Immedia
Immedia is a Scottsdale, Arizona-based AV integration company that designs, installs, and services networked audiovisual and collaboration systems for enterprise clients across casinos, hospitality, healthcare, technology, manufacturing, and utilities in the Southwest U.S.
- Company typePrivate
- Founded2006
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Immedia does
Immedia is an Arizona-based audiovisual (AV) integration and workplace technology company founded in 2006. The company designs, installs, and services networked audiovisual systems for enterprise clients across the Southwest U.S., with primary end markets in casinos and hospitality, technology, healthcare, manufacturing, and general enterprise. Immedia holds certifications and channel positions with Crestron, Zoom, Microsoft, Shure, and other major AV platforms, and operates from a 14,000-square-foot showroom at the NextSpace Southwest Experience Center in Scottsdale, Arizona. The company is privately held as Immedia, LLC with approximately 80 employees and no disclosed institutional investors.
Immedia's core offering centers on migrating traditional analog and digital AV systems onto network infrastructure (AV-over-IP), supported by proprietary methodologies including a Total Cost of Ownership (TCO) framework and a pass/fail certification process the company states exceeds ANSI standards. The product portfolio includes Real Space™ (flagship workplace AV solution), Smarter Hospitality (hospitality vertical solutions), LED Video Walls, ImmediaCare (managed support services with 4-hour average response time), and ImmediaStudios™ (video production and digital signage content). Technical differentiators include AI-driven camera tracking, beamforming ceiling microphone arrays, Direct Guest Join cross-platform interoperability, and networked soundmasking—capabilities largely delivered through certified integrations with vendor partners rather than proprietary in-house AI models.
Immedia's business model combines hardware resale, professional design and installation services, and recurring managed services revenue through the ImmediaCare program. The company reportedly derives approximately 80% of revenue from repeat clients, suggesting meaningful recurring relationships with installed-base accounts, while project pricing is quote-based and not publicly disclosed. Revenue is generated primarily through enterprise field sales, technology vendor referral channels, and partnerships with business technology consultants such as City Communications. The company operates exclusively in the U.S. Southwest as a privately held LLC with no disclosed M&A activity, leadership changes, or external funding events on record.
Immedia firmographics
Firmographics- Name
- Immedia
- Legal name
- Immedia, LLC
- Website
- https://immedia-tech.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Immedia is a Scottsdale, Arizona-based AV integration company that designs, installs, and services networked audiovisual and collaboration systems for enterprise clients across casinos, hospitality, healthcare, technology, manufacturing, and utilities in the Southwest U.S.
- Ownership category
- akta.pro rank
Immedia industry classification
Industry- Product category
- Audiovisual System Integration
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (512290)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital Workplace & Collaboration Integration (BPAEAAAM)
- akta.pro secondary industries
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Video Conferencing & Meetings (HDAIAHAI), Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)
Keywords
Where Immedia is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Immedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- AV Equipment Sales: Sale of audiovisual hardware including displays, cameras, microphones, control systems, and related equipment as part of integrated installation projects.
- System Design and Integration Services: Professional services for concept, design, and installation of AV systems. The integration process involves collaboration with clients throughout the project lifecycle.
- Service and Support (ImmediaCare): Ongoing support and maintenance services including remote monitoring, remote management, and on-site support with 4-hour average response time.
- Training Services: Partnership with clients to ensure at least 1 person in every meeting has knowledge to make technology perform impeccably.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Immedia product offering
Product offeringCore offering
Immedia designs, installs, and supports integrated audiovisual (AV) and collaboration technology systems for commercial workplaces in the Southwest U.S. The company provides end-to-end networked-AV solutions including video conferencing rooms, LED video walls, complete collaboration systems, and hospitality-focused AV, combined with professional integration services and an ongoing managed support program (ImmediaCare).
Product overview
Immedia is a workplace technology company specializing in audiovisual and integrated technology solutions. The company operates as a single unified offering combining design, installation, and ongoing support services. Their core product portfolio includes Real Space™ (main workplace AV solution), Smarter Hospitality (hospitality sector solutions), and LED Video Walls (displays), supported by add-on services including ImmediaCare (support program) and ImmediaStudios™ (content production). The company takes a Total Cost of Ownership approach with 5 Value Propositions (Usability, Certification, Training, Quality, Service) and manages networked-AV challenges for enterprise IT departments across the Southwest U.S.
Differentiator
Problem solved
Functional benefit
Brands
- ImmediaStudios: Video production and customized display graphics division of Immedia
Products and services
- Real Space™ Immedia's flagship workplace technology solution that delivers integrated audiovisual and collaboration systems designed to blend seamlessly into everyday workspace routines while providing functional collaboration technology.
- Smarter Hospitality Hospitality-focused AV integration solution for hotels, resorts, and casino operators combining AV technology with guest experience enhancement (e.g., video walls, zero-downtime casino/hotel AV infrastructure).
- LED Video Walls Custom-designed and installed LED video walls in any shape or size for immersive experiences, real-time data delivery, and interactive messaging applications.
- Complete Collaboration Systems End-to-end collaboration technology integration including video conferencing, room control, wireless presentation, and hybrid meeting solutions for modern workplaces.
- Networked AV Integration Enterprise-centric technology solutions managing networked-AV infrastructure including AV standards, asset management, remote monitoring, support, and security for IT departments.
- ImmediaCare Comprehensive service and support program with 13 dedicated team members, a 4-hour average service response time, remote monitoring, remote management, and on-site support for installed AV systems.
- ImmediaStudios™
Quantifiable outcome
- Wasted time at start of meetings due to tech delays costs companies an average of 11% of total meeting time (per Barco survey)
- +3 more outcomes
Companies that use Immedia
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Immedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature8 records
Immedia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- City CommunicationscoreCity Communications is a business technology consulting firm founded in 2001 that helps organizations navigate complex technology challenges. They offer experienced, no-pressure processes working in partnership with clients to evaluate, implement, and manage communications and technology solutions. City Communications has 8,203 customers served and 13,320 completed projects.
- ZoomcoreVideo conferencing technology partner since Zoom's founding. Immedia has securely implemented thousands of Zoom Rooms and was recognized during the COVID-19 pandemic for helping clients address Zoom security concerns.
- CrestroncoreCertified Crestron partner for room scheduling, AirMedia, HD scaling presentation switchers, Flex for Zoom Rooms, and Smart Soundbar solutions. Awarded 2025 Crestron Commercial Tech Award for Gila River Resorts & Casinos AV upgrade.
- MicrosoftcoreTechnology partner for Microsoft Teams Rooms systems, Front Row meeting layout, and Teams meeting room migration and support services.
- ShuresupportingVendor partner for Microflex Advance ceiling array microphones and MXA920 microphone solutions featuring beamforming technology.
- LogitechsupportingVendor partner for video conferencing cameras and BYOD bridging systems including single-cable USB-C solutions.
- PolysupportingVendor partner for conference room audio and video solutions, including research on hybrid work trends.
- SamsungsupportingVendor partner for Samsung Flip interactive whiteboarding and collaboration displays.
- NeatsupportingVendor partner for Neat Board interactive collaboration displays.
- Q-SYSsupportingVendor partner for automated voice and movement tracking camera systems for video conferencing.
- LightwaresupportingVendor partner for USB-C BYOD bridging solutions enabling single-cable connectivity to room AV systems.
- AvocorsupportingVendor partner for Avocor 105 21:9 ultra-wide touch-screen displays, which debuted at Immedia's new headquarters.
- LumenssupportingVendor partner for video camera solutions and expertise on video camera selection.
- NextSpace (Southwest Experience Center)coreCollaborative showroom space in Scottsdale, AZ featuring 14,000-square-foot showroom powered by over 40 workspace industry leaders. NextSpace consists of over 50 manufacturers and 13 partner companies showcasing latest workplace design and technology.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Immedia competitors and assessment
Company assessmentDirect peers
- AVAS Integration: U.S. commercial AV integration specialist serving enterprises, healthcare, and hospitality with design-build and managed services; another Southwest-coast peer competing for similar regional enterprise deals.
- Whitlock: AV/UC solutions provider covering integration, managed services, and AV-as-a-Service across corporate and public-sector clients; comparable to Immedia on service model and vertical breadth.
- Conference Technologies, Inc. Mid-market AV integrator serving education, healthcare, corporate, and government clients with design-build and support services; competes head-to-head with Immedia in enterprise AV integration.
- Spinitar: Regional AV integrator in the Southwest U.S. with similar service mix (design, build, support) and overlapping enterprise customer base to Immedia in Arizona and surrounding markets.
- Ford Audio-Video: U.S. AV integrator providing design, installation, and service for collaboration, broadcast, and large-venue spaces — competing directly with Immedia on enterprise projects, particularly in hospitality and corporate.
- Diversified: National AV/UC integrator offering design, build, and managed services across corporate, hospitality, and public-sector environments — a near-identical service portfolio to Immedia, but at national scale.
- Kinly: Global AV/VC integrator focused on collaboration, hybrid meeting rooms, and managed services — directly comparable to Immedia on enterprise collaboration deployments.
- Level 3 Audio Visual: Regional AV integrator in the Western U.S. providing design, integration, and managed support for corporate, government, and education clients — comparable competitor in Immedia's geographic footprint.
- AVI Systems: One of the largest U.S. commercial AV integrators, with deep multi-vendor partnerships (Crestron, Zoom, Microsoft) and a regional-office operating model very similar to Immedia's. Directly comparable on AV integration services, managed support, and enterprise customer base.
Broad incumbents
- Crestron Electronics: Leading manufacturer of AV control, room scheduling, and conferencing hardware; Immedia is a certified partner but Crestron's vertical integration and broader portfolio make it an adjacent incumbent shaping Immedia's product roadmap and competitive set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Immedia social profiles
Digital presenceImmedia compliance and trust
Trust signalCompliance1 record
Immedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immedia leadership team
Management profileNumber of profiles
Immedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immedia
What does Immedia do?
Immedia designs, installs, and supports integrated audiovisual (AV) and collaboration technology systems for commercial workplaces in the Southwest U.S. The company provides end-to-end networked-AV solutions including video conferencing rooms, LED video walls, complete collaboration systems, and hospitality-focused AV, combined with professional integration services and an ongoing managed support program (ImmediaCare).
Is Immedia a public or private company?
Immedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Immedia founded?
Immedia was founded in 2006. It employs 51 to 100 people.
Where is Immedia based?
Immedia is headquartered in Scottsdale, United States, in the North America region.
How does Immedia make money?
Four revenue lines are on record. AV Equipment Sales are the primary driver. The others are system Design and Integration Services, service and Support (ImmediaCare) and training Services.
Who are Immedia's main competitors?
Direct peers on record are AVAS Integration, Whitlock, Conference Technologies, Inc., Spinitar, Ford Audio-Video, Diversified, Kinly, Level 3 Audio Visual and AVI Systems. Crestron Electronics is listed as a broad incumbent.
Does Immedia have an API?
No public API is recorded for Immedia.
What industry is Immedia in?
Immedia's product category is Audiovisual System Integration. Its primary akta.pro industry code is BPAEAAAM, Digital Workplace & Collaboration Integration, with a secondary code of BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 54151 and its SIC code is 7373.