FedExForum

What FedExForum does

FedExForum is a multi-purpose sports and entertainment arena located at 191 Beale Street in downtown Memphis, Tennessee, founded in 2004 and operated by Memphis Basketball, LLC and Forum Management LLC. The venue serves as the home arena for the Memphis Grizzlies (NBA), the Memphis Tigers (University of Memphis men's basketball), and the Memphis Hustle (NBA G-League), and hosts a diversified calendar of concerts, family shows, boxing, UFC, and private events. Technically, the arena is anchored by a 2025-installed Daktronics center-hung videoboard (16.5 ft tall, 145.5 ft diameter, ~2,700 sq ft, 5.8M+ LEDs), four 20x37.5 ft corner video displays, Ubiquiti-powered Wi-Fi, fully cashless concession payment infrastructure, and ADA-compliant accessibility including a KultureCity Sensory Room and Mamava Lactation Pod.

FedExForum monetizes through a multi-stream venue revenue model: ticket sales and service charges (via Ticketmaster), premium hospitality (HHM Courtside Club, Sissy's Floor Seat Lounge, Blues Room, Pinnacle Zone, executive suites, club boxes), food and beverage (exclusively operated by Levy Restaurants across 100+ POS), parking (Gossett Motors Garage via JustPark), merchandise (NIKE Grizzlies gear at the Grizzlies Den), event rentals for private corporate functions ([email protected]), and partnership marketing (FedEx naming rights, Big River Steel, Built Ford Tough). Distribution is hybrid — direct box office sales plus Ticketmaster marketplace, supplemented by the Memphis Grizzlies mobile app and Memphis Grizzlies/Grind City Media marketing channels. The venue is positioned as the premier Mid-South live entertainment destination, with strategic adjacency to The Westin Memphis Beale Street and downtown Memphis parking infrastructure.

Name

FedExForum

Legal name

Memphis Basketball, LLC

Website

https://fedexforum.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

FedExForum is a multi-purpose sports and entertainment arena in downtown Memphis, Tennessee, serving as the home venue for the NBA Memphis Grizzlies and the University of Memphis Tigers men's basketball team, while hosting concerts, boxing, UFC, family shows, and private corporate events through ticketing, concessions, parking, premium hospitality, and partnership marketing revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales and Service Charges: Primary revenue stream from ticket sales for NBA games, college basketball, concerts, family shows, and special events. Revenue includes service charges and convenience fees from Ticketmaster and box office transactions.
2. Premium Seating and Suite Rentals: Revenue from luxury suites, club boxes, premium floor seats, and premium hospitality areas including Sissy's Floor Seat Lounge and HHM Courtside Club. Includes Naming rights for suite holders.
3. Food and Beverage (Concessions): All food and beverage provided exclusively by Levy Restaurants. Over 100 points of sale for concessions throughout the venue including in-seat service for select seats. Revenue from alcohol sales at specialty bars (Milagro Bar, Pinnacle Zone, Modelo Bar, Wiseacre Brewery Bar).
4. Parking Operations: Parking revenue from Gossett Motors Parking Garage and surface lots. Parking passes sold through JustPark platform. Revenue from auto assistance program services.
5. Merchandise Sales: Sales of NIKE Grizzlies gear and merchandise through the Grizzlies Den (Fanatics Experience) in the Grand Lobby and merchandise stands throughout the venue.
6. Event Rentals and Private Events: Revenue from hosting private parties, receptions, corporate meetings, and events at the venue. Includes catering coordination through Levy Restaurants.
7. Event Booking and Promotional Services: Revenue from concert and special event booking. FedExForum provides conceptual development, advertising, joint-promotional programs, group sales opportunities, and event coordination and management for promoters.
8. Partnership Marketing: Total marketing solutions for companies and brands through partnership with the Memphis Grizzlies. Includes personal relevance marketing, brand integration, and total fan experience integration across multiple channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

FedExForum is a multi-purpose sports and entertainment arena in downtown Memphis, Tennessee that hosts NBA games (Memphis Grizzlies), college basketball (Memphis Tigers), concerts, family shows, boxing, UFC, and corporate events. The venue sells event tickets through Ticketmaster and its box office, premium seating and suite rentals, food and beverage concessions (operated by Levy Restaurants), merchandise, and private event rentals for corporate and private clients.

Product overview

FedExForum is a multi-purpose sports and entertainment arena venue that operates as a unified offering rather than a modular platform architecture. The primary product is the venue facility itself, which hosts NBA basketball (Memphis Grizzlies), college basketball (Memphis Tigers), concerts, family shows, boxing events, UFC events, and wrestling events. Supporting services include event ticketing (via Ticketmaster), parking reservations (via JustPark), food and beverage catering (via Levy Restaurants), event rentals for private functions, merchandise sales (Grizzlies Den), and premium hospitality experiences including courtside clubs, suites, and the Blues Room. The venue also houses the Rock 'n' Soul Museum (one of only two Smithsonian Institution exhibits outside Washington D.C.).

Differentiator

Problem solved

Functional benefit

Brands

• Grizz Gaming: NBA 2K League esports team affiliated with the Memphis Grizzlies
• Grind City Media
• Memphis Hustle

Products and services

• Event Ticketing Purchase and management of tickets for NBA basketball games, college basketball games, concerts, family shows, and other live entertainment events at FedExForum, facilitated through Ticketmaster integration with mobile ticket delivery via text or email. Targeted at sports fans, concert-goers, and families.
• Arena Venue Rental Rental of FedExForum spaces for private events including parties, receptions, corporate meetings, and business events, with full event planning, coordination, and in-house catering services. Targeted at corporate clients, event planners, and promoters.
• Food and Beverage Services On-site catering and concession services provided exclusively by Levy Restaurants, featuring over 100 points of sale, in-seat service for select seating, diverse menu options including Chick-fil-A, Rock'n Dough, Rendezvous BBQ, and multiple bars (Milagro Bar, Pinnacle Zone, Modelo Bar, Wiseacre Brewery Bar). Targeted at event attendees.
• Premium Hospitality Experiences Luxury hospitality offerings including HHM Courtside Club near the Grizzlies tunnel, Sissy's Floor Seat Lounge, Pinnacle Zone bar, Blues Room private club, Big River Steel Edge viewing area, and executive suites with personalized concierge service. Targeted at premium guests and corporate entertainment clients.
• Grizzlies Den Merchandise Store Official team store featuring NIKE Grizzlies gear and Fanatics Experience merchandise, located in the Grand Lobby with additional merchandise stands throughout the venue. Targeted at sports fans and event attendees.
• Blues Room Private Club Private, all-inclusive bar and buffet on Plaza Level available for concerts and special events, with exclusive entrance 30 minutes prior to public doors. Targeted at premium concert and event guests.
• Event Booking and Promotional Services Full-service event booking and promotional support for concert promoters and special event producers, including conceptual development, advertising, joint-promotional programs, group sales opportunities, and event coordination and management. Targeted at concert promoters and event production companies.
• Partnership Marketing and Sponsorships
• Parking Reservations Pre-reservable parking passes for Gossett Motors Garage adjacent to FedExForum and other FedExForum lots via JustPark platform integration, accessible through event pages or the official Grizzlies app. Targeted at event attendees and visitors.

Quantifiable outcome

• Hosted 19 NBA Playoffs series including 2013 Western Conference Finals
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• KultureCityminorStrategic or Co-development Partner · 1 January 2019Nonprofit dedicated to creating more inclusive spaces for people with autism and other sensory issues. Collaborated with FedExForum in 2019 to create a Sensory Room on the Pinnacle Level where guests can step away and decompress during an event.
• MamavaminorStrategic or Co-development Partner · 1 January 2019Provider of Mamava Lactation Pod installed on Plaza Level concourse outside Section 107A for mothers to have a private space to use a breast pump or breastfeed.
• Levy RestaurantscoreStrategic or Co-development PartnerLevy Restaurants is the exclusive food and beverage provider for all events at FedExForum. They are the leader in Sports & Entertainment Venue Dining and provide all on-site catering for events, including premium hospitality areas and concession stands. FedExForum's outside food and beverage policy is strictly enforced with Levy as the exclusive provider.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all FedExForum events. All tickets delivered digitally via mobile with QR codes. Ticketmaster processes ticket purchases including service charges and convenience fees.
• JustParkminorChannel Partner/ Reseller/ DistributorOfficial parking reservation partner for FedExForum. Provides online parking passes for Gossett Motors Garage and other FedExForum lots. Passes redeemed via mobile pass or printed permit.
• DaktronicscoreTechnology or IntegrationManufactured and installed the center-hung videoboard system at FedExForum. The system measures 16.5 feet high and 145.5 feet in diameter with nearly 2,700 square feet and more than 5.8 million LEDs.
• UbiquiticoreTechnology or IntegrationProvider of state-of-the-art Wi-Fi network infrastructure throughout FedExForum venue.
• Live NationcoreGTM or Marketing PartnerMajor concert promoter producing tours at FedExForum including the Bryson Tiller Presents: The Neo Trapsoul Tour. Provides touring acts and event production for the venue.
• The Westin Memphis Beale StreetminorGTM or Marketing PartnerHotel partner located adjacent to FedExForum on Beale Street. Logo featured on FedExForum website as a nearby amenity for visitors.
• National Basketball Association (NBA)coreStrategic or Co-development PartnerFedExForum is home to the Memphis Grizzlies, a Member Club of the NBA. The venue is part of the NBA.com website and NBA mobile app ecosystem. Memphis Arena Affiliates share personal information with the League for fan engagement purposes.
• University of Memphis (Memphis Tigers)coreStrategic or Co-development PartnerFedExForum is home to Memphis Tigers men's basketball team. Hosted AAC Men's Basketball Tournaments in 2014 and 2019.
• Built Ford Tough (Ford Motor Company)minorGTM or Marketing PartnerNaming rights sponsor for the Built Ford Tough Training Facility located in the FedExForum Grand Lobby - the official practice facility of the Grizzlies and Hustle.
• Big River SteelminorGTM or Marketing PartnerNaming rights sponsor for Big River Steel Terrace Level (sections 201-232) and Big River Steel Edge space featuring over 20 TVs overlooking the west end of the bowl.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• State Farm Arena: Home of the Atlanta Hawks (NBA) and a multi-purpose downtown arena in a comparable mid-to-large NBA market. Operates a similar multi-tenant model (NBA + concerts + family shows) with comparable premium hospitality and Levy/Delaware North-style food service.
• Target Center: Home of the Minnesota Timberwolves (NBA), a comparable mid-market NBA arena with a similar anchor-tenant-plus-concert event mix and suite/club hierarchy. Operates the same fundamental venue-as-anchor-tenant business model as FedExForum.
• Little Caesars Arena: Home of the Detroit Pistons (NBA) and Detroit Red Wings (NHL). A recently built mid-market arena with modern video-board, cashless, and premium-hospitality infrastructure — closely matching FedExForum's 2025 technology investment profile.
• Smoothie King Center: Home of the New Orleans Pelicans (NBA), the closest geographic/peer-market comparison — a smaller-market NBA arena with heavy concert and event-rental activity and similar mid-tier premium-hospitality stratification.
• Barclays Center: Home of the Brooklyn Nets (NBA) and New York Liberty (WNBA). An urban, multi-purpose arena in a similar revenue-band size tier with comparable emphasis on premium suites, dining programs, and event-night merchandise revenue.
• Scotiabank Arena: Home of the Toronto Raptors (NBA) and Maple Leafs (NHL). A multi-purpose urban arena operated by MLSE with comparable event-mix breadth (NBA + G-League + concerts + family shows) and a similarly aggressive premium-hospitality product.
• Kaseya Center: Home of the Miami Heat (NBA). Comparable NBA-only-anchor multi-purpose arena with high-utilization concert calendar, premium club/suite layers, and a comparable technology refresh profile.
• Chase Center: Home of the Golden State Warriors (NBA), a recently opened tech-forward arena that sets the modern bar for video-board scale, mobile-first ticketing, and premium-hospitality mix — a benchmark against which FedExForum's 2025 tech upgrades are explicitly measured.
• American Airlines Center: Home of the Dallas Mavericks (NBA) and Dallas Stars (NHL). A multi-purpose arena of comparable size and event mix, jointly operated by the two anchor tenants — a structurally analogous model to FedExForum's Grizzlies/Tigers multi-tenant calendar.

Broad incumbents

• Madison Square Garden (MSG): Iconic multi-purpose NYC arena and broader MSG Entertainment portfolio. Operates a much larger, premium-priced venue-and-content complex but follows the same fundamental business model (anchor tenants + touring + premium hospitality) at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fedexforum
• Facebookfacebook.com/FedExForum
• LinkedInlinkedin.com/company/fedexforum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FedExForum