What GbBIS does

GbBIS is a GIS (Geographic Information System) software company that provides location intelligence, market analysis, franchise territory management, and site selection solutions to enterprises across North America. Founded in 1989 and headquartered in Irvine, California, the company has accumulated 36+ years of operating history, serving more than 400 franchise brands and delivering over 100,000 projects. Its core product suite consists of four web applications: 360FranTerra for franchise territory design and optimization, 20/20iSite for site selection and cannibalization analysis, MarketMentor for market potential and white-space analysis, and Configuration Hub for customization add-ons including competitor mapping, customer mapping, traffic visualization, and geocoding via the GeoSpatializer self-service tool.

Underlying the platform is a curated data layer aggregating more than 20,000 demographic variables from leading providers (Experian, Claritas, AGS, Environics Analytics, Acxiom, Data Axle) layered on street and mapping data from HERE, TomTom, and the US Census TIGER system, with mobility intelligence from Near and traffic counts from Kalibrate. The architecture supports RESTful API connectivity to downstream systems including Salesforce, Power BI, Tableau, Alteryx, FranConnect, and Xpressdocs. The technology is differentiated by configurability rather than proprietary AI, with predictive capabilities sourced from partner datasets (Experian Mosaic, AGS Panorama, Environics PRIZM).

GbBIS operates a direct enterprise sales motion with bespoke subscription pricing. Solutions are configured to each client's business model, with no publicly disclosed tiered pricing or self-serve signup; engagement begins with demo requests or sales contact. Revenue streams include software subscriptions, data and demographic data services, and project-based professional services. Since 2023, GbBIS has been a portfolio company of Valsoft Corp, a global acquirer of software-centric businesses. The company serves clients primarily in the US and Canada with worldwide capability, focusing on franchise, retail, restaurant, real estate, healthcare, insurance, logistics, distribution, government, marketing, and print/publication verticals, with franchise as the primary segment.

Name

GbBIS

Legal name

GbBIS

Website

https://gbbis.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

GbBIS is a GIS-based location intelligence software company providing franchise territory management, site selection, and market analysis tools. It serves over 400 franchise brands and other enterprises across the US and Canada using 20,000+ demographic variables and configurable web applications.

Ownership category

akta.pro rank

Product category

GIS and Location Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• GIS mapping software
• Franchise territory management
• Site selection analytics
• Location intelligence platform
• Demographic data services

Headquarters

HQ city

Wellsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GIS Software Subscriptions: GbBIS generates revenue primarily through subscription-based web applications (360FranTerra, 20/20iSite, MarketMentor, Configuration Hub). Solutions are configured and customized to each client's business model, implying tiered or project-based subscription pricing. All solutions are described as 'configured to your needs' with no self-serve pricing listed.
2. Data & Demographic Data Services: Revenue generated from providing access to demographic data (20,000+ variables), consumer segmentation data, traffic count data, crime risk data, street databases, mailing lists, and mobility data sourced from leading providers. Data offerings include current year estimates, 5-year projections, and census data.
3. Professional Services & Consulting: GbBIS offers project consulting, custom mapping, and GIS data services. The About page states 'over 100,000 successful projects' delivered. Services include custom solution design, implementation support, and ongoing client success engagement. GeoSpatializer assisted upload service and managed geocoding services represent billable professional service lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GbBIS develops and delivers GIS-based web application software for location intelligence, combining proprietary mapping platforms with 20,000+ demographic variables, street databases, consumer segmentation, and mobility data. Its core software products (360FranTerra, 20/20iSite, MarketMentor, and Configuration Hub) support franchise territory management, site selection, market analysis, and customer profiling, configured to each client's business model and sold via subscription plus professional services.

Product overview

GbBIS is a geography-based business information solutions platform offering a comprehensive portfolio of GIS mapping software, analytics, and demographic data products. The core product lineup includes 360FranTerra for franchise territory management, 20/20iSite for site selection and location intelligence, MarketMentor for market analysis, and Configuration Hub for customization add-ons. These applications are built on a foundation of extensive demographic data (20,000+ variables) from data partners like Experian, Claritas, AGS, and Environics, combined with street databases from HERE, TomTom, and Census TIGER. The platform supports connectivity with analytics tools (Power BI, Tableau, Alteryx), CRM systems (Salesforce), franchise recruitment platforms (FranConnect), and marketing automation (Xpressdocs). Solutions serve industries including franchise, retail, restaurants, real estate, healthcare, insurance, logistics, and government through territory design, location analysis, profiling, white space analysis, market analysis, and geocoding services.

Differentiator

Problem solved

Functional benefit

Brands

• 360FranTerra: Territory management and optimization tool designed for franchise territory mapping, allowing users to carve, manage, and fine-tune territories.
• 20/20iSite
• MarketMentor
• Configuration Hub

Products and services

• 360FranTerra

Quantifiable outcome

• A fast-food franchise using customer profiling with advanced demographic and mobile movement data achieved new store locations that grew at a 30% faster rate than locations chosen without such detailed profiling.
• +2 more outcomes

Segments11 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

30 partnerships are on record, tiered secondary and core.

• BrandONEsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2017BrandONE is a franchise development consultancy specializing in sustainable, community-enhancing growth. Since 2017, they have provided tailored solutions for franchisors from brand positioning to franchisee recruitment and expansion. They refer clients to GbBIS for territory management solutions.
• HEREcoreTechnology or IntegrationHERE provides street databases, postal, census, political boundaries, and geographic data used as foundational mapping layers in GbBIS applications. HERE is a leading provider of location data covering administrative boundaries, transportation networks, land use, landmarks, water bodies, and points of interest for the US, Canada, and many other countries.
• TomTomcoreTechnology or IntegrationTomTom supplies accurate traffic, navigation, and mapping data to GbBIS. TomTom's MOVE portal provides historical and real-time traffic data used in site selection and market analysis. TomTom street databases are also sourced for GbBIS's physical maps and web application mapping layers.
• GooglecoreTechnology or IntegrationGoogle provides mapping layers and satellite imagery that are combined with GbBIS's analytical tools and data. The Google Maps integration enhances GbBIS's location intelligence and visualization capabilities within its web applications and reports.
• ExperiancoreTechnology or IntegrationExperian provides MOSAIC customer profiles and segmentation data along with consumer mailing lists. Experian's MOSAIC segmentation covers approximately 126 million households with up to 800 lifestyle and interest attributes, enabling precise consumer targeting within GbBIS applications.
• ClaritascoreTechnology or IntegrationClaritas provides access to 10,000+ highly predictive demographic and behavioral indicators used to engage with the American consumer. The partnership enables rich consumer targeting and segmentation within GbBIS's platform.
• AGS (Applied Geographic Solutions)coreTechnology or IntegrationAGS provides 20,000+ demographic variables including demographics, psychographics, and business counts. AGS Panorama profiling data connects neighborhood demographics with consumer preferences and attitudes, providing a robust location-centric segmentation system encompassing approximately 150 variables.
• Environics AnalyticscoreTechnology or IntegrationEnvironics Analytics provides PRIZM segmentation for the Canadian market, offering two tailored versions of the Canadian Census with rich insights, accurate reports, and detailed data maps covering demographics including gender, age, education, housing, cultural diversity, occupation, income levels, and marital status.
• NearcoreTechnology or IntegrationNear is the world's largest source of privacy-led mobility intelligence. Near's data helps GbBIS clients understand who visits their stores versus competitors and provides visitation data and trends across various venues, enabling data-driven decisions that maximize ROI on marketing spends.
• US Census BureaucoreTechnology or IntegrationThe United States Census Bureau provides TIGER (Topologically Integrated Geographic Encoding and Referencing) system data representing geographic spatial data used in GbBIS's mapping and demographic analysis applications. Census data by ZIP code is a key component of GbBIS's demographic offerings.
• United States Postal Service (USPS)coreTechnology or IntegrationUSPS provides postal geographies, delivery statistics, and address verification services. GbBIS's postal data holds CASS Certification, ensuring the most accurate postal information for mailing list and geocoding operations.
• Data AxlecoreTechnology or IntegrationData Axle provides a repository of information on every business, office building, consumer, household, and dwelling in the US. This data is used by GbBIS for business and consumer mailing list generation and lead identification.
• AcxiomcoreTechnology or IntegrationAcxiom provides comprehensive consumer data covering approximately 250 million US addressable consumers, enabling powerful audience insights and targeting capabilities within GbBIS applications.
• US Bureau of Labor StatisticssecondaryTechnology or IntegrationThe US Bureau of Labor Statistics provides labor market activity, working conditions, price changes, and productivity data in the US economy used to enrich GbBIS's demographic and market analysis offerings.
• USGSsecondaryTechnology or IntegrationThe US Geological Survey provides data on the landscape of the United States, its natural resources, and natural hazards, which GbBIS incorporates into its geographic and risk analysis applications.
• KalibratecoreTechnology or IntegrationKalibrate provides continuously updated traffic count intelligence, from metropolitan freeways to rural roads. This traffic data is used in GbBIS's site selection and market analysis applications to help clients identify high-traffic areas for optimal site selection.
• Competitive Analytics Professionals (CAP)coreTechnology or IntegrationCAP is the leading provider of shopping center data with over 5.5 billion GLA tracked covering more than 41,000 shopping centers across the US and Canada. CAP data enriches GbBIS's competitive landscape and retail site selection analysis.
• Mailers HavensecondaryTechnology or IntegrationMailers Haven provides accurate consumer and business mailing lists for effective direct mail campaigns. These lists are used within GbBIS's list fulfillment offerings and mailing list generation tools.
• MarketMAPSsecondaryTechnology or IntegrationMarketMAPS provides business maps covering everywhere in the US and World, used within GbBIS's mapping and location intelligence applications.
• MB-InternationalsecondaryTechnology or IntegrationMB-International provides worldwide GeoData covering purchasing power, political risk index, sociodemographic data, and more, enabling GbBIS to serve international clients beyond the US and Canada.
• Library (US Congress)secondaryTechnology or IntegrationThe Library of Congress (the de facto national library of the United States) serves as a research library providing data accessed through GbBIS's research and demographic analysis capabilities.
• AlteryxcoreTechnology or IntegrationAlteryx integration with GbBIS web applications enables users to process and analyze data including territory definitions, consumer information, and business location data. The Alteryx connectivity delivers insights to influence business decisions swiftly. Enhanced integration planned for 2025 with optimized reporting and faster app speeds.
• SalesforcecoreTechnology or IntegrationSalesforce integration with GbBIS ensures accurate assignment of callers to stores, trade areas, and territories, reinforcing confidence in lead assignment to the correct sales representative for end-to-end analytics.
• Power BI and TableaucoreTechnology or IntegrationPower BI and Tableau integrate with GbBIS web applications to provide interactive data management, analytics, and visualization. These integrations allow clients to leverage GbBIS's geographic and demographic data within leading BI visualization platforms.
• FranConnectcoreChannel Partner/ Reseller/ DistributorFranConnect integration empowers franchise brands to recruit franchisees, sell more territories, and match with high-quality candidates. FranConnect's customized franchise sales solutions coupled with GbBIS's geographical intelligence create a synergistic platform for sustainable brand growth. FranConnect is both a technology partner and a channel through which GbBIS reaches franchise clients.
• XpressdocssecondaryTechnology or IntegrationXpressdocs provides automated marketing solutions integrated with GbBIS for inventory management, distribution of branded materials, and modern automated direct mail options. The integration streamlines marketing operations for GbBIS clients.
• FranGrowthcoreChannel Partner/ Reseller/ DistributorFranGrowth partners with exceptional brands to drive meaningful franchise growth by awarding franchises to the most qualified candidates. They offer end-to-end development services including lead generation, technology infrastructure, and operational guidance. FranGrowth refers franchise brands to GbBIS for territory management and site selection software.
• REP'M GroupcoreChannel Partner/ Reseller/ DistributorREP'M Group is a full-service franchise development firm offering comprehensive support through four core services: BRAND'M (marketing), GROW'M (franchise sales), BUILD'M (real estate), and SCALE'M (operations). They leverage GbBIS's geographical intelligence to ensure scalable franchise growth with over 100 years of combined expertise.
• Franchise FastLanesecondaryChannel Partner/ Reseller/ DistributorFranchise FastLane accelerates franchise growth by managing the entire franchisee sales process from lead generation to deal closure. They specialize in emerging franchisors, providing expert support, performance-based partnerships, and marketing expertise. Referrals to GbBIS for territory management solutions are part of their service offering.
• Franchise SidekicksecondaryChannel Partner/ Reseller/ DistributorFranchise Sidekick helps prospective franchise owners minimize investment risks by guiding them through finding the perfect franchise. They offer franchise scorecards, legal support, and access to vetted high-growth brands. They refer franchise brands to GbBIS's territory management and optimization software.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Esri: Dominant enterprise GIS platform provider (ArcGIS) used for mapping, spatial analytics, and demographic overlays. Overlaps with GbBIS in geocoding, territory design, and demographic analysis, though Esri is a broad platform while GbBIS specializes in franchise and site-selection workflows.
• Pitney Bowes Software (Precisely Engage): Provider of geocoding, data, and location intelligence solutions (now part of Precisely). Overlaps with GbBIS's geocoding and address-quality offerings, including USPS CASS-certified services.
• MapInfo (Precisely): Legacy GIS and location-analytics platform (Pitney Bowes/Precisely) offering geocoding, mapping, and demographic analytics. Comparable to GbBIS in location intelligence and territory management, though MapInfo is positioned as a general-purpose enterprise GIS tool.
• Tableau (Salesforce): Visual analytics platform with location intelligence and mapping capabilities. While not a franchise specialist, Tableau's BI/mapping features overlap with GbBIS's visualization offerings and Salesforce integration.

Emerging players

• Placer.ai: Mobility and foot-traffic analytics platform used for site selection, trade area analysis, and competitive intelligence. Direct overlap with GbBIS's mobility-data-driven site selection and customer profiling offerings, particularly for retail and restaurant customers.
• Tactile Analytics: Franchise-specific territory mapping and analytics platform with site selection and franchisee performance tools. Closely comparable to 360FranTerra in target customer (franchise brands) and core capability (territory creation and optimization).

Direct peers

• Buxton: Customer analytics and site selection platform widely used by retail, restaurant, and franchise chains. Direct competitor in customer profiling, trade area design, and predictive site scoring — serving many of the same multi-unit operator customers as GbBIS.
• Kalibrate (formerly Kantar Media / Location-Based Solutions): Site selection and traffic-count intelligence provider used by retailers and franchise brands. GbBIS already partners with Kalibrate for traffic data but competes against it in delivering location-intelligence analytics to multi-unit retail and restaurant operators.
• FranConnect: Franchise sales and operations platform whose integrations with GbBIS (territory mapping, lead management) make it both a partner and a domain competitor — FranConnect targets the same franchise vertical with overlapping recruiting, territory, and sales-management functionality.

Others

• Experian (Mosaic / ConsumerView): Data provider whose Mosaic segmentation and consumer data GbBIS resells/integrates. Comparable as a competitive data supplier and partner in the franchise/retail customer-profiling space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GbBis1
• Facebookfacebook.com/GbBIS-140802692598125
• LinkedInlinkedin.com/company/gbbis-idi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GbBIS