VantagePoint Marketing

What VantagePoint Marketing does

VantagePoint Marketing is a privately held B2B fractional marketing agency headquartered in Greenville, South Carolina, with operations dating to approximately 1992. The firm serves mid-market B2B companies across manufacturing, foodservice equipment, industrial components, automotive, and logistics, providing fractional chief marketing officers supported by an integrated specialist bench covering brand development, marketing strategy, product launch planning, digital strategy, SEO, web development, marketing automation, creative design, video production, animation and 3D design, trade show marketing, media buying, public relations, and social media management. The company's stated differentiator is the pairing of senior strategic leadership with seamless in-house execution, eliminating the gap between consulting recommendations and tactical implementation that plagues many mid-market engagements.

The firm's technology backbone centers on VantagePoint 365, a proprietary turnkey marketing automation service built on SharpSpring technology that bundles platform setup, CRM integration, strategy, content, design, and campaign implementation. VantagePoint holds SharpSpring Gold Certified Partner status (one of only 30 agencies in the U.S. at this tier), is a Google Ads Partner, and is a Semrush Certified Agency Partner. Production capabilities include state-of-the-art 3D rendering and animation infrastructure using Cinema 4D, Octane Render, Adobe AfterEffects, and Adobe Premiere, supporting complex industrial product visualization work.

Revenue is generated primarily through recurring monthly fractional CMO retainers (typically $3,000-$15,000 per month depending on scope) and project or subscription-based professional services such as SEO ($2,000-$4,500 per month). Distribution is direct, consultative field sales targeting mid-market B2B executives, with a stated global footprint anchored in the Southeastern United States. Notable customers include BMW, Milliken, T&S Brass (a 20-year relationship), Henny Penny, Saia, AyrKing, Antunes, and Polar King. The company is led by President and CEO Dave McQuaid and operates without external venture or private equity backing.

Name

VantagePoint Marketing

Legal name

VantagePoint Marketing

Website

https://vantagep.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

VantagePoint Marketing is a Greenville, SC-based B2B fractional CMO agency founded circa 1992, serving mid-market companies in manufacturing, foodservice, and industrial verticals. It pairs part-time senior marketing leadership with full-service execution and its VantagePoint 365 marketing automation platform.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Fractional CMO services
• B2B marketing agency
• Marketing strategy consulting
• Brand development services
• Marketing automation services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Fractional CMO Services: Ongoing fractional CMO engagement providing strategic marketing leadership on a part-time basis. Services include brand positioning, demand generation planning, product launch strategies, persona development, competitive analysis, and customer journey mapping.
2. Integrated Marketing Execution Services: Full-service marketing agency offering creative design, video production, digital marketing, SEO, web development, animation, content marketing, social media management, trade show marketing, and media buying. Delivered by integrated specialists supporting the fractional CMO engagements.
3. B2B Consulting Services: Business consulting engagements focused on driving sales and revenue growth, increasing profitability, and finding cost-savings and efficiencies. Initial consultation is free, followed by paid strategy and implementation engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

VantagePoint Marketing is a B2B fractional marketing agency that delivers fractional chief marketing officer (fCMO) leadership alongside full-service integrated marketing execution for mid-market B2B companies. The firm pairs strategic consulting (brand positioning, demand generation, product launches, persona development) with turnkey tactical services including creative design, video production, trade show marketing, media buying, digital strategy, marketing automation via VantagePoint 365, SEO, web development, animation, public relations, and social media management.

Product overview

VantagePoint Marketing is a B2B fractional marketing agency that combines strategic consulting with full-service marketing execution. The core offering is Fractional CMO Services — acting as part-time chief marketing officers for mid-market B2B companies — supported by strategic services including Brand Development & Identity, Marketing Strategy, and Product Launch Strategy. Execution capabilities are delivered through integrated service modules: Digital Strategy, Marketing Automation (via the VantagePoint 365 platform built on SharpSpring), SEO Services, Web Design & Development, Animation & 3D Design, Creative Design & Marketing Collateral, Video Production, Trade Show Marketing, Media Buying, Public Relations, and Social Media Management. The agency operates as a unified service portfolio rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Brands

• VantagePoint 365: Turnkey marketing automation service developed in conjunction with SharpSpring technology partner, enabling campaign launch with system setup, CRM integration, strategy, content, design and implementation.

Products and services

• Fractional CMO Services Part-time senior marketing executive leadership providing high-level strategic direction, sales and marketing alignment, brand positioning, demand generation planning, product launch strategies, persona development, competitive analysis, and customer journey mapping for mid-market B2B companies without the cost of a full-time CMO. Monthly retainers typically range from $3,000 to $15,000.
• B2B Consulting Services Strategic business consulting focused on driving sales and revenue growth, increasing profitability, and identifying cost-savings and efficiencies for small to mid-size B2B companies. Initial consultation is free, followed by paid strategy and implementation engagements.
• Brand Development & Identity B2B branding services including brand architecture, positioning, messaging platform development, naming (via a proprietary 7-step naming process), logo and identity creation, corporate branding, and brand style guide development.
• Marketing Strategy Data-driven marketing strategy development including primary and secondary research, customer segmentation, buyer persona development, customer journey mapping, and annual marketing communications planning.
• Product Launch Strategy B2B product launch planning and execution including voice of customer research, launch marketing plan development, and campaign deployment for new products and services.
• Creative Design & Marketing Collateral Professional creative design services including marketing collateral (sales sheets, catalogs, brochures), design assets, presentation development, direct mail, and point-of-purchase materials, executed by creative specialists averaging 20+ years of experience.
• Video Production B2B video production including concepting, scripting, shooting, animation, motion graphics, and editing for corporate videos, product introductions, and demonstrations.
• Trade Show Marketing Trade show and event marketing services including pre-show promotion, booth design, graphics, displays, and interactive sales tools for industry events.
• Media Buying Paid media strategy and buying services including media planning, programmatic ad buys, PPC management, social campaigns, and media optimization and reporting. Delivered as a Google Ads certified partner.
• Digital Strategy Digital marketing strategy including digital audits, marketing roadmaps, conversion optimization, and competitive digital analysis.
• VantagePoint 365 Marketing Automation Proprietary turnkey marketing automation service built on SharpSpring technology, providing platform setup, CRM integration, strategy, content, design, and campaign implementation for email marketing, drip campaigns, inbound marketing, and audience targeting. VantagePoint is one of only 30 Gold Certified SharpSpring agencies in the U.S.
• SEO Services Search engine optimization services including SEO audits, keyword strategy, competitive analysis, site optimization, content development, backlinking strategies, and SEO reporting. Most client agreements range between $2,000 and $4,500 per month. Delivered as a Semrush Certified Agency Partner.
• Web Design & Development B2B website development including strategic research, content strategy, back-end development, UX and design, analytics integration, and site maintenance and hosting.
• Animation & 3D Design Animation and 3D graphics services including animated videos, 3D product renderings, motion graphics, animated graphics, and technical illustrations, delivered on a state-of-the-art rendering hardware and software stack (Cinema 4D, Octane Render, Adobe AfterEffects, Adobe Premiere).
• Public Relations B2B public relations services including media relations, press release development and distribution, stakeholder communications, visibility initiatives, and crisis communication.
• Social Media Management B2B social media and content marketing services including strategy development, channel management, content creation, and performance analysis and reporting.

Quantifiable outcome

• 25% sales increase, 5% profitability growth, 50% marketing cost reduction for distributor/manufacturer
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SharpSpringcoreTechnology or IntegrationTechnology partnership for marketing automation platform. VantagePoint 365 is a turnkey service developed in conjunction with SharpSpring. Company is one of only 30 Gold Certified SharpSpring agencies in the U.S., demonstrating exceptional expertise in the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walker Sands: B2B marketing agency offering integrated strategy, PR, demand generation, and creative services to mid-market and enterprise technology and industrial clients. Closely comparable in full-service B2B agency positioning.
• Chief Outsiders: Largest fractional CMO firm in the U.S., matching VantagePoint's fractional CMO plus integrated execution model for mid-market and enterprise B2B clients. The closest direct competitor in the fractional CMO category.
• Square 2 Marketing: B2B marketing agency providing strategy, branding, demand generation, and digital services to mid-market B2B companies. Similar positioning around integrated B2B strategy and execution.
• IMPACT: B2B marketing agency with a strong They Ask, You Answer inbound methodology and fractional CMO-style engagements. Comparable in mid-market B2B focus and integrated digital execution.
• Velocity Partners: B2B marketing agency focused on technology and industrial sectors, offering content, ABM, and demand generation. Comparable in B2B vertical focus and integrated services.
• Weidert Group: B2B inbound marketing agency serving industrial manufacturers with integrated strategy, web, content, and SEO services. Comparable in vertical focus (industrial/manufacturing) and integrated service model.
• Bluetent: Digital marketing agency with strong B2B and B2C practices offering web, SEO, and digital strategy. Comparable in mid-market B2B digital execution capabilities.
• BigEye Creative: B2B marketing agency providing branding, video, digital, and content services to mid-market B2B clients. Comparable in service mix and mid-market B2B positioning.

Emerging players

• Titan Growth: Digital marketing agency with strong SEO and paid media practices serving B2B and B2C clients. Comparable in digital execution services, especially SEO and media buying.

Broad incumbents

• Sculpt: B2B marketing agency with integrated branding, content, and digital capabilities serving mid-market to enterprise clients. Overlapping service portfolio with VantagePoint's integrated execution offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vantage_point
• YouTubeyoutube.com/@vantagepointmarketing
• Facebookfacebook.com/VantagePoint
• LinkedInlinkedin.com/company/vantagepoint-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VantagePoint Marketing