Now We Collide
Now We Collide is a Sydney-based independent creative and digital agency delivering strategy, creative production, media, and HubSpot CRM services to enterprise clients in sports, financial services, and technology across APAC, with proprietary AI-powered production sub-brands Collide AI and TheBird.AI.
- Company typePrivate
- Founded2015
- HeadquartersRedfern, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Now We Collide does
Now We Collide is a Sydney-based, full-service independent creative and digital agency founded in 2015 by CEO Keir Maher and Chief Creative Officer Ryan Bodger. The firm delivers an end-to-end service stack spanning brand strategy, creative development and production (broadcast, digital, motion, animation, post), media planning and buying, social and influencer campaigns, and digital customer journey implementation. It also operates as a certified HubSpot agency partner providing CRM implementations, integrations, and custom workflow automation as a distinct revenue line.
Underpinning the agency are two proprietary sub-brands. Collide AI packages generative AI services (AI innovation, generative AI content, AI efficiency, AI insights and reporting) across the full creative and media workflow. TheBird.AI, launched in 2024, is positioned as APAC's first AI-powered director and creative roster, fusing traditional media craft with generative AI tooling (OpenAI, Midjourney, Sora, Runway, Eleven Labs, Suno, Stable Diffusion) to produce content across text, image, video, audio, and multimodal formats. TheBird.AI is structured as a wholly-owned adjacent subsidiary.
The business operates on a professional services, project-based model with undisclosed, quote-based pricing. Go-to-market is direct enterprise sales targeting three primary verticals: sports and entertainment (ESPN, NBA Basketball School, Disney+), financial services (Adyen, Australian Banking Association, Homestar Finance, ColCap), and technology/supply chain (Meta across APAC, Goodman Group via a 5-year thought leadership platform, TMX, Cocentric). Long-tenured relationships with global brand clients — rather than high-volume SMB work — anchor the revenue base, while geographic reach extends across Australia, APAC, Southeast Asia, and East Asia via multi-country campaigns.
Now We Collide firmographics
Firmographics- Name
- Now We Collide
- Legal name
- Now We Collide Pty Ltd
- Website
- https://nowwecollide.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Now We Collide is a Sydney-based independent creative and digital agency delivering strategy, creative production, media, and HubSpot CRM services to enterprise clients in sports, financial services, and technology across APAC, with proprietary AI-powered production sub-brands Collide AI and TheBird.AI.
- Ownership category
- akta.pro rank
Now We Collide industry classification
Industry- Product category
- Creative Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Digital Workplace & Collaboration Integration (BPAEAAAM)
Keywords
Where Now We Collide is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Now We Collide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative & Production Services: Full-service creative agency providing strategy, creative development, digital design, video production, motion graphics, and content creation
- HubSpot CRM Implementation & Integration: Certified HubSpot agency partner providing CRM implementations, integrations, custom workflow automation, and marketing automation
- Digital Media Services: Paid, owned, and earned media management, media strategy, planning, performance media, social media campaigns, programmatic advertising, and analytics
- AI-Powered Solutions: AI-powered creative and content innovation services leveraging generative AI tools for marketing and production
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Now We Collide product offering
Product offeringCore offering
Now We Collide is a full-service independent creative and digital agency that delivers strategy, creative development, production, digital, and media services to enterprise clients. Its offerings include brand strategy, integrated creative and production, paid/owned/earned media management, certified HubSpot CRM implementation and marketing automation, and AI-powered creative and content production under the 'Collide AI' and 'TheBird.AI' brands.
Product overview
Now We Collide is a full-service independent creative and digital agency offering a platform-plus-services model. The core offering spans strategy, creative and production, digital, and media services, supplemented by specialized AI-powered solutions under the 'Collide AI' brand and the AI creative roster 'TheBird.AI'. As a certified HubSpot agency partner, the agency also delivers HubSpot CRM implementations and marketing automation. Services are delivered across sports brands, financial services, and technology sectors, with notable campaign platforms such as 'Thought Starters' (Goodman Group) forming long-term integrated content ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- Collide AI: AI-powered solutions driving creative and content innovation, utilizing tools for AI innovation, generative AI content creation, AI efficiency, and AI insights and reporting.
- TheBird.AI
Products and services
- Strategy Services Brand strategy and architecture, audience segmentation, engagement and campaign strategy, content planning, go-to-market strategy, digital and social media strategy, brief writing, messaging strategy, channel planning, and AI research and strategy services for enterprise clients.
- Creative & Production Services End-to-end creative development and production services including ideation, brand identity and naming, digital design, UI/UX, motion design, broadcast/out-of-home/print design, copywriting, story development, integrated production for broadcast TVC, websites and content, post-production, 2D/3D animation, motion graphics, and infographics.
- Digital Services
Quantifiable outcome
- Exceeding KPIs on all metrics across every platform for ESPN Super Bowl Sickie campaign
- +2 more outcomes
Companies that use Now We Collide
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Now We Collide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature4 records
Now We Collide partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship, major, key and secondary.
- HubSpotcoreCertified HubSpot agency partner providing expert guidance for implementation of HubSpot CRM tools, marketing automation, and sales optimization to drive efficiency and growth for clients.
- MetaflagshipLong-standing creative partnership delivering APAC campaigns including 'Good Ideas Deserve To Be Found' SMB campaign across multiple countries. Multiple campaign engagements.
- ESPNflagshipOngoing partnership for sports marketing campaigns including Super Bowl Sickie campaign, NBA Finals coverage, and Australian sports entertainment marketing.
- CocentricmajorWebsite redesign and HubSpot CMS integration project. Led to significantly increased website engagement, on-site conversion, and internal efficiencies.
- Goodman GroupflagshipMulti-year partnership delivering 'Thought Starters' thought leadership platform now in its 5th year. Global video and digital content series on AI, supply chain, and sustainability.
- MicrosoftcoreTechnology partnership referenced in Cocentric's employee experience solutions. Cocentric leverages Microsoft platforms for digital workplace tools.
- TMXmajorAPAC brand strategy and visual identity development for supply chain consultancy. New integrated brand campaign across digital and social media.
- Homestar FinancemajorIntegrated marketing campaign 'Beat the Banks' featuring Julia Morris across TV, radio, digital, and social media.
- ColCapmajorNew brand identity launch for financial services company.
- DentsukeyMedia distribution partner for Meta campaigns. Handles paid media implementation across APAC markets.
- HecklersecondaryVFX/CGI post-production partner for Meta 'Good Ideas Deserve To Be Found' campaign.
- PureSoundsecondarySound design partner for Meta campaigns.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Now We Collide competitors and assessment
Company assessmentDirect peers
- Special Group: Independent ANZ creative agency producing integrated campaigns and digital content for major brands. Comparable to Now We Collide in independent status, full-service creative-and-digital model, and enterprise client roster.
- Thinkerbell: Australian full-service creative agency combining strategy, creative, and media planning for enterprise clients. Comparable to Now We Collide in size, ANZ/APAC footprint, integrated offering, and founder-led independent positioning.
- Cummins&Partners: Australian independent creative and digital agency with full-service capabilities across brand, content, and media. Similar independent, founder-led positioning and enterprise client mix to Now We Collide.
Broad incumbents
- TBWA Australia: Omnicom-owned creative network with Australian operations, providing strategy, creative, and media services. Directly comparable integrated offering and enterprise client focus to Now We Collide.
- M&C Saatchi Australia: Network-affiliated creative agency with Australian operations delivering integrated campaigns. Comparable in scale, geographic footprint, and service mix to Now We Collide.
- Saatchi & Saatchi Australia: Publicis-owned full-service creative agency operating in Australia and globally. Comparable offering to Now We Collide across strategy, creative, and integrated brand campaigns for major enterprise clients in the same region.
- 72andSunny APAC: Global creative agency with APAC presence producing brand and integrated campaigns for major enterprises. Comparable in creative-led approach and enterprise client roster to Now We Collide.
Emerging players
- Herdify / Genero (AI creative roster): AI-enabled creative production and talent marketplace that disrupts traditional agency production models. Comparable to TheBird.AI in offering AI-augmented creative roster/production capabilities to enterprise brands.
- Digitas Australia: Publicis-owned digital and creative agency in Australia offering strategy, creative, content, CRM, and media services. Overlaps with Now We Collide on digital-led creative and HubSpot/CRM-adjacent capabilities for enterprise clients.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Now We Collide social profiles
Digital presenceNow We Collide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Now We Collide leadership team
Management profileNumber of profiles
Profiles5 records
Now We Collide subsidiaries and ownership
Company hierarchySubsidiaries1 record
Now We Collide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Now We Collide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Now We Collide
What does Now We Collide do?
Now We Collide is a full-service independent creative and digital agency that delivers strategy, creative development, production, digital, and media services to enterprise clients. Its offerings include brand strategy, integrated creative and production, paid/owned/earned media management, certified HubSpot CRM implementation and marketing automation, and AI-powered creative and content production under the 'Collide AI' and 'TheBird.AI' brands.
Is Now We Collide a public or private company?
Now We Collide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Now We Collide founded?
Now We Collide was founded in 2015. It employs 1 to 10 people.
Where is Now We Collide based?
Now We Collide is headquartered in Redfern, Australia, in the Oceania region.
How does Now We Collide make money?
Four revenue lines are on record. Creative & Production Services are the primary driver. The others are hubSpot CRM Implementation & Integration, digital Media Services and AI-Powered Solutions.
Who are Now We Collide's main competitors?
Direct peers on record are Special Group, Thinkerbell and Cummins&Partners. Broad incumbents are TBWA Australia, M&C Saatchi Australia, Saatchi & Saatchi Australia and 72andSunny APAC. Emerging players are Herdify / Genero (AI creative roster) and Digitas Australia. BBDO Australia is listed as an others.
Does Now We Collide have an API?
No public API is recorded for Now We Collide.
What industry is Now We Collide in?
Now We Collide's product category is Creative Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAEAAAM, Digital Workplace & Collaboration Integration. Its NAICS code is 541810 and its SIC code is 7311.