IDEACTO
- Company typePrivate
- Founded2008
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
IDEACTO firmographics
Firmographics- Name
- IDEACTO
- Legal name
- Grupa Ideacto Sp. z o.o.
- Website
- https://ideacto.pl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IDEACTO industry classification
Industry- Product category
- UX Design & CRO Services
- NAICS
- Marketing Consulting Services (541613), Graphic Design Services (541430), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where IDEACTO is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
IDEACTO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- UX/CRO Professional Services: IDEACTO generates revenue primarily through project-based professional services in UX design, UI design, e-commerce design, usability audits, user research, web analytics, CRO, and WCAG accessibility audits. Engagement models include fixed-project pricing, with flexibility for both B2B (Umowa o pracę / B2B employment) and client contracting structures. Revenue is earned through direct client projects rather than product licensing or subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements — no public pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
IDEACTO product offering
Product offeringCore offering
IDEACTO is a UX and CRO agency that designs and optimizes digital products for enterprise and mid-market clients. Its core offerings include usability audits and user research, UX/UI design, e-commerce design, WCAG accessibility audits, website redesign, customer research (IDI, SUS, NPS, personas, journey mapping), and web analytics with conversion rate optimization. Engagements are delivered through a proprietary five-stage methodology and backed by a 600+ UX specialist community for project scaling.
Product overview
IDEACTO is a UX and CRO (Conversion Rate Optimization) agency founded in 2008 that specializes in designing and optimizing digital products. The company operates as a service-based business offering a comprehensive range of UX/UI design services rather than a unified software platform. Their core service portfolio includes usability audits and research, UX/UI design, eCommerce design, WCAG accessibility audits, website redesign, customer research, and web analytics with conversion optimization. Additionally, IDEACTO extends its expertise through knowledge-sharing publications including the UX 4 Managers manual and the Best Practices for eCommerce guide, alongside their UX Czwartek newsletter reaching over 6,000 readers.
Differentiator
Problem solved
Functional benefit
Products and services
- Usability Audits and Research (Audyty i badania użyteczności) Comprehensive usability audits and research services including heuristic evaluations, usability testing, and expert reviews to identify and resolve UX issues in websites and applications for enterprise and mid-market clients.
- UX and UI Design (Projektowanie UX i UI) User experience and interface design services that translate user needs and business requirements into intuitive functional solutions for digital products across enterprise and mid-market clients.
- E-commerce Design (Projektowanie eCommerce) Specialized e-commerce design services that analyze user behavior and business needs to create effective functional solutions for online stores, delivered to retail and omnichannel brands.
- WCAG Accessibility Audit (Audyt dostępności WCAG) WCAG accessibility audits ensuring digital products comply with Web Content Accessibility Guidelines standards for enterprise, government-adjacent, and regulated clients.
- Website Redesign (Redesign serwisów) Website and online store redesign services covering B2C and B2B sales platforms and transactional process optimization for enterprise and mid-market clients.
- Customer Research (Badania klientów) Customer research services including in-depth interviews (IDI), user testing, SUS surveys, NPS surveys, persona development, and user journey mapping for digital product teams.
- Web Analytics and CRO (Analityka internetowa i CRO) Web analytics and conversion rate optimization services that work with data to optimize conversion through implementation, auditing, and analysis for enterprise and mid-market digital properties.
Quantifiable outcome
- 46% increase in conversion rate for Nest Bank redesign project (2021)
- +6 more outcomes
Companies that use IDEACTO
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
IDEACTO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
IDEACTO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Unity GroupcoreIDEACTO collaborated with Unity Group as the technology implementation partner for the Nest Bank website redesign project. IDEACTO handled UX design, information architecture, and UI, while Unity Group handled the technical implementation using Kentico CMS. The Agile methodology-based collaboration allowed parallel development and resulted in the website being launched a month ahead of schedule.
- iLuveminorIDEACTO created a comprehensive e-commerce platform from scratch for iLuve, handling the full process from business model analysis and naming/branding through to UX/UI design and implementation guidelines. The project won the main Design award at e-Commerce Polska Awards.
- UX Community (600+ specialists)coreIDEACTO has built a community of over 600 UX experts and specialists through its publications. Members of this community are engaged on client projects when specialized domain knowledge or rapid team scaling is required. This enables IDEACTO to offer high substantive fit, efficiency, and scalability to clients.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
IDEACTO competitors and assessment
Company assessmentDirect peers
- EL Passion: Warsaw-based digital product design and development studio focused on UX/UI design, web and mobile app design, and product strategy. Directly comparable in service mix (UX/UI design, product strategy) and in serving European enterprise and startup clients.
- Cieden: UX/UI design agency serving SaaS and product companies across Europe and the US with research, UX design, and product strategy. Directly comparable service model and target buyer (product teams, founders) to IDEACTO's work.
- Invesp: Conversion rate optimization agency offering CRO audits, A/B testing, and UX research. Closely comparable in CRO-centric service offering and methodology, with overlapping target customers in e-commerce and SaaS.
- 10Clouds: Polish software and design agency delivering web/mobile product design alongside custom development. Comparable in offering design-led services for European and US clients, and competing for the same enterprise and startup engagements.
- Netguru: One of the largest Polish product design and software development firms, providing UX/UI design, product discovery, and CRO-adjacent consulting. Comparable in targeting mid-market and enterprise digital transformation projects across Europe.
- Widerfunnel: International CRO agency providing conversion optimization, experimentation, and UX research. Comparable in being a specialized CRO/CRO-adjacent agency serving enterprise clients with a methodology-led approach.
- Divante: Poland-based e-commerce and UX design agency offering storefront design, UX research, and conversion optimization. Highly comparable to IDEACTO in vertical focus (e-commerce/retail) and service portfolio, and competes head-to-head in the Polish market.
- Brainhub: Polish software consultancy offering product design and UX alongside custom development. Comparable in providing full-stack product design and digital transformation services to European enterprise clients.
Broad incumbents
- Frog Design (frog): Global design and strategy firm delivering UX, product design, and digital transformation for Fortune 500 clients. Comparable in targeting enterprise digital and UX mandates, but operates at significantly larger scale and broader scope than IDEACTO.
- IDEO: Global design and innovation consultancy offering UX research, service design, and digital product design. Comparable in delivering research-driven UX work for large enterprises, but at much greater scale and broader service breadth than IDEACTO.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IDEACTO social profiles
Digital presenceIDEACTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDEACTO leadership team
Management profileNumber of profiles
Profiles1 record
IDEACTO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDEACTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDEACTO
What does IDEACTO do?
IDEACTO is a UX and CRO agency that designs and optimizes digital products for enterprise and mid-market clients. Its core offerings include usability audits and user research, UX/UI design, e-commerce design, WCAG accessibility audits, website redesign, customer research (IDI, SUS, NPS, personas, journey mapping), and web analytics with conversion rate optimization. Engagements are delivered through a proprietary five-stage methodology and backed by a 600+ UX specialist community for project scaling.
Is IDEACTO a public or private company?
IDEACTO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDEACTO founded?
IDEACTO was founded in 2008. It employs 11 to 50 people.
Where is IDEACTO based?
IDEACTO is headquartered in Wroclaw, Poland, in the Europe region.
How does IDEACTO make money?
One revenue line is on record: UX/CRO Professional Services.
Who are IDEACTO's main competitors?
Direct peers on record are EL Passion, Cieden, Invesp, 10Clouds, Netguru, Widerfunnel, Divante and Brainhub. Broad incumbents are Frog Design (frog) and IDEO.
Does IDEACTO have an API?
No public API is recorded for IDEACTO.
What industry is IDEACTO in?
IDEACTO's product category is UX Design & CRO Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541613 and its SIC code is 7311.