What SiteSeer does

SiteSeer Technologies, LLC is a privately held SaaS company headquartered in Boise, Idaho with an engineering office in Atlanta, that builds a site selection and market intelligence platform for multi-unit retail, restaurant, grocery, healthcare, franchise, and commercial real estate organizations. The core product, SiteSeer Professional, is a web-based platform that combines mapping, trade area analysis, demographic overlays, competitive intelligence, consumer behavior data, site scorecards, sales forecasting, white space analysis, and territory optimization, supplemented by the Void Analysis Pro add-on for shopping-center tenant prospecting and the ATOM module for franchise territory optimization. Underlying the platform is an integration of more than 17 third-party data providers spanning demographics (AGS, PopStats, Environics), consumer research (MRI-Simmons), mobility (PlaceIQ, INRIX, Azira), commercial real estate (ChainXY, Restaurant Trends, CAP, Directory of Major Malls, ReportAll, ReSimplifi, Hubexo), healthcare (NPPES), and business data (Data Axle), with machine learning applied to forecasting, white space analysis, territory optimization, cannibalization modeling, and the Location Profiles 4.0 site-scorecard templates.

SiteSeer monetizes through a multi-stream model: annual subscriptions to SiteSeer Professional across Analyst, Advisor, and Enterprise tiers; a Void Analysis subscription; on-demand reports such as Demographics On-Demand (starting at $89) and Crime Risk On Demand for one-time or trial purchases; and professional services covering Market Insights, Predictive Modeling, and Custom Analytics engagements. Distribution is primarily sales-led via direct website demos, phone, and email, augmented by a self-serve on-demand channel and ICSC conference presence; professional services are delivered by the Boise-based client success team while software development operates out of Atlanta. The customer base disclosed spans named enterprise logos including Mattress Firm, Fresh Thyme Farmers Market, Shopko Optical, i9 Sports, Crosbie Real Estate Group, Purosystems, BGW Services, City of Baytown, and The Otis Company.

The company is positioned as an explainable, analyst-built alternative to black-box location analytics, with stated emphasis on user empowerment, customizability, and fast onboarding (most users reportedly productive within 24 hours). It serves customers primarily in the United States and Canada, operates as an independent Idaho LLC with no disclosed parent company, and has not raised institutional funding rounds based on the information available.

Name

SiteSeer

Legal name

SiteSeer Technologies, LLC

Website

https://siteseer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SiteSeer is a Boise-based SaaS company offering site selection and market intelligence software for retail, restaurant, grocery, healthcare, franchise, and commercial real estate operators, combining aggregated third-party data, machine learning, and analyst-built tools for territory planning and tenant prospecting.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription (SiteSeer Professional): Full Access continuous access subscription plans built for businesses serious about growth. Plans include Analyst, Advisor, and Enterprise tiers with varying feature access. Location Profiles 4.0 available to Analyst, Advisor, and Enterprise plan users.
2. On-Demand Reports: No commitment, one-time report purchases for demographic reports and void analysis. Demographic reports starting at $89. Designed for one-time reports or to try SiteSeer before buying a subscription.
3. Professional Services: Market Insights, Predictive Modeling, and Custom Analytics services. Includes software migration, process automation, custom reports, capital planning, data visualization, and system integration services.
4. Void Analysis Subscription: Unlimited Void Analysis subscription including unlimited reports with tenant match scores, cotenant scores, and market insights

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SiteSeer provides a web-based SaaS platform for site selection, market analysis, and sales forecasting used primarily by multi-unit retail, restaurant, grocery, franchise, and commercial real estate organizations. The platform combines mapping, trade area analysis, demographics, customer/competitive analytics, void/tenant prospecting, white space analysis, territory optimization, and predictive sales forecasting built on integrations with 17+ premium data providers. Complementary offerings include on-demand pay-per-report purchases (demographic and crime risk reports) and professional services for custom modeling, market insights, and analytics automation.

Product overview

SiteSeer is a unified platform-plus-modules architecture for site selection and market intelligence. The core product is SiteSeer Professional, a web-based SaaS platform that combines cutting-edge technology with an easy-to-use design for location decisions. The platform integrates multiple specialized tools including Void Analysis Pro (shopping center tenant prospecting with Match Score and Cotenant Score), ATOM (Automated Territory Optimization Model for franchise territory management), and comprehensive analytics features. Key capabilities span Consumer Analysis, Competitive Intelligence, Sales Forecasting, Tenant Prospecting, Site Selection, and Market Potential analysis. The product suite includes on-demand reporting tools (Demographics On-Demand, Crime Risk On Demand) and professional services (Market Insights, Predictive Modeling, Custom Analytics). The platform leverages machine learning and AI for predictive analytics, white space analysis, and territory optimization, powered by integrations with over 17 data providers including AGS, MRI-Simmons, Environics, PlaceIQ, INRIX, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Void Analysis Pro: Shopping center tenant prospecting software that helps identify ideal tenants for vacancies using demand and match data.
• ATOM (Automated Territory Optimization Model)
• Location Profiles

Products and services

• SiteSeer Professional Core SaaS platform that combines mapping, trade area analysis, demographics, customer/foot-traffic analytics, competitive intelligence, white space analysis, territory optimization, model building, site scorecards, and predictive sales forecasting. Targeted at multi-unit retailers, restaurant chains, grocery chains, franchises, healthcare providers, commercial real estate professionals, and economic development organizations evaluating new or existing locations.
• Void Analysis Pro Tenant prospecting software for shopping centers that helps commercial real estate landlords, brokers, and developers identify and rank ideal tenants for vacancies using demand and match data, including Match Score and Cotenant Score analytics.
• ATOM (Automated Territory Optimization Model) Territory management sub-brand and tool that uses machine learning algorithms to create fair, balanced, and profitable franchise territories through multi-objective optimization. Targeted at franchise brands and multi-unit operators planning franchise expansion and territory realignment.
• Crime Risk On Demand Report One-time purchase on-demand report delivering site-level crime data for evaluating potential locations and mitigating risk, targeted at CRE professionals, retailers, developers, and financial institutions.
• Demographics On-Demand Pay-per-report tool that delivers detailed demographic data for any U.S. location starting at $89, designed for one-time use or as a trial before subscribing to SiteSeer Professional.
• Market Insights Professional service that helps customers understand customer needs and key performance drivers to grow sales and plan expansion with confidence, delivered by SiteSeer's client success and business development teams.
• Predictive Modeling Custom model development service that forecasts performance, reduces risk, and optimizes growth across site selection, sales forecasting, white space, territory optimization, portfolio optimization, and sales cannibalization use cases.
• Custom Analytics Custom analytics service delivering repeatable workflows, reporting, and dashboards covering software migration, process automation, capital planning, data visualization, API configuration, and system integration for customers needing tailored analytics beyond standard subscriptions.

Quantifiable outcome

• Territory Planning pays for itself with just one additional location
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature15 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Applied Geographic Solutions (AGS)coreTechnology or IntegrationAGS provides premium quality demographic and marketing databases including Estimates and Projections (E&P) covering population, household, dwelling, labor force, and income statistics with 5-year projections. Powers SiteSeer's Crime Risk On Demand Report with advanced modeling techniques and multi-source data integration.
• Synergos Technologies (STI: PopStats)coreTechnology or IntegrationSTI provides PopStats quarterly population estimates using bottom-up methodology combining U.S. Postal Service ZIP+4 records and Census data. Delivers population changes in small geographic areas with quarterly updates.
• Environics AnalyticscoreTechnology or IntegrationEnvironics offers 45 databases with more than 30,000 variables covering demographics, segmentation (including PRIZM), mobile analytics, financial data, psychographics, health, behavioral, location, and Canadian business facts.
• MRI-Simmons (GfK)coreTechnology or IntegrationMRI is a leading provider of media and consumer research in the United States. Survey of the American Consumer is used in majority of US media and marketing plans. Over 24,000 in-person interviews annually covering consumer media choices and product consumption in nearly 600 categories.
• Devonshire AssociatessupportingTechnology or IntegrationDevonshire provides Demographic Data Series, Econometric Data Series, Business dmPLUS (20+ million business locations), Consumer dmPLUS (124+ million households), and Retail MarketPoint (40,000+ shopping centers, 3,000+ retail chains).
• PlaceIQ (Precisely)coreTechnology or IntegrationPlaceIQ ingests and processes billions of movement and mapping data points into verified visit data. Provides consumer cross-shopping behaviors, audience analysis for brick-and-mortar stores, and competitive shopping trends on national or regional scale.
• INRIXsupportingTechnology or IntegrationINRIX Volume Profile data provides historical vehicle count data by day of week and hour of day in 15-minute increments. Founded in 2005, pioneered traffic management using vehicle data alongside road sensors.
• AziracoreTechnology or IntegrationAzira's Vista offers places data from 100+ countries with historical data up to 7 years. Provides visitor demographics, visit patterns by day/time, cross-visitation analysis, and visitation trends from aggregated and anonymized mobile location data.
• ChainXYcoreTechnology or IntegrationChainXY provides retail and restaurant locational data for 4,500 chains in the U.S. and Canada with minimum quarterly updates. Offers data in common data and spatial formats with map-based correction interface.
• Restaurant TrendscoreTechnology or IntegrationRestaurant Trends provides over 30 years of continuous store-level research tracking 187,000+ stores in 550+ chains. Products include StoreGRADE (sales performance grades A+ to F), StoreTYPE, MarketSHARE, MarketTREND, and StoreADDRESS reports.
• Data AxlecoreTechnology or IntegrationData Axle provides comprehensive business data on tens of millions of businesses across the U.S. and Canada with nearly 300 data attributes. Records updated in real-time including street address, phone, hours, employees, SIC code, and business contacts.
• CenterXY (ChainXY)supportingTechnology or IntegrationCenterXY delivers detailed shopping center data with tenant listings, center layouts, quarterly updates, and interactive correction capabilities via map-based interface. Integrates with SiteSeer for shopping center analytics.
• Directory of Major Malls (DMM)coreTechnology or IntegrationDMM provides comprehensive shopping center data covering 8,467 shopping centers, 318,771 tenant locations, 42,335 VIP contacts, 530,296 data point updates annually, 5,924 site/leasing plans, and 3.6+ billion sq. ft. of retail GLA.
• CAP (Competitive Analytics Professionals)coreTechnology or IntegrationCAP provides retail and restaurant location databases with shopping center data (41,000+ centers, $3B+ GLA) and mobile insights (20,000+ geo-fenced centers, 1B+ observations weekly) showing when/where consumers visit.
• ReportAllsupportingTechnology or IntegrationReportAll provides national parcel database covering 150M+ parcels in 3,021+ U.S. counties (92.1% coverage) with polygon formats for web/GIS applications. Includes REST API, LandGlide App, PARLAY for Google Earth, and on-demand county Shapefile downloads.
• ReSimplifisupportingTechnology or IntegrationReSimplifi's Complete data covers 11,000+ markets with 200,000+ active listings and 300,000+ off-market listings for sale/lease. Data verified and updated weekly from national, regional, and local CRE brokerage sources.
• NPPES (CMS)supportingTechnology or IntegrationNPPES maintains data on 6M+ healthcare providers including name, specialty, practice location, contact info, taxonomy codes, and NPI status for healthcare facility planning and analysis.
• Hubexo (formerly BuildCentral)supportingTechnology or IntegrationHubexo relies on 11,000 digital data sources to find construction projects in early planning stages. Data processed through machine learning with human researcher review. Monthly data quality reviews for completeness, timeliness, and accuracy.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteZeus: AI-driven location intelligence and site selection platform for retail, restaurant and franchise brands—directly overlapping SiteSeer's core forecasting and site-scoring use cases.
• Buxton: Customer analytics and site selection provider serving retailers, restaurants and healthcare—competes head-on with SiteSeer's market analysis and expansion planning offering.
• Intalytics: Predictive analytics and site selection consultancy/software for multi-unit retailers and restaurants, mirroring SiteSeer's sales forecasting and white space capabilities.
• Placer.ai: Foot-traffic and location analytics platform used for site selection, competitive intelligence and trade-area analysis—overlaps SiteSeer's consumer analysis and competitive modules.
• Kalibrate: Provides network planning and site selection analytics for fuel, convenience and retail networks, directly comparable to SiteSeer's market potential and forecasting tools.
• eSite Analytics: Retail site selection and predictive modeling firm for multi-unit chains, competing in the same forecasting and market-analysis niche as SiteSeer.
• Tango: Store lifecycle platform with predictive site selection and real estate analytics for retail and restaurant portfolios, overlapping SiteSeer's site and portfolio optimization.

Broad incumbents

• Esri (ArcGIS Business Analyst): Dominant GIS provider whose Business Analyst product offers mapping, demographics and trade-area analysis—broad incumbent overlapping SiteSeer's mapping and market analysis, but part of a much wider portfolio.
• Precisely: Location intelligence and data enrichment company (parent of PlaceIQ) offering demographic and mobility data—both a competitor in analytics and a data ecosystem participant relative to SiteSeer.
• Claritas: Consumer segmentation and market analytics provider (PRIZM) used for site and market planning, overlapping SiteSeer's demographic and consumer analysis but with a broader marketing focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siteseer-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiteSeer