Realbuzz

Name

Realbuzz

Legal name

Realbuzz Group Limited

Website

https://realbuzz.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Charity Running Marketplace

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Charity running platform
• Endurance event registration
• Charity fundraising marketplace
• Marathon charity partnerships
• Runner charity matching

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Charity Running Entries: Runners pay a holding deposit to secure their race entry. The deposit is refundable upon meeting the fundraising target. Revenue is generated from transaction fees and service charges associated with charity place management, with 100% of fundraising going directly to the chosen charity.
2. Charity Partnership Services: Realbuzz offers Official Charity Programmes and 'run with realbuzz' full-service programmes to charities. Services include runner recruitment, guaranteed event places, marketing support, and runner stewardship. Some programmes have no upfront costs to charities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Realbuzz operates a charity running marketplace platform that connects individual runners with endurance events and 5,000+ charity partners globally. Runners secure guaranteed race entries to sold-out marathons, half marathons, 10Ks, and relays by committing to fundraising targets, with 100% of funds raised going to the chosen charity. The company also provides Official Charity Programmes and full-service 'Run with realbuzz' packages to charities for runner recruitment, marketing support, and stewardship.

Product overview

Realbuzz operates as a charity running marketplace and platform connecting runners with endurance events and charity partners globally. The core offering includes a unified platform for event discovery, charity matching, guaranteed race entries, and fundraising support. Key product components include the Event Discovery directory (marathons, half marathons, 10Ks, relays), the Charity Matching service connecting runners with over 5,000 verified charities, Fundraising Support tools, Guaranteed Race Entry access, and the Runna Training Hub partnership for coaching. The platform offers service tiers including Official Charity Programmes for event partnerships and the 'Run with realbuzz' full-service programme. Realbuzz Perks provides exclusive rewards to community members. The platform supports multiple currencies (GBP, USD, EUR) and serves events across UK, Europe, US, Canada, Asia, and other regions.

Differentiator

Problem solved

Functional benefit

Products and services

• realbuzz Charity Running Platform A charity running marketplace connecting runners to endurance events and charities worldwide, offering guaranteed race entries, fundraising support, and access to over 5,000 charity partners.
• Official Charity Programmes Multi-entry charity packages for events where realbuzz serves as the official International Charity Programme Partner, providing charities with guaranteed event places and runner recruitment.
• Run with realbuzz Full-service runner recruitment and stewardship programme with no upfront costs to charities, providing runner recruitment, marketing support, and stewardship services.
• realbuzz Perks Exclusive perks programme offering rewards, benefits, and finishers pack to registered community members.
• Runna Training Hub Partnership with Runna running coaching app providing free access to training support for realbuzz runners preparing for events.

Quantifiable outcome

• Over £1 billion in fundraising facilitated for charity partners
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Tokyo MarathonflagshipStrategic or Co-development PartnerRealbuzz is an official partner of Tokyo Marathon 2027. Part of the Abbott World Marathon Majors, this partnership provides guaranteed charity places in one of Asia's largest and most prestigious marathons.
• BMW Berlin MarathonflagshipStrategic or Co-development PartnerOfficial charity partner for the BMW Berlin Marathon, one of the World Marathon Majors, providing charity runners guaranteed entry to this prestigious sold-out event.
• Chicago MarathonflagshipStrategic or Co-development PartnerOfficial International Charity Programme Partner for the Bank of America Chicago Marathon, part of the Abbott World Marathon Majors.
• London Landmarks Half MarathoncoreStrategic or Co-development PartnerPartnership providing charity places in the London Landmarks Half Marathon, a major UK running event.
• Honolulu MarathoncoreStrategic or Co-development PartnerOfficial charity partner for the Honolulu Marathon, providing charity runner places in this popular international event.
• SuperHalfscoreStrategic or Co-development PartnerOfficial charity partner for the SuperHalfs series including Copenhagen, Cardiff, Prague, Valencia, Berlin, and Lisbon half marathons and full marathons.
• RunnacoreGTM or Marketing PartnerPartnership with Runna, the world's #1 rated running coaching app. Realbuzz provides runners free access to Runna training hub. Mutual referral and co-marketing relationship.
• 5,000+ Charity PartnersflagshipStrategic or Co-development PartnerGlobal network of charity partners across health, children's welfare, international development, cancer research, mental health, and other causes. Charities gain access to guaranteed event places and runner recruitment support.
• Dublin MarathoncoreStrategic or Co-development PartnerOfficial charity partner for the Irish Life Dublin Marathon, one of Ireland's largest running events.
• Valencia MarathoncoreStrategic or Co-development PartnerOfficial charity partner for the Valencia Marathon, providing charity runner places in this popular European marathon event.
• Prague MarathoncoreStrategic or Co-development PartnerPartnership providing charity places in the Prague Marathon, part of the SuperHalfs series.
• Copenhagen MarathoncoreStrategic or Co-development PartnerOfficial charity partner for the Copenhagen Marathon, providing guaranteed charity places in this scenic Scandinavian event.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JustGiving: UK-headquartered online fundraising platform that connects individual fundraisers (often event-bound, including running challenges) with thousands of charities. Most directly comparable peer: same geography, same dual-sided model of runners-to-charities, similar scale of charities served.
• Donorbox: Online donation and fundraising software for nonprofits, offering branded fundraising pages, recurring donations, and event ticketing. Comparable on the charity-platform layer Realbuzz exposes to its 5,000+ nonprofit partners.
• Classy: Online fundraising and donor-management platform for nonprofits (now a GoFundMe product), serving charities with peer-to-peer event fundraising flows similar to Realbuzz's charity running programmes.
• Race Roster: Race registration and timing technology platform serving endurance events globally with integrated fundraising features. Directly comparable as race-tech infrastructure for endurance events where charities are an element of the participant funnel.
• Givebutter: Modern online fundraising platform for nonprofits with event-, campaign-, and donation-page functionality, comparable to the fundraising-stack layer Realbuzz offers to its 5,000+ charity partners.
• Network for Good: Nonprofit fundraising and donor-management platform offering event registration, donation pages, and CRM to charities. Comparable to the charity-side tooling Realbuzz layers onto its platform.
• RunSignup: US-based race registration and event technology platform serving thousands of endurance events, with integrated fundraising, donations, and charity-place workflows. Directly comparable because both are SaaS platforms for endurance event registration with native charity/fundraising rails.
• Funraise: Enterprise-grade nonprofit fundraising platform with peer-to-peer, event, and donation-page capabilities. Closely comparable to the technology layer Realbuzz provides charities in connection with running events.

Broad incumbents

• GoFundMe: Largest consumer crowdfunding platform with a dedicated charity/NPO vertical (incl. Classy). Wider scope (medical, memorial, personal causes) but overlaps directly on charity peer-to-peer fundraising flows that compete for the same charity partners.

Emerging players

• Athlinks: Endurance athlete database and race results platform with growing event-registration and charity/fundraising integrations. Adjacent emerging player in the same endurance event ecosystem where Realbuzz operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/realbuzzcom
• Facebookfacebook.com/realbuzzcom
• LinkedInlinkedin.com/company/the-realbuzz-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realbuzz