Motion Group

What Motion Group does

Motion Group (legally Motion BBC GmbH) is a Vienna-based B2B lead generation agency that helps companies acquire new customers and recruit talent through outsourced cold outreach. The company was founded by Julian Bauer (CEO), Patrick Rogaunig (COO), and Calvin Claus (CTO), and operates primarily in the DACH region (Austria, Germany, Switzerland) while claiming more than 600 customers globally. Its three core service lines are Kaltakquise (cold acquisition via LinkedIn, email, and phone-based multi-channel campaigns), Social Recruiting (talent sourcing through social platforms, led by COO Patrick Rogaunig as a recognized active sourcing speaker), and Sales Skalierung (long-term sales process optimization). Services are sold on a quote-based subscription model with monthly or annual contracts that auto-renew, requiring one-month or three-month cancellation notice respectively. The stated average customer lifetime value is above €15,000, and clients reportedly need to invest less than 30 minutes per week in campaign management.

The company's underlying technology is a proprietary in-house software dashboard that gives clients real-time visibility into lead generation progress, centralizes inbound inquiries, and incorporates a ChatGPT integration for rapid query responses. The firm runs an iterative optimization methodology supported by regular QA calls, with delivery handled by a team of five named Customer Success Managers and a Sales Manager under the founders. Lead acquisition channels mix direct sales (website consultation bookings for an unverbindliches Erstgespräch, or non-binding initial consultation) and inside sales (phone-based cold outreach and personalized messaging on LinkedIn, Facebook, and email). Content marketing via a German-language blog, SEO, newsletter, and conference participation (e.g., HR Insight Summit 2023) supports top-of-funnel demand generation.

Motion Group's customer base spans at least 10 verticals, including Software & IT, Production & Industry, Consulting, Agencies, Automotive, Construction, Energy Services, Banking, Telecommunications, and Hospitality, with named logos such as Magenta Telekom, Fraunhofer Translational Center, Degussa Bank, B&B Hotels Germany, and Peneder Bau-Elemente. The company has no disclosed external funding, no parent company, and operates as an independent private limited company headquartered at Bleichergasse 13/Top 5 in Vienna. No revenue, ARR, or valuation figures are publicly available.

Name

Motion Group

Legal name

Motion BBC GmbH

Website

https://motiongroup.at

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Group is a Vienna-based B2B lead generation and social recruiting agency serving DACH-region companies through cold outreach, talent sourcing, and sales scaling services delivered via a proprietary in-house dashboard with ChatGPT integration, sold on a subscription basis.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B lead generation
• Cold outreach services
• Social recruiting
• Sales pipeline building
• Appointment setting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation as a Service: Subscription-based B2B lead generation and recruitment services. Contracts are structured as monthly or annual agreements with automatic renewal. Monthly contracts require one-month notice; annual contracts require three-month notice. Pricing is quote-based and customized per client.
2. Social Recruiting Services: Talent acquisition and active sourcing services using LinkedIn and other social platforms. Sold as part of the lead generation service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Motion Group is a B2B lead generation and social recruiting agency that runs multi-channel outbound campaigns (LinkedIn, email, phone, Facebook) on behalf of business clients to deliver qualified leads and recruit candidates. It packages cold acquisition, social recruiting, and long-term sales scaling into subscription contracts, and supports delivery with a proprietary in-house dashboard that includes a ChatGPT integration for real-time campaign monitoring and inquiry responses.

Product overview

Motion Group is a B2B lead generation agency offering three core services: Kaltakquise (cold acquisition) for generating new B2B customers through multi-channel outreach, Social Recruiting for talent acquisition via social platforms, and Sales Skalierung (sales scaling) for long-term sales optimization. The company also provides a proprietary in-house software dashboard with ChatGPT integration for real-time campaign monitoring. Services operate on a subscription model with monthly or annual contract options, supporting industries including Software & IT, Manufacturing & Industry, Consulting, and Agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaltakquise (Cold Acquisition)

Quantifiable outcome

• 600+ satisfied customers globally
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CIENCE: Outbound sales development and B2B lead generation agency offering SDR-as-a-service with proprietary tooling. Comparable in offering mix (lead gen + sales scaling) and target mid-market software/tech buyers.
• Martal Group: B2B sales agency providing lead generation, appointment setting, and outbound SDR services, with a tech-enabled sales platform. Comparable in service packaging and enterprise/SME segmentation.
• SalesHive: B2B cold calling and lead generation agency with a remote SDR model and SaaS-augmented outreach. Directly comparable in channel mix (phone + email + LinkedIn) and subscription pricing.
• DemandDrive: B2B demand generation and outsourced SDR provider offering content syndication, cold calling, and lead nurturing. Comparable in recurring-revenue service model and mid-market enterprise focus.
• LeadGenius: B2B lead generation and data-driven prospecting provider combining human researchers with automation tooling. Comparable technology-augmented services approach targeting enterprise sales teams.
• Salesroad: B2B outsourced sales development and appointment-setting firm using a mix of inside sales, cold calling, and email campaigns. Directly comparable service model and target customer profile.
• Belkins: B2B lead generation and appointment-setting agency using multi-channel cold outreach (email, LinkedIn, phone). Closely comparable business model, customer base (B2B SMEs/mid-market), and subscription-style recurring engagements.

Broad incumbents

• Apollo.io: End-to-end sales intelligence and engagement platform used by SDR teams for prospecting and outreach. Adjacent incumbent whose self-serve tooling partially substitutes for outsourced lead generation services.
• Cognism: Sales intelligence and B2B data provider with broader go-to-market platform ambitions. Adjacent competitor offering prospecting data and tools that overlap with Motion Group's outreach workflow.

Regional players

• ec4u expert consulting AG: DACH-based consulting and digital sales/marketing services firm with lead generation and CRM implementation offerings. Comparable German-speaking regional competitor addressing similar B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motion-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Group