Cake Monkey Bakery

What Cake Monkey Bakery does

Cake Monkey Bakery is a Los Angeles-based artisanal bakery that specializes in reimagined childhood snack treats and signature 3-inch mini layer cakes. Founded in 2010 by former entertainment producer Lisa J. Olin, the company developed its product line in partnership with Pastry Chef Elizabeth Belkind, featuring proprietary recipes for elevated versions of nostalgic American snacks such as Ding Dongs, Ho Hos, Pop Tarts, Snowballs, Swiss Rolls, and the signature El Rollo, alongside a portfolio of 15+ mini layer cake flavors and innovative cakewich products. Production occurs in a 6,000-square-foot production kitchen in North Hollywood, with company-owned retail storefronts in Mid City (Beverly Boulevard) and Westlake Village.

The business operates a multi-channel distribution model spanning company-owned retail, direct-to-consumer e-commerce via a Square-powered online site, nationwide shipping through the Goldbelly marketplace, and a B2B wholesale program delivering seven days a week to over 80 independent coffee shops, wine bars, and specialty retailers across Southern California (Los Angeles, San Fernando Valley, Orange County, San Diego, and Conejo Valley). Revenue is generated across five streams: retail storefront sales, online ordering with local delivery, nationwide shipping, B2B wholesale, and custom wedding/event services including dessert tables and party favors. Third-party delivery is enabled through DoorDash, Postmates, and UberEats for the LA market. Pricing is unit-based across tiers ranging from $3.25 individual cakewiches up to $186 premium gift boxes, with full-size cakes priced $58-$180 depending on size, and gluten-free and vegan specialty lines at premium price points.

The company is founder-owned, privately held, and has grown organically without venture capital or private equity backing. Day-to-day operations are led by Baker Lead Ana Monterroso following Lisa Olin's transition out of operations, while Elizabeth Belkind's original recipes continue to anchor the product line. The company has built notable earned-media equity through Bloomberg's "Best Mail Order Cake in America" designation (2019), Cooking Channel features (The Best Thing I Ever Ate, Unique Sweets), LA Times coverage, and Hallmark Channel appearances, which serve as a primary low-cost marketing channel alongside active organic social media on Instagram, Facebook, Pinterest, and TikTok.

Name

Cake Monkey Bakery

Legal name

Cake Monkey Bakery

Website

https://cakemonkey.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Los Angeles artisanal bakery producing signature 3-inch mini layer cakes and elevated retro American snack treats (Ding Dongs, Ho Hos, Pop Tarts, El Rollo), selling via three retail storefronts, wholesale to 80+ Southern California shops, and nationwide shipping through Goldbelly.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Artisanal bakery products
• Mini layer cakes
• Retro snack treats
• Bakery wholesale distribution
• Custom wedding cakes

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Storefront Sales: Direct sales to consumers at physical storefront locations. Customers can walk in for limited quantities or place advance orders for specific items. Includes in-store pickup and local delivery within Los Angeles.
2. Online Ordering and Delivery: Online orders placed through Square site for pickup at either location or local delivery. Third-party delivery through DoorDash, Postmates, and UberEats for same-day delivery options.
3. Nationwide Shipping: Shipments to customers outside Greater Los Angeles area through Goldbelly platform and direct website ordering. Excludes full-size cakes; limited to snack treats and mini cakes.
4. Wholesale Distribution: B2B sales to over 80 retail locations throughout Southern California including coffee shops and specialty stores. Products include croissants, breakfast pastries, desserts, and snack treats.
5. Wedding and Events: Custom wedding cakes, dessert tables, and event catering services. Includes consultations, tastings, and custom dessert displays for weddings and corporate events.
6. Gift Boxes and Corporate Gifting: Pre-packaged gift box collections featuring assorted treats. Offers nationwide shipping through Goldbelly. IncludesSampler, Snack Treats Favorites, Cookie Sampler, and specialty themed boxes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Cake Monkey Bakery produces and sells hand-crafted mini layer cakes (3-inch individual servings), retro-style American snack treats (Ding Dongs, Ho Hos, Pop Tarts, Snowballs, Swiss Rolls), cakewiches, cookies, pies, and breakfast pastries made with all-natural, hormone-free ingredients. Products are sold through retail storefronts in Los Angeles, online ordering with local pickup and delivery, wholesale to 80+ Southern California retailers, nationwide shipping via Goldbelly, and custom wedding/event catering.

Product overview

Cake Monkey Bakery is a Los Angeles-based bakery offering a diverse portfolio of retro-style snack treats and cakes reinvented with modern sophistication. The core offerings include signature mini layer cakes (3-inch individual servings), classic snack treats like Ding Dongs, Ho Hos, Pop Tarts, Snowballs and Swiss Rolls, cakewiches, cookies, pies, and breakfast pastries. The product line spans standard offerings alongside specialty categories including gluten-free and vegan options. Services include local pickup and delivery from two LA locations, nationwide shipping through Goldbelly, a wholesale program for retailers, and custom wedding/event catering with cakes, dessert tables, and favors. The company operates a production kitchen in North Hollywood and a storefront in Mid City Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Layer Cakes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorNationwide shipping partnership through Goldbelly platform enabling delivery of Cake Monkey products to customers outside the Greater Los Angeles area. Allows customers to order gift boxes and treats for delivery across the United States.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling same-day delivery of limited menu items to Los Angeles customers through DoorDash platform.
• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership providing same-day delivery options for Los Angeles customers ordering through Postmates platform.
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership through UberEats enabling Los Angeles customers to order Cake Monkey products for delivery.
• David Kirschner ProductionsminorOthersFormer entertainment industry partnership - Lisa Olin worked with producer David Kirschner on the film Child's Play before founding Cake Monkey. Historical relationship only.
• Greater West Hollywood Food CoalitionminorOthersCommunity partnership - Cake Monkey Bakery donates day-old products to the Greater West Hollywood Food Coalition, supporting food waste reduction and community giving.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Magnolia Bakery: Iconic NYC bakery known for cupcakes, banana pudding, and classic American desserts with multi-city retail and shipping. Comparable in dessert-first concept, custom celebration cakes, and gift/shipping business.
• SusieCakes: Multi-location US bakery chain specializing in nostalgic American desserts, layer cakes, and gift assortments. Closely comparable concept to Cake Monkey's retro-treat reinvention and custom celebration cake offerings.
• Levain Bakery: Premium artisan cookie and baked goods brand with flagship NYC locations and national expansion. Comparable in premium artisanal positioning, cult-brand media profile, and gifting/shipping channels.
• Baked by Melissa: NYC-based brand famous for bite-size mini cupcakes and gift-box assortments. Directly comparable to Cake Monkey's mini layer cake format, gift box packaging, and nationwide shipping model.
• Georgetown Cupcake: Specialty cupcake chain founded in DC with national media profile (DC Cupcakes TV show) and mail-order gifting business. Comparable in dessert-specialty positioning, multi-location retail, and gift box shipping.
• Crumbs Bake Shop: Specialty cupcake and dessert retailer historically known for oversized gourmet cupcakes and gift assortments. Comparable in dessert-first product line, gift box focus, and premium positioning.
• Sprinkles Cupcakes: Cupcake-focused dessert chain with nationwide retail locations, mail-order, and an ATM novelty offering. Comparable in product category (dessert-first bakery), retail footprint strategy, and direct-to-consumer gifting focus.
• Milk Bar: Christina Tosi's nationally recognized bakery brand built on reinvented nostalgic dessert formats (Cereal Milk, Crack Pie, Compost Cookies). Highly comparable to Cake Monkey's strategy of modernizing childhood comfort desserts.
• Carlo's Bake Shop: Celebrity cake and pastry brand (Cake Boss) with retail locations and nationwide shipping via Goldbelly. Comparable in custom celebration cakes, media-driven brand awareness, and Goldbelly distribution model.

Others

• Goldbelly: Nationwide marketplace for premium mail-order specialty foods. Not a competitor but a key channel partner and ecosystem enabler for Cake Monkey's nationwide shipping business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/117394314946351
• Instagraminstagram.com/cakemonkeybakery
• TikToktiktok.com/@cakemonkeybakery
• Pinterestpinterest.com/cakemonkey
• Xx.com/cakemonkeyla
• LinkedInlinkedin.com/company/cake-monkey-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cake Monkey Bakery