SHORE

What SHORE does

SHORE Seaweed, legally New Wave Foods Ltd, is a Scottish sustainable snack company that manufactures and sells plant-based seaweed chips/crisps. Founded around 2016 and headquartered in Alness, Ross-shire, the company hand-picks seaweed from the rugged coastlines of Wick in North Scotland and combines it with quinoa and natural seasonings to produce flavored snack variants including Lightly Salted, Sweet Sriracha, Peking Duck, and Salt & Balsamic. All products are positioned as 100% plant-based, all-natural, MSG-free, and rich in iodine, prebiotic fiber, and antioxidants, with two Great Taste Award wins (2020, 2023) supporting brand credibility.

The company's core technology centers on proprietary seaweed blend formulations refined through extensive trials to deliver consistent umami-rich flavor, combined with a hand-picking and low-temperature air-drying process intended to preserve nutritional content. Seaweed is sourced from the cool, clean waters around Wick and processed at the Ross-shire facility, with capital allocated in 2022 to develop controlled sustainable seaweed farming near Oban. No patents, certifications, or proprietary manufacturing equipment are disclosed in the data, and the differentiators are primarily recipe formulation, ingredient provenance, and brand storytelling rather than protected process IP.

SHORE generates revenue through a multi-channel CPG model: branded retail product sales via major UK supermarket chains (Tesco, Sainsbury's, Co-op, Morrisons, Booths, Supervalu, Scotmid), health and premium retailers (Holland & Barrett, Whole Foods Market, Selfridges), an Amazon UK storefront, and wholesale distribution through specialty food distributors serving independent retailers. Pricing is unit-based and not publicly disclosed, with retail pricing set at the store level. The company is privately held by founders with one undisclosed but 'significant' investment round in November 2022 supporting product innovation, distribution growth, and farming scale-up. Its primary customer segments are health-conscious UK consumers seeking plant-based, sustainable snack alternatives, with secondary reach into UK grocery buyers and wholesale distributors.

Name

SHORE

Legal name

New Wave Foods Ltd

Website

https://shoreseaweed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SHORE Seaweed (New Wave Foods Ltd) is a Scottish manufacturer of plant-based seaweed chips sold through major UK supermarkets, health and premium retailers, Amazon UK, and wholesale distributors to health-conscious consumers seeking sustainable, nutrient-rich snacks.

Ownership category

akta.pro rank

Product category

Seaweed Snack Foods

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Seaweed snacks
• Plant-based crisps
• Sustainable snack foods
• Scottish seaweed chips
• Healthy alternative snacks

Headquarters

HQ city

Alness

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of seaweed snack products through major UK retail chains including Tesco, Sainsbury's, Co-op, Morrisons, Booths, Holland & Barrett, Selfridges, Whole Foods Market, and Supervalu. Revenue generated from one-time product purchases at retail price points.
2. Wholesale Distribution: Sales through wholesale distributors including Delicious Ideas, Greencity Wholefoods, CLF, Cressco, CN Foods, DDC, Epicurum, Auguste-Noel, Essential Foods, Lomond Wholesale, Infinity Foods, Diverse, and Suma. Revenue from bulk wholesale orders.
3. E-commerce / Online Sales: Direct-to-consumer sales through Amazon UK storefront and own website. Products sold online with delivery to consumer end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

SHORE (operated by New Wave Foods Ltd) manufactures and sells multi-award winning seaweed-based snack chips made from hand-picked Scottish seaweed combined with quinoa and natural seasonings. The company produces 100% plant-based, air-dried crisps in multiple flavor variants (Lightly Salted, Sweet Sriracha, Peking Duck, Salt & Balsamic) rich in iodine, prebiotic fibre, and antioxidants, sold through UK supermarkets, health food retailers, premium stores, and Amazon UK.

Product overview

SHORE is a Scottish sustainable snack company offering seaweed-based chips/crisps as its core product line. The product portfolio consists of five flavored variants (Lightly Salted, Sweet Sriracha, Peking Duck, Salt & Balsamic) all made with Scottish hand-picked seaweed and quinoa as the base ingredient. Products are marketed as multi-award winning, 100% plant-based snacks rich in umami, iodine, prebiotic fiber, and antioxidants. Distributed through major UK retailers including Co-op, Sainsbury's, Tesco, Morrisons, Whole Foods Market, Holland & Barrett, and Selfridges.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Sriracha Seaweed Chips
• Peking Duck Seaweed Chips
• Salt & Balsamic Seaweed Chips
• Lightly Salted Seaweed Chips

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pip & Nut: UK premium plant-based food brand producing nut butters and snack bars in major UK retailers. Comparable UK emerging better-for-you CPG with overlapping retail footprint and similar health-conscious consumer targeting.
• Eat Real: UK-based healthy snack brand producing vegetable-based chips and crackers stocked in major UK supermarkets. Comparable better-for-you snack CPG with similar retail placement strategy and plant-based ingredient story.
• Nākd: UK natural snack brand producing cold-pressed fruit and nut bars sold through major UK grocers including Tesco, Sainsbury's, and Holland & Barrett. Comparable UK better-for-you snack brand with similar retail footprint and health-conscious positioning.

Broad incumbents

• Popchips: US-originated better-for-you popped snack brand producing popped potato, corn, and rice crisps in US and UK retail. Comparable better-for-you snack positioning and similar retail-channel strategy targeting health-conscious snack consumers.
• Tyrrells: Established UK premium crisp brand owned by Amplify Snack Brands / Hershey's portfolio, producing hand-cooked vegetable crisps across major UK retail. Comparable UK snack competitor with far larger scale and broader distribution as a benchmark for category scale dynamics.

Direct peers

• Seasnax: US-based direct-to-consumer and retail brand producing roasted seaweed snack sheets and snacks. Closest direct competitor to SHORE in the seaweed-snack category, with similar plant-based, no-MSG positioning and similar retail placement strategy.
• Ocean's Halo: California-based seaweed-snack brand producing seaweed chips and nori sheets sold in natural and mainstream US retail. Directly comparable seaweed-based chip format with similar better-for-you value proposition targeting health-conscious consumers.
• Annie Chun's: Established Asian-inspired packaged food brand offering seaweed snacks, noodles, and rice bowls across US grocery. Operates in the same seaweed-snack sub-category with broader mainstream retail distribution and recognized brand equity.
• GimMe Health Foods: Organic seaweed snack brand producing roasted seaweed sheets and seaweed crisps with sustainably-sourced seaweed. Closely comparable organic, plant-based seaweed-snack positioning targeting the same health-conscious snack consumer.

Others

• Tesco Free-From / Plant-Based Ranges: Tesco's own-label plant-based and free-from snack ranges compete directly with SHORE on shelf within the same retailer, representing the private-label substitution risk SHORE faces on continued shelf space. Listed as adjacent to illustrate competitive dynamics rather than as a direct competing brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShoreSeaweed
• Facebookfacebook.com/shoreseaweed
• LinkedInlinkedin.com/company/shore-the-scottish-seaweed-company-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHORE