned recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorhomes, serving individual consumers seeking value-oriented RV options.
• RV Service & Repairs Full-service RV maintenance, repair, and warranty work performed by RVTI-trained technicians certified across Alliance, Coachmen, Forest River, KZ, Thor, Tiffin, Winnebago, Grand Design, and ModBug brands, with mobile repair service within 80 miles of Wausau for individual RV owners.
• RV Parts & Accessories Retail sale of RV hardware, plumbing and sewer supplies, fifth wheel hitches, air conditioners, vents, fans, jacks, leveling equipment, winterizing equipment, and campsite accessories for individual RV owners.
• RV Rentals Short-term rental of travel trailers and Class C motorhomes for individual consumers wanting to try the RV lifestyle before purchasing or needing temporary RV solutions, with a minimum renter age of 25.
• RV Financing RV loan and financing assistance with personalized payment plans, secure online credit applications, and third-party lender relationships to help individual consumers purchase RVs.
• Trade-In Services RV trade-in evaluation and upgrade service allowing individual customers to apply the value of their current RV toward a new purchase.

Quantifiable outcome

• Mobile RV repair available within 80 miles of Wausau
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alliance RVcoreChannel Partner/ Reseller/ DistributorAuthorized Alliance RV dealer offering travel trailers, fifth wheels, and toy haulers. Alliance was established in 2019 and is known for customer-focused designs with 3-year limited structural warranty.
• Grand DesigncoreChannel Partner/ Reseller/ DistributorAuthorized Grand Design dealer offering popular lines including Imagine, Reflection, Solitude, Momentum, and Transcend series.
• KZcoreChannel Partner/ Reseller/ DistributorAuthorized KZ RV dealer with True 2 Warranty (2-year hitch-to-bumper limited warranty). Offers Connect, Sportsmen, and Durango lines.
• Tiffin MotorhomescoreChannel Partner/ Reseller/ DistributorAuthorized Tiffin Motorhomes dealer offering Class A and Class C motorhomes including Allegro, Open Road, Phaeton, and Wayfarer lines.
• Forest River RVcoreChannel Partner/ Reseller/ DistributorAuthorized Forest River dealer offering Cherokee, Georgetown, and various other Forest River brand lines including travel trailers and fifth wheels.
• Winnebago Industries TowablescoreChannel Partner/ Reseller/ DistributorAuthorized Winnebago Towables dealer offering ultra-lightweight to 40' campers with 3-year limited structural warranty.
• Thor Motor CoachminorChannel Partner/ Reseller/ DistributorAuthorized Thor Motor Coach dealer offering Class A and Class C motorhomes including Vegas and Palazzo lines.
• Coachmen RVminorChannel Partner/ Reseller/ DistributorAuthorized Coachmen RV dealer offering Leprechaun Class C motorhomes.
• East to WestminorChannel Partner/ Reseller/ DistributorAuthorized East to West dealer (division of Forest River) offering Entrada motorhomes with tasteful design and affordable pricing.
• BrinkleyminorChannel Partner/ Reseller/ DistributorAuthorized Brinkley dealer offering Model G, I, Ix, Z, and Z Air RV lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Camping World: Largest publicly listed U.S. RV dealer and related services provider operating hundreds of locations nationwide; comparable to Kings Campers in offering new/used RV sales, service, parts, and financing, but at dramatically greater scale and with proprietary digital tooling.
• General RV Center: Large multi-state RV dealer carrying most major manufacturers (Tiffin, Grand Design, Forest River, etc.); comparable to Kings Campers as a multi-brand authorized sales/service dealer, but operates across many more locations with greater inventory depth.
• Lazydays RV: Public multi-location RV retailer with comprehensive sales, service, and financing; comparable to Kings Campers across the same manufacturer relationships (Tiffin, Thor, Forest River, Winnebago) and full-service positioning, with much broader national coverage.

Others

• Cruise America: Largest consumer RV rental operator in North America; comparable to Kings Campers on the rental leg of the business (travel trailer and Class C motorhome short-term rentals), though primarily a rental business rather than a sales dealer.

Direct peers

• Holiday World RV: Multi-location Texas-based RV dealer carrying major brands including Grand Design, Alliance, Forest River, and KZ; directly comparable as a regional independent dealer with parallel product mix and full-service (sales/service/parts) structure.
• Tom Schaeffer's Camping Center: Pennsylvania-based multi-brand RV dealer carrying Grand Design, Tiffin, Alliance, Forest River, and Winnebago among others; comparable to Kings Campers as a mid-sized independent dealership focused on premium fifth wheels and motorhomes with full-service operations.
• Markquart RV (Ramsey/Madison/Burlington/Columbus): Sister dealerships within the Markquart RV dealer network that Kings Campers belongs to; operate the same multi-brand authorized sales, service, parts, and rental model across Wisconsin and Minnesota, sharing infrastructure and customer cross-leakage.
• McClain's RV Superstores: Multi-location RV dealer in Texas/Oklahoma carrying Tiffin, Grand Design, Alliance, KZ, Forest River, and Winnebago brands; comparable as a regional independent authorized dealer with full-service operations and adjacent geographic diversification.
• Wilkins RV: Family-owned multi-location RV dealer in the Northeast carrying Forest River, Grand Design, Winnebago, and other major brands; directly comparable as a regional independent multi-brand authorized dealer with similar service/parts/rental offerings.
• Bennett's Camping Center: Mid-sized independent RV dealer in the Midwest authorized for Forest River, Grand Design, KZ, and similar brands; comparable to Kings Campers as an authorized multi-brand dealer offering travel trailers, fifth wheels, and motorhomes with full-service support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/kingscamperswi
• Facebookfacebook.com/kingscampers
• Instagraminstagram.com/markquartrv
• Xx.com/kingscampers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings Campers