What Instants does

Instants is a Thailand-headquartered creator marketing platform that connects businesses with a vetted community of content creators for social media campaigns and user-generated content production. Founded in 2021 by CEO Riccardo Petrantoni, the company operates as a two-sided marketplace with a Bangkok headquarters (Sathorn Thani 2, Silom) and a Singapore regional office, serving primary verticals including restaurants and food service, hospitality, beauty and wellness, consumer products, service sector businesses, and events and experiences. The platform claims access to over 10,000 creators across tiered segments (Nano, Micro, Mid-tier, VIP/Mega) in Thailand, and has executed campaigns reaching up to 3 million viewers for clients such as McDonald's Thailand, Zipmex, Hokkaido Genshiyaki 26, and Rocket Coffee Bar.

The product suite consists of three core components: the Instants Creator Platform (a web-based brand portal for campaign creation and creator selection), the Instants Creator App (an iOS and Android mobile application for creator onboarding, campaign discovery, and notifications), and the Creator Automation Platform (a backend providing real-time reports, KPIs, and downloadable branded content). Creators participate through an Insta Coin virtual currency that can be redeemed for perks and campaign access, with tier-based progression designed to retain supply-side participants. The company maintains distribution through app stores, its website, a Thai-language localized version, and a LINE TH official account.

Monetization is built on transaction-based campaign management fees and usage-based creator rewards rather than SaaS subscriptions. Pricing is quote-based and not publicly disclosed, consistent with a managed-services layer atop the marketplace. The company has not disclosed revenue figures, funding rounds, ownership structure, M&A activity, regulatory actions, or senior leadership beyond the founder-CEO in available sources, which limits financial and governance visibility for diligence.

Name

Instants

Legal name

Instants

Website

https://instants.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Instants is a Thailand-based creator marketing platform connecting businesses with a vetted community of over 10,000 content creators for social media campaigns. It serves restaurants, hospitality, beauty, consumer brands, and events through web and mobile applications.

Ownership category

akta.pro rank

Product category

Creator Marketing Platform

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creator Management & Talent Representation (BPAFAHAB)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creator marketing platform
• Influencer campaigns
• Brand creator marketplace
• Crowd marketing services
• Creator campaign management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Campaign Management Fees: Instants connects brands with creators for marketing campaigns and facilitates the collaboration, earning revenue through campaign management services
2. Creator Rewards and Offers: Creators receive rewards and treats (dining, treatments, services) in exchange for content creation, with the platform facilitating these exchanges

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Instants operates a creator marketing platform that connects brands with content creators to run crowd-marketing campaigns. Brands engage Instants to design, match, and manage influencer-style activations across food service, hospitality, beauty, and consumer verticals, while creators use a companion mobile app to discover and complete campaign tasks.

Product overview

Instants is a creator marketing platform that operates as a two-sided marketplace connecting Thai businesses with a community of content creators. The platform consists of the core Instants Creator Platform (a web-based campaign management system) and the Instants Creator App (a mobile application for creators). The Creator Automation Platform provides real-time reporting and analytics for campaign management, enabling brands to access insights, KPIs, and download user-generated content. Together, these products enable businesses across industries including food & beverage, health & fitness, consumer products, and hospitality to execute influencer marketing campaigns through a vetted network of creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Instants Creator Platform Web-based creator marketing platform that enables brands to design, source, and manage influencer-style crowd-marketing campaigns, and that matches them with a network of vetted content creators.
• Instants Creator App Mobile application (iOS and Android) for content creators to discover available brand campaigns, complete campaign tasks, and earn rewards through the Insta Coin system.

Quantifiable outcome

• Campaigns have achieved up to 30% engagement rate in select campaigns
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Partipost: Singapore-headquartered creator marketing platform connecting brands with everyday content creators across Southeast Asia. Closest geographic and product peer to Instants, operating an almost identical two-sided marketplace model in overlapping SEA markets.
• Vamp: Singapore-based influencer marketing platform connecting brands with creators for campaigns in the Asia-Pacific region. Directly comparable two-sided marketplace model with similar SMB-to-enterprise brand mix.
• Aspire (formerly AspireIQ): Global creator marketing platform that helps brands discover, collaborate with, and pay influencers at scale. Comparable marketplace mechanics and analytics tooling, though at a larger scale and broader geographic footprint than Instants.
• GRIN: Enterprise creator marketing platform with end-to-end workflow from creator discovery to payment and ROI analytics. Comparable product surface (creator CRM + analytics) targeting similar brand customers, primarily in Western markets.
• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Comparable creator automation and analytics capabilities but positioned at the upper end of the market versus Instants' SMB-leaning book.
• Klear: Influencer marketing platform with creator discovery, campaign management, and analytics. Comparable category and feature set; serves a similar mix of SMB and enterprise brand clients globally.
• Upfluence: Influencer marketing software combining a creator database with e-commerce and campaign management tools. Comparable two-sided platform structure with creator monetization features similar to Instants' Insta Coin system.
• Collabstr: Marketplace connecting brands with creators (especially nano and micro influencers) for paid collaborations. Highly comparable two-sided model and creator-tier focus (nano/micro) that mirrors Instants' creator segmentation.

Broad incumbents

• IZEA: Public influencer marketing technology company offering managed services and software for influencer campaigns. Adjacent category incumbent with broader portfolio including content licensing and talent representation, overlapping with Instants' offering.

Regional players

• Tribe Influencer: Australia/APAC-focused influencer marketing platform with self-service campaign tools. Comparable product surface and SMB brand focus, but geographically focused on Australia and not directly competing in Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/instantsTH
• LinkedInlinkedin.com/company/65749804/admin
• Instagraminstagram.com/instants_th

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instants