Wiacom
Wiacom (FreeWiFi System SRL) is a cloud-based WiFi analytics and Customer Data Platform that converts anonymous physical venue visitors into verified, GDPR-compliant customer profiles via captive portals, AI-driven marketing tools, and integrations with major WiFi, CRM, and ad platforms.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wiacom does
Wiacom (legally FreeWiFi System SRL) is a cloud-based Customer Data Platform (CDP) provider for physical venues, founded in 2015 and headquartered in Bucharest, Romania, with a secondary office in Milton Keynes, United Kingdom. The company combines captive portal technology, WiFi analytics, and AI-driven marketing engagement tools to convert anonymous venue visitors into verified, opted-in customer profiles. The platform is built on Microsoft Azure and Google Cloud infrastructure, with personal data hosted exclusively in EU data centers to satisfy GDPR requirements.
The product architecture is modular and anchored by the Wiacom CDP, which unifies data from Guest WiFi/captive portals, WiFi analytics, sensor cameras, footfall/head-counting systems, loyalty programs, POS systems, Google Analytics, websites, mobile apps, and social media. Core modules include Guest WiFi/Captive Portal with 2FA-validated contact capture, Insights & Analytics with heatmaps, footfall metrics, and a 3D-axis venue overview, Data Studio for AI-powered campaign management and Meta/Google retargeting, a dedicated GDPR compliance module, plus Horizon WiFi Teleport, Passpoint Connect, Managed WiFi Services, and Cyber Defense as adjacent offerings. AI capabilities span predictive behavior modeling, recommendation engines, generative AI for personalized messaging, anomaly detection for review management, and process automation across campaigns. The platform is compatible with all major WiFi infrastructure vendors (Cisco, Meraki, Aruba, Ruckus, Cambium, Xirrus, Aerohive, Mikrotik, Ubiquiti, Fortinet).
Revenue is generated through SaaS subscription licensing (annual enterprise contracts and monthly SMB plans), professional services for deployment, and managed WiFi services, with pricing not publicly disclosed and quoted based on venue size and requirements. The company targets shopping malls, airports, hotels, restaurants, retail, banking, healthcare, smart cities, and large public venues; named customers include NEPI RockCastle, Club Quarters Hotels (16 boutique hotels), Vivo! Shopping Malls (100,000+ CRM entries/year), Decathlon Romania, Searcys Brasserie, Quantic Pub, and Forza ZU stadium. Distribution is hybrid: direct enterprise sales for large venues combined with a global channel partner network of resellers, managed service providers, advertising agencies, and WiFi infrastructure vendors, supplemented by self-serve options for SMB customers.
Wiacom firmographics
Firmographics- Name
- Wiacom
- Legal name
- FreeWiFi System SRL
- Website
- https://wiacom.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wiacom (FreeWiFi System SRL) is a cloud-based WiFi analytics and Customer Data Platform that converts anonymous physical venue visitors into verified, GDPR-compliant customer profiles via captive portals, AI-driven marketing tools, and integrations with major WiFi, CRM, and ad platforms.
- Ownership category
- akta.pro rank
Wiacom industry classification
Industry- Product category
- Customer Data Platform (CDP) / WiFi Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where Wiacom is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
Wiacom business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS/Software Licensing: Software licensing for CDP platform, captive portal, analytics, and marketing engagement tools with recurring subscription pricing.
- Professional Services: Implementation services including setup, configuration, creative design, and initial deployment of WiFi marketing solutions.
- Managed WiFi Services: Zero-touch integration and managed WiFi services for ongoing operational support and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
| Subscription | Monthly | SMB affordable pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wiacom product offering
Product offeringCore offering
Wiacom provides a cloud-based Customer Data Platform (CDP) that combines captive portal WiFi authentication, AI-powered analytics, and marketing engagement tools for physical venues such as shopping malls, hotels, airports, restaurants, and stadiums. The platform captures 2FA-validated customer data, delivers footfall analytics, heatmaps, and predictive behavior modeling, and enables targeted SMS, email, and Meta/Google remarketing campaigns with 100% GDPR compliance.
Product overview
Wiacom is a Customer Data Platform (CDP) with a modular, platform-plus-products architecture designed for physical venues. The core Wiacom CDP serves as the central data hub, unifying information from Guest WiFi/Captive Portal, Insights & Analytics, and Data Studio modules. The platform combines WiFi marketing, analytics, and engagement tools with AI and machine learning capabilities. Key modules include: Guest WiFi/Captive Portal for authentication and data capture; Insights & Analytics for footfall and customer behavior analysis; Data Studio for AI-powered campaign targeting; GDPR Compliant Solution for data protection; Horizon WiFi Teleport and Passpoint Connect for enhanced connectivity; plus Managed WiFi Services and Cyber Defense for operational support. The platform targets shopping malls, airports, hotels, restaurants, retail, banking, healthcare, smart cities, and large public venues, offering up to 80% catchment area coverage and up to 8x ROI improvement for digital campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Wiacom CDP (Customer Data Platform)
- Guest WiFi / Captive Portal
- Insights & Analytics
- Data Studio (Marketing & Engagement)
- GDPR Compliant Solution
- Horizon - WiFi Teleport
- Wiacom Passpoint Connect
- Managed WiFi Services
- Cyber Defense
Quantifiable outcome
- 80% catchment area coverage for shopping malls and large venues
- +3 more outcomes
Companies that use Wiacom
Customer profileNamed customers6 records
Segments10 records
Wiacom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability10 records
Feature7 records
Wiacom partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered flagship, core, supporting and potential.
- NEPI Rockcastleflagship
- Placewisecore
- Optitraccore
- Kondimentcore
- Facebook Logincore
- Meta Adscore
- Google Adscore
- Twitter Loginsupporting
- Instagram Loginsupporting
- LinkedIn Loginsupporting
- Apple Loginsupporting
- Google Loginsupporting
- Salesforcecore
- HubSpotcore
- DotDigitalsupporting
- CleverTapsupporting
- Opera PMScore
- Revinatesupporting
- Ireckonusupporting
- AdFormsupporting
- AdRollsupporting
- Twiliosupporting
- MessageBirdsupporting
- Aruba Networkscore
- Ciscocore
- Ruckus Wirelesscore
- Cisco Merakicore
- Cambium Networkssupporting
- Ubiquitisupporting
- Xirrussupporting
- Aerohivesupporting
- Mikrotiksupporting
- Fortinetsupporting
- System Integratorspotential
- Advertising Agenciespotential
- Telecommunications Operatorspotential
- Hardware Manufacturerspotential
- Resellers/Distributors/Service Providerscore
- Technology Vendorssupporting
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Wiacom competitors and assessment
Company assessmentDirect peers
- Purple WiFi: Purple WiFi (now Purple) provides guest WiFi, captive portal, analytics, and location-based marketing for venues — directly competing with Wiacom's core captive portal and WiFi marketing offering across retail, hospitality, and public venues.
- Cloud4Wi: Cloud4Wi is a cloud-based WiFi marketing and analytics platform that helps venues capture customer data, build audiences, and run marketing campaigns — closely overlapping Wiacom's captive portal, analytics, and CDP modules.
- Linkyfi: Linkyfi offers WiFi marketing, analytics, and location-based engagement for venues including retail, hospitality, and events — a direct competitor in the captive-portal-driven CDP and venue analytics space.
- Zenreach: Zenreach combines guest WiFi, customer data capture, and marketing automation for physical businesses, directly overlapping Wiacom's captive portal, customer data, and campaign engagement capabilities.
- Bloom Intelligence (blooom): Bloom Intelligence provides WiFi-based customer data, marketing automation, and reputation management for restaurants and small venues — directly competing in Wiacom's SMB restaurant and WiFi marketing segments.
- SocialSign.in: SocialSign.in delivers WiFi captive portal solutions with social login and data capture for venues, directly competing with Wiacom's Guest WiFi / Captive Portal module.
Broad incumbents
- Cisco Spaces (formerly CMX): Cisco Spaces is Cisco's enterprise location-services and WiFi analytics platform bundled with Cisco/Meraki wireless infrastructure, offering overlapping venue analytics and engagement capabilities as part of a much broader networking portfolio.
- Aruba (HPE) Location Services: Aruba Networks (HPE) offers WiFi infrastructure with built-in location and analytics services that compete with Wiacom's WiFi analytics layer, leveraging Aruba's incumbent position with enterprise venues as part of a broader networking portfolio.
- Salesforce Marketing Cloud / Data Cloud (CDP): Salesforce Data Cloud is a broader enterprise CDP that integrates with venues and marketing platforms — competing for the same analytical, identity-resolution, and campaign-orchestration workloads that Wiacom's CDP module addresses.
Emerging players
- Placewise: Placewise provides digital marketing, CRM, and analytics for shopping malls — overlapping Wiacom's shopping-mall use case. Although listed as an integration partner in Wiacom's data, it also operates an adjacent CDP-style platform for retail destinations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wiacom social profiles
Digital presenceWiacom compliance and trust
Trust signalCompliance2 records
Wiacom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiacom leadership team
Management profileNumber of profiles
Wiacom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiacom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiacom
What does Wiacom do?
Wiacom provides a cloud-based Customer Data Platform (CDP) that combines captive portal WiFi authentication, AI-powered analytics, and marketing engagement tools for physical venues such as shopping malls, hotels, airports, restaurants, and stadiums. The platform captures 2FA-validated customer data, delivers footfall analytics, heatmaps, and predictive behavior modeling, and enables targeted SMS, email, and Meta/Google remarketing campaigns with 100% GDPR compliance.
Is Wiacom a public or private company?
Wiacom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wiacom founded?
Wiacom was founded in 2015. It employs 1 to 10 people.
Where is Wiacom based?
Wiacom is headquartered in Bucharest, Romania, in the Europe region.
How does Wiacom make money?
Three revenue lines are on record. SaaS/Software Licensing is the primary driver. The others are professional Services and managed WiFi Services.
Who are Wiacom's main competitors?
Direct peers on record are Purple WiFi, Cloud4Wi, Linkyfi, Zenreach, Bloom Intelligence (blooom) and SocialSign.in. Broad incumbents are Cisco Spaces (formerly CMX), Aruba (HPE) Location Services and Salesforce Marketing Cloud / Data Cloud (CDP). Placewise is listed as an emerging player.
Does Wiacom have an API?
Yes. Wiacom offers API integration for connecting with third-party platforms including CRM systems, advertising networks, and data platforms. The API enables data exchange, audience integration, and platform connectivity for digital advertising solutions. Wiacom CDP provides API-based digital advertising solutions that empower data-driven advertising with audience targeting based on geographic, demographic, psycho-graphic, search, and predictable behaviors.
What industry is Wiacom in?
Wiacom's product category is Customer Data Platform (CDP) / WiFi Analytics Software. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 518.