Flowerstation.co.uk
Flower Station is a London-based online florist and national retailer (founded 2002) selling fresh flowers, plants, and gift add-ons via a Shopify storefront and two London retail stores, with own London delivery fleet, UK-wide courier partnerships, and a flower school.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Flowerstation.co.uk does
Flower Station (legal entity: Flowers Plants Gifts Limited, UK Company Number 14324188) is a London-based online florist and national flower retailer founded in 2002. The company sells hand-crafted flower bouquets, plants, and complementary gift items (chocolates, champagne, balloons, scented candles, soft toys, vases, perfumes, honey, gift cards) through a Shopify-based e-commerce storefront, supplemented by two physical retail locations: a 24/7 drive-through flagship in Marylebone and the Hampstead Garden Suburb store, which incorporates a garden centre, Garden Café, and the company's Flower School. Product pricing spans from budget bouquets under £35 to luxury arrangements exceeding £2,650, with 246+ products in the main collection organised by occasion (birthday, anniversary, new baby, graduation, wedding, funeral, new home, sympathy) and price tier.
The business operates a hybrid distribution model. Within London, deliveries are executed by what the company describes as the largest own-fleet operation among independent UK florists, enabling same-day delivery on orders placed by 5pm and 24/7 service from the Marylebone store. Outside London, the company extends next-day nationwide coverage through channel partnerships with DPD, Royal Mail, and DHL. Sourcing is international and structured for quality control: long-term partnerships with Ecuadorian rose farms at 3,000m altitude, Dutch flower farms for daily tulip deliveries, British flower farms as part of a stated carbon-neutral initiative, and Fair Flowers Fair Plants (FFP) sustainability certification across the supply chain.
Revenue is generated across multiple streams: direct consumer e-commerce (one-off gifting purchases), recurring flower subscriptions / letterbox flower plans starting at £25/box with free shipping, corporate contract services for hotels, restaurants, offices, and corporate events, bespoke wedding and event floristry, and floristry education through the in-person Flower School (flower-school.co.uk) and a separate online school (flowerschoolonline.com). Customer segments are dominated by individual gift buyers across life events, with corporate accounts as a secondary B2B motion. The company has not disclosed funding, revenue, or ownership structure beyond its registration as a private UK limited company.
Flowerstation.co.uk firmographics
Firmographics- Name
- Flowerstation.co.uk
- Legal name
- Flowers Plants Gifts Limited
- Website
- https://flowerstation.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flower Station is a London-based online florist and national retailer (founded 2002) selling fresh flowers, plants, and gift add-ons via a Shopify storefront and two London retail stores, with own London delivery fleet, UK-wide courier partnerships, and a flower school.
- Ownership category
- akta.pro rank
Flowerstation.co.uk industry classification
Industry- Product category
- Online Floristry Retail
- NAICS
- Florists (459310), Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Flowerstation.co.uk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Flowerstation.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Consumer purchases through online storefront. Products include bouquets, gift sets, plants, luxury rose boxes, hat box arrangements. One-time transaction model with prices ranging from budget (£25-60) to luxury (£100-475+).
- Flower Subscription: Recurring subscription service delivering seasonal bouquets weekly, bi-monthly, or monthly. Starting at £25 per box with free delivery. Provides predictable recurring revenue with subscriber benefits.
- Corporate Contract Services: B2B services including office plant rental, hotel/restaurant floristry contracts, corporate event flowers, and corporate Christmas gifting programmes.
- Wedding & Event Services: Custom wedding flowers, bridal bouquets, event floristry for corporate occasions. Provides consultation and bespoke arrangements.
- Experiences & Education: Flower School offering taster courses, one-day courses, and seasonal courses. Includes in-person and online learning options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget bouquets under £35 |
| Unit Pricing | Pay-as-you-go | Mid-range bouquets £40-100 |
| Unit Pricing | Pay-as-you-go | Luxury arrangements £100-300 |
| Unit Pricing | Pay-as-you-go | Premium/exclusive arrangements £300+ |
| Subscription | Monthly | Flower Subscription from £25/box |
| Subscription | Monthly | Letterbox flowers subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Flowerstation.co.uk product offering
Product offeringCore offering
Flower Station is a London-based online and retail florist that designs, arranges, and delivers fresh flower bouquets, luxury rose boxes, plants, gift sets, and subscription flower boxes. The company sells through its own Shopify-based e-commerce storefront, two physical London shops, and an own delivery fleet offering same-day London delivery plus UK-wide next-day delivery via DPD, Royal Mail, and DHL.
Product overview
Flower Station is a London-based online florist and national retailer offering a comprehensive floral gifting platform. The core offering centers on hand-crafted flower bouquets available across multiple tiers (budget, standard, and luxury), complemented by subscription-based letterbox flowers. The product portfolio includes branded collections (Lord's Collection, Blush Rose Collection, Chloe Mediumship collaboration), occasion-specific arrangements (birthday, anniversary, new baby, graduation, wedding, funeral), and complementary gift add-ons (chocolates, champagne, balloons, soft toys, vases, scented candles, perfumes, honey). Business services include corporate floral solutions and wedding/event decorations. The company operates physical shop locations in Marylebone (24-hour drive-through) and Hampstead Garden Suburb (with garden centre and café), while the online platform enables UK-wide delivery through integrated delivery partners. Additional services include a rewards/loyalty program and floristry education experiences through their Flower School.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Bouquets Hand-crafted fresh flower arrangements across budget, mid-range, and best-selling tiers for occasions including birthdays, anniversaries, thank you, get well, and thinking of you moments. Targeted at individual consumers purchasing flowers for personal gifting.
- Luxury Flowers
Quantifiable outcome
- Same-day delivery for London orders placed by 5pm
- +2 more outcomes
Companies that use Flowerstation.co.uk
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Flowerstation.co.uk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
Flowerstation.co.uk partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Fair Flowers Fair Plants (FFP)coreCertification partnership ensuring sustainable flower sourcing. Flowers conform to FFP standards stimulating production of sustainable cut flowers and potted plants, minimising environmental impact and establishing good social conditions for workers on flower and plant farms worldwide.
- DPDminorUK-wide delivery partner for non-London orders, ensuring next-day flower delivery across the UK for new home and other regional deliveries.
- Royal MailminorUK-wide delivery partner for letterbox arrangements and standard deliveries, enabling nationwide coverage outside London delivery zone.
- DHLminorDelivery partner used for time-sensitive UK deliveries including graduation flowers and special occasion orders requiring next-day national coverage.
- British Flower FarmscoreStrategic partnerships with British flower farms and growers to source home-grown, high quality flowers and plants. Part of company's initiative to become UK's first fully carbon neutral florist and online flower retailer.
- Ecuadorian Rose FarmscoreLong-term sourcing partnerships with rose farms in Ecuadorian Andes at 3000m altitude, producing finest luxury roses with larger buds, more vibrant colour, and longer freshness than other origins. Direct importing ensures quality control.
- Dutch Flower FarmscoreSourcing partnership for colourful tulips and other flowers direct from sustainable farms in Holland, receiving fresh blooms daily.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Flowerstation.co.uk competitors and assessment
Company assessmentDirect peers
- Bloom & Wild: UK-based online florist and one of the most-funded direct-to-consumer flower brands in Europe, offering letterbox and gift bouquets with a strong digital-first brand. Closely comparable on product (fresh bouquets, subscriptions), target market (UK gifting consumers), and business model (e-commerce-first florist).
- Freddie's Flowers: UK subscription-based online florist delivering fresh, seasonal bouquets on a weekly cadence. Closely comparable to Flower Station's letterbox subscription offering, targeting the same UK consumers seeking recurring fresh flower delivery.
- Serenata Flowers: UK online florist offering bouquets, gift sets, and same-day/next-day delivery across the country. Directly comparable on online flower retail, UK-wide delivery, and gift-add-on model.
- Arena Flowers: UK online florist with a strong sustainability narrative (Ethical Award winners) selling bouquets, plants, and gifts online. Comparable on online flower retail, sustainability positioning, and broad product range.
- Bunches: UK-based online florist and gift retailer offering bouquets, plants, and gift add-ons with nationwide delivery. Directly comparable on online-first florist model, broad product catalogue, and UK consumer gifting focus.
- Prestige Flowers: UK online florist providing budget to luxury bouquets and gift sets with next-day nationwide delivery. Comparable on online-first floral retail, price-tier breadth, and direct e-commerce model.
- Eflorist: UK online flower delivery service operating a network model for nationwide coverage. Directly comparable on online flower ordering, UK-wide delivery, and occasion-led merchandising (birthday, anniversary, sympathy).
Broad incumbents
- Interflora: Long-established UK network connecting local florists for nationwide delivery. A broader incumbent that competes across the same UK gifting occasions but operates a hub-and-spoke florist network rather than a single integrated online retailer with own delivery fleet.
Emerging players
- Moyses Stevens: London-based luxury florist with historic brand and physical retail presence, serving premium event, wedding, and corporate clients. Comparable on London luxury floral positioning, wedding/event services, and corporate contract revenue — though smaller online footprint.
Regional players
- McQueens Flowers: London luxury florist with multiple physical shops and strong event/wedding business, serving high-end corporate and consumer customers. Comparable on London luxury positioning, wedding/event services, and physical retail; differentiated by stronger event-services focus versus Flower Station's e-commerce scale.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowerstation.co.uk social profiles
Digital presenceFlowerstation.co.uk compliance and trust
Trust signalCompliance1 record
Flowerstation.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowerstation.co.uk leadership team
Management profileNumber of profiles
Flowerstation.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowerstation.co.uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowerstation.co.uk
What does Flowerstation.co.uk do?
Flower Station is a London-based online and retail florist that designs, arranges, and delivers fresh flower bouquets, luxury rose boxes, plants, gift sets, and subscription flower boxes. The company sells through its own Shopify-based e-commerce storefront, two physical London shops, and an own delivery fleet offering same-day London delivery plus UK-wide next-day delivery via DPD, Royal Mail, and DHL.
Is Flowerstation.co.uk a public or private company?
Flowerstation.co.uk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flowerstation.co.uk founded?
Flowerstation.co.uk was founded in 2002. It employs 51 to 100 people.
Where is Flowerstation.co.uk based?
Flowerstation.co.uk is headquartered in London, United Kingdom, in the Europe region.
How does Flowerstation.co.uk make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are flower Subscription, corporate Contract Services, wedding & Event Services and experiences & Education.
Who are Flowerstation.co.uk's main competitors?
Direct peers on record are Bloom & Wild, Freddie's Flowers, Serenata Flowers, Arena Flowers, Bunches, Prestige Flowers and Eflorist. Interflora is listed as a broad incumbent. Moyses Stevens is listed as an emerging player. McQueens Flowers is listed as a regional player.
Does Flowerstation.co.uk have an API?
No public API is recorded for Flowerstation.co.uk.
What industry is Flowerstation.co.uk in?
Flowerstation.co.uk's product category is Online Floristry Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 459310 and its SIC code is 5940.