TouchSource
TouchSource, founded in 1985 in Lafayette, Colorado, designs and deploys commercial digital signage kiosks, wall displays, and video walls managed through its proprietary TouchSource Engage cloud CMS. It serves commercial real estate, healthcare, retail, education, and government customers across 12,000+ screens in the US and Canada.
- Company typePrivate
- Founded1985
- HeadquartersLafayette, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TouchSource does
TouchSource is a privately held digital signage and wayfinding company headquartered in Lafayette, Colorado, operating since 1985. It designs, manufactures, and deploys commercial-grade indoor and outdoor kiosks, wall displays, video walls, and small-footprint signage, all managed through its proprietary TouchSource Engage cloud content management platform. The platform supports real-time content updates, interactive wayfinding with 3D maps, multi-language directories, mobile handoff via QR/SMS, emergency messaging takeover, and sensor-based audience analytics. A parallel Directory Media Network (DMN) enables programmatic digital-out-of-home advertising across the installed base in partnership with ScreenVerse, while ArtSpaces delivers curated digital art content via TurningArt.
The company sells turnkey solutions — hardware, software, professional installation, and ongoing US-based support — through a hybrid go-to-market combining direct enterprise sales with channel partners including CBRE, JLL, FASTSIGNS, and AVI-SPL. Revenue is generated from hardware unit sales (entry-level under $5,000 to mid-sized units $5,000-$12,000+), recurring TouchSource Engage software subscriptions on annual or multi-year terms, professional services, DOOH advertising, and ArtSpaces content licensing. Primary customer segments are commercial real estate (office buildings and corporate campuses) and hospitals/healthcare facilities, with additional reach into retail shopping centers, universities, and government facilities.
TouchSource has deployed 12,000+ screens across 780 million square feet, serves 9,000+ customers cumulatively, and reports an 85 NPS. Strategic activity accelerated in 2024 with acquisitions of TrueSync Health (healthcare patient engagement) and Oppna Digital, followed by a February 2026 partnership with CXAI to embed agentic AI across the deployment network. The company is led by CEO Ajay Kapoor and remains bootstrapped with no disclosed external funding rounds.
TouchSource firmographics
Firmographics- Name
- TouchSource
- Legal name
- TouchSource LLC
- Website
- https://touchsource.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TouchSource, founded in 1985 in Lafayette, Colorado, designs and deploys commercial digital signage kiosks, wall displays, and video walls managed through its proprietary TouchSource Engage cloud CMS. It serves commercial real estate, healthcare, retail, education, and government customers across 12,000+ screens in the US and Canada.
- Ownership category
- akta.pro rank
TouchSource industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where TouchSource is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TouchSource business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware Sales (Kiosks, Wall Displays, Video Walls): Sale of digital display hardware including indoor/outdoor kiosks, wall displays, video walls, and small footprint signage. Hardware is commercial-grade, built for constant use in high-traffic environments. Price points range from under $5,000 for basic units to over $12,000 for interactive mid-sized units with special features; large-scale installations involve multiple units.
- Software Subscriptions (Cloud-based CMS): Ongoing software subscription for the TouchSource Engage cloud content management platform, enabling real-time content updates, scheduling, analytics, and multi-display management across a customer's network of displays. Subscription model provides recurring revenue with annual or multi-year billing.
- Turnkey Installation & Professional Services: Full-service deployment including site assessment, custom design, hardware installation, software integration, training, and ongoing technical support. Provided as part of turnkey solution bundled with hardware/software purchases.
- DOOH Advertising & Programmatic Revenue: Digital-out-of-home advertising network enabling property owners and retail centers to generate advertising revenue from their digital directory displays. TouchSource works with third-party advertising networks (e.g., ScreenVerse) and programmatic platforms to fill ad inventory.
- ArtSpaces Content Licensing: Curated rotating artwork and digital art content licensed as an add-on service to healthcare facilities and commercial properties seeking to enhance ambiance and patient/visitor experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level small displays (10–22 inches) for building directories, elevators, and messaging boards |
| Unit Pricing | Multi-year contract | Mid-sized interactive kiosks (32–49 inches) with advanced features |
| Unit Pricing | Multi-year contract | Large-format displays (50+ inches) and video walls for high-traffic areas |
| Subscription | Annual | Cloud-based software subscription (TouchSource Engage) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
TouchSource product offering
Product offeringCore offering
TouchSource designs, manufactures, and deploys cloud-managed digital signage and interactive wayfinding solutions for commercial properties. Its offering bundles commercial-grade hardware (kiosks, wall displays, video walls, small footprint signage) with the proprietary TouchSource Engage cloud content management platform, professional installation, and ongoing US-based support as a turnkey solution. The company also operates a Directory Media Network enabling programmatic DOOH advertising monetization on its installed base of 12,000+ screens.
Product overview
TouchSource offers a unified portfolio of hardware products and software solutions for digital signage, directories, and wayfinding. The hardware lineup includes Wall Displays, Indoor/Outdoor Kiosks, Video Walls, and Small Footprint Signage — all driven by the cloud-based TouchSource Engage software platform and the Directory Media Network (DMN) for programmatic advertising. The core software enables real-time content management across the entire deployment, with features including directory listings, wayfinding maps, visitor concierge services, conference room scheduling, emergency messaging, and analytics. TouchSource serves diverse industries (commercial real estate, healthcare, retail, education, government, hospitality) and operates a network spanning 12,000+ screens across 780 million square feet. The company has been operating since 1985 and was recognized on the Inc. 5000 list for five consecutive years through 2019.
Differentiator
Problem solved
Functional benefit
Brands
- ArtSpaces: Digital content service delivering curated rotating artwork for TouchSource digital displays.
- TrueSync Health
Products and services
- TouchSource Engage Cloud-based content management software platform that delivers customizable digital displays with directory listings, news, artwork, visitor concierge services, and conference room scheduling. Users manage and schedule listing changes and update content from any web browser in real time across an entire network of displays.
- Wall Displays Wall-mounted digital display screens designed for commercial environments, offering high-resolution output, responsive touch interactions, and integration with the TouchSource directory software platform for lobby and building directory use cases.
- Indoor/Outdoor Kiosks Freestanding interactive touchscreen kiosks available for both indoor and outdoor environments, supporting directory listings, wayfinding, advertising, and real-time content updates. Outdoor models are ruggedized for weather and environmental protection.
- Video Walls Large-format LED video wall displays for high-traffic areas such as airport concourses, hotel lobbies, and hospital atriums. Supports dynamic digital canvas configurations for branding, wayfinding, and informational content.
- Small Footprint Signage Compact digital display solutions designed for space-constrained environments such as elevator banks, small lobbies, and retail locations, offering directory and messaging functionality in a reduced physical footprint.
- Directory Media Network (DMN) Software-driven platform enabling programmatic advertising on TouchSource's digital directory network. Allows retail centers and property operators to monetize their digital displays through advertising-supported media powered by screen-based placements.
Quantifiable outcome
- Patient stop-ins for directions at Macomb Medical Campus reduced by 50–60 visitors per day after TouchSource directory deployment
- +5 more outcomes
Companies that use TouchSource
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
TouchSource technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
TouchSource partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- CXAI (CXApp Inc.)coreStrategic partnership announced February 2026 to integrate CXAI's Agentic AI platform (BOND, CORTEX, CXAI 2.0) as an intelligence layer across TouchSource's nationwide digital directory network of over 11,000 deployments. The partnership combines CXAI's workplace AI intelligence with TouchSource's in-venue digital directory and wayfinding infrastructure, enabling AI-driven interactions for employees and visitors in commercial office, healthcare, retail, and mixed-use properties. The companies coordinate on go-to-market efforts and product strategy targeting enterprises deploying AI at scale in multi-tenant real estate.
- TrueSync Media / TrueSync HealthcoreTouchSource acquired the TrueSync Health healthcare division of True Sync Media in June 2024. The acquisition included a portfolio of digital healthcare displays, patient engagement content, and digital health messaging solutions serving major healthcare providers in the Western US. This acquisition expanded TouchSource's digital signage offerings within the healthcare sector, adding hospital patient room networks and healthcare-specific content capabilities.
- Arrow ElectronicsflagshipTouchSource partnered with Arrow Electronics (Fortune 109 company) to deliver retail digital signage solutions. Arrow provides technology and custom design services including Seneca media players with Intel processors and eInfochips sensor board technology. TouchSource and Arrow co-exhibit at industry events (e.g., BOMA 2019) and jointly develop IoT-enabled retail touchscreen kiosks and sensor solutions. Arrow's extensive partner network enables delivery of complete retail digital signage solutions.
- CBREcoreCBRE, a global leader in real estate services, is both a key customer and channel partner for TouchSource. CBRE property managers recommend and specify TouchSource digital directories for buildings they manage, and CBRE's national footprint enables broad market reach.
- JLL (Jones Lang LaSalle)coreJLL, a renowned global real estate services firm, is both a key customer and channel partner. JLL leasing and management teams recommend TouchSource solutions across their managed commercial office portfolio.
- ScreenVerseminorScreenVerse enables TouchSource customers to monetize their digital directory networks through advertising-supported media and DOOH ad placements.
- TurningArtminorTouchSource partnered with TurningArt to deliver curated rotating original artwork as a service on TouchSource digital displays. This ArtSpaces service is marketed to healthcare facilities and commercial properties seeking to enhance ambiance through digital art without permanent installations.
- FASTSIGNSminorFASTSIGNS serves as a reseller and implementation partner for TouchSource visual communication solutions, offering TouchSource products alongside their own sign and visual communication services.
- AVI-SPLminorAVI-SPL is a major AV integration partner providing digital workplace collaboration and meeting solutions. The partnership enables TouchSource solutions to be integrated into broader digital workplace deployments for enterprise customers.
- Snap InstallminorSnap Install streamlines the installation process for TouchSource hardware and software deployments, providing efficient installation services across customer sites.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TouchSource competitors and assessment
Company assessmentDirect peers
- Vistar Media: Vistar Media is a programmatic DOOH ad server and supply-side platform that competes with TouchSource's ScreenVerse partnership and DMN offering in monetizing out-of-home digital signage inventory.
- Broadsign: Broadsign operates a DOOH advertising platform for digital signage networks, directly comparable to TouchSource's Directory Media Network and programmatic advertising business for monetizing retail and CRE displays.
- Poppulo (formerly Four Winds Interactive): Poppulo is a leading workplace digital signage and employee communications platform directly competing with TouchSource Engage across CRE, healthcare, and enterprise customers. Its product scope and target buyer are closely aligned with TouchSource's directory and wayfinding focus.
- Industry Weapon: Industry Weapon provides enterprise digital signage software and managed services for retail, healthcare, and corporate environments, competing directly with TouchSource's Engage CMS in similar mid-market and enterprise deals.
- Placewise Digital: Placewise Digital provides marketing and tenant engagement platforms for shopping centers and is both a technology integration partner and adjacent competitor to TouchSource in mall digital directories and DOOH retail media.
- BrightSign: BrightSign is a leading manufacturer of digital signage media players and CMS software used across retail, healthcare, and CRE deployments, directly competing with TouchSource's media player stack and Engage CMS.
Broad incumbents
- Stratacache (Scala): Stratacache is one of the largest digital signage and in-store media companies globally, encompassing Scala, Prism, and related brands. It overlaps with TouchSource in CRE, retail, and digital signage deployments but operates at substantially greater scale and scope.
- Samsung VXT (MagicINFO): Samsung's VXT platform (successor to MagicINFO) is a hardware-plus-software digital signage stack embedded in the dominant commercial display franchise, creating a broad incumbent competitive threat to TouchSource's hardware-software bundles.
Emerging players
- HqO: HqO is a tenant experience platform for commercial real estate that includes digital signage, wayfinding, and amenity modules, making it an emerging competitor to TouchSource's CRE-lobby directory and wayfinding solutions.
- Envoy: Envoy provides visitor management and workplace experience software that intersects with TouchSource's lobby directory and visitor navigation use cases for enterprise offices, with broader HR/IT integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TouchSource social profiles
Digital presenceTouchSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
TouchSource leadership team
Management profileNumber of profiles
Profiles2 records
TouchSource subsidiaries and ownership
Company hierarchySubsidiaries1 record
TouchSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TouchSource M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TouchSource
What does TouchSource do?
TouchSource designs, manufactures, and deploys cloud-managed digital signage and interactive wayfinding solutions for commercial properties. Its offering bundles commercial-grade hardware (kiosks, wall displays, video walls, small footprint signage) with the proprietary TouchSource Engage cloud content management platform, professional installation, and ongoing US-based support as a turnkey solution. The company also operates a Directory Media Network enabling programmatic DOOH advertising monetization on its installed base of 12,000+ screens.
Is TouchSource a public or private company?
TouchSource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TouchSource founded?
TouchSource was founded in 1985. It employs 11 to 50 people.
Where is TouchSource based?
TouchSource is headquartered in Lafayette, United States, in the North America region.
How does TouchSource make money?
Five revenue lines are on record. Hardware Sales (Kiosks, Wall Displays, Video Walls) is the primary driver. The others are software Subscriptions (Cloud-based CMS), turnkey Installation & Professional Services, DOOH Advertising & Programmatic Revenue and artSpaces Content Licensing.
Who are TouchSource's main competitors?
Direct peers on record are Vistar Media, Broadsign, Poppulo (formerly Four Winds Interactive), Industry Weapon, Placewise Digital and BrightSign. Broad incumbents are Stratacache (Scala) and Samsung VXT (MagicINFO). Emerging players are HqO and Envoy.
Does TouchSource have an API?
No public API is recorded for TouchSource.
What industry is TouchSource in?
TouchSource's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 541850 and its SIC code is 7372.