What Godtlevert.no does

Godtlevert.no is a Norwegian direct-to-consumer meal-kit subscription service operated by Cheffelo Norway AS (organization number 899 306 562) from its headquarters at Tordenskiolds gate 8-10, Oslo, and is a brand within the Cheffelo group which operates multiple meal-kit services across the Nordic region. The company delivers pre-portioned ingredients together with recipes to households across Norway on a weekly or bi-weekly cadence, offering customers a choice of roughly 150 recipes per week across five configurable core meal boxes — Favorittkassen (Favorites), Familiekassen (Family), Ekspresskassen (Quick Meals), Vegetarkassen (Vegetarian), and Sunt Valg (Healthy Choice) — plus a dedicated Glutenfri box and the Roedekassen co-developed with Norwegian diet brand Roede. A Dagligvarer grocery add-on (bread, juice, fruit, dairy, plant-based products), a Gavekort gift-card program (minimum 50 NOK, 12-month validity), and a free Kundeklubb loyalty program extend the basket beyond dinners, while payment is supported via credit card, Vipps, and Walley invoice processing.

The underlying technology stack centers on a proprietary machine-learning personalization engine that analyzes customer preferences, purchase history, and ratings to produce individualized weekly menu recommendations, with the algorithm adapting over time to surface preferred cuisines and styles. The offering is supported by marketing and analytics integrations including Meta Pixel and Google Analytics for retargeting and audience segmentation, email and SMS marketing communications, and a content marketing layer of 400+ browsable recipes. Distribution is entirely direct via the godtlevert.no e-commerce platform with doorstep delivery, time-slot selection, and pre-delivery SMS notification.

The business model is subscription-recurring with pay-as-you-go billing and no binding period, allowing customers to pause, skip, or cancel at any time; pricing is not publicly disclosed but the company offers introductory discounts of up to 30 percent for new customers, and gift cards generate an additional one-time revenue stream. Godtlevert sources from more than 20 local Norwegian suppliers — including TINE dairy, Ytterøykylling slow-growing chicken, First Seafood, Huseby Gård vegetables, Miss Gin Norwegian tofu, Honningcentralen honey, and others — and serves primarily Norwegian families with children as its core persona, with secondary segments for vegetarians, health-conscious consumers, gluten-free households, and Roede weight-management subscribers; in 2022 it received the Matvett Holdbarhetsprisen sustainability award for its food-waste reduction through pre-portioning.

Name

Godtlevert.no

Legal name

Cheffelo Norway AS

Website

https://godtlevert.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Godtlevert.no is a Norwegian direct-to-consumer meal-kit subscription service, operated under the Cheffelo group, delivering pre-portioned ingredients and recipes weekly to households across Norway from a menu of roughly 150 dishes, with specialty boxes for families, vegetarians, gluten-free, and health-focused diets.

Ownership category

akta.pro rank

Product category

Meal Kit Subscription Delivery

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Meal Kits & Recipe Box Delivery (AFAIAMAE), Meal Kits & Recipe Box Delivery (CRAFAFAD), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)

Keywords

• Meal kit delivery
• Subscription meal boxes
• Home grocery delivery
• Pre-portioned ingredients
• Norwegian meal kits

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription Meal Kit Delivery: Weekly or bi-weekly subscription model where customers receive pre-portioned ingredients and recipes. Price varies based on number of people and meals selected. Additional grocery items can be added to orders.
2. Gift Cards: Prepaid gift cards available for purchase with minimum amount of 50 NOK, valid for one year from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Godtlevert.no is a Norwegian subscription meal kit (matkasse) delivery service operated by Cheffelo Norway AS. Customers subscribe to weekly or bi-weekly deliveries of pre-portioned ingredients and recipes, choosing from approximately 150 weekly dishes across multiple box types (Favorites, Family, Quick Meals, Vegetarian, Healthy Choice, Gluten-Free, and Roede). Optional grocery add-ons, gift cards, and a free customer loyalty club are also offered, with deliveries made directly to customers' doors with no binding period.

Product overview

Godtlevert is a Norwegian meal kit (matkasse) subscription service operated by Cheffelo Norway AS, delivering fresh ingredients and recipes directly to customers' doors. The core offering consists of five main meal box types — Favorittkassen (Favorites), Familiekassen (Family), Raske retter (Quick Meals), Vegetarkassen (Vegetarian), and Sunt Valg (Healthy Choice) — each serving as a separate configurable subscription. The Favorittkassen and the specialty Glutenfri (Gluten-Free) box allow customers to choose from approximately 150 recipes weekly, while the Roedekassen is a branded health-focused sub-product developed in collaboration with Norwegian diet brand Roede. All boxes are fully customizable; customers select preferences, exclude unwanted ingredients (e.g., pork, fish), and can add a groceries add-on covering bread, juice, fruit, dairy, and plant-based items. The service is delivered without binding contracts, with weekly or bi-weekly delivery frequency. A free customer loyalty club (Kundeklubb) is automatically included with every subscription, offering bonus points on purchases redeemable for discount codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Favorittkassen (Favorites Box) The flagship meal box featuring the company's most popular and best-rated dishes. Customers can freely choose from 150 weekly recipes. It serves as the default subscription box for Norwegian households.
• Familiekassen (Family Box) A meal box tailored for families with children, featuring classic family-friendly flavors and dishes that are quick to prepare with a maximum cooking time of 30 minutes.
• Ekspresskassen (Quick Meals Box) A meal box focused on quick and easy dinners for busy days. Ingredients are often pre-chopped, making cooking more efficient, with meals featuring both new and familiar flavors.
• Vegetarkassen (Vegetarian Box) A vegetarian meal box featuring green and satisfying dinners, including proteins, flavorful ingredients, and exciting flavors inspired by world cuisines.
• Sunt Valg (Healthy Choice Box) A health-focused meal box with nutritious, filling meals designed for a lighter lifestyle, featuring at least 150g of vegetables per serving, developed by the company's nutritionists.
• Roedekassen (Roede Box) A healthy eating meal box developed in collaboration with Roede (a Norwegian diet and health brand), featuring nutritionally balanced meals that make it easy to eat lighter.
• Glutenfri matkasse (Gluten-Free Box) A gluten-free meal box with naturally gluten-free recipes delivered weekly, providing a convenient solution for those avoiding gluten without sacrificing taste or variety.
• Dagligvarer (Grocery Add-on) An online grocery add-on available alongside meal boxes. Customers can supplement their orders with fresh bread, juice, fruit, vegetables, dairy, plant-based products, and more, eliminating the need for a separate grocery trip.
• Gavekort (Gift Cards) Prepaid gift cards with a minimum amount of 50 NOK that recipients can use to set up a Godtlevert account and order meal boxes. Valid for one year from purchase, non-refundable, and cannot be exchanged for cash.

Quantifiable outcome

• Reduced food waste through pre-portioned ingredients
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature1 record

Partnerships

24 partnerships are on record, tiered core and minor.

• AlnacoreStrategic or Co-development PartnerTraditional food production company established in 1938, producing margarine, mayonnaise, salads, dressings, sauces, and boiled eggs. Partnership provides condiment and prepared food products.
• Bjertnæs & HoelcoreStrategic or Co-development PartnerFamily farms growing potatoes along the Vestfold coast. Certified under Global GAP quality standard. Partnership provides locally grown potatoes.
• Brødrene RingstadcoreStrategic or Co-development PartnerMeat supplier from Rakkestad area delivering fresh, locally sourced quality meat products. Partnership provides pork, beef, lamb, and veal.
• First SeafoodcoreStrategic or Co-development PartnerMain fish supplier from Ålesund, providing line-caught fish frozen at sea for optimal quality. Partnership provides seafood products.
• Huseby GårdcoreStrategic or Co-development PartnerFifth-generation family farm since 1890 in Lier, growing vegetables including lettuce, cauliflower, broccoli, cabbage. Uses sustainable and environmentally friendly techniques.
• YtterøykyllingcoreStrategic or Co-development PartnerChicken producer from Ytterøy island (first in Norway since 1960), working with 21 local farmers. Uses exclusively slow-growing chickens for better health and welfare.
• TINEcoreStrategic or Co-development PartnerNorwegian dairy cooperative owned by milk farmers. Leading sustainable dairy supplier providing milk and dairy products.
• JæderminorStrategic or Co-development PartnerEstablished 1896, meat producer with sustainability initiatives including solar panels, salt reduction, and packaging optimization.
• Per's KjøkkenminorStrategic or Co-development PartnerMeat product specialist since 1961, winning awards in Norwegian championships. Products are completely allergen-free.
• Kristiania GourmetminorStrategic or Co-development PartnerBakery since 1993 providing half-baked bread for customers to bake fresh at home, plus hamburger buns for burger recipes.
• Miss GinminorStrategic or Co-development PartnerNorwegian tofu producer from Hof in Vestfold. Only tofu producer in Norway, providing plant-based protein options.
• Masala MagicminorStrategic or Co-development PartnerIndian food specialist since 2003, providing authentic Indian sauces and accompaniments to bring genuine Indian flavors.
• Staur FjellbakeriminorStrategic or Co-development PartnerMountain bakery on Tolga producing pizza bases, pita, multi-grain breads, piadina and other baked goods with Norwegian sourdough.
• HonningcentralenminorStrategic or Co-development PartnerNorwegian honey cooperative established in 1927, providing 100% sustainable natural honey from Norwegian beekeepers.
• LantmännenminorStrategic or Co-development PartnerSwedish agricultural cooperative providing GoGreen products including pre-cooked beans and lentils in sustainable tetra packaging.
• Geia FoodminorStrategic or Co-development PartnerInternational food supplier providing pasta, noodles, coconut milk, and chopped tomatoes in custom sizes for variety.
• Cemo GourmetminorStrategic or Co-development PartnerPesto, spice, and dry goods supplier who has customized spice blends with Godtlevert's culinary team.
• MåkestadminorStrategic or Co-development PartnerProduce and poultry supplier acting as Godtlevert's extended arm to farmers, ensuring shortest farm-to-customer journey.
• WaldemarsminorStrategic or Co-development PartnerFounded 1992, specializing in international flavors. Provides casseroles, dough products, and salads.
• Platina SeafoodminorStrategic or Co-development PartnerSeafood company from Stranda providing fresh trout and developed salmon products like salmon burgers and fish gratin.
• Ferdigmat TorungenminorStrategic or Co-development PartnerFish and traditional food producer from Arendal with strong local fishery relationships, providing seafood from Southern Norway.
• SAS EuroBonusminorGTM or Marketing PartnerLoyalty program partnership where customers can earn EuroBonus points by completing specified number of deliveries.
• Scandic FriendsminorGTM or Marketing PartnerHotel loyalty program partnership where customers can earn Scandic Friend benefits by completing specified number of deliveries.
• RoedecoreStrategic or Co-development PartnerPartnership with Norwegian diet and health brand Roede to develop nutritionally balanced meal boxes. Roedekasse received Terningkast 6 from Dagbladet in 2020.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kolonihagen: Norwegian organic/specialty food box subscription delivering curated assortments to households. Overlaps with Godtlevert on subscription food box delivery and on the health/premium consumer cohort, but with a narrower, organic-focused assortment.
• Too Good To Go: Surplus-meal marketplace operating across Norway and the Nordics. Not a direct meal-kit competitor, but addresses the same Norwegian household mealtime occasions with a sustainability-led, lower-priced alternative that overlaps with Godtlevert's waste-reduction narrative.

Broad incumbents

• HelloFresh: Global leader in DTC meal-kit subscriptions, operating in Norway alongside Godtlevert. Same core product (pre-portioned ingredients + recipes), much wider portfolio, scale advantages in procurement and marketing, and the dominant benchmark for the category.
• Oda: Leading Norwegian online grocery retailer offering home delivery of fresh produce, recipes and increasingly meal-kit-adjacent bundles. Competes with Godtlevert for the same household grocery budget and overlaps on convenience-driven DTC food buyers.

Direct peers

• Adams Matkasse: Norwegian meal-kit subscription service operating the same DTC, pre-portioned ingredients + recipes model as Godtlevert. Directly competes for Norwegian households with weekly meal kits and is the closest domestic substitute on product and customer segment.
• Middagsfrid: Norwegian meal-kit subscription service delivering pre-portioned ingredients and recipes directly to consumers. Directly overlaps with Godtlevert on offer, customer base (Norwegian families) and weekly delivery cadence.
• Linas Matkasse: Sweden-based Nordic meal kit subscription brand, also part of the broader Cheffelo group, with the same DTC weekly delivery and recipe-card model as Godtlevert. Comparable in product, customer and category; regional rather than Norwegian overlap but same operating playbook.
• Retter (formerly Skagenfood/Retter Mat): Norwegian meal-kit and recipe-box subscription brand serving Norwegian households with weekly deliveries. Directly competes with Godtlevert on product, customer and DTC subscription model.

Regional players

• Mathem: Sweden's leading online grocery retailer with home delivery and recipe content. Comparable operating model to Godtlevert in Nordic DTC food, but serves the Swedish market rather than Norway.
• Nemlig.com: Danish online grocery retailer with home delivery and recipe support. Operates a comparable DTC food delivery + recipes model to Godtlevert, but in Denmark rather than Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/godtlevert-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Godtlevert.no