Musion
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Musion firmographics
Firmographics- Name
- Musion
- Legal name
- MDH Hologram
- Website
- https://musion.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Musion industry classification
Industry- Product category
- 3D Holographic Projection Technology
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industry
- 3D Product/Explainer Animation (MPAHACAD)
Keywords
Where Musion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Musion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Temporary rental of IceMagic holographic systems for events. Systems can be set up for concerts, conferences, product launches, and political campaigns. Installation and technical support provided.
- Equipment Sales: Sale of permanent IceMagic installations for museums, visitor attractions, business communication, and retail. Systems are tailor-made to fit client requirements.
- EyeMagic Product Sales: Sale of EyeMagic holographic display units, a premium product for shop windows, exhibitions, and high-end retail. Custom built to suit any purpose.
- MiniMagic Product Sales: Sale of MiniMagic holographic display systems in various sizes including the portable MiniMagic Lite version for trade shows and exhibitions.
- Content Creation Services: Full-service holographic content creation from brief to completion, including consultation on content, lighting and staging, project management integration, and post-production expertise for correct projection.
- Digital Resurrection Services: Creation of holographic performances featuring historical figures using rotoscoping, CG-aided, or complete CG techniques for estates, fan experiences, and events.
- TelePresence Services: Holographic conferencing technology enabling real-time 3D communication, with partnerships with major telecom carriers for global transmission capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IceMagic temporary event rental |
| One time/ perpetual license | Pay-as-you-go | IceMagic permanent installation |
| Unit Pricing | Pay-as-you-go | EyeMagic premium display |
| Unit Pricing | Pay-as-you-go | MiniMagic display systems |
| Subscription | Monthly | TelePresence holographic conferencing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Musion product offering
Product offeringCore offering
Musion (MDH Hologram) designs, manufactures, rents, and operates proprietary 3D holographic projection systems and end-to-end holographic content services. Its offering spans life-size stage holography (IceMagic), compact retail and exhibition displays (EyeMagic, MiniMagic), real-time life-size holographic conferencing (TelePresence), CGI/motion-capture based digital resurrection of historical figures, and full-service content creation (3D Studios) for corporate events, entertainment, political campaigns, museums, and luxury retail.
Product overview
Musion (MDH Hologram) is a provider of 3D holographic projection technology offering multiple integrated products and services. The product portfolio includes IceMagic (the core Pepper's Ghost projection system for large-scale events and permanent installations), EyeMagic (a premium display for retail and exhibitions with 4k resolution), MiniMagic (compact display for smaller venues), Telepresence (real-time holographic video conferencing), and Digital Resurrection (CGI and motion capture-based recreation of deceased celebrities). Services include 3D Studios for content creation. These products share the patented Pepper's Ghost holographic illusion technology and can be combined for complex installations, from the famous Tupac Coachella performance to political campaign broadcasts reaching millions of voters.
Differentiator
Problem solved
Functional benefit
Brands
- IceMagic: Core holographic projection technology using Pepper's Ghost technique. Life-like 3D images created through specialist foil suspended across stages. Used for both temporary and permanent installations. Standard unit is 6m wide x 6m deep with 4.5m standard height.
- EyeMagic
- MiniMagic
- TelePresence
- Digital Resurrection
- 3D Studios
- ICEnet
Products and services
- IceMagic Core life-size holographic projection system using a patented MDH foil and the Pepper's Ghost technique to create lifelike 3D images on stage. Standard unit is 6m wide x 6m deep with 4.5m standard height, scalable to 8m height. Available for both temporary event rentals and permanent museum/visitor-attraction installations.
- EyeMagic Compact, premium 4K-resolution LED holographic display that allows viewing from any angle in any environment while maintaining the optical illusion. Maximum image dimensions 70cm x 110cm. Designed for bright ambient lighting conditions including shop windows, exhibitions, retail environments, and marketing activations; custom-built to suit any purpose with a 4-week production lead time and 1-year warranty.
- MiniMagic Freestanding 3m-high holographic display pod producing bright 3D images on a compact scale with integrated audiovisual media server. Approximate dimensions 3m wide x 3m high x 2.5m deep with a 2.4m x 1.4m viewable area. Designed for retail, point-of-sale, trade show exhibitions, and business/educational events where space and ambient lighting are constraints.
- TelePresence Real-time life-size 3D holographic video conferencing and telepresence system that transmits full-sized 3D holographic people without significant delay, enabling simultaneous multi-location appearances and reducing travel time and carbon footprint. Delivered via partnerships with major telecom carriers (Cisco, BT, Deutsche Telekom, Vodafone, EE).
- Digital Resurrection Service that brings historical figures and deceased celebrities back to life as holographic performances using rotoscoping, CG-aided compositing, or complete CG with motion capture. Three tiers offered: basic rotoscoping, CG-aided (full 3D CGI face composited over body double), and complete CG (fully recreated person from head to toe). Targeted at estates, fan experiences, museums, and live events.
- 3D Studios End-to-end holographic content creation service covering consultation on content, lighting, and staging, project management integration, and post-production expertise for correct projection. Staffed by experienced project managers, content creators, technical engineers, and lighting consultants to deliver content from initial brief through to completion.
Quantifiable outcome
- 15 million YouTube views in 48 hours for Tupac hologram
- +3 more outcomes
Companies that use Musion
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Musion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Musion partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Analema GroupminorArt collective focused on intersection between art and science. Collaborated with MDH Hologram on 'Aura' installation at Art Rooms Fair London, featuring brainwave interface as holographic projection.
- COR36minorOrganizer of 36th America's Cup Overture event. Collaborated with MDH Hologram and Studio Tangram on storyboard and content production for holographic yacht reveal.
- Arpa FoundationminorOrganizer of International Robotics Festival in Pisa where Andrea Bocelli hologram performance was staged. Supported by Tuscany Region, Municipality of Pisa, University of Pisa, and other institutions.
- Studio TangramcoreLong-standing creative and technical partner for MDH Hologram. Collaborated on Carlsberg TEDx, Andrea Bocelli hologram, Sadie Clayton fashion show, America’s Cup, and numerous other projects. Responsible for content creation, motion capture, 3D animation, and technical installation.
- Strawberry FrogminorWorld-leading advertising agency that collaborated with MDH Hologram on the Villages of Dubai South project at Cityscape 2015.
- DuventminorPartner in Dubai South project, responsible for meticulous planning alongside Strawberry Frog's conceptual expertise and MDH Hologram's execution.
- CiscocoreMajor telecom partner enabling TelePresence holographic conferencing with life-sized 3D transmission in real-time through Cisco's communication infrastructure.
- BT (British Telecom)coreTelecom partner for TelePresence holographic technology enabling real-time 3D holographic communication across global networks.
- Deutsche TelekomcoreEuropean telecom partner supporting TelePresence holographic conferencing technology and real-time 3D transmission.
- VodafonecoreTelecom partner for TelePresence holographic technology enabling mobile and global 3D holographic communication.
- EEcoreUK telecom partner for TelePresence holographic technology supporting real-time 3D transmission capabilities.
- Christie DigitalcoreProjector provider for MDH installations. Modi 2014 campaign used 200 Christie 20k and 14k projectors for holographic broadcasts across India.
- Digital DomaincoreDigital Domain, led by Oscar-winning visual effects team, created the virtual Tupac hologram by piecing together physical characteristics and movements from performances recorded before the rapper's death. Also created Teresa Teng digital resurrection and other CG content for MDH holographic installations.
- AV ConceptscoreAV Concepts used MDH's IceMagic holographic technology to project the Tupac hologram at Coachella stage. Previously used similar holograms for Madonna, Gorillaz, Celine Dion, and Black Eyed Peas.
- NChant 3DminorIndian licensee that worked alongside MDH Hologram to deliver the 2012 Narendra Modi campaign hologram broadcasts across Gujarat. Content and Installation consultancy provided.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Musion competitors and assessment
Company assessmentDirect peers
- HYPERVSN: HYPERVSN produces 3D holographic fan-based displays for retail, events, and advertising — an emerging direct competitor to Musion's EyeMagic and MiniMagic in the compact holographic display category.
- VNTANA: VNTANA provides holographic display solutions and 3D content management for retail and entertainment — comparable to Musion's EyeMagic/MiniMagic product line and content services.
- ARHT Media: ARHT Media (HumaGram) is a direct competitor offering life-sized holographic display and telepresence technology for live events, retail, and corporate presentations — directly comparable to Musion's IceMagic and TelePresence product lines.
- Looking Glass Factory: Looking Glass Factory manufactures holographic light-field displays for 3D visualization without headsets — competing with Musion's content creation services and display products in the 3D imagery category.
- Proto Inc. Proto Inc. produces self-contained holographic display units for retail, events, and telepresence applications — directly competing with Musion's EyeMagic and MiniMagic compact display products.
- Pepper's Ghost Productions: Pepper's Ghost Productions produces holographic stage effects using the same Pepper's Ghost illusion technique as Musion — a direct technology peer competing in live entertainment and themed attractions.
Emerging players
- Dimension Studio: Dimension Studio produces volumetric capture, virtual production, and digital human content for entertainment — overlapping with Musion's digital resurrection and 3D Studios content creation services.
- DGene: DGene specializes in volumetric video capture, digital humans, and AI-driven 3D content — an emerging competitor addressing the digital resurrection and high-fidelity holographic content niche.
- Magic Leap: Magic Leap develops AR headsets and spatial computing for enterprise — an adjacent immersive-visualization peer whose technology could compete with or complement Musion's holographic projection offerings in certain enterprise applications.
Broad incumbents
- Digital Domain: Digital Domain is an Oscar-winning VFX studio that created the Tupac hologram content and Teresa Teng resurrection for Musion — a strategic content partner and broader media-services incumbent with overlapping 3D content capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Musion social profiles
Digital presenceMusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musion leadership team
Management profileNumber of profiles
Profiles1 record
Musion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musion
What does Musion do?
Musion (MDH Hologram) designs, manufactures, rents, and operates proprietary 3D holographic projection systems and end-to-end holographic content services. Its offering spans life-size stage holography (IceMagic), compact retail and exhibition displays (EyeMagic, MiniMagic), real-time life-size holographic conferencing (TelePresence), CGI/motion-capture based digital resurrection of historical figures, and full-service content creation (3D Studios) for corporate events, entertainment, political campaigns, museums, and luxury retail.
Is Musion a public or private company?
Musion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Musion founded?
Musion was founded in 1996. It employs 11 to 50 people.
Where is Musion based?
Musion is headquartered in London, United Kingdom, in the Europe region.
How does Musion make money?
Seven revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, eyeMagic Product Sales, miniMagic Product Sales, content Creation Services, digital Resurrection Services and telePresence Services.
Who are Musion's main competitors?
Direct peers on record are HYPERVSN, VNTANA, ARHT Media, Looking Glass Factory, Proto Inc. and Pepper's Ghost Productions. Emerging players are Dimension Studio, DGene and Magic Leap. Digital Domain is listed as a broad incumbent.
Does Musion have an API?
No public API is recorded for Musion.
What industry is Musion in?
Musion's product category is 3D Holographic Projection Technology. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 5121 and its SIC code is 7330.