Applied Driving Techniques

What Applied Driving Techniques does

Applied Driving Techniques (Global Solutions) Ltd is a UK-based, founder-led software company founded in 2008 by Andy Phillips, operating from Fareham with regional offices in Norfolk, Virginia and North Adelaide, South Australia. The company provides an AI-powered driver behavior and fleet safety platform that combines telematics data, mobile sensors, and machine learning to identify at-risk driving behaviors and automatically deliver targeted training interventions through its proprietary Triggered Training methodology.

The platform is organized around three core products: Riskmapp, a web-based risk services portal that handles driver risk assessment, DVLA license verification, online training management, and Permit to Drive workflows; Companion+ Telematics, which integrates with vehicle telematics hardware from providers such as Geotab, VisionTrack, SureCam, and Inseego to analyze driving data and issue automated interventions; and Companion+ Mobile Safety, a smartphone application powered by Sfara's crash detection and Sphere of Safety technology that adds lone worker protection features including Triple-Tap Timer, Crash Detection, and Emergency SOS. Additional services include in-vehicle training, driver workshops, Driver Safety Days, Grey Fleet Audit, and Safe Driving Culture consulting.

The business operates a B2B enterprise subscription model with annual, quote-based contracts tied to fleet size, supplemented by per-event professional services. Customers include large multinational fleets such as Jacobs (40,000+ drivers), SSE (9,000 drivers), and Amey (7,000 vehicles), alongside healthcare and infrastructure organizations deploying lone worker protection. Distribution combines direct enterprise field sales, a channel partner ecosystem spanning telematics vendors and fleet management companies, and digital self-service. The company has received ISO 27001 accreditation, holds multiple Brake Fleet Champions awards, and acquired Streamsoft Development Ltd in 2021 to bring software development in-house.

Name

Applied Driving Techniques

Legal name

Applied Driving Techniques (Global Solutions) Ltd

Website

https://applied-driving.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Applied Driving Techniques is a UK-based, founder-led software company that provides an AI-powered driver behavior and fleet safety platform. Its Riskmapp, Companion+ Telematics, and Companion+ Mobile Safety products deliver automated Triggered Training to enterprise fleet operators, healthcare organizations, and lone worker programs across 50+ countries.

Ownership category

akta.pro rank

Product category

Fleet Safety and Driver Risk Management Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Driver safety management
• Fleet risk management
• Telematics driver monitoring
• Behavioural safety training
• Transport compliance software

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS Platform Access: Recurring subscription revenue from Riskmapp platform access, license verification services, and driver risk assessment tools. Organizations pay for access to the platform with varying levels of functionality based on fleet size and required modules.
2. Companion+ Telematics Integration: Subscription fees for Companion+ Telematics service that integrates with existing telematics hardware to deliver Triggered Training interventions. Pricing scales with fleet size and number of drivers managed.
3. Companion+ Mobile Safety App: Subscription-based mobile application providing driver behavior monitoring and personal safety features. Powered by Sfara technology with additional per-user licensing for lone worker protection features.
4. Driver Training Services: Professional services revenue from in-vehicle training, driver workshops, and Driver Safety Days. Pricing varies by program length, activities, and travel requirements. Driver Safety Days start from £395.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Applied Driving Techniques provides an AI-powered driver and behavioural safety platform that combines telematics data, mobile sensors, and machine learning to identify at-risk driving behaviours and deliver automated Triggered Training interventions. The offering centers on three core products: Riskmapp (web-based risk management portal for driver assessments, license verification, and online training), Companion+ Telematics (integrated with vehicle telematics hardware), and Companion+ Mobile Safety (smartphone-based app powered by Sfara). The company supplements these software products with professional services including in-vehicle training, driver workshops, and Driver Safety Days.

Product overview

Applied Driving offers a unified driver safety and fleet management platform built around three core products: Riskmapp (web-based risk management portal), Companion+ Telematics (integrated with vehicle telematics hardware), and Companion+ Mobile Safety (smartphone-based solution powered by Sfara). The platform delivers automated Triggered Training to address identified driver risks. Additional services include in-vehicle training, driver workshops, Driver Safety Days, Grey Fleet Audit, and Safe Driving Culture consulting. The system integrates with telematics providers and government databases (DVLA) to analyze driving data and generate risk assessments, training recommendations, and compliance reports.

Differentiator

Problem solved

Functional benefit

Brands

• Riskmapp: Web-based application and home to risk services including driver risk assessments, license verification, and online training.
• Companion+ Telematics
• Companion+ Mobile Safety

Products and services

• Companion+ Telematics A telematics integration solution that analyzes driving data from existing telematics devices and cameras to automatically identify at-risk behaviors and deliver Triggered Training interventions to drivers. Built for organizations with existing telematics investments.
• Companion+ Mobile Safety

Quantifiable outcome

• 30% reduction in incidents in year 1
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

14 partnerships are on record, tiered key, core and regional.

• Inizio EngagekeyChannel Partner/ Reseller/ Distributor · 22 March 2024Global healthcare partner deployment of Companion+ Mobile Safety for 65 mobile employees with wider rollout for 115 users in UK and US operations. Focus on lone worker protection for clinical teams.
• Women in TransportkeyGTM or Marketing Partner · 1 November 2023Sponsorship of Women in Transport Advance 2024 mentoring program and provision of free Companion+ Mobile Safety app access to 150 members. Partnership promoting diversity and equity in transport sector.
• VisionTrackcoreTechnology or Integration · 25 May 2023Strategic partnership with global AI video telematics leader to develop video-enabled safe driving solutions. Combines VisionTrack's 360-degree vision and cloud-based video analysis with Applied Driving's automated risk reduction and Triggered Training capabilities.
• SfaracoreTechnology or IntegrationTechnology partnership where Sfara provides the core technology powering Companion+ Mobile Safety app. Sfara's intelligent crash detection algorithms and mobile sensor technology enable driving behavior monitoring and personal safety features including Triple-Tap Timer, crash detection, and emergency SOS.
• GeotabcoreTechnology or IntegrationIntegration partnership enabling Companion+ Telematics to work with Geotab fleet management solutions. Customers with Geotab telematics can utilize existing data for automated Triggered Training interventions.
• The Miles Consultancy (TMC)coreChannel Partner/ Reseller/ DistributorChannel partnership where TMC resells Applied Driving solutions to their fleet management customers. TMC provides mileage capture and road risk reduction services, with Applied Driving handling driver risk training and compliance.
• SureCamkeyChannel Partner/ Reseller/ DistributorChannel partnership combining SureCam's real-time video solutions with Applied Driving's risk reduction technology. Joint value proposition for fleet customers seeking video-enabled safety solutions.
• Inseego (C Track)keyTechnology or IntegrationIntegration partnership with Inseego (formerly C Track) for vehicle tracking and telematics connectivity. Enables Companion+ integration with Inseego's connected vehicle solutions.
• SG FleetkeyChannel Partner/ Reseller/ DistributorFleet management company partnership offering Applied Driving solutions to SG Fleet's customer base of corporate fleet operators.
• Novuna Vehicle SolutionskeyChannel Partner/ Reseller/ DistributorPartnership with Novuna providing vehicle leasing and fleet solutions integrated with Applied Driving's driver safety services.
• Driving for Better BusinesskeyGTM or Marketing PartnerMarketing partnership with free program from National Highways focused on raising awareness of driver safety management. Joint webinars and initiatives promoting good practice in occupational road risk management.
• Institute of Highway Engineers (IHE)keyGTM or Marketing PartnerJoint webinar delivery on driver training and safety topics. Collaborative educational content and thought leadership for highway and transport professionals.
• JacobskeyStrategic or Co-development PartnerLong-term strategic partnership since 2015 focused on global driver safety culture development. Jacobs operates the global initiative across 40,000+ drivers worldwide with Applied Driving implementing bespoke services and achieving 40% year-on-year collision reduction.
• CEPA (SafeDrive)regionalChannel Partner/ Reseller/ DistributorRegional partnership for Latin American market (CEPA SafeDrive) providing Applied Driving solutions to fleets in the region.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Geotab: Geotab is the largest commercial telematics provider with a deep marketplace ecosystem and MyGeotab analytics; Applied Driving integrates with Geotab and addresses the same fleet customers but layers proprietary driver coaching (Triggered Training) on top of Geotab's raw telematics data, positioning Applied Driving as an add-on in Geotab's ecosystem while Geotab remains a potential competitive threat over time.
• Samsara: Samsara is a publicly-traded IoT leader offering dashcams, telematics and AI-driven driver coaching (e.g., Samsara Driver Coaching, Safety Score) inside a single platform; it is a broad incumbent covering vehicle telematics, video-based safety and AI scoring that overlaps Applied Driving's Companion+ Telematics proposition in mid-market and enterprise fleets globally.
• Motive: Motive (formerly KeepTruckin) provides AI dashcams, GPS tracking, and driver behavior coaching for fleets of all sizes; its AI-powered driver coaching workflow and Risk Score directly overlap Applied Driving's Triggered Training plus risk scoring offering for commercial fleets, making it a broad incumbent comparable in target buyers and use cases.
• Verizon Connect: Verizon Connect delivers connected fleet solutions including GPS tracking, video telematics, and driver behavior scoring to enterprise customers; it represents a broad incumbent covering similar fleet telematics and safety use cases as Applied Driving, with the deep pockets of Verizon backing broader distribution.
• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a European telematics leader offering fleet management, vehicle tracking and driver behavior scoring across multiple geographies; it overlaps with Applied Driving's telematics-and-driver-coaching proposition for European enterprise fleets while operating as a hardware-software incumbent with a broader product portfolio.
• MiX Telematics: MiX Telematics is a global fleet telematics and driver behavior management provider offering MiX Vision, in-cab video and driver scoring to enterprise and commercial fleets; it is a broad incumbent serving similar customer segments with overlapping telematics, video and driver coaching solutions across multiple geographies.

Direct peers

• Lytx: Lytx is a pioneer in video telematics and machine-vision-based driver behavior coaching (Lytx DriveCam), serving enterprise fleets with proactive risk identification and driver coaching workflows; Lytx's MV+AI coaching model directly parallels Applied Driving's video-telematics-Triggered-Training approach and serves many of the same enterprise fleet verticals.
• SmartDrive (Solera): SmartDrive, part of Solera, offers video-based safety programs with driver coaching and risk scoring for fleets and trucking operators; it competes most directly with Applied Driving's Companion+ Telematics and Riskmapp combination by selling outcome-driven, video-based driver risk reduction services to similar enterprise fleet customers.
• Lightfoot: Lightfoot is a UK-based driver behavior and rewards platform focused on fleets in the UK and Ireland, using in-vehicle telematics plus gamification to coach drivers; it directly competes with Applied Driving in the UK SME and mid-market fleet segment with a comparable driver coaching proposition.

Regional players

• EROAD: EROAD is a New Zealand-headquartered telematics provider offering fleet tracking, dashcams and driver coaching across Australasia and North America; it overlaps with Applied Driving's telematics-and-coaching stack and operates in the same Australasian region served by Applied Driving's Adelaide office, making it a geographically comparable regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/applieddriving
• YouTubeyoutube.com/@applieddriving
• LinkedInlinkedin.com/company/applied-driving-techniques-global-solutions-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Driving Techniques