Minha Revisão

What Minha Revisão does

Minha Revisão is a Brazilian digital marketplace that connects individual vehicle owners with automotive workshops for maintenance and repair services. Founded in 2020 and headquartered in São Paulo, the company operates as a limited liability company (Minha Revisão Tecnologia e Serviços Automotivos LTDA, CNPJ 37.581.120/0001-30) with a single-city focus in the São Paulo metro area, where it also maintains an office in São Bernardo do Campo.

The core product is a self-serve web and mobile platform (available on iOS and Android) that enables car owners to register their vehicle, browse standardized service packages (Revisão Completa, Estética Automotiva, Alinhamento + Balanceamento, Diagnóstico, Higienização do Ar), select a workshop, schedule a date and time, and complete payment online via credit card or PIX with installment options. The platform is positioned as a product-led growth (PLG) channel rather than a sales-led motion, with consumer acquisition driven by app store listings, a content blog, earned media (UOL, Canaltech, AutoEsporte), and daily email marketing.

Minha Revisão monetizes by charging workshops a transaction fee or commission on each booking completed through the platform; consumers pay upfront for the service. The company has assembled a broad public-facing partner ecosystem spanning tolling/payments (Sem Parar, Banco BV), automotive suppliers (Pirelli, SKF), mobility (InDrive, Turbi), fintech (Creditas), and property services (Laav, Lello Condomínios). No external funding, revenue figures, or management roster beyond founder/CEO Gabryel Elias are disclosed in the available source material.

Name

Minha Revisão

Legal name

Minha Revisão Tecnologia e Serviços Automotivos LTDA

Website

https://minharevisao.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brazilian digital marketplace, founded 2020 in São Paulo, that lets individual car owners book and pre-pay for automotive maintenance services at partner workshops via mobile app or web, monetizing through per-booking commissions.

Ownership category

akta.pro rank

Product category

Automotive Services Marketplace

akta.pro primary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Automotive maintenance booking
• Vehicle service platform
• Car repair scheduling
• Workshop marketplace
• Online auto servicing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Service Transaction Fees: Platform charges service providers (workshops) a commission or transaction fee for each booking completed through the platform. Customers pay for services upfront via the platform, and Minha Revisão takes a cut of each transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Minha Revisão operates an online platform that allows individual car owners to register their vehicle, browse automotive maintenance packages, select a nearby workshop, schedule an appointment, and pay online via credit card or PIX. The platform aggregates a network of partner workshops in Brazil and provides end-to-end digital booking, transparent pricing, installment payment options, appointment reminders, and discount offers for services such as complete maintenance, alignment/balancing, diagnostics, aesthetics, and air sanitization.

Product overview

Minha Revisão operates as a unified digital platform that connects vehicle owners with automotive workshops. The core platform enables users to register their car, browse and select service packages (Revisão Completa, Estética Automotiva, Alinhamento + Balanceamento, Diagnóstico, Higienização do Ar), choose a nearby workshop, schedule appointments, and complete payments online via credit card or PIX. The platform is accessible via web and a dedicated mobile application for iOS and Android. The service portfolio ranges from comprehensive vehicle maintenance (Revisão Completa) to specialized services including wheel alignment, automotive aesthetics, air sanitization, and diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Minha Revisão Web and mobile platform that connects individual car owners with a network of automotive workshops, allowing users to register their vehicle, select service packages, choose a workshop, book an appointment, and complete online payment via credit card or PIX.
• Aplicativo Minha Revisão (iOS/Android) Native mobile application for iOS and Android that allows drivers to schedule vehicle maintenance, access service providers directly, receive appointment reminders, obtain discount coupons, and read car care tips.
• Revisão Completa Complete vehicle maintenance package covering comprehensive inspection and servicing, starting from R$477.00, payable in up to 3 installments of R$159.00 without interest.
• Alinhamento + Balanceamento Wheel alignment and balancing service to ensure proper vehicle handling and tire wear, priced at R$187.00, payable in up to 3 installments of R$62.33 without interest.
• Diagnóstico Vehicle diagnostic service to identify mechanical and technical issues, priced at R$120.00, payable in up to 3 installments of R$40.00 without interest.
• Estética Automotiva Automotive aesthetics service for vehicle appearance care and detailing, priced at R$98.00, payable in up to 3 installments of R$32.67 without interest.
• Higienização do Ar Air sanitization service for vehicle cabin air quality improvement, priced at R$117.00, payable in up to 3 installments of R$39.00 without interest.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• Sem PararminorGTM or Marketing PartnerSem Parar is a Brazilian toll tag and payment solutions company. Listed as a partner in the Minha Revisão partner section, suggesting co-marketing or integration of services.
• Banco BVminorGTM or Marketing PartnerBanco BV is a Brazilian bank. Listed as a partner, potentially offering financial products or co-marketing initiatives with Minha Revisão.
• PirelliminorGTM or Marketing PartnerItalian tire manufacturer Pirelli. Listed as a partner, potentially offering tire products or services through the Minha Revisão platform.
• LaavminorGTM or Marketing PartnerLaav is a Brazilian franchising company. Listed as a partner in the Minha Revisão partner section.
• InDriveminorGTM or Marketing PartnerInDrive is an international ride-hailing platform. Listed as a partner, potentially for cross-promotional activities or service integration.
• Lello CondomíniosminorGTM or Marketing PartnerBrazilian property management company. Listed as a partner in the Minha Revisão partner section.
• CreditasminorGTM or Marketing PartnerBrazilian fintech focused on secured lending. Listed as a partner, potentially offering financial services or co-marketing with Minha Revisão.
• SKFminorGTM or Marketing PartnerSwedish bearing and seal manufacturer. Listed as a partner, potentially supplying automotive parts or services through the Minha Revisão workshop network.
• TurbiminorGTM or Marketing PartnerBrazilian car rental and subscription service. Listed as a partner, potentially for vehicle maintenance services or cross-promotional activities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• AutoMD: US online platform offering repair-cost estimates, shop finder, and maintenance scheduling. Comparable in its combination of automotive pricing transparency with shop-booking functionality, similar to Minha Revisão's positioning.
• RepairPal: US-based auto-repair estimator and certified-shop network that provides fair-price estimates and helps consumers find trustworthy local shops. Comparable in its focus on automotive price transparency and trusted-shop curation, though not a transactional booking platform.

Direct peers

• YourMechanic: US-based on-demand automotive services marketplace connecting car owners with mobile mechanics for repair and maintenance at the customer's location. Direct functional analogue to Minha Revisão's model (online booking → matched workshop/mechanic → completed service) in a more mature market.
• GetNinjas: Brazilian on-demand services marketplace that connects consumers with freelance professionals across categories including auto mechanics. Most directly comparable peer — same marketplace model, same Brazilian geography, same target customer (Brazilian car owners seeking convenient booking).
• Wrench: US mobile auto-repair services platform that books certified mechanics to perform maintenance and repair at the customer's home or office. Comparable as an on-demand automotive services booking marketplace with a similar self-serve digital flow.
• Openbay: US online auto-repair marketplace that lets consumers compare shop quotes, book service, and pay online. Closest international analogue to Minha Revisão's price-comparison plus online-booking-plus-online-payment flow for vehicle maintenance.
• Triider: Brazilian home and auto services platform offering booking of electricians, mechanics, and other trades. Directly comparable as a Brazilian services marketplace with a similar booking flow and SMB/professional supplier base.

Regional players

• Webmotors: Brazil's leading automotive classifieds platform for vehicle sales, with adjacent services content and shop listings. Comparable as a Brazil-focused automotive marketplace with strong consumer brand recognition; demonstrates the size of the Brazilian auto-marketplace opportunity and is a potential adjacent competitor.

Broad incumbents

• iFood: Brazil's dominant food-delivery marketplace and broader services platform with massive consumer brand recognition. Comparable as a Brazilian marketplace operator that has proven the viability of self-serve, app-first booking models in Brazil — and as a potential competitive threat if it expands into auto-services.
• Thumbtack: Large US services marketplace covering hundreds of categories including auto services. Comparable as a mature horizontal services marketplace that has demonstrated the unit economics of category-by-category expansion, which is the trajectory Minha Revisão is pursuing within Brazilian auto services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/minharevisao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minha Revisão