Foodster

What Foodster does

Foodster is a cloud-based online catering and food ordering platform built for corporate caterers, restaurants, and cafes. The platform centers on a simple online checkout that lets end customers place and schedule orders in advance, reorder past meals from securely stored payment methods, and browse menus organized with dietary tags such as Gluten Free and Halal. The system is mobile-ready, supports custom branding with design-team assistance, and offers label printing to eliminate transcription errors in order fulfillment.

The technical product is a single integrated platform with deep integration breadth: six accounting platforms (Xero, MYOB, QuickBooks, Jiwa, SAP, Microsoft Dynamics), ten payment gateways (PayPal, Stripe, eWay, Westpac Payway, Payment Express, ANZ eGate, NAB Transact, Braintree, Authorize.Net, and others), and two retail POS systems (Vend and Lightspeed). Real-time order and payment synchronization with accounting systems is positioned as the core operational differentiator, alongside dietary categorization and the elimination of cash handling through online payments.

Foodster's business model is a pure transaction-fee take rate: 2% of sales plus pass-through payment gateway fees, with no setup, monthly, or hidden charges. Distribution is consultative and sales-led, with demo requests as the primary conversion mechanism. The company is privately held, founded around 2017, headquartered in Australia (Melbourne area, per +613 phone number and Australian eWay coverage), with documented operating reach into New Zealand, Singapore, Malaysia, and Hong Kong through payment-gateway enablement. Headcount is reported at 1-10 employees, no public funding totals are disclosed (two Bossa Invest rounds in 2016 and 2017), and no named customer logos, revenue figures, or leadership profiles are publicly available.

Name

Foodster

Legal name

Foodster

Website

https://foodster.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodster is a cloud-based online food ordering and catering platform for corporate caterers, restaurants, and cafes. It charges a 2% transaction fee, integrates with major accounting and payment systems, and operates across Australia, New Zealand, Singapore, Malaysia, and Hong Kong.

Ownership category

akta.pro rank

Product category

Catering & Online Food Ordering Software

NAICS

Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Online ordering software
• Catering automation platform
• Restaurant ordering system
• Food ordering software
• Corporate catering platform

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Transaction Fee / Revenue Share: Foodster charges a 2% transaction fee plus payment gateway fees on sales. Revenues are directly deposited into the merchant's account, and Foodster takes its percentage from those sales. This is a transaction-based take-rate model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Foodster is a cloud-based online catering and food ordering platform that enables corporate caterers, restaurants, and cafes to digitize their meal order workflows. The system provides an online ordering checkout, order-in-advance functionality, menu organization with dietary categorization, mobile-ready ordering, and integrates with major accounting platforms (Xero, MYOB, QuickBooks, JIWA, SAP, Microsoft Dynamics) and multiple payment gateways (PayPal, Stripe, eWay, Westpac, ANZ, NAB, Braintree, Authorize.Net). The platform is monetized via a 2% transaction fee plus payment gateway fees, with revenues deposited directly into the merchant's account.

Product overview

Foodster is a single unified online catering platform for cafes, restaurants, and corporate caterers. The platform centers on an online ordering system that enables customers to order meals via a simple checkout process. Key capabilities include order-in-advance functionality, menu organization with dietary categorization (Gluten Free, Halal), mobile-ready access, flexible online payments via multiple payment gateways, and integrations with accounting software (Xero, MYOB, QuickBooks, Jiwa, SAP, Microsoft Dynamics). The system also supports streamlined reporting, label printing, and POS integration with Vend and Lightspeed.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodster Online Ordering Platform Cloud-based online ordering and catering automation software designed for corporate caterers, restaurants, and cafes. The platform provides a simple online checkout for customers, order-in-advance capability, menu structuring with dietary categorization (Gluten Free, Halal), mobile-ready ordering, customizable branding, label printing, real-time reporting, and integration with accounting software and payment gateways.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is simple accounting and payroll software. Foodster integrates to send Orders, Customers & Payments into Xero for seamless financial management.
• MYOBcoreTechnology or IntegrationMYOB is an invoicing & payroll tool. Foodster integrates Orders, Customers and Payments with MYOB.
• Intuit QuickBookscoreTechnology or IntegrationQuickBooks is a popular bookkeeping tool for small to medium sized businesses. Foodster integrates Orders, Customers and Payments with QuickBooks.
• JIWAcoreTechnology or IntegrationJiwa provides financial management solutions tailored to business workflows. Foodster fully integrates Orders, Customers and Payments with Jiwa.
• SAPcoreTechnology or IntegrationSAP provides an industrial-strength, fully functional commerce platform. Foodster integrates Orders, Customers and Payments with SAP for enterprise businesses.
• Microsoft DynamicscoreTechnology or IntegrationMicrosoft Dynamics applies intelligence when connecting data. Foodster integrates Orders, Customers and Payments for enterprise operations.
• PayPalcoreTechnology or IntegrationPayPal payment gateway integration allows customers to pay from any device through Foodster's web checkout.
• StripecoreTechnology or IntegrationStripe integration enables acceptance of Visa, MasterCard, American Express, Discover, JCB, and Diners Club cards directly on the Foodster store.
• eWaycoreTechnology or IntegrationeWay integration enables secure credit card payments via eWay (available in SG, MY, HK, AU, and NZ), keeping customers on the Foodster site.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fooda: Workplace food and catering platform that brings restaurants and caterers into corporate offices — a direct functional overlap with Foodster's corporate/office catering ordering mission.
• Galley Solutions: Cloud-based catering management platform with recipe costing, production and online ordering for corporate/contract caterers — comparable to Foodster in catering-domain workflow features and ERP integrations.
• ChowNow: Commission-free online ordering platform for independent restaurants with similar custom-branding, payment-integration and order-management capabilities targeted at restaurants and cafes.
• ezCater: Market-leading online corporate catering marketplace/ordering platform in North America, directly comparable to Foodster's workplace catering ordering use case, with similar payment-and-accounting integration ambitions and a take-rate revenue model.
• CaterTrax: SaaS platform for corporate catering operators to manage online ordering, menus, payments and reporting — the closest US-based functional analog to Foodster's catering automation and reporting stack.

Broad incumbents

• TouchBistro: iPad-based restaurant POS with built-in online ordering, payments and integrations; comparable to Foodster for the restaurant/cafe segment as a broader restaurant technology suite.
• Toast: Restaurant POS + online ordering + payments + accounting stack used by full-service and limited-service restaurants and caterers; competes with Foodster's integrated ordering/payments story at much larger scale.
• Square for Restaurants (Block): Block's restaurant offering combines POS, online ordering, payments and ecosystem integrations; a broad incumbent whose restaurant online ordering capabilities overlap with Foodster's check-out and payment features.
• Lightspeed Restaurant: Cloud restaurant POS with online ordering and integrations into payments and accounting; already integrated with Foodster as a POS partner, but also competes for the same merchant base.
• OpenTable: Dining platform offering online ordering, reservations and payments for restaurants — a broad incumbent whose ordering/payments product competes with Foodster for restaurant merchant mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/FoodsterNow
• Facebookfacebook.com/FoodsterNow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodster