What ecoSmart does

ecoSmart (legal entity PT. Little Tree) is a Bali-based, Indonesia-focused distributor and one-stop-shop for sustainable building materials and construction solutions, serving primarily the hospitality, commercial property, and residential sectors. Founded as CV. Bali Komunika Internasional in 2004 and rebranded to ecoSmart in 2012, the company is organized under the ecoSmart HUB umbrella brand with operating divisions ecoSmart Works (woodworking services and BONA Certified Contractor operations) and ecoSmart Concrete (macro/micro fiber reinforced concrete), plus Greensense Concrete for fiber-reinforced mix designs.

Its core portfolio covers energy solutions (solar panels, heat pumps, insulation, water heaters), water solutions (treatment, purification, pool systems, urinals), building structures (concrete reinforcement fibers, B-Panel modular systems, waterproofing, windows and doors), floors and decks (BONA-certified systems, bamboo, Accoya wood, reclaimed timber, Deckwise hidden fasteners), interior decor (coconut, bamboo, natural finishes), and household solutions. ecoSmart holds exclusive distribution rights for BONA AS (Sweden), CONTEC Fiber AG (Switzerland), Deckwise LLC (USA), URIMAT AG (Switzerland), and EP Asia, and distributes products from DASSO and ACCOYA among others, working with 500+ brands total. Notable proprietary technologies include CONTEC macro/micro synthetic fibers for concrete reinforcement (offering up to 25% cost savings vs. steel mesh), permanent penetrating nano-polymer waterproofing, and the BONA Dust Containment System (99.8% dust reduction).

The business generates revenue through product distribution and resale (hardware sales), professional installation and maintenance services, wholesale distribution to contractors, and a developing license/franchise model for HUB replication. Pricing is quote-based rather than published; the company sells via a flagship Bali showroom (Sunset Road, Kuta), online marketplaces (Tokopedia, Bukalapak, Shopee), direct enterprise field sales to hotels and resorts across Indonesia, authorized resellers (ESAR), and BONA Certified Contractor partners (BCCP). The company is privately held with no institutional funding disclosed, has 11–50 employees, and operates from Bali.

Name

ecoSmart

Legal name

PT. Little Tree

Website

https://ecosmarthub.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ecoSmart (PT. Little Tree) is a Bali-based distributor and one-stop-shop for sustainable building materials, serving Indonesia's hospitality, commercial, and residential sectors via exclusive global brand partnerships and certified installation services.

Ownership category

akta.pro rank

Product category

Sustainable Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Sustainable building materials
• Green construction solutions
• Building material distribution
• Construction maintenance services
• Eco-friendly building products

Headquarters

HQ city

Badung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution and Resale: ecoSmart operates as a distributor and importer of global sustainable building brands, selling products to customers through their showroom, online shops, and project-based sales. They are exclusive distributors for CONTEC Fiber AG, BONA AS, Deckwise LLC, URIMAT AG, and EP Asia.
2. Installation and Maintenance Services: Professional services including wood flooring installation and renovation, decking services, woodworking and carpentry, surface treatment, and permanent waterproofing. Services are provided by their own full-time certified team.
3. Wholesale Distribution: ecoSmart is a wholesaler or reseller for manufacturers, distributing products to other businesses and contractors in the building and construction industry.
4. License and Franchise Model (Developing): ecoSmart is developing a license-based model to replicate the ecoSmart HUB concept store throughout Indonesia and globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

ecoSmart HUB functions as a one-stop-shop distributor and integrator of sustainable building materials and maintenance solutions in Indonesia. The company imports and exclusively distributes global brands (BONA, CONTEC Fiber AG, Deckwise, URIMAT, EP Asia, DASSO, Accoya) across categories including energy solutions, water solutions, building structures, floors and decks, interior decor, and household products. It also provides professional installation, renovation, and maintenance services through its BONA-certified contractors and on-site teams.

Product overview

ecoSmart operates as a distributor, importer, and wholesaler of sustainable building materials in Indonesia, functioning as a one-stop-shop solution provider. The company offers a comprehensive portfolio organized under its umbrella brands including ecoSmart HUB (general building solutions), ecoSmart Works (woodworking services), and ecoSmart Concrete (fiber reinforcement). Product categories span Energy Solutions (solar, water heaters, insulation, ventilation), Water Solutions (treatment, filtration, pool systems), Building Structures (concrete reinforcement, B-Panel systems, waterproofing), Floors and Decks (BONA products, bamboo, Accoya wood, reclaimed timber), Interior Decor (bamboo, coconut, natural materials), and Household Solutions (pest control, natural cleaners, personal care). Services include professional installation, renovation, and maintenance for flooring, decking, waterproofing, and woodworking projects. The company holds exclusive distribution agreements with international brands including BONA (Sweden), CONTEC Fiber AG (Switzerland), DECKWISE LLC (USA), URIMAT AG (Switzerland), and distributes products from DASSO, Accoya, EP Asia, and works with over 500 brands total. ecoSmart serves hospitality, commercial, and residential sectors across Bali and Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• ecoSmart HUB Sustainable Building Solutions Distribution One-stop-shop distribution of sustainable building materials and maintenance solutions in Indonesia, providing integrated access to brands such as BONA, CONTEC, Deckwise, DASSO, Accoya, URIMAT, and EP Asia for residential, commercial, and hospitality projects.
• Wood Flooring Installation & Renovation Service (ecoSmart Works) Professional wood flooring solutions tailored for tropical climate, including supply, installation, renovation, and maintenance using BONA-certified systems with 99.8% dust containment and 5-year warranty. Targeted at hotels, resorts, commercial properties, and private villas.
• Permanent Penetrating Waterproofing Service Professional waterproofing service using one-application liquid nano-polymer EP Ultra technology for foundations, roofs, water tanks, pools, and wet area repairs, providing 100% leak-free results for concrete, brick, block, and masonry structures.
• Woodworking & Carpentry Service Custom carpentry and woodwork services including furniture manufacturing, repair, sanding, refinishing, wall cladding, and ceiling installation performed by ecoSmart's full-time certified team.
• Surface Treatment Service Advanced surface treatment solutions for stone, bamboo, wood, and concrete surfaces to protect against stains, water, and biological growth in tropical climates.
• DASSO Bamboo CTECH Decking Thermally-treated compressed bamboo decking with 25-year warranty, resistant to rot, mold, fungus, termites, and fire; suitable for pool decks, terraces, and balconies with stability comparable to ironwood.
• ACCOYA Modified Wood Products Modified wood for exterior applications including decking, cladding, and ceiling, with 50-year above-ground and 25-year in-ground/freshwater warranty and exceptional dimensional stability.
• B-Panel Modular Building System Earthquake-resistant insulated modular building system with reinforced concrete panels and expanded polystyrene insulation (B-Deck, B-Coustic, stair modules, single/double panel and Neo variants) for thermal, acoustic, and typhoon resistance.
• ecoSmart Concrete (CONTEC Macro Fiber Diamond & Micro Fiber Multi) Synthetic macro and micro fiber reinforcement solutions for concrete slabs, precast elements, and shotcrete, with up to 25% cost savings compared to steel mesh; ecoSmart Concrete is the exclusive CONTEC Fiber AG distributor in Indonesia.
• EP Ultra Waterproofing System Permanent penetrating liquid nano-polymer solution for waterproofing, curing, hardening, and preserving concrete, brick, and masonry structures, providing 100% leak-free results with a single application.
• BONA Floor Care Products Complete range of BONA floor care products including abrasives, sanding machines, water-based low-VOC coatings, adhesives, cleaners, and maintenance solutions for wood floors, with 99.8% dust reduction via the Dust Containment System.
• Solar Panel Systems Solar energy systems for residential and commercial buildings supplied by Smart Energy partner, offering best-technology solar panels tailored to project needs.
• Solar Water Heater (WIKA) WIKA solar water heaters for energy-efficient hot water production in residential and commercial buildings.
• Heat Pump Water Heaters and Pool Heat Pumps Energy-efficient inverter heat pumps with R32 refrigerant for stable pool heating and domestic hot water production in residential and commercial applications, including the Ariston Inverter Pool Heat Pump.
• Nazava Water Filters Ceramic and activated carbon water filter systems (Bening and Riam filters) for drinking water purification in residential and commercial applications.
• Healthy Pool Ionizer (Bening) Bening pool ionization systems for maintaining healthy pool water chemistry and reducing chemical usage in residential and commercial pools.

Quantifiable outcome

• 5-year warranty for decking and flooring installations
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core and minor.

• CONTEC Fiber AG (Switzerland)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive distributorship signed for Macro and Micro Fiber solutions marketed under ecoSmart Concrete brand. Products include CONTEC MACRO FIBER DIAMOND for concrete reinforcement and CONTEC MICRO FIBER MULTI for early crack prevention. The distribution agreement was formally signed in 2020.
• BONA AS (Sweden)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Exclusive distributor for BONA products from Sweden. ecoSmart is the first BONA Certified Contractor in Indonesia and operates the BCCP (BONA Certified Contractor/Craftsmen Program). Products include abrasives, finishes, adhesives, cleaners, and sanding machines.
• Deckwise LLC (USA)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Exclusive distributor for Deckwise hidden deck fasteners and decking installation tools from USA. Products include IPE Clip Extreme Hidden Deck Fastener, Wood Cleaner and Brightener.
• URIMAT AG (Switzerland)coreChannel Partner/ Reseller/ DistributorExclusive distributor for URIMAT products from Switzerland, including waterless urinal systems and hand dryers for commercial restrooms.
• EP Asia (Australia/Malaysia)coreChannel Partner/ Reseller/ DistributorExclusive distributor for EP Environmental Products - manufacturers of eco-friendly permanent waterproofing systems including EP Ultra Waterproofing and EP WPS Waterproofing Tiled Floor solutions.
• DASSO (China)coreChannel Partner/ Reseller/ DistributorDistributor for DASSO bamboo products including CTECH bamboo decking (25-year warranty), bamboo cladding, bamboo ceiling, and bamboo lumber. Fused bamboo technology provides durability comparable to ironwood.
• ACCOYA (Netherlands/Global)coreChannel Partner/ Reseller/ DistributorDistributor for ACCOYA modified wood products including decking, cladding, and ceiling. Products feature 50-year above ground warranty and 25-year in-ground/freshwater warranty with exceptional dimensional stability.
• Smart EnergyminorChannel Partner/ Reseller/ DistributorSolar panel provider offering best technology solar panels to perfectly suit project needs.
• Smart WaterminorChannel Partner/ Reseller/ DistributorWater treatment and purification solutions provider for residential and commercial applications.
• B-PanelminorChannel Partner/ Reseller/ DistributorEarthquake-resistant insulated modular building systems using reinforced concrete panels with b-foam EPS insulation. Includes B-Deck floor/roof panels, B-Coustic acoustic panels, and stair modules.
• HilonminorChannel Partner/ Reseller/ DistributorRecycled polyester foam insulation products including Hilon Green Acoustic Insulation HGA Series and HGD Series for thermal and acoustic insulation.
• Viro BuildminorChannel Partner/ Reseller/ DistributorProvider of long-life, low-maintenance synthetic materials including synthetic alang-alang thatch roofing (ViroThatch) in Bali, Java, and Java Aged styles.
• JoniteminorChannel Partner/ Reseller/ DistributorProvider of re-constituted granite grating products including pool grates, trench grates, street benches, sump covers, and tree grates.
• Coco MosaicminorChannel Partner/ Reseller/ DistributorDecorative wall tiles made from coconut shell - sustainable interior decor product for walls and ceilings.
• Bukit Vista HospitalityminorStrategic or Co-development PartnerHospitality company focused on innovations that positively transform guests, employees, and partners.
• FreemiteminorChannel Partner/ Reseller/ DistributorNon-toxic termite treatment solution for wood protection.
• NazavaminorChannel Partner/ Reseller/ DistributorWater filter provider offering Bening water filters, cartridges, and Riam filters for drinking water purification.
• Bening Healthy PoolminorChannel Partner/ Reseller/ DistributorPool ionization systems for healthy pool water treatment.
• ecoBaliminorStrategic or Co-development PartnerWaste management company in Bali supporting sustainable operations.
• PT Gemela (Lombok)minorImplementation/ SI/ Consulting PartnerecoSmart Concrete Recommended Applicator for Lombok region. Contact: Mr. Paul Lupton ([email protected]).
• CV Bukit Tedja (Lombok)minorImplementation/ SI/ Consulting PartnerecoSmart Concrete Recommended Applicator for Lombok region. Contact: Pak Hendro ([email protected]).
• PT Bruder (Bali)minorImplementation/ SI/ Consulting PartnerecoSmart Concrete Recommended Applicator for Bali region. Contact: Mr. Bruce Palmer ([email protected]).
• Synergy Efficiency SolutionsminorStrategic or Co-development PartnerConsulting company on energy efficiency and passive energy design supporting sustainable building projects.
• Tawada Clean TechminorChannel Partner/ Reseller/ DistributorProvider of energy-efficient products and technology solutions.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Floor & Decor Holdings: US multi-category specialty retailer of flooring, tile, and installation materials with hundreds of stores. A scaled analogue of ecoSmart's one-stop-shop distribution model, though at much greater size and broader (non-sustainable-only) assortment.
• Mohawk Industries: One of the world's largest flooring manufacturers and distributors spanning carpet, tile, laminate, and wood. Provides a useful benchmark on margin dynamics and scale advantages that ecoSmart could aspire to via its license/ESAR reseller model.
• LL Flooring (formerly Lumber Liquidators): US specialty retailer/distributor of hardwood flooring, vinyl, and installation materials. Comparable in customer mix (contractor + DIY homeowner) and flooring-heavy category mix to ecoSmart's floors-and-decks offering.
• Trex Company: US-listed manufacturer of composite decking and railing (Trex brand) sold through dealer/distributor networks. Comparable to ecoSmart's distribution of DASSO bamboo decking and Deckwise hidden fasteners as a branded alternative decking category leader.
• Interface: Global manufacturer of modular carpet and resilient flooring with a strong 'Mission Zero' sustainability positioning. Closest publicly traded analogue of ecoSmart's sustainability-led commercial flooring model, especially for hotel and commercial-property installations.
• Cali Bamboo (Cali Floors): US manufacturer of bamboo-based flooring, decking, and building materials sold direct and through dealers. Highly comparable product set to ecoSmart's DASSO bamboo and reclaimed-timber offerings, and a useful benchmark for how a sustainable-materials brand scales beyond a single geography.

Regional players

• HomePro: Leading Thai home-improvement retailer expanding across Southeast Asia. Regional analogue to ecoSmart's showroom-plus-online-plus-installer model, though at retail rather than project/enterprise orientation.
• Mitra10: Indonesia's largest home-improvement and building-materials retail chain. Operates in the same Indonesian geography as ecoSmart but at much larger scale, broader assortment, and without the sustainability-curation niche that ecoSmart occupies.

Direct peers

• Green Building Supply: US-based distributor of sustainable, non-toxic building materials and finishes serving contractors and homeowners. Closest direct peer to ecoSmart by business model — distributing curated eco-friendly brands plus offering technical guidance — although US rather than Indonesian geography.

Others

• BONA AB: Swedish manufacturer of wood-floor coatings, adhesives, sanding machines, and the BONA Certified Contractor program. Listed as OTHERS because BONA is a key supplier/partner (ecoSmart is its exclusive Indonesian distributor and first Indonesian BCCP contractor) rather than a competitor; included as a relevant ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EcoSmartHUB
• YouTubeyoutube.com/channel/UCBoOjybGQUvDDanIfdPeOAg
• Facebookfacebook.com/ecosmarthub
• LinkedInlinkedin.com/company/pt-little-tree
• Instagraminstagram.com/ecosmarthub

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecoSmart