What Compass IoT does

Compass IoT Pty Ltd is an Australian SaaS company, founded in 2018 and headquartered in Ultimo, Sydney, that operates a cloud-based Road Intelligence platform aggregating connected vehicle data from 64 different car manufacturers and processing over 1 billion data points daily. The platform ingests raw OEM sensor telemetry—including G-force, braking, acceleration, steering, speed, heading, queue length, roll/pitch/yaw, and vehicle make/model—and standardises it into network-wide, browser-accessible insights covering virtually every road in Australia plus international markets. Built on Google Cloud Platform infrastructure, the platform comprises analytical sub-products (Safepoint for crash hotspot identification, Brakepoint for braking profiles, Pavepoint for pavement roughness, Path Analysis, Real-Time Trajectory, and Origin-Destination Analysis) plus tailored Custom Services for specific transport challenges. The system is sold via annual enterprise license agreements requiring organisation-linked accounts, with freemium demos driving top-of-funnel acquisition.

The company's primary customers are Australian and international local/state government councils, transport and engineering consultancies (GHD, Sidelines Traffic, Ason Group), road safety organisations (iRAP, Road Safety Foundation), and emergency services (NSW Rural Fire Service). Revenue is generated through subscription SaaS licenses and data-as-a-service monetisation, with non-refundable annual fees exclusive of local taxes and the ability to increase fees on contract anniversaries with 30 days' notice. GTM is sales-led with direct enterprise engagement, supplemented by thought-leadership content marketing, an annual Track Day event series, a podcast (Byte Size), and newsletter/email nurture to 1,500+ subscribers.

Compass IoT is founder-led (Emily Bobis, Co-Founder; Angus McDonald, Founder and Director), privately held with no disclosed institutional venture capital or parent ownership, and employs 1–10 people. It has received grant funding from EIT Urban Mobility for a Road Intelligence for London Mobility expansion project and was recognised with a Google Cloud Cross-Industry Customer Award (2021), UTS Startup of the Year (2021), and Australasian Road Safety Conference Road Safety Award (2025).

Name

Compass IoT

Legal name

Compass IoT Pty Ltd

Website

https://compassiot.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Compass IoT is an Australian SaaS company that aggregates connected vehicle data from 64 OEMs into a cloud-based Road Intelligence platform, serving government councils, transport consultancies, and road safety organisations with real-time traffic, safety, and pavement analytics.

Ownership category

akta.pro rank

Product category

Road Intelligence Software

NAICS

Surveying and Mapping (except Geophysical) Services (54137)

SIC

Services-Business Services, Nec (7389)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

Keywords

• Connected vehicle data
• Road intelligence platform
• Transport analytics software
• Vehicle telemetry processing
• Road safety analytics

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform License: Access to the Road Intelligence platform requires a paid license agreement. Fees are non-refundable, stated as exclusive of local taxes. Annual fee increases possible on contract anniversary with 30 days notice.
2. Connected Vehicle Data Insights: Data-as-a-service providing processed and standardized connected vehicle data to government and enterprise customers for transport planning, road safety, and infrastructure decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Compass IoT operates a cloud-based SaaS Road Intelligence Platform that aggregates and processes connected vehicle data from 64 car manufacturers (over 1 billion data points daily) without requiring any hardware or phones. The platform delivers network-wide vehicle behavior insights (speed, G-force, braking, acceleration, steering, queue length, heading, make/model) to government councils, transport authorities, and engineering consultancies for road safety, traffic modelling, freight, and pavement monitoring applications.

Product overview

Compass IoT offers the Road Intelligence Platform, a cloud-based SaaS product that aggregates connected vehicle data from 64 different car manufacturers (over 1 billion data points daily) into actionable road insights. The platform consists of multiple analytical modules: Safepoint identifies collision risks, Brakepoint provides G-force and speed profiles, Pavepoint monitors road surface conditions, and Path Analysis/Trajectory tools visualize vehicle movements. Custom Services provide tailored analysis for specific transport challenges. The platform serves over 3,000 global users across government, councils, and private entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Intelligence Platform A cloud-based SaaS platform aggregating connected vehicle data from 64 OEMs into network-wide browser-accessible insights on speed, acceleration, braking, heading, queue length, and road attributes for government and enterprise transport planning customers.
• Brakepoint Australia-wide G-force and speed profiling tool that visualises braking patterns and vehicle dynamics using connected vehicle data for road safety and traffic engineering teams.
• Pavepoint Road roughness and pavement profiling tool that monitors road surface quality and asset deterioration using connected vehicle sensor data for road authorities and asset managers.
• Safepoint Vehicle safety profiling tool that identifies collision risk locations, crash hotspots, and near-miss events using G-force and speed data from connected vehicles.
• Origin-Destination Analysis Custom analysis service that tracks vehicle trip origins and destinations to analyse freight movements, rat-running patterns, and traffic flow between locations for transport planners.
• Custom Services Tailored connected vehicle data analysis services for specific transport challenges including Variable Message Sign effectiveness studies, curve advisory, and level crossing analysis.

Quantifiable outcome

• Average vehicle speed reduction from 32 km/h to under 25 km/h near speed cameras using behavioral nudges
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NearmapcoreTechnology or Integration · 1 January 2024Road Intelligence platform users can now access Nearmap Imagery in-platform as part of their license to improve traffic and transport insights. This integration combines aerial imagery with connected vehicle data for enhanced transport analysis.
• EIT Urban MobilitycoreStrategic or Co-development Partner · 1 January 2024Compass IoT UK received funding from EIT Urban Mobility as part of the third SME Expansion Open Call for the Road Intelligence for London Mobility project. EIT Urban Mobility is an initiative of the European Institute of Innovation and Technology.
• Google Cloud PlatformcoreTechnology or IntegrationCompass IoT platform is built on Google Cloud Platform infrastructure, using managed GCP services with built-in redundancy, autoscaling, and regional failover capabilities. Data is stored regionally with no single points of failure in critical data paths.
• ITS AustraliaminorGTM or Marketing PartnerCompass IoT is the official Podcast Media Sponsor and Partner of ITS Australia Summit 2024 in Sydney. Partnership provides access to transport technology industry community and thought leadership platform.
• iRAP (International Road Assessment Programme)coreStrategic or Co-development PartnerRoad Safety Foundation is integrating Compass IoT connected vehicle technology into its International Road Assessment Program (iRAP) work for road safety star ratings globally.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Otonomo: Otonomo aggregates connected vehicle data from multiple OEMs and offers it as a data platform to mobility, smart city, and insurance customers. Directly comparable in OEM-data aggregation and B2B data licensing model.
• StreetLight Data: StreetLight Data turns anonymized location data into transportation metrics and insights for planners and engineers. Highly comparable to Compass IoT's mission of providing network-wide vehicle behavior data to transport decision-makers.
• Geotab: Geotab is a major fleet telematics platform processing high-volume vehicle data for safety, productivity, and compliance. Comparable on connected-vehicle data scale and analytics, though anchored more in fleet than government planning.
• INRIX: INRIX provides traffic intelligence, road analytics, and connected vehicle insights to governments and enterprises globally. Directly comparable to Compass IoT in using vehicle-sourced data for road safety, congestion, and planning use cases.

Broad incumbents

• TomTom: TomTom provides maps, traffic, and location services built from connected vehicle and probe data. Comparable in vehicle-derived traffic analytics, though at much larger scale and as part of a broader mapping portfolio.
• Samsara: Samsara offers a connected operations platform with telematics, video, and sensor data for fleets and industrial customers. Comparable in IoT data scale and SaaS delivery, though broader and more fleet-oriented than Compass IoT.
• Cubic Transportation Systems: Cubic supplies intelligent transportation systems, traffic management, and fare collection to public agencies. Comparable customer base in transport authorities, though broader in scope and primarily a systems integrator.
• HERE Technologies: HERE provides location data, mapping, and traffic analytics used by automotive, logistics, and public sector customers. Overlaps with Compass IoT in vehicle-derived traffic intelligence but operates as a broad incumbent across mapping and mobility.
• Iteris: Iteris delivers intelligent transportation systems, traffic analytics, and smart mobility infrastructure to government agencies. Comparable customer base and use cases, though broader in physical ITS hardware and services.

Others

• Mobileye: Mobileye collects anonymized vehicle data at scale from ADAS-equipped vehicles to support mapping and autonomous-driving development. Comparable in OEM-sourced vehicle data aggregation, though primarily serving automotive rather than government planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubecreators.spotify.com/pod/profile/compassiot
• Xx.com/compassiot1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass IoT