WPism
WPism is a small, London-based online publisher of free WordPress tutorials, curated resource listings, and exclusive software deals, monetized entirely through affiliate commissions from hosting, plugin, theme, and SaaS vendors serving SMB bloggers, marketers, and entrepreneurs.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WPism does
WPism is an online publisher operating under Press Digital Limited (Company No. 12416113), a private limited company registered in England and Wales. The company publishes WordPress-focused content, including SEO-optimized tutorials, detailed guides, curated resource listings, and exclusive software deals, targeting WordPress beginners, bloggers, marketers, and online entrepreneurs. The site is organized around a clear taxonomy of topic clusters: WordPress basics, themes, plugins, hosting, development, and adjacent verticals such as WooCommerce and Elementor, with an additional deals/coupons hub covering both WordPress ecosystem vendors and broader SaaS tools.
The underlying technology is a standard WordPress-based publishing platform; there is no proprietary software product, no mobile app, no API, and no SDK. Distribution is exclusively through the wpism.com website, supported by SEO, an email newsletter, and a modest social media presence on Facebook, Twitter, and LinkedIn. The company explicitly uses and tests the products it recommends, and discloses affiliate relationships transparently.
WPism's business model is entirely affiliate-based. Content is free to readers; revenue is generated when readers click through to partner vendors (hosting providers, plugin and theme developers, and SaaS tools such as Semrush, Weglot, NitroPack, Divi, Pipedrive, Teachable, and Google Workspace) and complete a purchase. The company also negotiates exclusive 10-30% discount codes, which it distributes through a dedicated deals section and a subscriber newsletter. The team is small (1-10 employees) and is led by founder Pradeep Singh, with no external funding, parent company, or subsidiary relationships disclosed.
WPism firmographics
Firmographics- Name
- WPism
- Legal name
- Press Digital Limited
- Website
- https://wpism.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WPism is a small, London-based online publisher of free WordPress tutorials, curated resource listings, and exclusive software deals, monetized entirely through affiliate commissions from hosting, plugin, theme, and SaaS vendors serving SMB bloggers, marketers, and entrepreneurs.
- Ownership category
- akta.pro rank
WPism industry classification
Industry- Product category
- Online Content Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
Keywords
Where WPism is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WPism business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Affiliate Marketing: WPism earns commissions when readers purchase products or services through affiliate links on the site. This includes WordPress hosting providers, plugin subscriptions, theme purchases, and software tools. The company clearly discloses affiliate relationships and emphasizes they recommend products based on genuine use and research rather than payment for positive reviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access for all readers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
WPism product offering
Product offeringCore offering
WPism is an online publisher that produces free WordPress-focused content, including detailed guides, tutorials, and curated resource listings covering themes, plugins, hosting providers, and software tools. The company monetizes exclusively through affiliate marketing commissions earned when readers purchase recommended products or services through tracked links on the site.
Product overview
WPism is an online publisher focused on everything WordPress, websites, and the wider web. The company operates as a content platform offering WordPress guides and tutorials, curated WordPress resources (including themes, plugins, hosting, and development topics), WooCommerce resources, Elementor resources, and software deals and coupons. WPism does not offer a standalone software product but rather publishes educational content and promotional deals for WordPress-related products and services through affiliate partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- WPism Blog and Content Platform The main content platform providing WordPress tutorials, guides, and articles covering themes, plugins, hosting, development, and web topics. Aimed at WordPress users, bloggers, marketers, and entrepreneurs seeking to learn and improve their WordPress sites.
- WordPress Resources Directory Curated listings of WordPress-related products and services including themes, plugins, hosting providers, and development tools. Designed to help WordPress users quickly find the best solutions for their needs.
- WooCommerce Resources Directory Curated resources for WooCommerce users covering extensions, themes, hosting, and eCommerce tools. Aimed at online store owners and eCommerce entrepreneurs using WordPress.
- Elementor Resources Directory Curated resources for Elementor page builder users including addons, templates, and related tools. Targeted at WordPress users who build sites with the Elementor page builder.
- Software Deals and Coupons Directory Affiliate promotional service listing exclusive deals, coupon codes, and discounts for WordPress hosting, plugins, themes, and software tools from partner brands such as Bluehost, WP Engine, Semrush, Weglot, and others.
- WPism Newsletter Monthly newsletter subscription delivering WordPress updates, useful tools, exclusive deals, tutorials, and tips to subscribers. Free email subscription focused on the WordPress ecosystem.
- WooCommerce Coupons Directory Specific coupon and deal listings for WooCommerce hosting, extensions, and themes including partners like WP Engine, Bluehost, Weglot, and Semrush. Targeted at WooCommerce store owners seeking discounts on eCommerce tools.
Quantifiable outcome
- Reader-supported publication with affiliate monetization model
Companies that use WPism
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
WPism technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WPism partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Press Digital LimitedcorePress Digital Limited is the parent company that owns and operates WPism. The company is registered in England and Wales (Company No. 12416113) with VAT number GB346563384.
- WordPress.comminorWordPress.com is listed as a partner on WPism. The partnership involves promotional links where WPism directs users to WordPress.com services, earning affiliate commissions on resulting purchases.
- SemrushminorSemrush is displayed as a partner on WPism with promotional links. WPism earns affiliate commissions when users sign up for Semrush services through their referral links.
- WP EngineminorWP Engine is featured as a partner on WPism. The partnership involves hosting promotional links where WPism earns affiliate commissions on WP Engine hosting sign-ups.
- BluehostminorBluehost is listed as a partner with promotional links on WPism. WPism earns commissions when users purchase Bluehost hosting services through their referral links.
- Affiliate Partners (General)coreWPism maintains affiliate partnerships with numerous WordPress-related vendors including hosting providers, plugin developers, theme companies, and software tool providers. These partnerships are the primary revenue source for the company.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
WPism competitors and assessment
Company assessmentDirect peers
- WinningWP: A WordPress tutorials and resources site offering how-to guides, plugin recommendations, and beginner education. Operates in the same niche as WPism with overlapping content categories and a similar affiliate-led revenue model.
- Torque Magazine: A WordPress-focused online publication covering news, tutorials, plugin/theme reviews, and community content. Operates the same content-led, SEO-driven, affiliate-supported model as WPism and targets an overlapping SMB WordPress audience.
- WPBeginner (BeginnerWP / SysAdminOK): The largest and most established free WordPress resource site, offering tutorials, plugin reviews, hosting guides, and deals. Directly comparable to WPism in vertical focus, GTM motion, and affiliate monetization, but materially larger in audience and team.
- CodeinWP: A WordPress content and review site known for hosting comparisons, theme/plugin roundups, and buyer guides. Direct peer in monetization model (affiliate-driven hosting and tool recommendations) and target audience (SMB/entrepreneur WordPress users).
- WP Mayor: A WordPress resource site providing plugin reviews, theme roundups, hosting comparisons, and tutorials. Closely comparable to WPism in content format, audience, and reliance on affiliate commissions from hosting and plugin vendors.
- WPExplorer: A WordPress theme showcase and tutorials site covering themes, plugins, and site-building guides. Direct comparable to WPism in editorial focus, audience, and WordPress-vendor affiliate monetization.
- ThemeIsle: A WordPress theme and plugin vendor that also publishes educational blog content, reviews, and tutorials. Combines content publishing with product monetization, intersecting WPism's editorial model with a proprietary software layer.
- WPKube: A WordPress tutorials and resources blog covering themes, plugins, hosting, and development tips. Closely matches WPism in content scope, audience persona, and SEO-driven, affiliate-supported business model.
Emerging players
- ManageWP: A WordPress site management platform owned by GoDaddy that publishes tutorials, news, and resource content for WordPress users. Comparable to WPism in audience and content focus, but anchored to a proprietary management product.
Broad incumbents
- Kinsta Blog: The content/resource blog of managed WordPress host Kinsta, publishing tutorials, opinion pieces, and WordPress news at scale. Competes for the same SEO keywords as WPism but is subsidized by a large hosting business rather than affiliate-only.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
WPism social profiles
Digital presenceWPism financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPism leadership team
Management profileNumber of profiles
Profiles1 record
WPism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPism
What does WPism do?
WPism is an online publisher that produces free WordPress-focused content, including detailed guides, tutorials, and curated resource listings covering themes, plugins, hosting providers, and software tools. The company monetizes exclusively through affiliate marketing commissions earned when readers purchase recommended products or services through tracked links on the site.
Is WPism a public or private company?
WPism is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPism founded?
WPism was founded in 2015. It employs 1 to 10 people.
Where is WPism based?
WPism is headquartered in London, United Kingdom, in the Europe region.
How does WPism make money?
One revenue line is on record: affiliate Marketing.
Who are WPism's main competitors?
Direct peers on record are WinningWP, Torque Magazine, WPBeginner (BeginnerWP / SysAdminOK), CodeinWP, WP Mayor, WPExplorer, ThemeIsle and WPKube. ManageWP is listed as an emerging player. Kinsta Blog is listed as a broad incumbent.
Does WPism have an API?
No public API is recorded for WPism.
What industry is WPism in?
WPism's product category is Online Content Publishing. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow). Its NAICS code is 51312 and its SIC code is 2741.