What Madroit Marketing does

Madroit Marketing is a privately held, bootstrapped digital marketing agency founded in 2015 by Winston Hofer and headquartered in Holland, Michigan. The firm delivers a full-stack set of core services — web design and development, SEO, local SEO, online reputation management, email marketing, social media marketing, pay-per-click (PPC) advertising, marketing consulting, and employee recruitment — primarily to small and mid-sized businesses across verticals including dental, real estate, home services, professional services (notably legal), cannabis, hospitality, and small business. Deliverables run on standard agency technology (WordPress with Divi/Elementor/ACF, Bootstrap, Adobe Illustrator, ClickUp, Google Docs, Bright Local, Raven Tools, Google Ads, Google My Business) with no proprietary platform or API surface.

Its commercial model is a mix of recurring monthly retainers (SEO, social, PPC, Total Marketing Plan) and project-based fees (1-Day Website Express, Visual Story Package, Podcast Production & Marketing, Elevator Pitch Video priced at $249). The agency is differentiated by a "Power Services" premium tier, a One-for-One social impact program (trees planted via One Tree Planted and donations to Idiots for Underdogs per engagement), and a White Label Partnership program that resells services through other agencies. Go-to-market is sales-led, combining free 30-minute consultations, inside sales handling inbound, and commission-only outside sales representatives; thought leadership is delivered via the Madroit Podcast (62+ episodes) and a verticalized blog and case-study library.

The team comprises approximately 15 full-time members supplemented by contracted specialists, led by founder/CEO Winston Hofer (ex-Acrisure), Partner Jordan Haynes (since June 2023), and Project Advisor Jeff Eble (since January 2024). The company has no disclosed institutional funding, no parent or subsidiary entities, and serves clients nationally from its West Michigan base. Notable social proof includes measurable client outcomes (e.g., Port Pediatric Dentistry 202% organic traffic increase) and a high-profile 3DC19 COVID-19 PPE initiative that produced 57,771 3D-printed units.

Name

Madroit Marketing

Legal name

Madroit Marketing

Website

https://madroitmarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Madroit Marketing is a bootstrapped West Michigan digital marketing agency offering web design, SEO, PPC, social, email, reputation management, and content production services to SMBs across verticals including dental, real estate, legal, home services, and cannabis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Social media marketing
• Web design development

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services (Recurring): Ongoing marketing services including SEO, Local SEO, Online Reputation Management, Email Marketing, Social Media Marketing, PPC, and Marketing Consulting. Provided on a recurring/monthly basis.
2. Website Design & Development: One-day website design and development service. Custom-designed websites built efficiently and collaboratively in a single day. Also includes logo design services.
3. Podcast Production & Marketing: Fully integrated podcast branding, launch, production, and marketing service covering platform setup, episode production, and promotion across social media and email.
4. Elevator Pitch Video: Expertly created video service capturing company pitch in 15-30 seconds. Includes branding, production, and delivery. Priced at $249 for base package.
5. Visual Story Package: One-day service delivering video (30-60 seconds or 4x15-second snippets), professional photos, and written website content. Requires 3-5 hours of client time.
6. Total Marketing Plan: Monthly content marketing service delivering full-length videos, written blogs (SEO-optimized), social media posts, and full posting/scheduling across platforms. Client time commitment: up to 1 hour per month.
7. Employee Recruitment: Recruitment marketing service claiming 100x job site distribution for less than cost of one traditional job posting.
8. White Label Partnership Services: Agency services (web design, SEO, Local SEO, Online Reputation Management, Email Marketing, Social Media Marketing, PPC, Marketing Consulting) delivered under partner agency branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Madroit Marketing is a digital marketing agency that sells web design and development, SEO, local SEO, online reputation management, email marketing, social media marketing, PPC advertising, and marketing consulting to primarily SMB and mid-market businesses in the United States. The agency complements these core services with premium Power Services packages — 1 Day Website Express, Visual Story Package, Total Marketing Plan, Podcast Production & Marketing, and Elevator Pitch Video — and offers white-label delivery for partner agencies.

Product overview

Madroit Marketing is a digital marketing agency offering a portfolio of interconnected services organized into Core Services and Power Services. The Core Services include Web Design & Development, SEO, Local SEO, Online Reputation Management, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) advertising, Marketing Consulting, and Employee Recruitment. The Power Services are premium add-on packages that layer on top of core offerings: 1 Day Website Express (rapid custom website build), Visual Story Package (in-person video/photo/content creation), Total Marketing Plan (monthly content subscription with video, blogs, and social posting), Podcast Production & Marketing (end-to-end podcast launch and promotion), and Elevator Pitch Video (short branded video for $249). The agency also produces a content platform — the Madroit Podcast — and offers a White Label Partnership program allowing other agencies to resell Madroit's services under their own brand.

Differentiator

Problem solved

Functional benefit

Brands

• Madroit Podcast: Marketing and sales insights podcast hosted by Jordan Haynes and Winston Hofer
• One-for-One
• Power Services

Products and services

• Web Design & Development Custom website design and development services for service-based businesses, deliverable in as little as one day through the 1 Day Website Express tier.
• SEO Search engine optimization services to improve organic search rankings and drive discoverability for client businesses.
• Local SEO Local search engine optimization tailored to help businesses appear prominently in local search results and map listings.
• Online Reputation Management Reputation management services to build and monitor client business reviews and online presence across platforms.
• Email Marketing Email campaign creation, automation, and management to reach leads and customers at the right time, including newsletter setup and drip sequences.
• Social Media Marketing Social media strategy and content posting across platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok to build brand awareness and drive engagement.
• Pay-Per-Click (PPC) Paid advertising campaigns on Google and social media platforms to drive targeted traffic and conversions for client businesses.
• Marketing Consulting Strategic marketing consulting from planning through execution, helping clients develop and implement comprehensive marketing plans.
• Employee Recruitment Recruitment marketing services providing access to job site distribution at a fraction of typical cost to help clients attract and hire talent.
• 1 Day Website Express A rapid website building service where a fully functional, custom-designed website is designed, developed, and launched in a single day for service-based businesses.
• Visual Story Package A one-day content creation package delivering 30-60 second video, team photos, and written website content including homepage copy and service descriptions, requiring 3-5 hours of client involvement.
• Total Marketing Plan A full-service content marketing subscription delivering monthly batches of long-form video (4-15 minutes), short-form video clips (20 seconds-4 minutes), SEO-optimized blog posts, and social media content across Facebook, LinkedIn, Instagram, and YouTube, with all posting handled by Madroit Marketing.
• Podcast Production & Marketing An end-to-end podcast service covering platform setup on Apple Podcasts, Spotify, Amazon Music, iHeartRadio, and YouTube; strategy and branding including custom podcast art and sonic logos; professional audio/video production with mixing and mastering; and comprehensive promotion including social media clips, SEO blog posts, and email blasts.
• Elevator Pitch Video A short professional video service (10-30 seconds, priced at $249) where the client participates in a 15-30 minute recording session; the resulting video can be used on website homepages, email signatures, social media, newsletters, and LinkedIn bios.
• White Label Partnership A white-label program enabling agencies, IT companies, PR firms, and other partners to offer Madroit Marketing's full suite of services (web design, SEO, local SEO, online reputation management, email marketing, social media marketing, PPC, and marketing consulting) to their own clients under their own brand.

Quantifiable outcome

• 202% increase in organic traffic for Port Pediatric Dentistry case study
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• State Bar of MichiganflagshipGTM or Marketing Partner · 1 January 2024Madroit Marketing was featured in the State Bar of Michigan – Michigan Bar Journal. Articles written by Jeff Elble, Jordan Haynes, and Winston Hofer on client acquisition strategies and marketing funnels for law firms. Establishes Madroit as authority partner for legal industry marketing.
• Idiots for UnderdogscoreStrategic or Co-development Partner · 1 January 2021501c3 charity partnership (Free Beer and Hot Wings show) for the One-for-One program. For each project, $1 donated. For each new client, $5 donated. For each month of recurring service, $1 donated. Charity helps individuals or families in need during difficult times, including holiday assistance with essentials like beds, clothes, appliances, and heating bills.
• Free Beer and Hot WingsminorStrategic or Co-development Partner · 1 January 2021Associated with Idiots for Underdogs charity partnership. The radio/entertainment show created the 501c3 charity that Madroit donates to as part of its One-for-One social impact program.
• One Tree PlantedcoreStrategic or Co-development Partner · 1 January 2020Environmental charity partnership for the One-for-One program. For each client service completed, Madroit plants 1 tree via One Tree Planted. For each new client, 5 trees are planted. For each month of recurring service, 1 tree is planted. Trees are planted in North America, Latin America, Africa, and Asia. Madroit has planted over 500 trees so far.
• Partner Agencies (White Label)coreChannel Partner/ Reseller/ DistributorWhite label partnership with traditional marketing agencies, digital marketing agencies, IT companies, promotion/print companies, creative agencies, PR firms, and video production companies. Madroit delivers services under partner agency branding. Partners include Paul Goebel Group (insurance industry), among others referenced in testimonials.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency serving SMB and mid-market clients with SEO, PPC, web design, social media, and content marketing — directly comparable offering, customer base, and delivery model to Madroit.
• SmartSites: Digital marketing and web design agency focused on SMB clients with SEO, PPC, and web development — closely mirrors Madroit's core service mix and SMB customer profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, social media, PPC, and reputation management to SMBs — a near-direct competitor with overlapping verticals.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO for mid-market and enterprise clients — comparable in service mix and customer-acquisition-driven GTM motion.
• KlientBoost: Performance digital marketing agency focused on PPC, paid social, and CRO — comparable to Madroit's paid advertising and conversion optimization services for SMB and mid-market.
• LYFE Marketing: Social media marketing agency serving SMBs with content creation, ads, and management — directly comparable to Madroit's social media marketing offering and SMB customer base.
• Coalition Technologies: SEO and web design agency serving e-commerce and SMB clients — comparable to Madroit's SEO and web design core services and SMB customer focus.
• Power Digital Marketing: Full-service digital marketing agency with SEO, paid media, content, and CRO — similar service breadth and SMB-to-mid-market customer overlap as Madroit.
• Single Grain: Full-service digital marketing agency with SEO, paid media, and content marketing — comparable service offering and mid-market customer profile to Madroit.

Broad incumbents

• HubSpot: Large marketing automation and CRM platform with a partner agency ecosystem that often competes with boutique agencies like Madroit on inbound marketing, SEO, and CRM-driven campaigns — broader incumbent with overlapping SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@madroit/featured
• Facebookfacebook.com/MadroitMarketing
• LinkedInlinkedin.com/company/madroit-marketing
• Instagraminstagram.com/madroitmarketing
• TikToktiktok.com/@madroitmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madroit Marketing